360° Virtual Home Tours: All About Interactive 360° Home Tour Rendering Services, 3D Panorama, and Architectural Rendering

360° Virtual Home Tours: All About Interactive 360° Home Tour Rendering Services, 3D Panorama, and Architectural Rendering

In recent years, the architecture and real estate industries have seen a revolution in the way they showcase properties to clients. With the advent of 360° home tours and panoramas, clients can now explore a property from the comfort of their own homes, providing a more immersive and engaging experience than traditional photographs or floor plans. And with the added power of 3D rendering technology, these virtual tours have become even more impressive and impactful. Today, you don’t really need a Virtual Reality device to take you to the incredible world. Now, with 360° virtual home tour service and tool, you can simply enjoy the future home with your phone, tablet, desktop or laptop. This means anytime, anywhere, at your fingertips.

So what exactly is a 360° virtual home tour rendering, how can it benefit architects, real estate agents, and property developers, and where to get the 360° home tour service?


What is 360° Virtual Home Tour Rendering?


A 360° virtual home tour is a digital representation of a property that allows clients to “walk through” the space using a 360-degree view. These tours can be accessed on a variety of devices, including desktop computers, smartphones, and virtual reality headsets.

Traditionally, these tours have been created using photographs or videos taken from different angles of the interior and exterior of a building, which are then stitched together to create a panoramic view. While this approach can be effective, it has its limitations. The lighting, colors, and textures of the space may not be accurately represented, and it can be difficult to showcase the full potential of the property.

This is where 3D rendering technology comes in. By creating a 3D model of the property using computer software such as 3ds Max or Corona Renderer, architects and designers can create a virtual tour that is much more customizable and accurate than a traditional photo or video tour.

The 3D rendering process involves creating a digital model of the property, which can include details like furniture, lighting, and decor. This model can then be used to generate high-quality images, videos, and animations, which can be incorporated into a 360° virtual tour.



Benefits of 360° Virtual Tour Rendering Services


There are several benefits to using 360° virtual home tours rendering services, including:

Incredible Customization

With 3D rendering technology, architects and designers have greater control over the virtual tour, allowing them to customize everything from the lighting and colors to the furniture and decor. This can help to create a more accurate representation of the space and showcase its full potential. Thus, 3D virtual home tours are perfect presentation for high-end, luxurious residential and commercial spaces.

More Realistic Experience

Because the virtual tour is created from a 3D model, it can be much more realistic and immersive than a traditional photo or video tour. Clients can explore the space from any angle, zoom in and out, and even interact with objects within the space. In a word, it provides an immersive experience from any location and any device, as if the viewer is standing in the space.

Faster Turnaround

While creating a 3D model can take some time upfront, once the model is created, generating high-quality images and videos can be done quickly and efficiently. This can help to speed up the sales process and provide clients with a more timely and accurate representation of the property.

Increased Engagement

360° virtual home tours using 3D rendering can provide a more engaging and memorable experience for clients, helping to differentiate your property from competitors. This can be especially useful in the high-end real estate market, where clients are looking for a unique and luxurious experience.

Reduced Costs

While 3D rendering technology can seems to be “expensive“, it can actually help to reduce costs in the long run. Because clients can explore the property virtually, there may be less need for in-person visits or open houses, which can help to save time and money. Also, in case of unbuilt spaces, 360° virtual tour brings experiences that people are able to see their homes as if they’re ready. This way, they may come up with changes that are ready to change in the construction process.


How to Create 360° Virtual Home Tours


Unlike traditional panorama views that you just need to take photos or record videos for the rooms, creating a 360° virtual home tour involves several steps, including:

Creating a 3D Model

The first step in creating a 360° virtual home tour is to create a digital model of the property. This can be done using 3D modeling software, such as SketchUp, Revit, or 3ds Max. The model should include details like the floor plan, furniture, lighting, and decor. If you don’t know what software to use, feel free to check our recommendations of Best Free CAD Software and Best Free Online CAD Software.

Texturing and Lighting

Once the 3D model is created, the next step is to add textures and lighting to create a more realistic representation of the space. Textures can include things like wallpaper, flooring, and fabrics, while lighting can be used to create different moods and effects within the space.


After the model is textured and lit, it can be rendered to create high-quality images and videos. This involves using specialized rendering software to process the 3D model and generate the final output. The rendering process can take some time, depending on the complexity of the model and the level of details required. If you have no idea what rendering software to use, read our suggestions on Best Free Interior Design Apps and Best Free Rendering Software.

Completing the Virtual Tour

Once the images and videos are generated, they can be combined to create a 360° virtual home tour. This can be done using specialized software, such as Tour Creator or Matterport, which allow users to create interactive tours that can be accessed on a variety of devices.

Sharing the Tour

Once the 3D virtual tour is created, it can be shared with clients and potential buyers via email, social media, or embedded on a website. Some real estate agents and property developers may also use virtual reality headsets to provide an even more immersive experience. The easiest way is to simply share a link that contains the home tour. Want an example? Check this link for a photorealistic 360° virtual home: here. Just drag your mouse or slide your finger to view the full house.



