Creating a Competitive Edge: 3D Rendering and Property Development

Creating a Competitive Edge: 3D Rendering and Property Development

In the dynamic world of property development, staying ahead of the competition requires a blend of innovation, creativity, and effective marketing strategies. As potential buyers and investors become more discerning, the ability to convey a compelling vision and showcase the full potential of a property has become paramount. This is where the significance of 3D rendering in real estate marketing comes into play. By leveraging advanced technologies and artistic expertise, 3D rendering offers a transformative solution that maximizes the development process, enhances marketing efforts, and ultimately leads to greater success in the real estate industry.


Understanding Property Development


Property development is a multifaceted process that involves the acquisition, planning, design, construction, and marketing of real estate projects. It requires meticulous attention to detail, effective communication, and the ability to convey a clear vision to stakeholders and potential buyers. The success of a development project hinges on several key factors, including conceptualization, feasibility, design, and marketability. Because it can be a complex and multifaceted process, real estate development requires a diverse range of skills and expertise. Now, it’s time to see the some of the useful tools, particularly, 3D rendering in real estate marketing.


Introducing 3D Rendering


3D rendering, a powerful tool in the arsenal of property developers, enables the creation of highly realistic and immersive visual representations of architectural designs. It involves transforming 2D blueprints and conceptual drawings into lifelike 3D renderings. As a result, it provides an accurate depiction of the finished project before a single brick is laid. Meanwhile, utilizing cutting-edge software and skilled artists, 3D rendering allows developers to create virtual environments, simulate lighting conditions, and showcase interior and exterior spaces in remarkable detail. Generally, 3D rendering services include 3D exterior rendering services, 3D interior rendering services, architectural 3D animation services, and 360 virtual home tour services.


Property Development & Marketing through 3D Rendering Services


Conceptualization and Design

The initial stages of property development involve brainstorming ideas, conceptualizing designs, and creating a blueprint. 3D rendering services prove invaluable at this stage, enabling developers to visualize their concepts in a tangible and realistic manner. By bringing designs to life through immersive virtual environments, developers can assess various design elements, make informed decisions, and refine their plans before commencing construction. This iterative process saves time, reduces costs, and ensures that the final product aligns with the original vision.


Effective Communication and Stakeholder Engagement

One of the challenges in property development is effectively communicating the project’s vision to stakeholders, including investors, partners, and potential buyers. Traditional 2D drawings and technical blueprints can be complex and difficult to understand for those without architectural expertise. However, 3D renderings bridge this gap by presenting a visually appealing and easily digestible representation of the project. These renderings enable stakeholders to grasp the project’s scale, proportions, aesthetics, and functional aspects, fostering engagement, and facilitating informed decision-making.


Enhanced Marketing and Sales Efforts

In the highly competitive real estate market, marketing plays a pivotal role in attracting potential buyers and securing sales. 3D rendering services offer a significant advantage by providing compelling visual material for marketing campaigns. High-quality renderings can be utilized in brochures, websites, virtual tours, and promotional videos, showcasing the property’s features and benefits in a captivating manner. The ability to present photorealistic images and immersive virtual experiences creates a powerful emotional connection with potential buyers, boosting sales and accelerating the property’s market presence.


Design Customization and Iteration

Flexibility and customization are crucial in property development to meet the unique preferences and requirements of buyers. With 3D rendering services, developers can easily modify and experiment with various design elements. Changes to floor plans, materials, colors, lighting, and furniture arrangements can be visualized in real-time, allowing developers to refine the design according to feedback and market demands. This iterative process ensures that the final product is tailored to the target audience, increasing its desirability and market value.


Preemptive Problem Solving

3D rendering services empower property developers to identify and address potential issues or challenges early in the development process. By visualizing the project in a realistic and detailed manner, developers can identify design flaws, spatial constraints, or aesthetic inconsistencies that may impact the final outcome. This proactive approach enables timely adjustments and modifications, minimizing the risk of costly revisions during construction. As a result, 3D rendering significantly reduces the likelihood of delays, budget overruns, and unsatisfactory end results.


