3D Rendering: Marketing for a Luxury Beach Resort in Maldives: Case Study

3D Rendering: Marketing for a Luxury Beach Resort in Maldives: Case Study

One of our precious clients from the Republic of Maldives, Anantara Hotels, Resorts and Spas keeps in bringing the world exciting seaside resorts and clubs. They never stop pursuing the natural power of building places for people to escape, revel or play. This time, they brought us another wonder world in Veligandu Huraa, Republic of Maldives, a beach resort to embrace the extraordinary.
For the past two years, we’ve been helping Anantara to build the unbuilt with our powerful 3D renderings for their marketing. Today, we’d like to share the 3D rendering process of this project. Check it out!


Anantara Veli Maldives Resort


Situated on a beautiful island fringed by a turquoise lagoon, the Anantara Veli Maldives Resort is a luxury destination. It features 67 villas, 2 restaurants, a bar, a SPA and other entertainment facilities.

The Boduhuraa Island.

To illustrate this wonderland, Giles from Anantara Group planned to have 17 images, namely:

  • Three images per villa, one looking in, one looking out, and one bathroom. There are three villa types: Deluxe Overwater Villa, Deluxe Overwater Pool Villa, and Beach Pool Villa. That’s nine images in total;
  • Two images for the SPA;
  • Two images per restaurant: Origami and 73 Degrees, and that’s four images altogether;
  • Two images for the Dhoni Bar.

Having this super clear scope in mind, let’s get started!


3D Rendering Brief


There is an extreme lovely cooperation pattern between Giles and us. Since we’ve been working together for nearly two years, we are able to understand each other easily and always on track. On the first day we started the project, Giles had sent us a bunch of files regarding this resort.

To help us understand the project more, Gile’s references are detailed and well-organized. As a result, we’ve got:

  • The 3D model and the camera angles needed;
  • Material board;

The exterior material instruction for one of the villas.

  • Floor plans and elevations;

Floor plan for Dhoni Bar.

  • Site photos for a better picture of the place.

The goal of our 3D renderings are crystal clear: to market this travel destination. As a key tool of marketing in hospitality, we’re confident with our 3D visuals winning the battle. What is the 3D rendering process then? How long does it usually take? How should it get started? If you’re looking for working with an ArchViz team for the first time, we believe this blog is a help for getting know the details during production.


3D Rendering Process


The very first thing our 3D artists did was sorting models and setting camera angles. Gile provided 3ds Max models with their custom-tailored furniture. What we did was to fine-tune them and selected some camera angles based on their request and our professional experience. In particular, we provided more views than they asked. This is a good way because our client will have more choices and have more perspectives to see what the project will be presented.

For one of the restaurants, we carefully selected four views for them to choose two out of.

Finally, Gile’s team decided to add more views. When they received our suggested views, they believed that adding the views would be a better way to demonstrate the resort, which in turn would boost the marketing. As a consequence, five more views were added which totaled up to 21 views.

The next stage is to apply textures and materials, and set the lighting. Because we’ve worked with Anantara’s and created seaside resort projects for the past two years, we know clearly their preference for 3D images. Thus, we directly created the rendered and post-produced final drafts.

Gile’s team absolutely loved these renderings, as some of them were set as final images on the spot! There were only a couple of additional comments on parts of the drafts:

  • Change the landscape and vegetation for the two restaurants based on the site photos he just sent. This is for accuracy.
  • Make the color of wood material darker in all interior images.

Our 3D artists made all the requested corrections immediately in 24 hours, and the final images were all set!


The 3D Rendering Results


Here are the final images for Anantara Veli Maldives Resort which delivered in 4K resolution.

Beach Villa-C02 (4)
Beach Villa-C01 (3)
Beach Villa-C03 (3)
CR-73º Restaurant-c1
CR-73º Restaurant-c2
CR-73º Restaurant-c3
Dhoni Bar-C3
Dhoni Bar-C2
Dhoni Bar-C1
Deluxe Over Water Villa-Bath (3)
Deluxe Over Water Villa-C1 (2)
Deluxe Over Water Villa-C2 (2)
Deluxe Over Water Villa-shower area
Deluxe Overwater Pool Villa-C01 (3)
Deluxe Overwater Pool Villa-C02 (4)
Deluxe Overwater Pool Villa-C03 (3)
origami-03 (1)
origami-02 (1)
SPA-1 (2)
SPA-2 (2)
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Change of Plan


Right after the final delivery, Anantara team came up with a request. They’re hoping to change the design of the bathroom in the Deluxe Overwater Villa. In the new plan, they want to:

  • Replace the glass panels on the left with shower spaces;
  • At the same time, remove the bathtub;
  • Move the towel rack to the rear of the room.

The change was not involved with much workload, so we created the new bathroom view for free within a day.

Previous design vs. new design.

This is not the only project we provide free modification services, although there will occur fees under certain circumstances. When we will charge for modifications? Please refer to our blogs about changing design and fees: Four Typical Scenarios Concerning Extra Charge during the Rendering Process.


