Announcement: Forest Affinity Program Competition for Schematic Design of First New Municipal Administration Landscape Projects in Longgang, Shenzhen

Announcement: Forest Affinity Program Competition for Schematic Design of First New Municipal Administration Landscape Projects in Longgang, Shenzhen

Project background

With the theme of interweaving green corridors around the city, exploring integration of urban and suburb areas, and stimulating the city’s peripheral vitality space, Longgang District will build the “New Municipal Administration” engineering model project and improve the urban environment in an all-round way for a high-quality city proper suitable for residence, industry and tourism. With conventional municipal public facilities along railway lines, fire passages, and urban roads, new highlights of urban space quality improvement lie in building a pleasant urban micro-environment through the power of design and application of “New Municipal Administration” idea! In such a case, the Bureau of Public Works of Longgang District will launch the first “New Municipal Administration” engineering projects, give full play to the advantages of Longgang’s ecological background, build a number of backbone ecological corridors, realize the interconnection of ecological way, green way and eco-corridors, and build the ecological picture of “blue interwoven into green surrounded by mountains and rivers”.

“Forest Affinity Program” is a key theme first proposed by the Bureau of Public Works of Longgang District to build the new municipal administration engineering model. The first five landscape projects will be launched in conjunction with the competition for conceptual scheme design in the hope of breaking the stereotype of monotonous and tedious municipal facilities in the past, endowing a modern, engaging and diverse sense of design, fully tapping into the cultural value connotation of public facilities, and providing a new model for the design of municipal facilities in Longgang District and Shenzhen!


Project introduction

Application deadline: 18:00, July 29, 2022

The competition is consisted of 5 tracks:

— Track A —

Ecological Corridor Construction Project of Henggang Section of Pinghu-Yantian Railway

Fig 1. Schematic diagram of Ecological Corridor Construction Project of Henggang Section of Pinghu-Yantian Railway

Fig 2 Current situation of Henggang section of Pinghu-Yantian Railway

Design scope:The project is located in Henggang street, with the total corridor length of 4.5 km. As the Pinghu-Yantian Railway will be constructed underground in the long term, the original Pinghu-Yantian Railway existing tracks and its surrounding area will be released. The project construction includes greening landscape, theme park, innovation sharing garden, etc.

Key words: Industrial landscape, lineal cultural heritages, urban corridor and park system.


— Track B —

Quality Improvement Project of Industrial Avenue, Dayun AI Town, Longgang District

Fig 3. Schematic diagram of Industrial Avenue in AI Town

Fig 4 Current situation of industrial Avenue in AI Town

Design scope: The design scope includes Hongmian road and Xinyi road.

Hongmian road runs from east to west. The reconstruction starts from the municipal Jieneng indemnificatory housing project (Huamao Industrial Park road), ends at Nanping phase III auxiliary roads (Nanping East Avenue) and intersects Xinyi road. The road is about 1.5km long with a road grade of urban arterial road. The reconstruction road is 30.5-40m wide with a two-way six lane and the design speed of 50km / h.

Xinyi road runs from north to south. The reconstruction starts from the existing hongmian road and ends at the culvert opening under Shuijing-Guanjingtou Expressway (at the memorial archway of Henggang 228 Industrial Park). The road is about 500 meters long as an urban sub-arterial road. The width of red line is 25 meters and the reconstruction road is 40 meters wide with a two-way four lane and the design speed of 30km/h.

The main design contents include road reconstruction, landscape improvement and other municipal administration engineering. Including but not limited to: Henggang portal logo design, greening restoration of newly added overpass, existing slope and retaining wall, road greening and fence upgrading, building reconstruction, node upgrading at the intersection between Hongmian road and Xinyi road, substation and water supply pipe beautification, etc.

Key words: Expressway, industrial avenue, operations management, quality improvement and maintenance cost.


— Track C —

Rail Transit Phase 4 — Greening Restoration and Improvement Project of Longgang Section of Metro Line 14

Fig 5. Schematic diagram of Longgang section in Metro Line 14

Design scope: The project mostly restores and enhances the road surface and greening along the Longgang Section of Metro Line 14, including Buji, Nanwan, Henggang, Yuanshan, Longcheng and Baolong streets, and the total area is about 170,000 square meters.