Investor Confidence and Funding

Securing financing and gaining investor confidence is a critical aspect of property development. 3D rendering services play a pivotal role in attracting investors by presenting a compelling visual representation of the project’s potential. High-quality renderings effectively communicate the value proposition, investment returns, and the overall feasibility of the development. This visual clarity enhances credibility, instills confidence in stakeholders, and increases the likelihood of securing funding for the project.


Streamlined Collaboration

Collaboration among various stakeholders, including architects, designers, engineers, and marketing teams, is essential for successful property development. And 3D rendering services facilitate seamless collaboration by providing a shared visual platform that accurately represents the project. At the same time, stakeholders can provide feedback, suggest modifications, and make informed decisions based on the realistic renderings. This streamlined collaboration process improves communication, minimizes misunderstandings, and fosters synergy among team members, resulting in a more cohesive and successful development project.




The influence of 3D rendering in real estate marketing cannot be overstated. By harnessing the power of advanced technology and artistic expertise, developers can maximize their potential by visualizing concepts, communicating effectively with stakeholders, enhancing marketing efforts, and preemptively addressing potential challenges. With the ability to create immersive and realistic renderings, developers can present their projects in a visually compelling manner, attracting investors and buyers while minimizing risks and uncertainties. As the real estate industry continues to evolve, embracing 3D rendering services has become an indispensable strategy for property developers aiming to achieve success in an increasingly competitive market.

Want to maximize your real estate project with powerful visuals? Need exterior, interior, flythrough, and walkthrough for your architectural project? Talk to our 3D architectural visualization studio and get free quote in 12 hours!

Designing an Ideal Vacation House: Trends and Tips

Designing an Ideal Vacation House: Trends and Tips

Vacation houses have become increasingly popular in recent years, with many people looking to escape the hustle and bustle of everyday life and unwind in a relaxing and comfortable environment. This trend has been boomed after the pandemic settled. People want to compensate themselves for what they’ve lost during the restricted time. Whether it’s a beachside villa, a mountain cabin, or a countryside retreat, a well-designed vacation house can provide the perfect getaway for families and friends. Let’s talk about vacation house design.

Designing the perfect vacation house is not just about aesthetics, it’s about creating a space that offers comfort, relaxation, and retreat from the daily grind. In recent years, vacation destinations and rental trends have evolved significantly, making it more important than ever to design an ideal vacation house that will attract renters and ensure repeat business. Here are some tips to help you create a vacation house that stands out in today’s market. Before that, let’s see some of the trends of recent vacation houses first.


Recent Vacation Destination Trends


Before delving into the tips for designing an ideal vacation house, it’s important to look at recent vacation destination trends. During the COVID-19 pandemic, many people are looking for vacation houses that are away from crowded areas and offer more privacy. Coastal destinations such as beaches, lakes, and rivers have become increasingly popular due to their serene environments and picturesque landscapes.

Moreover, many people are now opting for vacation houses that offer outdoor spaces such as gardens, patios, and balconies. These outdoor spaces provide a perfect setting for family barbecues, picnics, and outdoor games. Vacation houses that offer indoor entertainment such as board games, video games, and home theaters have also become more popular, as people look for ways to enjoy their time indoors.

At last, vacations have undergone a transformation with the increasing popularity of rental homes. Basically, these second homes have been converted into vacation spots for shot or long-term rentals. In this way, owners of the properties benefit from this additional income as investment. People tend to choose them because of vacation houses have more privacy and local feel.


Marketing Your Vacation Destination

Marketing a vacation house is crucial to attract potential renters and ensure maximum occupancy. One of the key aspects of marketing a vacation house is to ensure that it is visible to potential renters. This can be achieved by listing the vacation house on popular vacation rental websites. For example, for small and independent spaces, try Airbnb and VRBO. But large holiday resorts are ideal on traditional advertising or social media platforms, such as Facebook and Instagram.

Another important aspect of marketing a vacation house is to showcase its unique features and amenities. This can be done by creating high-quality photographs and videos that highlight the vacation house’s key selling points. It’s also important to ensure that the vacation house is well-maintained and clean, as this can have a significant impact on the overall experience of the renters.


