When it comes to marketing a property, home staging is an inevitable step to help sell faster and better price. By adding or removing furniture and accessories as well as changing lighting and colors, the vacant houses increase their appeal and realize the full potential. NAR’s 2021 Profile of Home staging (National Association of Realtors®) suggests that 47 percent of buyers’ agents agree that it has an effect on most buyers’ perspective of home. Besides, more than 80 percent of buyers’ agents incline to the view that the staged houses are easier to be seen as their future home for buyers.
Although it is no longer a new idea in the industry of real estates, some progressive changes brought by 3D visualization techniques infuse it with greater power. This innovation, named “virtual staging“, involves using computer software to digitally decorate rather manual work. It is a big trend of this field in the fast-paced era with the development of 3D technology. That’s why in this blog we’ll address an overview of virtual staging for you. What is it? How does it help you? Let’s get started from these two questions.
What is Virtual Staging?
Serving the same purpose, the clear differences between traditional staging and virtual staging are the methods in dealings and the achievable effects. Traditional staging relies on physical furniture and interior decor to redesign a house. It tries its best to restore the beauty of the empty space. To achieve this, it’s vital to hire a good staging company where stagers, movers, cleaners, photographers and other essential staff work together to complete the project.
Evolved from traditional staging, virtual staging is a process of developing a photorealistic visualization of the house through 3D software, exploring all the possibilities that it could be. No need to prepare any single items, what it requires is to take photos of the empty rooms from different angles firstly and add virtual furniture and accessories from 3D model warehouse in the chosen pictures. With a phone or laptop, good Internet access and creativity, you can virtually stage any space within a few clicks and have an exciting and inspiring presentation of the listings at your fingertips. No need to worry if the final furnishings doesn’t match the style of the house. There are various types of furniture models on virtual staging platforms for your option. There is hardly any cost to revise the design plan if you are not satisfied.
How does Virtual Staging Help Real Estate?
#1. Easy to alter
A picture is worth a thousand words. Presenting the house in its best light and conveying the ready-to-live-in impression are the key to making the properties shine and standing out in such a competitive real estate market. It is significant for each property to seek the right style. For traditional staging, the process of trial and error is too expensive involving manpower and material resources. However, it is a piece of cake for virtual staging which offers great flexibility of modifying the design. Restyle is easily available ready to hand so that you can remove the existing outdated furniture in the real estate photos. This benefits a lot especially when you want to increase the price or transfer your target market from classy to modern.
#2. Simple to use
Just like what we mentioned before, there are many ready resources of virtual staging apps and software. Many people choose to work with professional outsourcing companies in order to save time and energy. Also doing it yourself is an economical option. The user-friendly interface allows even beginners to digitally add ornaments from the material library to the images. As well, it’s a realizable task to match the wall color, flooring, fixtures and more with the selected furniture. Click, tap, drag and stage, then you can create stunning and share high-quality images to max out your property value.
#3. Cost-effective and time-efficient
Time and cost for the staging are also a big plus. Some factors will influence these two parts, such as the size of the house, turnaround time, the level of detail and so on. Traditional staging usually ranges in price from around $2000 to $5000 within a few days. In addition, the cost increases if needing some fixes before staging. Once closing the deal, everything staged before has to be removed, which is another workload.
Compared with its conventional counterpart, virtual staging, whose duration is about 2-3 days, takes less time but gets the same perfect results according to the same requirements. As for the expense, it is generally about 10% of the cost of traditional staging that is between $39 and $100 per photo. Discounts will be provided for the sheer volume of images. And it’s more affordable to do it yourself with the help of virtual staging software.
#4. Wider marketing reach and better visualization
Nowadays, over 90% of buyers start their search for the dream home on the Internet. Therefore, digital marketing is as important as traditional marketing. Images and videos made by virtual staging can be instantly transmitted and spread through the use of electronic media for more audience. Not limited to these, 360 virtual walkthrough tours which are a unique selling point, can also be offered for potential buyer to explore the rooms over long distances or under extreme weather and reduce trouble of in-person visits. What’s more, it’s hard to imagine the life in the empty space. But a vivid virtual staging will make it inviting and warm, building a wonderful vision for would-be buyers, visualizing their arrangement in the space and finally boosting sales.
Obviously, virtual staging is the best marketing approach for real estates to sell houses fast, easily and for the most money. Are you ready to try it? If you don’t even have time and proper equipment for taking photos for your rooms, you may try 3D architectural visualization services. Contact our professional project manager now, and we’ll get back to you within 12 hours with the best visual solution for your project!