Marketing with 3D Renderings


Now these 3D visuals are posted on their website to introduce this wonderful resort. We believe our 3D renders will be an elevation of their work. It is always a smart choice to use photorealistic 3D works when market your product or service!


Looking for a powerful tool to market your product or service? Talk to our professional 3D architectural visualization studio and your business will be half the battle!

Call for Entry: International Competition for the Creative Scheme of Cuihu Sports Centre

Call for Entry: International Competition for the Creative Scheme of Cuihu Sports Centre

Project description

  1. Organization unit

This competition is hosted by the Zhongshan Cuiheng New District Management Committee as the competition organizer, while the Zhongshan Cuiheng New District Engineering Project Construction Affairs Center is fully responsible for the operational work of this competition. Guangzhou Wangtat Project Management & Consultancy Group Co., Ltd., as the planning and consulting unit of this competition, is authorized to organize and plan the whole process of this competition.

  1. Project background

To positively promote the goal of building fitness facilities for every citizen, the Zhongshan Cuiheng New District strives to build a civil sports centre with a superior, comprehensive, and accessible public sports service system. By constructing the Cuihu Sports Centre, it would present the level of urban construction, establish a city image, improve the class of the city and supplement the urban function. The project geographic position is superior, locating on the middle-west bank of the Pearl River Estuary, with Guangzhou Nansha New District in the north, Zhuhai Hengqin New District in the south, Shenzhen Qianhai New District in the east connected by Shenzhen-Zhongshan Corridor, and Zhongshan Torch Development Zone in the west. The Centre is required to be built as a district-level centre composed of mid-sized stadium and mid-sized gyms to meet the Class B requirements for sports events (to host regional and national individual event competitions).

The Cuiheng New district organizes “The International Competition of Open Call for the Creative Scheme of Cuihu Sports Centre” to sincerely invite well-known design agencies to participate in and submit high-quality design schemes for guiding construction work of this project. The above actions are to propel excellent construction work for the Cuihu Sports Centre and to make it a city card for the Cuiheng New district.

  1. Main design tasks (For specific requirements, please refer to the Design Specification (announcement version), the final requirements are subject to the Competition Technical Documents)
  • Design scope and construction scale

The Cuihu Sports Center project locates in the East Area of the Cuiheng New District, Zhongshan City. It is to the east of Maolong Waterway, north of the intersection of Diancui Street and Weilai Avenue, adjacent to the Cuiwan Culture and Art Center, with a regular triangular plot. The project covers a total floor space of 59,090 square meters.

The main construction contents include: one stadium (with a floor area of no less than 20,000 square meters, with no less than 10,000 seats, including a 400-meter running track and a standard football field); one gymnasium (with a area of not less than 5,000 square meters and not less than 1,000 seats, can undertake competitions for basketball, badminton, volleyball, and table tennis); one public fitness square (with a floor area of no less than 3,000 square meters) and some municipal public support facilities.

Figure 1 Design Scope Diagram

  • Main tasks of the competition stage

The design content is the overall planning and the single building schematic design for the project land area, including but not limited to the overall layout of the building, traffic organization, vertical design, greenery landscape design, public space design, single (or group) building design, underground space design, investment estimation, etc.

  • The work requirements of the subsequent deepening design work for the competition scheme
  1. Based on the scheme design results of the competition, the deepening design should absorb the advantages of other participating schemes, as well as the comments from the experts, the competition organizer, the competition operator, and the relevant departments. The final result should reach the depth of schematic design and meet the depth requirements of the second chapter of the Provisions on the Depth of Construction Engineering Design Documents (2016 Edition) enacted by the Ministry of Housing and Urban-Rural Development of the People’s Republic of China. The final result should meet the relevant regulations of Guangdong Province and Zhongshan City.
  2. Simultaneously, the unit is required to undertake modification of the scheme responding to reviews and shall cooperate with the competition operator for relevant works such as report and promote the scheme by providing relevant design materials and technical support, as well as being responsible for the technical interpretation of design to the design unit in the next design stage.
  3. If the unit that has obtained the deepening design work does not have the Grade A or above qualification in the architecture industry design (architecture engineering), it should entrust a domestic unit with corresponding qualification to proceed with relevant work to ensure that the scheme design meets the relevant regulations and requirements from the administrative examination and approval departments of the corresponding city, province and country. The unit should report the past achievements of the entrusted unit and the individual achievements of its team members together with team introduction, and get approval from the competition operator before signing the deepening design contract for this project.

The content and duration of the engagements of the subsequent deepening design work for the competition scheme shall be subject to the deepening design contract finally signed by both parties. The final results must be reviewed by the evaluation meeting organized by competition organizer, the competition operator or the relevant departments. The competition organizer and the competition operator will finally confirm the content of the results in writing.