Tips for Designing an Ideal Vacation Destination


When it comes to designing an ideal vacation house, there are several key factors to consider.


#1. Consider the overall aesthetic and design

The design should be cohesive and reflect the location and environment of the vacation house. For a beachside vacation house, for example, the design should be light and airy. Also, a coastal color palette and nautical accents are perfect. For a mountain cabin, the design should be cozy and rustic, with natural materials such as wood and stone, and warm color tones.


#2. Environment matters

When designing a holiday destination, you should consider the surrounding environment. Environment has incredible influence on the room especially the view. A beachside vacation house, for example, should have large windows and balconies. No one will say no to breathtaking views of the ocean. A mountain cabin, on the other hand, should have a cozy and rustic interior with a fireplace and comfortable seating.


#3. Incorporate comfortable and welcoming atmosphere

People go on vacation to relax and enjoy themselves, so creating a comfortable and welcoming atmosphere is essential. Consider using warm colors, soft lighting, and comfortable furnishings to create a cozy and inviting space. Use natural materials such as wood, stone, and plants to bring the outdoors inside and create a sense of serenity and tranquility. Remember these in the photos, if not available, think about using 3D rendering services.


#4. Consider the safety and security

The vacation house should have proper lighting, smoke detectors, and fire extinguishers. It should also have secure locks and alarms to ensure the safety of the renters and their belongings. If it is a large resort, a solid security team is necessary as well.


#5. Proper and adequate amenities and features

Don’t forget to make the vacation houses well-equipped with modern appliances, such as a dishwasher, washing machine, and dryer. It should also have comfortable furniture and bedding, and ample storage space for personal belongings. Other amenities that can add value to a vacation house include a swimming pool, a hot tub, a sauna, and a game room. And it depends on the construction costs and design directions.


#6. Pay attention to sustainability

Another important consideration is the sustainability of the vacation house. Many people are now looking for eco-friendly vacation houses that use sustainable materials and have energy-efficient features such as solar panels and energy-efficient appliances. This can not only appeal to visitors who are environmentally conscious but can also help reduce the operating costs of the vacation house in the long run.

In addition to these key factors, it’s also important to pay attention to the details when designing a vacation house. This can include things like comfortable floor, plenty of towels and linens, and well-stocked kitchens with all the necessary utensils and appliances.




In all, designing an ideal vacation house requires careful consideration of several key factors such as location, layout, amenities, safety, and overall aesthetic. It’s also important to pay attention to the details and ensure that the vacation house is to the right target. Marketing the vacation house is also crucial to attract potential renters and ensure maximum occupancy. By following these tips and trends, you can design a vacation house that provides the perfect getaway for families and friends, and attracts renters year after year.

Real Estate Rendering Process for Westfield Milano, Italy: Case Study

Real Estate Rendering Process for Westfield Milano, Italy: Case Study

Real estate development, no matter big or small scale, needs to design and refine the plan before construction begins. Here is where 3D rendering services come to stage. By using 3D rendering services, architects, designers and real estate professionals can get a more accurate and realistic representation of what the finished project will look like, including details such as materials, lighting, and landscaping. This can help to identify potential issues or design flaws early on in the process, reducing the likelihood of costly mistakes or delays during construction. Additionally, 3D rendering services can also be used to create marketing materials, such as virtual tours or photorealistic images, which can help to generate interest and attract buyers or investors.

This time, we worked with CREW to create 3D renders for Westfield Milano, a huge shopping complex in Milan, Italy. They were designing this structure and needed our help to visualize it accurately. Thus, they’re able to present the project to the owner and local government. Let’s discover the incredible process of visualizing this new shopping mall.


#Stage 1: Brief & Scope


To start the project, our team begun with understanding the project including our project manager and 3D team. In the beginning, our client introduced the project details.