Key words: Greening, water supply and drainage, electrical, soil and water conservation and linear landscape.


— Track D —

Buxin Mountain Fire Passage Construction Project

Fig 6 Schematic diagram 1 of current situation of Buxin Mountain

Fig 7. Schematic diagram 2 of current situation of Buxin Mountain

Fig 8 Current situation of Buxin Mountain

Design scope: The project proposes to build a forest fire passage in the Buxin Mountain area, taking into account the recreational function of the greenway. It will be interconnected with Jiazhou Garden Park, Qiushui Mountain Park, Zhangshubu Park and Luohu Taojin Mountain to create high-quality ecological recreational space. It crosses Longgang District and Luohu District, with an area of about 474ha including 138Ha in Longgang District and 336ha in Luohu District. In combination with the actual administrative situation, it is suggested that Longgang area be the main design scope of this competition, and excessive involvement in Luohu area should be reduced.

Key words: Forest fire passage, greenway system and outdoor recreational corridor.


— Track E —

Forest Fire Prevention Road Construction Project in Yuanshan Street

Fig 9. Schematic diagram of forest fire prevention roads in Yuanshan street

Fig 10 Current situation of Yuanshan street

Design scope: Located in Yuanshan street, the project has a total length of 40.11 km, including a total length of 24.27 km of new forest fire prevention roads and a total length of 15.84 km of upgraded existing forest fire prevention roads. The high point of the area where the project is located is Yantian Port. It is suggested to consider the setting of sea viewing platform in combination with the terrain.

Key words: Forest fire prevention roads, road system and landscape system.


Design Principles

  1. Taking the landscape system as urban infrastructure: Taking the city as an ecological system, combine the infrastructure functions with the urban social and cultural needs through the construction and improvement of the landscape infrastructure, so as to build and extend the city and solve the problems faced by the city, such as climate change and population flow. Under the framework of the landscape system, the infrastructure construction supporting urban development, such as energy, water, transportation, food production, waste treatment and other elements, will be integrated in a new way to form a new urban supporting system; The infrastructure construction becomes to build a special landscape space, not just engineering facilities.
  1. Solve problems in the comprehensive, overall, pragmatic and innovative ways.
  2. Pay attention to modern, humanistic and diversified design sense to lead the times, face the future and make audacious renovation.
  3. Follow the principle of ecological adaptability, enhance the connectivity and integrity of natural space network, and form an urban natural support system.
  4. Deeply excavate the cultural value connotation of the new municipal landscape, emphasize the cultural characteristics of infrastructure, and ensure the integrity of ecosystem service function and local culture.
  5. Give consideration to the operation management, activity organization and maintenance cost of “new municipal space”.


Design Requirements

It is expected that the design of each project will be based on an international perspective and enhance the ecological pattern of the Longgang area. Create a model of the bay area with blue and green interweaving, mountains surrounded by water, promote cultural integration and innovation, and create a charming urban area with bursts of vitality. By giving full play to the unique ecological resources, a main ecological corridor with Longgang characteristics will be created.

  1. Integrating natural, ecological, creative, humanistic, historical and other resource elements, it has become a “forest-friendly plan” with both international quality and the original characteristics of the area, and a new platform for the integration of nature and the city. Create a new benchmark for the future-forward municipal landscape system that integrates ecological environment and urban imagery.
  2. The design of municipal public facilities and landscape environment shall comply with the laws and regulations on the management of ecological protection red lines, forest fire protection, mountain protection, cultural relics protection, and basic ecological control line management. Introduce the principle of landscape priority into traditional municipal public facilities, reconstruct the landscape and municipal public space system in the area, use new technologies and new materials rationally, and create an urban micro-environment that is human, comfortable, rich, full of fun, distinctive, and suitable for movement and stillness.
  3. Create a new municipal temperament of openness, collaboration and innovation, and build a design model of ecological adaptability and open and interconnected landscape. Build a system of rich natural ecological elements, taking into account the operation management, activity organization, and maintenance costs of the new municipal space.
  4. Realize the interconnection of green roads, green roads and ecological corridors, and build an ecological pattern of “blue and green interweaving, mountains surrounded by water”. Create a new municipal public space with a great sense of design. Establish an intertwined cultural and ecological network to create a matrix of interaction and connection between man and nature.