Competition rules

1. The first stage—Prequalification

  • The open competition mode is adopted for this competition, in which the competition openly accepts applications from eligible domestic and international design units (including consortiums) that meet the qualification requirements for participation.
  • The Prequalification committee that is legally formed by the competition operator will evaluate the prequalification application documents submitted by the contestants. The committee will adopt disclosed ballot to select 4 official participants (including consortiums) with excellent experience in similar projects and certain strengths of its design team.
  • The 4 selected competition units will receive invitation letters from the competition operator. If the official participants who confirmed participation withdraw or eventually give up the competition due to non-force majeure factors, the competition organizer and competition operator have the right to reject the participating units to participate in any other future projects competition.
  • If the official participants withdraw from the competition, the competition operator will fill vacancies in the order of ranking of alternative units.

2. The second stage—Competition design

  • The 4 official participants will carry out the conceptual schematic design according to the requirements of the Competition Technical Documents subsequently issued, and submit the formal design results documents on time. Each unit is limited to submit 1 design proposal. The design scheme submitted by a design unit other than the official competition unit will not be accepted.
  • The scheme evaluation committee legally established by the competition operator will review the submitted competition schemes and record the ranking of each competition scheme by disclosed ballot.
  • In principle, the No.1 scheme unit will complete the subsequent deepening design work for the competition scheme (the final result shall reach the depth of schematic designs). If the competition organizer and the competition operator believe that the No.1 scheme cannot achieve the purpose of this competition, the No.1 unit will not follow the deepening design work but will be rewarded the cost compensation fee and bonus.
  • If the No.1 scheme unit cannot fulfill the contract or abandons the deepening design work, the competition operator has the right to select other participating units to take over according to the ranking order. The units awarded the subsequent deepening design work for the competition scheme will receive the fee for the deepening scheme.


Requirements of participation qualification

  • There must be a legally registered and valid business license or commencing certificate. Design units registered in China must have an independent legal person. Design units that have the following relationships can not participate at the same time:  The legal persons of two or more companies are of the same person;  The parent company, wholly owned subsidiary, and its controlled company.
  • There are no qualification requirements for this competition, and both domestic and foreign design units with relevant project experience can apply to participate. Considering the impact of the pandemic, design units in foreign countries and Hong Kong, Macao and Taiwan regions that do not have branches in Chinese Mainland must form a consortium with design units in Chinese Mainland.
  • The competition prefers applicants (independent or consortium) with abundant experience in sports project design.
  • This competition accepts participation in form of consortium, with no more than 2 members. The consortium must submit a consortium agreement, and define the main member of the consortium. After the members of the consortium have signed the Consortium Agreement, they can no longer participate in its own name, nor can they form a new consortium or participate in other consortium, otherwise their qualifications of participation will be invalid.


Competition schedule

  1. August 1—August 16, 2022: Announcement will be issued to accept the design unit to submit prequalification application documents.
  2. August 23, 2022: Evaluate the prequalification application documents and confirm the official participants.
  3. August 26 — October 24, 2022: Official participants start to work on schematic design with 60-calendar-day design period.
  4. The press conference and site survey are scheduled on September 1, 2022.
  5. The expert evaluation is scheduled on October 26, 2022.
  6. The competition operator reserves the right to adjust the competition schedule. As affected by the Covid-19 or other factors, the competition operator may duly adjust the dates and the forms of specific meetings. The notice issued by the competition operator shall prevail in this case.


Competition fee

Official competition unit can obtain the competition fee (RMB, including tax, the same below) after submitting the entry result documents that meet the requirements of the technical documents of the competition and passing the expert evaluation. Details are as follows:

  1. If the No.1 competition unit is awarded the subsequent deepening design work for the competition scheme, it will receive a fee for deepening scheme, cost compensation and bonuses of 3 million RMB (about US$444,070) paid by the competition operator. If the No.1 competition unit is not granted the subsequent deepening design work, the cost compensation fee and bonus of 1.2 million RMB (about US$177,600) will be paid by the competition operator.
  2. The No.2 competition unit will receive a cost compensation fee and bonus of 900,000 RMB (about US$133,200) paid by the competition operator.
  3. The No.3 competition unit will receive a cost compensation fee and bonus of 600,000 RMB (about US$88,800) paid by the competition operator.
  4. The No.4 competition unit will receive a cost compensation fee of 500,000 RMB (about US$74,000) paid by the competition operator.

Note: Official participants whose design schemes were evaluated as invalid by the scheme evaluation committee will not be eligible for the relevant competition fees.


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

Facts about 3D Architectural Animation: Why You Need It

Facts about 3D Architectural Animation: Why You Need It

In this day and age, continuous progress has been made in technology to satisfy our huge demand. What we could only dream about yesterday has translated into reality now. In visual communication, 3D rendering makes it easy for everyone to see what future houses will look like. Images become sharper, livelier and cooler. But compared to all-pervading 3D graphics, 3D animation is much more impressive. It is present in many things we are familiar with such as virtual reality games and the popular Disney movies. People will get a life-like experience and great details from these digital videos. And the entertainment industry is not the only user of 3D animation. It’s also widely applied in the field of architecture where architects use it for various reasons. So to speak, it plays a necessary part in architectural designs.

