In looking at an architectural rendering, what is the first thing you pay attention to? The building, color, lighting, or anything else?

This is a consideration that comes to our mind when examining any 3D visuals. A good architectural rendering will excite its viewers’ emotions by dramatic effect and story-telling scene, because the 3D artists know how to model and color, bringing the best part of the structure.

However, this doesn’t mean a good architectural rendering should be flawless. As a matter of fact, “a good rendering” is subjective to people, and different architects and designers will probably have different opinions on it. No matter you are an architect, designer, or 3D specialists, here is what adds up to a good architectural rendering.

Also, please kindly check our previous blog about how to judge a 3D rendering: Eight Ways to Spot a Good Rendering: here. Okay, let’s start with the first of all four elements on a good architectural rendering.


A Solid 3D Model

This is the beginning of everything. 3D models can assist to visualize an actual structure that you can appreciate from 360̊ perspectives.

The two leading features of 3D models are reality and flexibility. In this way, you can have a thorough understanding of the vision. What’s more, the design can be changed anytime promptly with no or little costs.

If it is an exterior view, the surrounding context is vital for presenting the final scene. This includes the surrounding structures and landscaping. In case of not using site photo for composition, a precise 3D model for surroundings makes the job easier for everybody.


Proper Materials, Textures & Lighting

When looking at a good 3D architectural rendering, you may be amazed by the harmony at first. But the second time you see it you will see through the materials, textures to the lighting behind it.

Things that make an architectural 3D rendering terrible are unrealistic materials and textures, and wrong light and shadow. Material and texture quality is an essential part whether a powerful visual story has been told. What’s more, proper texturing can contrast with smoother areas, creating a nice harmony.

On the other hand, poor texturing will ruin the consistency of a visual, and too much or too less lighting can wash out the details or make everything less visible. When a 3D rendering is properly textured and lit, its viewers will feel like they are standing in front of the integrated scene.


A Story-telling Scene

The same rule of texturing and lighting that guides you in appreciating 3D visuals also works for stunning scene here. A good 3D rendering makes the viewers think about what it looks like working or living in a certain space.

No matter it is an interior for an apartment, or exterior view of a business tower, there always need an appealing scene to demonstrate a good story of the image. It can be persuasive with a vivid life-like shopping mall rather than the building itself.

For the same reason, real estate industry finds it easier selling houses than those which are left plain empty. This is because people are difficult to purely imagine what their lives will look like in an empty space.


Depth of Field

Depth of field can emphasize portions of the image. That is to say, an image with depth of field means this image has various “layers”.

You may have confronted with 3D renderings that the whole scene looks like stiff. The architecture may looks pretty good, but you just don’t like the image. This probably because the image is too “flat”, which may cause by lacking of depth of field.

Depth of field is a concept from photography, but is widely used in appreciating an image or a picture. Depth of field can set the mood of a photograph creating a soft luxurious look. It creates spatial levels. In this way, the important structure in an architectural rendering is well-stressed and displayed in from of its viewers.


Aside from these experiences that comes from AIMIR, it is well enough to apply your good taste which you may gain from everyday life. It takes effort to create a perfect architectural 3D rendering, not only from the 3D artists, also from the architects, designers, and project managers.

Want to discuss more about how to judge a good architectural rendering? You’re welcome to share your opinions below in the comments or connect our professional architectural visualization studio. To bring your exciting architectural projects to life, say hi to us now!


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