Design Content

Stage I (application and pre-qualification): to ensure that the project is full of creative, forward-looking, artistic and scientific themes and ideas, and guides the development and implementation of the new municipal landscape design in the future, therefore, the overall understanding of the project at this stage consists of two parts:

  1. combined with the overall promotion strategy of ” Beautiful Longgang with Mind-blowing Transformation “, put forward the overall strategy framework for building a new model of the ” New Municipal Administration – Forest Affinity Program ” project;
  2. based on the above, put forward the design strategies and concepts for each track, and describe the design ideas and solutions by referring to the schematic diagram, concept sketch or benchmarking analysis of similar performance projects.

Stage II (Conceptual scheme design): carry out theoverall research for each track and select1-2 nodes as landscape conceptual design. The specific contents shall be determined after the shortlisted units are selected.


Requirements for application

  1. The Competition will adopt “open application” without qualification restrictions. Units with relevant design experience from home and abroad may apply for participation, provided that applicants are independent legal person enterprise or institutions legally registered at home and abroad with valid business licenses or business registration certificates. The parent company, wholly owned subsidiary and its holding company with two and more legal representatives as the same person must not apply separately.
  2. Consortium with no more than two members is allowed to apply. All consortium parties must not participate in the Competition in their own names separately or form a consortium with other units. The consortium parties need to sign a legal and valid Consortium Agreement, with the leading unit, all parties’ work content, the sharing ratio and allocation method of the workload clarified.
  3. The Competition does not accept application of individuals and individual groups.


Competition rules

The Competition will be divided into two stages: Stage I: Open application and pre-qualification; Stage II: Conceptual scheme design.

Stage I: Open application and pre-qualification:The applicant is required to submit pre-qualification application documents, which mainly include company competence, design team competence and overall understanding of the Project. The host should set up a pre-qualification expert review jury according to the law, to review pre-qualification application documents submitted by all applicants. The jury will select seven shortlisted applicants (without ranking) and two alternative applicants (ranked) through open ballot (round-by-round elimination).

Stage II: Conceptual scheme design: In the conceptual scheme design stage, the design units shall carry out conceptual design for the important landscape nodes selected for each track. The seven shortlisted participating units should, as per the requirements of the Brief, submit the landscape conceptual design for key nodes in five tracks. The host should set up a scheme review jury according to the law, to review competition schemes. The scheme review jury should select the top three winning schemes (without ranking) of each track through the open ballot (round-by-round elimination).




Submission requirements


Design Fee

For the implementation scheme determined by each track, the scheme design fee is about 50% of the total design fee after deducting the competition bonus. The total design fee is calculated based on the Charge Standard, and multiplied by the correlation coefficient, with an increase of 20%. The detailed billing list of each item is as follows:


Setting of bonuses and design compensation fees

  1. The seven shortlisted participating units that have entered the conceptual scheme design stage will respectively receive a design compensation fee of 300,000 yuan (about US$44,400);
  2. The top three winners of each track will receive an extra bonus of 100,000 yuan (about US$14,800) respectively (winners may be selected repeatedly for each track).
  3. The design unit selected for the implementation scheme will provide services for subsequent scheme development.


Material Acquisition

  1. The Competition Document could be downloaded from “Shenzhen Urban Design Promotion Center – Competition Announcement”
  1. Acquisition of design brief:

The interested applicant can send email to to acquire the tendering design brief and aerial video, with email subject line indicated with: getting tendering design brief and aerial video of “Forest Affinity Program”: Competition for Schematic Design of First New Municipal Administration Landscape Projects. The competition organizater will send the design brief and aerial video link via email reply.