In this blog, we’re going to reveal something about 3D architectural animation. What is it? What advantages does it have? Who can benefit from it and how? Ready to learn? Let’s go!


What is 3D Architectural Animation?

3D animation for architecture and design is a more innovative way to visualize the projects. Unlike the still images in 3D views, with the help of architecture animations, it can clearly present different aspects of the design in motion. Just like a short movie, what it conveys to the audience is not only highly informative but also fully immersive. In this way, architects and designers can speak with their clients in the visual language, which leads to mutual understanding.

At first in the 1990s, architectural experts employed 3D visualization to design buildings. Due to its high cost, time-consuming process and not so realistic effect, people didn’t use it for marketing at that time. As it developed, nowadays it’s hard for us to tell the difference between 3D-rendered visuals and real photos and videos. Furthermore, the lower price makes its extensive use possible.

The 2010s sees 3D visualization grew into maturity. Many 3D studios have been made a profit by selling 3D services as the times required. Almost every architecture company will hire a rendering team or outsource it for their projects. And more architects started to widely use 3D animation which is in photoreal quality.

According to features and applications, 3D architectural animation can be divided into four types.


Types of 3D Architectural Visualization

  • 3D Walkthroughs

Though it can describe the exterior, the industry usually applies it to the interior. It’s known for the human-eye level view. Just as its name implies, the camera is positioned at more or less eye level. This emphasizes the principal role of the audience and guides them to appreciate the selling points of a property in a virtual tour experience.

  • 3D Flythroughs

It mainly highlights a bird’s eye or aerial view that presents a building and its surroundings from high above. But it can also mix some walkthrough elements together. It enables the audience to observe the relationship between the building and its surroundings with its splendid shots.

  • Exterior and Interior Animation

Often in the form of a brief display, it features the projects from the outside and inside separately, aiming to showcase them from winning angles in full splendor.

  • Mixed Animation

In the most comprehensive manner, it successfully interweaves interior and exterior views. As well, it takes their transitions into account to achieve a strong sense of integrity.



What Advantages Does it Have?

To make the most of 3D architectural animation, we must have a clear idea of its benefits in this industry.

  • Dramatic Visual Impact

In order to conquer the market, it’s vital for architects to display their projects in the most attractive way as much as possible. 3D animation is definitely the best choice. Shot at the flattering angles, with suitable background music and voiceover, using slick editing, it’s as powerful as a professionally-shot film. In such a realistic way, the clients automatically understand the ideas behind the building and have a lasting impression.

  • Wonderful Immersive Experience

Besides, 3D animation can realize the immersion level of full-dive VR, which increases the visual appeal. By watching the 3D movie, the audience are guided to take a future tour. They will get a clear image of the room’s dimensions (e.g., height, depth, and design) based on the high-quality images.

  • Perfect Presentation Integrity

Rather than adopting individual scenes, 3D animation presents the architectural design of both exterior and interior cooperatively. This allows them to enjoy the harmonious interplay between the interior and exterior.

  • Flexible Environment Adjustment

In comparison to photographing, it’s convenient to alter the visualization of the environment. Architects and designers flexibly change things like the lighting, the floor tiles and the textures. For example, we can see the building in in different seasons or times of the day through time-lapse photography.


Who Can Benefit From it and How?

With amazing things around 3D animation, in addition to architects, people relevant to architecture can benefit from it. To sum up, it assists people to promote marketing and realize a perfect product presentation.

No matter how much real estate developers describe the unfinished projects, it can be hard for some potential clients to believe. 3D animation helps to smooth away this problem. It’s the ultimate tool for project promotion in the property business. We can see its usage in different advertising platforms like shopping complexes, social media, TV and sales offices. Nothing can resonate with everyone as powerfully as a digital video.

Exterior and interior designers enjoy 3D architectural animation alike. They are able to get much crucial information from depth to height based on the exact computed video. Thus, they can minimize any mistakes so as to avoid remodeling or correction. This characteristic is also the opportunity of showcasing the ingenuity of their works.



3D animation has got into every comer of our lives. Animation and architecture are combined to infuse new life and energy into the industry. We hope this blog inspired you in some way. If you are ready to try 3D architectural animation services, our professional 3D architectural visualization studio is your trustworthy partner! Please consult us about your projects. We’re here to offer a wide range of 3D services.

Announcement: Micro Settlement-Light Construction | Center on people, design for city

Announcement: Micro Settlement-Light Construction | Center on people, design for city

To put the notion of “people-centered development” into effect, Nanjing Municipal Bureau of Planning and Natural Resources has organized a series of competitions themed “Center on People, Design for Cities” since 2018. Focusing on public facilities in urban space, the serial competitions publicly solicit design proposals to create fine public spaces and thus improve the functional quality of cities. Six widely influential events have been held so far, including the Competition for Blood Donation Facilities in Key Areas of Nanjing, the Competition for Nanjing Metro Station Entrance and Exit, the Competition for Micro Stations in Jiangsu Horticultural Expo Garden, the Maigaoqiao Street Covered Bridge Design Competition, the Competition for Landscape Facilities in Nanjing Green Expo Garden, and the “Viewing Pavilion · Micro Building” Design Competition for the Vertical Environment-Community Units in Nanjing. The seventh competition carries on the efforts on small and micro-renewal of urban gaps and space so as to improve people’s livelihood and give expression to local culture.