Situated in the eastern part of Milan, Westfield Milano is close to Linate International Airport and the high-speed Milano-Venezia train line. The total site area is 603,900 square meters and was formerly a bonded warehouse area that was never utilized. And this four-story shopping center is interconnected by lifts and escalators that overlook double and triple height spaces. The aim of the project is to create an innovative and unique combination of retail and leisure, making the new Westfield Milano an iconic destination for the local people, the Lombardy Region and for Italian and foreign tourists.

As a result, we’ve learnt the vision of the project, and what we needed to create 3D renders:

  • A Revit model: The model forms the general design of the structure. Of course, it needed further refinement.
  • Material references: As one of the most important part in 3D rendering, the materials and textures are clearly provided in the file. Therefore, our 3D artists were able to apply realistic textures to accurate parts.
  • Camera angles: Our client was clear about the views they wanted. That was, six views in total including one aerial view and five eye-level views.


#Stage 2: 3D Modeling


After everything is clear, our 3D modeler started to take care of the model. Since we’ve received a Revit model, there was no need to start from the very beginning. However, the Revit model was not ready to use straightforward. In this stage, our 3D artists input the Revit model into 3ds Max. This is the software we use to model and render. There are several points where we need to pay attention to during this step. For example, we need to adjust the scale of the model after imputing. This is because these two modeling software use different units of measurement.

Anyway, the final 3D model is as below. Our client was happy to proceed with it.


#Stage 3: Materials, Textures, Lighting, and Post-production


Probably this is the most important stage during the 3D rendering process. Once the model is confirmed, the 3D artists can apply colors on it. During this step, the 3D specialists select realistic textures in the architect’s design, and apply them on the corresponding places. For this reason, we carefully studies the material references for this project, and started texturing.

According to the architect, the exterior design strategy is focused on capturing the essence of Milan as a hub of fashion and design excellence, where modern and traditional ideas intersect to create an iconic destination on both local and global scales. As a result, the exterior of Westfield Milano has a modern and sleek design, with a mix of glass, steel, and concrete elements. The mall’s façade features a dynamic pattern of arch shapes, giving the building a distinctive and eye-catching look.

To illustrate the intention that reflects Milan’s reputation as a fashion and design capital, while also being functional and efficient, our 3D artists applied materials as well as lighting. For the lighting, different views have different mood. So we strictly followed the client’s needs on mood, adjusting the lighting based on the overall mood of the scene. If you pay attention, you’ll find all windows and arches are lit, so that the activities are visible to the viewers. This in turn makes the scene lifelike and vivid.

At last, our CG specialists added people and objects. This can help create a sense of scale and activity. The landscape plan is also demonstrated clearly in 3D renders. The 3D specialists populated the scene with shoppers, employees, and shopping bags, and filled the show windows with clothes, luxuries and relaxation amenities.


#Stage 4: Client’s Comments and Corrections


When we shared the colored drafts to our client, their team replied with comments in a short time. In general, they were happy with the results. But there’re several parts they hoped to adjust, namely:

  • Add more transparence and lighting from the center to the sides of the main entrance. Minimize mullions;
  • Add vertical green walls on both sides of the edge buildings;
  • Add more people in the loggia;
  • Rearrange the terraces on both sides. Soft the illumination, add standing people.

These comments greatly assisted our 3D team in getting to the right direction. Within 12 hours, our 3D artists completed all the requested corrections. Next, we rendered all six views in 6K, and delivered one aerial view and five eye-level views.


#Stage 5: Final Delivery of 6K 3D Renders


Now, let’s invite you to enjoy the realistic 3D renders of the fantastic shopping mall.

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Although the project is still in concept process, these 3D views are now on their website portfolio. Check it on the image below or simply click here.





It is amazing to create visuals for this huge project. Our team greatly admired the architectural design of this mall especially the stunning façade. We are excited to have assisted CREW team in demonstrating this majestic project to the public with the help of our 3D renderings. Meanwhile, our team was surprised by their efficiency of commenting. In fact, there were only three rounds of drafts and the project was completed!

Looking for 3D renderings to showcase your real estate project? Need photorealistic visuals to persuade your client? Talk to our professional project manager and get to know our 3D rendering services now. We will take your architectural project to next level!