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

Travel Agencies: 4 Benefits of 3D Rendering Services as a Tool

Travel Agencies: 4 Benefits of 3D Rendering Services as a Tool

3D rendering is now growing in popularity and use. By making high-quality images based on three-dimensional data, it releases the power of design concepts and realizes a perfect product or service presentation. It is no exaggeration that it will change the way we view and interact with images. Many industries, such as games, design and architecture, have maturely used it to improve their business practices. Cast these familiar examples aside. This time, let’s focus on tourism industry, which can also seized the opportunity to use is to grow their businesses.


Achieving the “Seeing is Believing”

You may have such an exhausting moment that the clients are insensitive to the travel packages in spite of a lot of pitching. It’s not all your fault. Their caution is all caused by some bad experiences like booking a place but feeling unsatisfied on arrival. What they imagined it to be does not correspond with what they really saw. They are just afraid to trust your service in words.

Humans are visual beings. We are easily impressed by lively pictures, and we prefer seeing everything before making decisions. First impression matters. A a clear and lifelike presentation is of supreme importance. This is why you need 3D rendering services. It can make the most realistic visualizations as same as the movie industry. They can follow a lively 3D tour to admire the scenery you want to sell. Once they anticipate enjoyment, success is only a signature away.

But remember, 3D renderings can not only demonstrate the real situation, but also showcase the unbuilt scenery. By building 3D models of the area under plan or construction, your potential clients will see an experience of a lifetime.


Sparking a Great Interest for the Trip

For people who travel, they want to find a way to make every moment count. One journey could change their lives, offering a path for hope and healing. And the mission of travel agencies is to share that path with the clients. Sometimes what they have is only a vague dream. What you need to do is evoke their strong enthusiasm for the trip in a vivid and convincing way. So, a stunning presentation is useful which sells excitement and sparks interest rather than just giving a brochure. 3D rendering service is enormously helpful in recreating those scenarios and enhancing user experience. The clients will be convinced if they see where they’re visiting in a 3D rendering, 3D animation or 3D virtual tour.


Boosting Your Content Marketing

Content marketing has become an extensively established practice in every business. It’s used to engage clients, drive traffic to social media, and increase sales. With a greater focus on it, the competition is heating up. Hence, quality content is the key. And an engaging and interactive tourism site is an added advantage to boost your content marketing. It’s an accessible way to reach the potential clients and boost the sales.

With the help of 3D visualization, you can make 3D images, animations or VR videos of the destination and share them on social media. Other 3D rendered works can also be applied in our blogs for maximum exposure. The texts will come to life and look more professional. Just like a “try before you buy” approach, people are able to visualize the virtual environment and have an understanding of their expectation on their trip.

Meanwhile, your brand value is further elevated. An organized website with a good visual representation can greatly help develop professional reputation and make your brand recognizable. That’s usually an influence factor of a client’s choice.

Know more about Naladhu Island Project in Maldives HERE


Staying One Step Ahead Your Competitors

Since the outbreak of Covid19, the competition between travel agencies is becoming progressively fiercer and the market shrank. 3D rendering technology will come to your aid. If you put it to good use, you can gain an edge over your competitors, especially in the traveling industry. Virtual Reality will vitalize your business by allowing your potential clients to dream about their traveling experience in advance. Their trust with you will be built thereof.

However, the first priority is to get destinations and accommodations ready. After all, fulfilling your promise is the key to successful trading. A satisfied client is the best advertisement. He or she may come back next year and even recommend you to his or her relatives and friends. Therefore, never overlook the quality of your products. It’s your core competence.


Now that you have ideas for enhancing your travel marketing, why not try to carry them out? AIMIR is a professional studio for 3D rendering since 2006. By providing photorealistic 3D rendering services, we’re here to bring your traveling destination to life. Please consult us about your projects, we’ll be in touch in 24 hours!

Celebrating 17 Years Visualizing Dreams | AIMIR’s 17th Anniversary

Celebrating 17 Years Visualizing Dreams | AIMIR’s 17th Anniversary

WE ARE 17 NOW! 💖

AIMIR has been delivering story-telling 3D architectural visualization works to the world and demonstrated the beauty and art found in the ArchViz industry since 2006. Which is why we’ve been pacing next to the 17th year with ambitions and appreciation.