Under the theme of Micro Settlement-Light Construction,in response to people’s needs for suburban or countryside experience in the post-COVID era, this competition spurs reflections on the outdoor leisure lifestyle – for instance, the emerging trend of camping – which is gaining popularity among China. Participants are encouraged to renew their understanding of contemporary urban space and life and design it with the strategy of landscape urbanism and the notion of “environment-community unit”. It is hoped that our efforts can crystalize into a demonstrative site for post-COVID new lifestyles in Nanjing’s public urban landscape, which are also conducive to economic growth.

This competition is open to participants at home and abroad, and the winning proposal will be implemented. Hopefully, through consultation, joint contribution and sharing, this event can offer an example of small and micro-renewal of post-COVID public urban landscape, facilitate urban renovation and ecological remediation, and thus enhance the gratification and contentment of citizens.

Members of the Academic Steering Committee for this competition include: Prof. Per Olaf Fjeld, Professor Emeritus and former President of the Oslo School of Architecture and Design (AHO), Prof. Christian Kerez at ETH Zurich, Prof. Yoshiharu Tsukamoto at Tokyo Institute of Technology and lead architect of Atelier Bow-Wow, Prof. Jesús Ulargui Agurruza at U.P.M E.T.S.A.M., Prof. Wang Weijen at Department of Architecture, Hong Kong University and lead architect of Wang Weijen Architecture, Prof. Zhuang Shen at Shanghai Jiaotong University, lead architect of Atelier Archmixing, and Prof. Ge Ming at Southeast University. These experts are invited to formulate the competition task and work as the jury.




Nanjing Municipal Bureau of Planning and Natural Resources

People’s Government of Jiangning District, Nanjing


The Economic and Technological Development Management Committe of Jiangning District,Nanjing

Jiangning Branch of Nanjing Municipal Bureau of Planning and Natural Resources

 Academic Counselors

Prof. Per Olaf Fjeld

Prof. Christian Kerez

Prof. Yoshiharu Tsukamoto

Prof. Jesús Ulargui Agurruza

Prof. Ge Ming

Prof. Wang Weijen

Prof. Zhuang Shen

Executive Agency

Nanjing Creative Design Center



  1. Design Submission

July 15, 2022—October 31, 2022, 24: 00 (deadline for design submission)

  1. Site Survey and Q&A

Site surveys and Q&A sessions will be organized in August 2022.

  1. Jury Review

From November to December 2022, two rounds of jury review will be convened. The preliminary review will determine the shortlisted entries, and the final review will determine the winners of the first, second and third prizes.

  1. Online Voting

In December 2022, the shortlisted entries will be announced for online voting.

  1. Result Announcement

From December 2022 to January 2023, the competition results will be announced.

  1. Commendation and Exhibition

From January to February 2023, the winners will be publicized and commended, and the winning proposals will be displayed in a dedicated exhibition.



  • Contestants

This competition is open to all individuals and organizations in China and abroad. Any design organizations, independent designers, students, and individuals of any other occupation are welcome to participate.

  • Registration

From July 15th, 2022, contestants shall send “Micro-Settlement” to the official WeChat account of the competition organizing committee, named “Nanjing Creative Design Center” (WeChat ID: NDC-CHINA), or visit the official website of Nanjing Creative Design Center (http://www.ncdc.org.cn/) to download the pertinent materials. The entry form and design plan shall be sent together to weijuluo@ncdc.org.cn with subject of “Micro-Settlement · Light Construction

*Contestants can be individuals, teams, or organizations. Design plans that have already been implemented, published, or involved in other competitions are not eligible for participation.


Task Specification

  • Design Targets and Requirements

The site is located in Jiulong Lake Park at the northern end of Jiulong Lake in Jiangning District, Nanjing. With beautiful scenery and plentiful trees, it is now one of the most popular camping destinations in Jiangning. Under the theme of “Micro-Settlement · Light Construction”, two plots are designated as the design targets. You can base your proposal on EITHER of the two plots, designing a set of structures and a camping site, providing facility services and management.


a. Micro-Settlement, Light Construction

Micro-settlement = a set of structures + a camping site.

Design Objective: Provide services and sites for rest, camping, and other activities in the park by means of “micro-settlement”.

Design a set of light-constructed structures, including more than three single buildings or units.

Design a public place and come up with a suitable theme for public activities. Meanwhile, provide support for camping activities, and arrange at least 30 sites for tent put-up (No need to design the tents, but instead, provide flat, small sites of appropriate size to accommodate the tents.).