Tips for Creating a Successful 360° Virtual Home Tour


While 360° virtual home tours using 3D rendering can be a powerful tool for showcasing properties, there are some best practices to keep in mind to ensure the tour is effective and engaging:

  • Use High-Quality Images: As the basic start of 360° home tours, the quality of the images and videos used in the virtual tour can make a big difference in the overall impact. Make sure to use high-resolution images that are sharp and clear, and consider using HDR (high dynamic range) imaging to capture a wider range of colors and details.
  • Showcase Key Features: When creating the virtual tour, make sure to showcase the key features of the property, such as unique architectural details or high-end finishes. This can help to differentiate the property from competitors and provide a more compelling experience for clients. If this cannot be shown temporarily, consider to use 3D rendering services to get the most realistic results.
  • Keep it Simple: While it can be tempting to include a lot of bells and whistles in the virtual tour, it’s important to keep the experience simple and easy to navigate. Make sure the tour is intuitive and easy to use, and avoid including too many distractions that could detract from the overall experience.
  • Optimize for Mobile: With more and more clients accessing virtual tours on their smartphones, it’s important to optimize the tour for mobile devices. Make sure the tour is mobile-friendly, with easy-to-use controls and quick load times.




In conclusion, 360° virtual home tours are a revolutionary way to showcase properties and provide a more immersive and engaging experience for clients. By creating a 3D model of the property and generating high-quality images and videos, architects, real estate agents, and property developers can provide a more accurate and impactful representation of the space. And with the added benefits of greater customization, faster turnaround times, and increased engagement, it’s no wonder that more and more professionals are turning to 360° virtual home tours using 3D rendering as a key tool in marketing.

Need interior rendering services or 360° virtual tour to impress your clients? Contact us at AIMIR and get your projects shine in front of your clients and among the competitors!

5 Types of Architectural Visualization Services

5 Types of Architectural Visualization Services

Technological advancements have changed the way of presenting an architectural design from hand drawings to 3D architectural visualization. Now, modern architectural 3D renderings are fundamental to the successful business for many architects and designers. They help to explain the inspirations of the design to clients and produce a stunning visual impact in winning the competition. In addition, they innovate the marketing strategy in the architecture, engineering, and construction industries.

It is generally known that there are a vast number of architectural visualization services. Here we will come to know 5 primary kinds that commonly used in modern architecture.

NO.1 External 3D visualization

Since external 3D visualization is in widest use in architecture, it is the first one to be introduced. Compared to two-dimensional rendering, photorealistic digital images can better help to display how the building will look like in the future. It is no exaggeration that the best way to convey how wonderful the external view of a building is from various visual perspectives. This is the important feature that makes a difference to the success of the business because the feature of this yet-to-build construction can be precisely displayed throughout multiple angles.

Another highlight is the texturing and lighting. In addition, to incite people’s thirst for exploration, such high-quality renderings enable viewers to fully feel the composition of the materials, planting and lighting. Besides, target clients can view the building from different angles to capture the unique character.

For marketing purposes, external 3D visualization offers an opportunity for the client to see the building by his own eyes, which makes it much easier to win approval and gain buy-ins.

NO.2 Interior 3D rendering

From the outside to the inside, the next one is interior rendering. 3D interior visualization is usually customized to demonstrate a particular interior space. It can capture every specific feature of the interior space such as the cozy cushions and the utility cupboard. Designers and architects apply these photorealistic pictures to showcase the unity, livability, and spaciousness of the rooms. Hence, the clients can easily catch the harmony between the function and shape of space in this visual communication.

As an invaluable tool, interior rendering covers all aspects of a design from the atmosphere and textures to layout, style and even the tiniest details. In some cases, it can be used to make a 3D model so that clients can preview what the furniture they prefer. And this gives convenience to both designers and clients on the consultation of the wanted effect.

NO.3 CG panoramas

Unlike the two services above, this type emphasizes an immersive real-time experience through a 360-degree panorama, where clients can walk through every corner of the future house. It needs more effort and time because it is the process of transforming a 2D panoramic image into a 3D visualization.

For this advantage, clients can have a high level of immersive experience in real-time. The experience of freely exploring the house with their own eyes persuades clients into making a decision to purchase the project more easily.

NO.4 3D animation

Different from photorealistic still pictures, 3D animation produces interactive short videos to highlight the design. It makes a person seem like entering that specific building or virtual space. Similar to CG panorama, the view of 3D animation includes different angles and finest detail of the building, but it’s better than CG panorama, because it’s more real and expressive, as well as saves time and cost.

This type of architectural visualization service requires an approach a little distinct from others. In order to create 3D animation, 3D artists need dimensions varying in the quality of resolution, references and project type. To make it more charming, they would add a logo, background music, professional voiceover and subtitles to form an emotional bond between the audience and the projected space.

NO.5 Virtual tour

The last introduced one is a virtual tour, which is considered to be the most immersive experience. Based on a series of sequenced panoramic pictures, it offers a video including text and sound. It helps clients see all kinds of design in a more realistic representation before construction, whether interior or exterior.

As well, easy to correct and distribute is also a characteristic feature of it. Put on the headset, clients can review the pros and cons of the design so as to avoid the possibility of making great mistakes. And the VR is sharable in any communication channel, no matter how far the client is. In addition, clients can interact inside the building, like go stair, turn on the TV, etc…

The foregoing types of architectural visualization services all share a common purpose – to convey the inspiration of designers and increase the chance of winning favor with clients. AIMIR is devoted to delivering professional and high-standard 3D architectural visualization services. We have been collaborating with 3D artists and engineers over the 10 years. Welcome to approach us for a livable solution in architectural visualization for your projects.

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