Especially for the past two years, like the majority of companies around the world, we’ve faced the unknown head-on. But this has allowed AIMIR to progress to a totally new level. Until June 2022, we’ve delivered 8,232 projects for 598 clients to 26 countries across the globe. With our solid team of 56 colleagues and proven working systems, the Pricing, Delivery, Service, Workflow, and Quality System, we’ve been achieving a degree of trust from our clients and partners for the past 16 years and providing excellent 3D works worldwide.

Now in the 18th year, AIMIR wishes all our colleagues, clients and partners to maintain, build and acquire health and happiness, as there are unlimited horizons, new discoveries, and achievements ahead.

Thank you for being with us!

Announcement: International Consultation for the Commercial Avenue Planning and Urban Design of Bao’an Chuangye Road

Announcement: International Consultation for the Commercial Avenue Planning and Urban Design of Bao’an Chuangye Road

Project Overview

Commercial Avenue on Bao’an Chuangye Road is located in Xin’an Subdistrict, Bao’an District, Shenzhen. This area is not only covered by the “Guangzhou – Shenzhen – Hong Kong – Macao” Science and Technology Innovation Corridor, but also the core of Bao’an Urban Development Axis. The south of Commercial Avenue is close to the Bao’an Central District and Qianhai Cooperation Zone, surrounded by National High-tech Zones such as Tiezaishan and Jiangangshan, and Liuxiandong Headquarters Base. With the continuous improvement of the city level, Commercial Avenue will become the urban axis connecting “modern service industry” and “intelligent manufacturing industry”. Based on Shenzhen goal of building an international consumption and trade center city, the Commercial Avenue will further optimize its spatial and functional, steadily improve its commercial service quality and competitiveness, and create a new commercial highland.

Site Location

This international consultation includes two scopes: the overall research and detailed design.

For overall research: The area is about 13.4 sqkm. It starts from Haixiu Road in the southwest and ends at Liuxian 3rd Road in the northeast. It is a strip area within a range of about 1 to 1.5 kilometers offset from both sides of Chuangye Road.

For detailed design: The area is about 5.3 sqkm. It starts from Xinhu Road in the southwest and ends at Liuxian 3rd Road in the northeast. It is a strip area of about 500 meters offset from both sides of Chuangye Road, including some important public spaces such as Lingzhi Park, Xin’an Park, Xin’an Square, Xinzhen River. This area also covers many old communities and factories that need to be renovated.

Design Areas

Scan the QR code below, or visit the link to view the panoramic aerial photography of the current situation of the site:



The work report from Second Session of the Seventh National People’s Congress of Shenzhen pointed out that Shenzhen needs to implement the strategy of expanding domestic demand, improve both domestic and international economic cycle, increase high quality investment, make Shenzhen an international center city for consumption and trade. Besides, it is necessary to strengthen the city by continuously improving the cultural influence, and build a city that is national civilized model, regional culture center, and international tourist attraction. At the same time, Shenzhen should explore new forms and new model of consumption including bringing more well-known brands and advanced concept stores, developing various consumption such as customized, fashion and experience.

The 7th Congress of CPC of Bao’an clarified that in the next five years, Bao’an will focus on improving its manufacture industries and become the leading district with socialism with Chinese characteristics. The development goal for Bao’an is to build an advanced coastal city with world-class manufacturing industries and high-quality living environment. We believe in the next five years, Bao’an will take advantage of the momentum and lead the development of the whole bay area with a steady foundation.

This consultation proposes to have the commercial avenue built along Chuangye Road considering the existing foundation of the advanced manufacturing and commercial service, diversified urban cultures and superior location of this area. Besides, as Xin’an Subdistrict has been included into the metropolis core area of Shenzhen and the expansion of Qianhai Cooperation Zone, there will be more opportunities for the area along Chuangye Road. It is hoped that the construction of Commercial Avenue will focus on demonstrating the prosperous and innovative power of Bao’an, and take Chuangye Road as the axis exploring the new way of combining intelligent manufacturing industry and modern service industries, building a leading urban spaces integrating production, living and ecology. This will help develop the surrounding areas for a continuous urban vitality area.