Site plan drawing requirements: You need to formulate an overall planning of the “micro-settlement” and draw the site plan accordingly.

Construction requirements: Consider the cost and adopt the method of light construction to shorten the construction time and reduce impacts on the site. The existing trees shall not be cut down; avoid excessive influence on the current environment.

The settlements should be orderly, lively, and concerted with each other. Functionally, the settlements should offer an ascending place, maintain a good relationship with the surroundings, and highlight characteristics. It is preferable that a prototype, which is suitable for popularization, can be extracted out of the settlements as designed.

b. Architectural requirements

Function: First of all, satisfy basic service functions such as equipment rental, sales, medical treatment, lookout, etc. Contestants can devise other functions, if any, such as tent put-up, morning yoga, open-air cinema, concerts, etc. The structures should provide both indoor space and some semi-outdoor space.

Height limit: from the highest point of the structures to the ground, the height cannot exceed eight meters.

Area: Devise more than three single buildings or units as supporting facilities for public services. The smallest one should cover 15 square meters, and the overall floorage should be approximately 150 square meters.

c. Site conditions

Located in the park of the northern end of the Jiulong Lake, Jiangning District, each plot covers an area of over 6,000 square meters.

Plot A: by the woods

Located by the woods; waterfront area on its eastern side; flat terrain.

Plot B: turf slope

Located by the lakeside turf slope; varied terrain.

  • Submission Requirements
  1. Contents: A brief description (300 words maximum); Site plan; A complete set of drawings that clearly manifest your design intent (e.g. plan, elevation, section, overall perspective views, detail drawings of a part, etc.). No restriction on the means of manifestation; It is forbidden to show on the drawing any information as to the identity of the designer. Nonobservance will lead to disqualification.
  2. Layout Requirements: Format: Electronic file, either PDF or JPG;Size: 841mm (W) * 1189mm (H);Precision: not less than 300dpi;Page: One page in vertical layout.


Judging & Awards

  • Judging & Awards

From November to December 2022, two rounds of jury review will be convened. The preliminary review will determine the shortlisted entries that are eligible for online voting and the final review. The final review will determine the winners of the first, second and third prizes.

  • Online Voting

In December 2022, the shortlisted entries will be announced for online voting. Based on the voting results, “Award of Online Popularity” will be conferred. This award is also obtainable to winners of the first, second and third prizes.

  • Awards

1 first prize winner, bonus: 100,000 yuan (about US$14,820);

3 second prize winners, bonus: 50,000 yuan (about US$7,400) for each;

6 third prize winners, bonus: 20,000 yuan (about US$2,960) for each;

6 winners of Award of Online Popularity, bonus: RMB 5,000 (about US$740) for each.

Note: The bonus amounts above are pre-tax.

Other rewards

  1. The winning designers and plans will be announced and commended;
  2. Selected award-winning plans will be carried out for construction.
  3. Certificates will be conferred upon the winning organizations and individuals.
  4. The winning designers will be included in the designer pool of Nanjing Municipal Bureau of Planning and Natural Resources and recommended for other urban design projects.



  • Contestants must truthfully fill in personal information and meet all the requirements of this event, if any. Organizational contestants must have the entry form stamped with the official seal and submit a scanned copy of the business license (also stamped). Individual contestants must sign the entry form and submit a scanned copy of the personal ID card (also signed). Incomplete submission will result in disqualification. The entry form shall be submitted digitally as a scanned copy or photo.
  • Contestants should complete the design task as required. Each contestant can only submit one proposal. The submitted proposal must be complete; incomplete proposals will be deemed invalid. Submission of multiple proposals will result in disqualification.
  • Contestants should guarantee the originality of the submissions. Verified plagiarism will result in disqualification.
  • The copyright of the winning entries is jointly possessed by the designer and the organizing committee. During the follow-up construction, the detailed design of the working drawings will be entrusted to the original designer as a priority choice, or alternatively, to a third-party institution. The copyright of the non-shortlisted entries belongs to the designer.
  • The organizing committee reserves the right of final explanation for the competition rules.



  • Hotline: 025-58505301   *From Monday to Friday, 9:00-17:30
  • Email: weijuluo@ncdc.org.cn



The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

International Solicitation for Concept Designs for Wuhan East Lake Science City Innovation Industrial Park in Optics Valley

International Solicitation for Concept Designs for Wuhan East Lake Science City Innovation Industrial Park in Optics Valley

Project Background

Wuhan East Lake High-Tech Development Zone (also known as “East Lake High-Tech Zone” and “Optics Valley of China (OVC)”), was founded in 1988 and successively approved by the state as one of the first National High-Tech Zones, second National Innovation Demonstration Zone and China (Hubei) Pilot Free Trade Zone – Wuhan Area, and has been recognized as a National Optoelectronic Information Industry Base, National Bio-industry Base and Talent Base for Central State-owned Enterprises (SOEs), as well as being included in the first batch of National Innovation and Entrepreneurship Demonstration Bases.

