3D rendering, seemingly trivial, actually plays an important role in architecture design. Except for marketing as most people know, there are also other benefits that go beyond it, such as previewing the project before it starts, invoking creativity, as well as facilitating management. Keep reading this article, we will introduce you to how 3D rendering reforms the exterior architectural design.

3D Rendering Optimize the Process of Marketing

In the advertising era, 3D architectural visualization is all around us. They can be found on the billboard of the bus station, in the video on YouTube, or in the magazine. This is because 3D rendering is an effective tool for marketing. By bringing out the best side of the building, 3D renderings easily catch potential clients’ eyes and trigger their desire to purchase or invest. It works especially in the architecture field since it is difficult to present to the investors, especially those who are non-specialists. For instance, the blueprint is too technical or the drawing is too tedious to understand. But now, with the help of 3D rendering, the clients who lack of knowledge design are able to appreciate the beauty of the project. Nothing can bring potential clients closer to the project than 100% real rendering pictures.

3D Rendering Opens People’s Mind

Usually, more than one design option will be offered to decision-makers, and that is where the 3D rendering comes into play. By visualizing the result of the project, new ideas pop out: how to improve the design even further? Are there any potential issues that haven’t been spotted yet? Does the exterior material of the building look good under the sunlight? By look at the yet-to-build project in the actual surrounding, 3D rendering kickstarts designers’ creativity and allow them to think out of the box. And when any changes are needed, designers also can use rendering technology to improve the design immediately.

3D Rendering Facilitates the Project Management

The success of a project largely rests with the project management, which requires an enormous investment of time and effort from start to finish. However, the application of 3D rendering can sharply reduce the considerable cost of management. It works in two ways. The first is coordination. In the 3D rendering stage, a construction project will be presented from multiple angles both inside and out. In this way, the designer can check the design from the rendering and fix the problem before it actually happens during the construction phase. The second is preparation. By presenting the rendering, it keeps the people involve in this project move on the same page and help them well prepare for the next step.

3D Rendering is Cost-Effective

Even though 3D rendering can do so much as mentioned above, the fee is quite reasonable. Comparing to the possible expend on changing the design during the construction phase, adjusting the design by using 3D rendering prior to construction obviously is much cheaper. It prevents many costly situations from happening. If the investors don’t like the design, the designer can flexibly upgrade the design or offering many feasible solutions before large money invests into the construction. In other words, 3D rendering helps to prevent other potential costs in a more affordable way.


As we have mentioned, 3D visualization is a great tool that sets your project apart from the competitors. Not to mention its positive effect on marketing, inspiration, and management. If you’re also passionate about visualizing your architectural design, please contact us. We will thoroughly commit to the success of your project from start to finish.



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