360° Virtual Home Tours: All About Interactive 360° Home Tour Rendering Services, 3D Panorama, and Architectural Rendering

360° Virtual Home Tours: All About Interactive 360° Home Tour Rendering Services, 3D Panorama, and Architectural Rendering

In recent years, the architecture and real estate industries have seen a revolution in the way they showcase properties to clients. With the advent of 360° home tours and panoramas, clients can now explore a property from the comfort of their own homes, providing a more immersive and engaging experience than traditional photographs or floor plans. And with the added power of 3D rendering technology, these virtual tours have become even more impressive and impactful. Today, you don’t really need a Virtual Reality device to take you to the incredible world. Now, with 360° virtual home tour service and tool, you can simply enjoy the future home with your phone, tablet, desktop or laptop. This means anytime, anywhere, at your fingertips.

So what exactly is a 360° virtual home tour rendering, how can it benefit architects, real estate agents, and property developers, and where to get the 360° home tour service?


What is 360° Virtual Home Tour Rendering?


A 360° virtual home tour is a digital representation of a property that allows clients to “walk through” the space using a 360-degree view. These tours can be accessed on a variety of devices, including desktop computers, smartphones, and virtual reality headsets.

Traditionally, these tours have been created using photographs or videos taken from different angles of the interior and exterior of a building, which are then stitched together to create a panoramic view. While this approach can be effective, it has its limitations. The lighting, colors, and textures of the space may not be accurately represented, and it can be difficult to showcase the full potential of the property.

This is where 3D rendering technology comes in. By creating a 3D model of the property using computer software such as 3ds Max or Corona Renderer, architects and designers can create a virtual tour that is much more customizable and accurate than a traditional photo or video tour.

The 3D rendering process involves creating a digital model of the property, which can include details like furniture, lighting, and decor. This model can then be used to generate high-quality images, videos, and animations, which can be incorporated into a 360° virtual tour.



Benefits of 360° Virtual Tour Rendering Services


There are several benefits to using 360° virtual home tours rendering services, including:

Incredible Customization

With 3D rendering technology, architects and designers have greater control over the virtual tour, allowing them to customize everything from the lighting and colors to the furniture and decor. This can help to create a more accurate representation of the space and showcase its full potential. Thus, 3D virtual home tours are perfect presentation for high-end, luxurious residential and commercial spaces.

More Realistic Experience

Because the virtual tour is created from a 3D model, it can be much more realistic and immersive than a traditional photo or video tour. Clients can explore the space from any angle, zoom in and out, and even interact with objects within the space. In a word, it provides an immersive experience from any location and any device, as if the viewer is standing in the space.

Faster Turnaround

While creating a 3D model can take some time upfront, once the model is created, generating high-quality images and videos can be done quickly and efficiently. This can help to speed up the sales process and provide clients with a more timely and accurate representation of the property.

Increased Engagement

360° virtual home tours using 3D rendering can provide a more engaging and memorable experience for clients, helping to differentiate your property from competitors. This can be especially useful in the high-end real estate market, where clients are looking for a unique and luxurious experience.

Reduced Costs

While 3D rendering technology can seems to be “expensive“, it can actually help to reduce costs in the long run. Because clients can explore the property virtually, there may be less need for in-person visits or open houses, which can help to save time and money. Also, in case of unbuilt spaces, 360° virtual tour brings experiences that people are able to see their homes as if they’re ready. This way, they may come up with changes that are ready to change in the construction process.


How to Create 360° Virtual Home Tours


Unlike traditional panorama views that you just need to take photos or record videos for the rooms, creating a 360° virtual home tour involves several steps, including:

Creating a 3D Model

The first step in creating a 360° virtual home tour is to create a digital model of the property. This can be done using 3D modeling software, such as SketchUp, Revit, or 3ds Max. The model should include details like the floor plan, furniture, lighting, and decor. If you don’t know what software to use, feel free to check our recommendations of Best Free CAD Software and Best Free Online CAD Software.