Optics Valley Central City is under accelerated development and construction into a core carrier of urban functions for East Lake High-tech Zone. Different from its north core zone, its south core zone is planned to occupy an area of 3.24 km2, becoming an international community serving the development of innovation and entrepreneurship, sports and leisure, and culture and entertainment. The overall urban layout of the south core zone is a continuation of the urban layout of Optics Valley Central City, namely “small blocks and a dense road network” with a clear spatial sequence and axis. It will be developed into a continuous, multi-level, spatially varied green and open community based on existing hills and rivers connecting with major public buildings in the Zone, and organically integrating with a bus + slow traffic complex 3D traffic system, thereby providing a good development framework for urban invigoration, innovation convergence and future city cultivation.

The construction of East Lake Science City Innovation Industrial Park is now planned so as to further tap the potential of regional development and create an open, diversified and dynamic system that serves business, commerce and innovative industries.


Project Overview

The East Lake Science City Innovation Industrial Park Project is planned to be located in the south core zone of Optics Valley Central City at the intersection of two main roads, Guanggu 5th Road and Gaoxin 4th Road, adjacent to the complex of sports parks and stadiums in the north and the lotus pond park and Central Ecological Corridor in the west, making it the most important node in the urban axis and vibrant green ring, and a landmark in the Zone’s skyline. Metro Line 19 and Line 29 transfer hubs are planned to be constructed in the southeast of the base to facilitate convenient public transportation access.

The project is oriented as an international-level complex serving innovative industries and integrating business, office and culture. It is highly forward-looking and innovative in its multi-functional complex design and integration of shared space, and will reach the mainstream level of international intelligent office property in an all-round way.

The project will consist of two plots in south and north respectively, with a planned total area of 3.4 hectares, designed to become an urban complex including two super high-rise tower buildings (no higher than 150 m and 240 m in height respectively). The building area capacity of the project will not exceed 183,300 m2, with no more than 21,000 m2 for underground commercial space and parking lots. RMB 1,588 million is planned to be invested in the project.

architectural-design-competition-in-china-aimir-3d-rendering-studioProject location

architectural-design-competition-in-china-aimir-3d-rendering-studioSpatial relationship with Optics Valley Central City

architectural-design-competition-in-china-aimir-3d-rendering-studioSpatial relationship with urban design framework of south core zone

architectural-design-competition-in-china-aimir-3d-rendering-studioDesign scope and surrounding planning

architectural-design-competition-in-china-aimir-3d-rendering-studioSurrounding traffic conditions


Design Requirements

  1. Full consideration of base characteristics and advantages, and introduction of urban design thinking

The relationships among development intensity, spatial organization and environmental quality are studied to ensure harmonious coordination between the urban complexes of various architectural volumes, and between the urban complexes and surrounding buildings and environment. The different functions and proportions of the project are reasonably allocated to avoid mutual interference between the pedestrian flow and traffic stream in business, hotel and office areas, and maximize the economic value of both the land and commercial operation. Dynamic and open blocks will be created, the design of the interfaces between streets, commercial spaces and pedestrian spaces will be strengthened, and a continuous public pedestrian street system will be built. Outdoor public spaces will be opened in an appropriate manner and unobstructed multi-dimensional city vision from the ground floor, near-ground floor, middle of high-rise tower and roof will be created, demonstrating cultural characteristics and shared resources.

  1. Reasonable functional zoning to create humanized and flexible office space

On the basis of an understanding of new economic forms and social willingness, a future-oriented, people-oriented and high-quality office space will be created and adapted to the flexible needs of enterprises for space utilization and irregular function transformation, thereby realizing personalized development and free combination. Low-energy and sustainable green ecological technology will be combined in order to adjust the microclimate and create a healthy and pleasant space for work and communication. The study of problems in existing office models and the development of high-rise offices will be encouraged, and innovative ideas and technological breakthroughs in design will be presented.

  1. Overall consideration of balance among design innovation, implementation and later operation

Appropriate technical solutions will be selected, balance will be struck among structural form, architectural form, use function and space experience, and excessively complex and difficult construction forms that lead to out-of-control project progress and costs will be avoided.

  1. Land Planning and Design Conditions

See the design specifications for details.

  1. Design Contents

Main contents: project planning (market analysis, product orientation and portfolio, development strategy and later operation strategy suggestions) and main and supporting function designs (office buildings, hotels, businesses, parking garages and equipment rooms). See the design specifications for details.


Application Requirements

  1. This solicitation adopts a global open application method. All design agencies with relevant experience in the design of super high-rise public buildings (built or under construction in the past ten years) in China and abroad may apply for participation.
  2. The design agency (applicant) must have a legally registered and valid business license. Different agencies with the same responsible person or in a holding or management relationship are not permitted to apply simultaneously.
  3. Consortiums consisting of up to three members are permitted to apply. However, the lead agency and respective responsibilities of the consortium should be specified in the consortium agreement. Parties to a consortium may not participate under their own name or form another consortium with other design agencies.
  4. Applications made by individuals and individual groups will not be accepted.
  5. Applicants should complete the application form (click hereto download the application form, password: bzzx), then stamp it, scan it and send it to the email address whcsyjwl@163.com to access the design specifications. Please refer to the design specifications for requirements for the completion of credit certificates.