Work Description

This international consultation will work on building an international, world-class and benchmark district in the bay area along Chuangye Road. The work will be based on goals of linking Qianhai district and Bao’an district, stitching of old and new urban areas, compounding of intelligent manufacturing and modern services, and multi-dimensional symbiosis of business. Thus, this international consultation includes the following four key tasks:

Commerce and industry planning: Explore the integration of modern service industry and intelligent manufacturing industry, study the direction of the commerce and industry development in the area, analyze the commercial business format, model, scale, etc., and put forward suggestions on business layout, space mode, operation, etc.

Arranging public spaces: Overall planning of public spaces in the area, optimizing the existing public space elements such as both sides of the Commercial Avenue, Xinzhen River, Xin’an Park, Lingzhi Park, Chuangye Interchange, and areas along the Guangzhou-Shenzhen Expressway. The design for public spaces should combine with commercial planning to establish a high-quality environment.

Integration of old and new urban areas: Pay attention to the history, culture, residents and urban features of both old and new urban areas, promote the integration and coexistence of them to enhance the image of the city.

Optimization of transportation organization: Establish a comprehensive transportation system that matches the overall positioning and development scale, and take into account the areas closed to railway station should be developed as an integrated spaces both above and underground and combined with the business forms.With above four aspects considered, applicants should put up specific design guidelines for urban design, redevelopment of existing built urban space, planning implementation strategies, etc.


Registration Requirements

  • Interested applicants must be independent legal entities or partnerships or other organizations. Individual or teams of individuals will not be accepted.
  • There are no requirements on qualification for registration. Any domestic and foreign institutions or consortium who are familiar with China’s conditions, have comprehensive urban design research capabilities and practical experience, and have urban district-level commercial planning experience are encouraged to register.
  • The design team must be composed of professionals in urban planning and design, commercial planning, architecture and landscape design.
  • Registration by a consortium comprising no more than three members is allowed, provided that the leading member and the internal division of responsibilities are specified in a legally-binding Consortium Agreement. No member of a consortium is allowed to register twice either independently or by joining another consortium.



The International Consultation is open for registration, and will include two stages: “Pre-qualification” and “Design & Evaluation”.

For Pre-qualification stage: The credit document, related experience (design and planning for urban spaces, and commercial planning), abilities of team and concept proposal will be reviewed by the Pre-qualification Review Jury. Five shortlisted participants (unranked) and two alternative teams (ranked) on wait-list will be selected for next stage.

For Design & Evaluation stage: The proposal submitted by five shortlisted participants will be reviewed and ranked by the Design Evaluation Jury. There will be corresponding awards for the winning teams.



Notes: The above dates are Beijing Time and the host reserve the right to adjust the schedule as appropriate.



The five shortlisted participants including the first two teams (ranked) selected by the Design Evaluation Jury will be awarded the following honorarium payments.

First place: ¥4,000,000.00 (about US$594,200);

Second place: ¥3,000,000.00 (about US$445,600);

Other shortlisted participants (three): ¥1,000,000.00 (about US$148,500) each, hence a total of ¥3,000,000.00 (about US$445,600).


File Acquisition Method

Intended participants must fill in the Entry Form and the Commitment Letter for Confidentiality and submit them to the mailbox ( to obtain the International Consultation Document. The participants on the pre-qualification application documents submitted should be the same as those on the Entry Form. If there is an adjustment, an additional Commitment Letter for Confidentiality should be submitted.



If there are any questions about the International Consultation Documents, the participants shall submit the question documents (doc format) to the mailbox ( before the deadline for questions, and the questions not received by this email or submitted late will not be accepted. The Q&A and addendum (if any) will be sent to the participants by email.



