When it comes to interior design process, home owners are influenced by a myriad of factors that contribute to the creation of a space that feels both functional and aesthetically pleasing. After all, a homeowner is looking forward to a brand new space that both fit the budget and convey the dreams. What is the best way for interior designers to deliver the best possible result in a short time with minimum costs? One effective way to achieve this is through a detailed CG image pack that encapsulates every step of the design process. We’re talking about the 3D rendering process.

DW, our valued client from Florida, USA, is high-end interior designer delivering stunning custom designs to residential and commercial projects. This time, they assigned a unique project – a complete 3D rendering process of a hotel living room which has already built. Now, let’s dive into the case study to see how our 3D team created a compelling image pack for marketing purposes.

 


Comprehensive 3D Rendering Process for a Hotel Interior

 


The Challenge: From Site Photo to Comprehensive Image Pack

Since the hotel is built, our client kindly provided a site photo of the living room with the desired camera angle. That is to say, our 3D team needed to create an identical 3D image. Thus, we faced a common challenge in the industry – translating a site photo of this hotel living room into a captivating image pack. This series of images would not only document the design process but also serve as a powerful marketing tool on their website. Also, the objective was to create a series of images starting from the initial modeling phase, progressing through texturing, lighting setup, and post-production, providing a visual narrative that potential clients could easily comprehend.

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Site photo? 3D render? We’ll disclose the answer in the end of the case study.

 


Phase 1: Modeling the Vision

The first step in this comprehensive 3D rendering project was the modeling phase. In the project brief, we only received a site photo and the floor furniture plan. Armed with the site photo as a reference, our 3D modeler meticulously recreated the living room in a 3ds Max. Attention to detail was paramount, as every element of the space needed to be accurately represented in the digital realm.

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Floor furniture plan

The modeling process also involved creating the furniture, fixtures, and architectural elements present in the site photo. At the same time, we paid special attention to scale, ensuring that the proportions of the digital model matched those of the real-world space. This phase laid the foundation for the subsequent stages, setting the stage for a realistic and immersive rendering.

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We created the 3D model from scratch based on the site photo.

 


Phase 2: Texturing for Realism

Once the 3D model was complete, the focus shifted to texturing. This phase aimed to breathe life into the digital representation by adding realistic materials and textures. Our 3D specialists meticulously selected textures for the furniture, walls, flooring, and other surfaces to closely mirror the materials used in the actual hotel living room.

The texturing process involved detailed mapping of each surface to ensure that light interacted with the materials authentically. This attention to texture not only enhanced the visual appeal of the render but also contributed to the overall realism of the final image.

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Applied textures and materials. Same or similar with the photo.

 


Phase 3: Setting the Scene with Lighting and Rendering

Lighting is a critical element in interior design, and in the digital realm, it is equally vital. In this phase, the interior designer focused on setting the scene with realistic lighting to evoke the ambiance of the hotel living room. Different lighting scenarios were explored to showcase the versatility of the space and to provide clients with a comprehensive understanding of how the room could look under various conditions. In this project, we needed to keep the 3D scene the same with the site photo.

With the 3D model meticulously textured and the lighting setup perfected, the project transitioned to the rendering phase. This crucial step involved transforming the digital model into a high-resolution image that captured the essence of the envisioned hotel living room. The rendering process brought together the elements of modeling, texturing, and lighting into a cohesive visual narrative.

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Rendering draft after setting the lighting.

 


Phase 4: Post-Production Magic

Although the image looks nearly real and pretty, there’re still works to be done. The post-production stage involved fine-tuning the image, applying filters, and enhancing details to achieve a polished and professional look.

To achieve this, the 3D artists applied color corrections, adjusted contrast and brightness, and added subtle effects to enhance the overall aesthetic. The resulting images were carefully curated to form a seamless progression, guiding viewers through the journey from the initial concept to the final, refined design.

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The post-production draft

 


The Final Delivery

At last, we delivered this project in 9 days. With total 5 images, this interior project included the 3D rendering process from modeling, texturing, lighting and post-production. Please enjoy the detailed 3D rendering process of this living room.

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Now let’s disclose the answer of the question in the beginning: it is the site photo! We’ve showed the site photo and the 3D render here:

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The Impact: A Marketing Asset for Success

The comprehensive image pack created through this 3D rendering project proved to be a powerful marketing asset for the interior designer. The still image of the hotel living room, along with the detailed process images, were strategically utilized on DW’s website to showcase their capabilities and attract potential clients.

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Click the image for the whole rendering process on DW’s website.


Conclusion

 

As DW’s long-term visualization partner, we are proud to create the visuals for their website use. This not only demonstrated their trust upon us but also showcased AIMIR’s capability of handling such projects. This 3D interior rendering project exemplifies the transformative power of comprehensive image packs in the field of interior design. From the initial modeling phase to texturing, lighting setup, and post-production, each step contributed to the creation of a compelling visual narrative. The impact extended beyond mere documentation, serving as a dynamic marketing asset that showcased the designer’s skill, attention to detail, and commitment to delivering exceptional spaces.

As the demand for immersive and visually engaging content continues to rise, interior designers can leverage 3D rendering services to not only win clients but also to educate and inspire a broader audience. If you’re thinking about getting photorealistic 3D renderings, please contact our professional project manager to get started! By transforming visions into visual narratives, our 3D rendering services can create a lasting impression and elevate your presence in a competitive industry.

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