Solicitation Procedures

This solicitation is divided into three phases: “application and pre-qualification”, “concept design review” and “final review”:

  1. Application and pre-qualification

After applicants submit their application forms, the undertaker will issue the detailed design specification and basic information package of the project; after applicants submit their credit certificates and conceptual proposals, the undertaker will organize a pre-qualification meeting for the preferential selection of five unranked shortlisted design agencies.

  1. Concept design review

The shortlisted design agencies should continue to complete their concept designs; the undertaker will organize a Q&A meeting and site survey as the case may be, and organize a proposal review meeting for the preferential selection of three unranked design proposals recommended to the sponsor for further decision.

  1. Final review

The sponsor will organize a final review meeting to rank the three design proposals on the basis of a report made by the chief architects.


Design Fees

RMB 500,000 (about US$73,900) each in design compensation for the five design agencies shortlisted in the pre-qualification phase, another RMB 4.5 million (about US$665,700) design fee (RMB 5 million (about US$739,700) in total) for the design agency ranking first among the three design agencies in the final review phase, and another RMB 1 million (about US$147,900) (RMB 1.5 million (about US$221,800) in total) and RMB 500,000 (about US$73,900) (RMB 1 million (about US$147,900) in total) for the design agencies ranking second and third respectively. The above fees are tax-inclusive.



This solicitation will last from July 2022 to October 2022. The specific schedule is as follows:

architectural-design-competition-in-china-aimir-3d-rendering-studioNote: The above times are subject to China Standard Time (CST).
Any major adjustments to the schedule will be announced separately.


Design Document Requirements

1. Prequalification stage

  • Credit Certificate Document

Including the profile of design institution, business license or effective business registration document, consortium agreement, projects list and relevant proofs, the design team, resumes of chief architect.

  • Conceptual Proposal

Two display boards in A0 size (portrait), one automatic presentation file (no more than 5 minutes), and brief design description(no more than 1000 words), the contents of which include but not limited to the following:
· Project interpretation, design ideas and related analysis graphics;
· General layout plan with major economic and technical indicators;
· Major floor plans, elevations and sections;
· Design concept renderings;
· Other necessary analysis diagrams and drawings that express the design intention.

2. Concept Design Review Stage

Six display boards in A0 size (portrait), ten atlas in A3 size, one presentation file, and 3D model, the contents of which include but not limited to the following:
·Design concept description and related technology analysis;
·Major economic and technical indicators;
·Analysis diagram of concept and scheme that express the conception process;
·General layout plan;
·Major floor plans, elevations, sections and perspectives;
·Schematic diagram of structures, façade materials, mechanical and electrical equipments;
·Business planning, operational strategy, and engineering construction investment estimation;
·3D models.


Solicitation Instructions

  1. The design fees for this solicitation will all be paid in RMB in China. Any foreign design agency or individual not supporting such collection in RMB may authorize legal and independent legal persons in China to collect such payment on their behalf.
  2. Design agencies have the right of authorship to their deliverables. With the permission of the sponsor, such agencies can evaluate and display the deliverables mentioned above through media, professional magazines, books or other forms. The sponsor, undertaker and project construction unit have the right to use the solicited proposals in consultation on this project, and may use such proposals in whole or in part during the proposal adjustment and integration of this project, or modify them; furthermore, the sponsor, undertaker and project construction unit may also print, publish and exhibit all the application results, and evaluate, display and publicize such results through the media, professional magazines, books, periodicals or other forms.
  3. Design proposals should be original and not previously published in any form. Neither the design proposals nor any material used to create the entries should infringe on any third-party copyright, trademark, patent or other rights. In the event of such infringement, the design agencies must be liable for all disputes or legal liabilities arising therefrom, and compensate for any losses suffered by the sponsor.
  4. The design agencies must abide by the relevant confidentiality regulations of China, properly keep the drawings and materials provided by the sponsor, and protect their intellectual property rights. Without the permission of the sponsor, no drawing data or design results may be transferred to any third party or used in projects other than this project.
  5. Design agencies participating in this event will be deemed to have acknowledged all the terms of this announcement.
  6. Only the laws and regulations of the People’s Republic of China are applicable to this event itself and all documents in connection with it.
  7. The sponsor reserves the final right to interpret the rules of this event.


Organization and Contact Information

Sponsor: Wuhan Optical Valley Central City Construction and Investment Co., Ltd.
Organizer: Wuhan Planning & Research and Exhibition Center
Contact information: +86 15927332351 Ms.Yang; +86 17354300581 Ms.Zhou
Consultation time: 9:00-11:30,15:00-17:30, from Monday to Friday
Address: Block A, Jianghua Complex Building, Jiang’an District, Wuhan City, Hubei Province
Email: whcsyjwl@163.com


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

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