Host: People’s Government of Bao’an District, Shenzhen

Co-organizer: Bao’an Administration of Planning and Natural Resources Bureau of Shenzhen Municipality

Technical support:RJRX Urban Planning & Design Consultants Co. Ltd., Shenzhen

Contact information :

Commerce: Ms. Li, (+86)13632658134; Technology: Ms. Li, (+86)18565772213(Beijing time, Monday to Friday 9:00-12:00, 14:00-18:00)

The host reserves the right for the interpretation of this International Consultation, with the language of interpretation subjected to Chinese.


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

3D Rendering of the Spar Tower in Portland, Oregon: Case Study

3D Rendering of the Spar Tower in Portland, Oregon: Case Study

KP* Architecture is an Oregon-based architecture company who looks for projects that use mass wood. Their vision is to develop, design and build for the future with timber’s full potential. Kevin reached us with their new project in Portland, which is a mixed-use with office and commercial spaces, looking for 3D renderings for presentation.

We love their vision of building wood structures, and were happy to help. Kevin addressed this project had a tight schedule in particular. As a 17-year architectural visualization studio, we’re confident to deliver this project on time.

Please follow us to discover the story behind this timber structure and how we deliver four images in 10 days.


The Spar


The Spar will be a breath-taking building in the city of Portland, not only because of its standout façade but also the use of mass timber. Once complete, it will stand as the tallest mass-timber building in the world.

In the 3D renderings, Kevin would like to demonstrate the uniqueness of the Spar as well as its consistency with the adjacent spaces. For the purpose of it, there would be various views to introduce this amazing structure to its viewers.


The Scope of the Project


According to Kevin, they needed four images in 10 days for reporting. The camera angles were very clear:

  • An aerial view facing downtown;
  • An aerial view facing north;
  • An eye-level view of the entry/front;
  • An eye-level view of the arcade.

View drafts composed with Google Earth to indicate the camera angles.

In addition, one of the aerial views was going to be printed on 24”x36” posters. We would pay attention to this particularly during production.


The References


In order to help our 3D artists understand the project, Kevin kindly prepared various references and materials, including:

  • The location of the new building. Because the site is an existing post office block, and the new proposal is to “break up” this massive block into smaller blocks as well as extend the existing park right up to the Spar Tower. Therefore, in the renderings, we need to pay attention to the adjacent landscape and make them natural and consistent.

Break up site into 4 x 3 grid, and the tower is located on one of them. Extend green spaces into middle blocks leading up to the tower.

  • Drone photos for photo-composition. They decided to use site photos for the surrounding context in the 3D renderings. Thus, they took two drone photos with the precise camera angle which are really helpful!

  • The model. A Revit model of the building was ready to use. To make it easier, we imported the Revit model into 3ds Max and converted it to a compatible one.

  • Material board. It greatly helped our 3D artists to understand the material and texture of the structure, because they were not completed included in the model.


The Process


The first thing we did was to refine the model and found the desired camera angles. There’re two views that needed photo-composition. These angles needed to meet the requirements from Kevin, and fit the drone photos perfectly at the same time.

Fit the model into the photos.

After confirming the views, our 3D specialists started to apply materials and textures on the model. Because we’re using photo-composition, we decided to share the drafts with Kevin’s team when finishing all four images.

For the two aerial views, our 3D artists studied the geometry of the site carefully, and adjusted the space around the adjacent blocks to be more reflective. For the other two eye-level views, applying accurate landscape and material was the key to a vivid image. After sharing the first round of rendered drafts, Kevin came back with the following comment:

  • Adjust the glass of the building to be slightly bluer. Kevin wanted the façade to reflect a blue and clear sky;
  • Make the mountain more visible;
  • Enlarge the trees on inside rows;
  • Enrich the texture of the wood to make the wood read more varied with individual board texture;

When we summarized all these comments, we immediately fixed them and Kevin’s team confirmed back right away. Here are the final images!

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It was such a pleasant experience working with Kevin’s team. They are kind, highly-efficient, and well-organized. At last, we delivered all images in 10 days. Hope to work with them in the near future!

AIMIR is a 17-year architectural visualization studio consistently delivering high-end CGI works to the world. If you’d like to talk about your exciting project, please feel free to contact us, and we’ll bring your vision to life!

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