Texturing and Lighting

Once the 3D model is created, the next step is to add textures and lighting to create a more realistic representation of the space. Textures can include things like wallpaper, flooring, and fabrics, while lighting can be used to create different moods and effects within the space.


After the model is textured and lit, it can be rendered to create high-quality images and videos. This involves using specialized rendering software to process the 3D model and generate the final output. The rendering process can take some time, depending on the complexity of the model and the level of details required. If you have no idea what rendering software to use, read our suggestions on Best Free Interior Design Apps and Best Free Rendering Software.

Completing the Virtual Tour

Once the images and videos are generated, they can be combined to create a 360° virtual home tour. This can be done using specialized software, such as Tour Creator or Matterport, which allow users to create interactive tours that can be accessed on a variety of devices.

Sharing the Tour

Once the 3D virtual tour is created, it can be shared with clients and potential buyers via email, social media, or embedded on a website. Some real estate agents and property developers may also use virtual reality headsets to provide an even more immersive experience. The easiest way is to simply share a link that contains the home tour. Want an example? Check this link for a photorealistic 360° virtual home: here. Just drag your mouse or slide your finger to view the full house.



Tips for Creating a Successful 360° Virtual Home Tour


While 360° virtual home tours using 3D rendering can be a powerful tool for showcasing properties, there are some best practices to keep in mind to ensure the tour is effective and engaging:

  • Use High-Quality Images: As the basic start of 360° home tours, the quality of the images and videos used in the virtual tour can make a big difference in the overall impact. Make sure to use high-resolution images that are sharp and clear, and consider using HDR (high dynamic range) imaging to capture a wider range of colors and details.
  • Showcase Key Features: When creating the virtual tour, make sure to showcase the key features of the property, such as unique architectural details or high-end finishes. This can help to differentiate the property from competitors and provide a more compelling experience for clients. If this cannot be shown temporarily, consider to use 3D rendering services to get the most realistic results.
  • Keep it Simple: While it can be tempting to include a lot of bells and whistles in the virtual tour, it’s important to keep the experience simple and easy to navigate. Make sure the tour is intuitive and easy to use, and avoid including too many distractions that could detract from the overall experience.
  • Optimize for Mobile: With more and more clients accessing virtual tours on their smartphones, it’s important to optimize the tour for mobile devices. Make sure the tour is mobile-friendly, with easy-to-use controls and quick load times.




In conclusion, 360° virtual home tours are a revolutionary way to showcase properties and provide a more immersive and engaging experience for clients. By creating a 3D model of the property and generating high-quality images and videos, architects, real estate agents, and property developers can provide a more accurate and impactful representation of the space. And with the added benefits of greater customization, faster turnaround times, and increased engagement, it’s no wonder that more and more professionals are turning to 360° virtual home tours using 3D rendering as a key tool in marketing.

Need interior rendering services or 360° virtual tour to impress your clients? Contact us at AIMIR and get your projects shine in front of your clients and among the competitors!

3D Rendering for Secoya Apartment in San Diego, California: Case Study

3D Rendering for Secoya Apartment in San Diego, California: Case Study

3D rendering can be very helpful in visualizing and designing the exterior of a building project. It allows architects, designers, and developers to create a realistic, computer-generated image of the building’s exterior design before construction begins. Using 3D rendering, different design options can be explored and compared in terms of aesthetics, functionality, and feasibility. It can help identify potential design flaws, allowing for adjustments to be made before construction begins. Additionally, architectural visualization can be used to create visual representations of the building’s exterior design for presentations to stakeholders, investors, and potential buyers.

Ryan from Murfey Company is planning to build an 8-story apartment on Fifth Avenue, San Diego, California, USA. Thus, to ensure the building’s exterior design meets the desired aesthetic and functional goals while also addressing any practical considerations such as zoning regulations and building codes, AIMIR created three exterior renders for this apartment. Now, let’s take a tour to see the process of visualizing this structure.


3D Rendering Process for Secoya Apartment


#Stage 1: Briefing


Secoya apartment is a new way of living. It is an iconic, 8-story, 100 unit community of modern apartment homes located less than one block from Balboa Park. On the ground floor, retail and amenity spaces provide convenience living for all residence. Despite its density of over 400 units per acre, Secoya contains a variety of common areas for residents to enjoy including a landscaped courtyard, spa, and rooftop terrace.

Requested by Ryan, we needed to create three renders for this apartment. They are:

  • A street view of the overall building. Should be the same as the render draft our client did before;
  • A view looking at the building heading north on Fifth Ave;
  • A view heading west on Redwood Street.

That’s basically a render package to demonstrate the structure from different angles.

At the same time, more information were provided to help our 3D team understand this structure more. We’ve received:

  • A SketchUp model.
  • The site plan. This is to help get an overall idea of the site, including the location, property boundaries, easements, and landscaping arrangement.
  • Mood references. Ryan typically listed the atmosphere he wanted for each of the images. He described clearly the time, season, sky, lights, and other activities in the images.
  • Floor plans. They provide detailed drawings that show the layout of this apartment. In this way, we know the arrangement and dimensions of rooms, windows, and other features.
  • Elevations. These exterior views are clear visual representations of the building appearance design.
  • Landscape plan. Especially, Ryan shared the plant schedule that he emphasized on some of the plants to be showed in the images.


#Stage 2: 3D Modeling


The SketchUp model had elevated the modeling process a lot. Although it cannot be used directly, we saved time creating the model. So, what we did was to input the model into 3ds Max, and fine-tune it. During the process, our 3D modeler needed to remake the geometry, such as a missing face or flipped normal. Anyway, a SketchUp model saves time in 3D modeling process.

Because there are some materials attached in the original model, the 3D model drafts are like this:

Ryan and his team responded fast on the model drafts. In particular, they mentioned the balcony railings. Actually, they are exquisitely designed to fit the apartment. As a result, Ryan shared the balcony handrail design and commented on the drafts:

  • They’d like to update the mural design. So remove the current mural and smooth the white stucco;
  • Update the vertical mullions aligning to the steps in the ceiling on the storefront;
  • Make screens less transparent.


After updating the new model, the next step we would add colors on the structure.


#Stage 3: Applying Materials and Textures, Lighting, and Post-production


As an all-concrete structure, this apartment is more than that. Our 3D artists strictly followed our client’s design concept, and selected the matching materials. In addition, materials and textures stage is a crucial part of the 3D rendering process, as it can greatly impact the final look and feel of the 3D scene.

After learning the instructions about the mood and activities Ryan shared in the first place, our 3D artists selected the proper sky for each image. Furthermore, 3D specialists adjusted the lighting based on the sky, and added people, cars, and activities in each scene.

At last, the colored drafts were here as below:

When receiving these drafts, Ryan commented on some detailed parts such as the lightings and plants. In all, he wanted to:

  • Relocate some of the balcony lights, and remove some at the same time;
  • Reduce the motion blur of the cars in foreground;
  • Thin out one of the Jacaranda trees and make it able to see more through;
  • Differentiate the plants on the balcony.

As a consequence, our 3D specialists modified these details and Ryan agreed to move forward and get the final rendered images! Here are the final 3D renders for Secoya Apartment:

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After Delivery


The Secoya Apartment finished construction and open to home buyers in October 2022. Before it’s complete, Ryan and the marketing team use the renders for advertising this apartment. Now, when we see the structure’s photos, we’re surprised by the similarity of the photos and the renderings. The photos are here:

It was sheer pleasure working with Ryan and his team. Although they have changed the design during the process, the communication was efficient and clear. Firstly, the notes on drafts are super clear and consistent. They’re experts in giving comments. Secondly, the briefing is excellent. All types of materials are provided at their convinence. At last, they know how to save time in 3D rendering process. For example, they provided balcony railing design files to articulate this complicated part. Also, when they wanted to update the plan, they only sent the updated part instead of the whole model. This greatly saved time in the process, and brought results that makes both sides happy.


Want to sell your property faster? Thinking about hiring a professional 3D team for visualizing your project? Talk to our project manager now and get a free quote for your project. AIMIR is always here delivering head-turning 3D architectural visuals for the world.

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