3D Architectural Rendering for a Real Estate Development in Montana, USA: Case Study

3D Architectural Rendering for a Real Estate Development in Montana, USA: Case Study

In order to market a new large community, the real estate professionals need 3D rendering and animation. This is the reason Dean found us in the first place. He is working on a large development project in Montana, and would like 3D visuals to help elevate the work and articulate the vision.

Situated along a creek, Cameron Crossing Community will be a new large community development in Bozeman, Montana, USA. This future community features more than 259 houses, a basketball and tennis court, a park and a dog park, and other amenities. With a great view of the Gallatin Valley, this community has a splendid environment living in.

We created both 3D renderings and a fly-through for this community. For large community development project, we’ve also introduced this one: A Community Development in Dominican Republic.

Ready to learn how we created 3D visuals for real estate? Want to know how much 3D rendering services help real estate preselling? Please join us in discovering the story behind this community 3D rendering.

 

Scope of Work

 

As the first step of starting a project, we always want to know our client’s vision and what he or she wants from us. For this project, Dean wants to use 3D renderings to presell real estate. To be more specific, his team will build a website using the architectural visualization works to marketing this place.

Generally, Dean is looking for:

  • Home renderings for each type of house design. There are seven different house plans, so there will be seven 3D images for each of them;
  • A masterplan to demonstrate the whole site;
  • Four aerial views to showcase the community from four angles;
  • A 2D masterplan. This is to show the basic information of the development.

 

 

Brief for Community 3D rendering

 

To help us understand the vision and create realistic images and animation, Dean sent a detailed brief:

  • The site plan;
  • Camera angles;
  • Floor plans for each home;
  • Elevations for each home;
  • Material board;
  • Landscape plan.

The first thing we did was to sort these files, go through them, and ask any questions relating to 3D rendering production. When we got the answers, it was time to start the project!

 

Exterior and Aerial 3D Rendering Process for Community

 

#1. 3D Modeling

 

Based on the information and files we’ve got, there were a great load of work to do.

First, we needed to build 7 models for different houses. The good news is that a couple of houses share a similar design. Dean had carefully marked the differences in the CAD plan. At the same time, he had summarized all 7 houses’ features for our 3D modelers to learn from.

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The second step was about building 3D models for the whole community. To get the most realistic view for this project, our 3D artists studies the geographical conditions, surrounding context, and landscape features of local site. As a result, we built 3D models for the whole community.

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Dean’s team quickly reviewed these model drafts and got back promptly. In this stage, only the models and camera angles need to be confirmed. After revision, some images were confirmed on the spot, while others needed a few more adjustments based on Dean’s comments. Meanwhile, he also marked some of the spot that needed to be paid attention on the low-res model drafts for future references.

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#2. Materials, Textures, Lighting, Rendering & Post-work

 

We decided to create the final draft for our client all at once. In particular, our 3D artists added photorealistic materials and textures on all objects based on the material plan. At the same time, we adjusted the lighting to make it consistent and natural after rendering. Also, as this is a large community, we added various kinds of people in the scene to emphasize the function of amenities. For example, we created a dynamic scene in the dog park with people walking or playing with their dogs.

After receiving the colored drafts, Dean’s team reviewed all images and came back with their comments:

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Our 3D team received the comments and worked on them immediately. And then we shared the revised draft again. This time, Dean said these renderings were ready to finalize!

 

#3. Final Delivery of High-res 3D Renderings

 

Per Dean’s request, we output the final images in full HD resolution. That is:

  • 6K for aerial views;
  • 5K for home renderings.

Normally, we deliver exterior renderings in 5K and interior renderings in 4K. However, any special requests are acceptable when starting the project. So, please feel free to talk about your requirement on resolutions in our kick-off meeting. Also, we have an article about rendering resolution here: Rendering Resolution: Everything You Need to Know.

Before we move to the 3D animation production, please enjoy the final 3D renderings for this community in Montana:

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Actually, we’ve also created a 3D fly-through for this community. We would like to share the story of this architectural 3D animation next time.

 

3D Rendering Help Real Estate Preselling and Marketing

 

Not long after the final delivery, Dean brought us another exciting news: the exclusive website is finished! As a crucial part of the preselling and marketing for Cameron Crossing Community, Dean’s team prepared a website for introducing this place. Our 3D renders are used on different pages to showcase this future community. If you’re interested and want to see more about how our visuals are used, please visit https://cameron-crossing.com/ for getting to know this splendid community.

It is such a pleasure working with Dean. His team is excellent at briefing as well as giving comments. Our team believes the 3D renders we created will be a great help when presell these properties. And we can’t wait to do more project together with Dean in the future.

 

Do you like this community rendering? Looking for a 3D rendering team to bring your project to life? Say hi our professional project manager and we’ll get in touch with you in 12 hours!

The Ultimate Guide to Virtual Staging: What is it and How it Help Real Estate Professionals

The Ultimate Guide to Virtual Staging: What is it and How it Help Real Estate Professionals

When it comes to marketing a property, home staging is an inevitable step to help sell faster and better price. By adding or removing furniture and accessories as well as changing lighting and colors, the vacant houses increase their appeal and realize the full potential. NAR’s 2021 Profile of Home staging (National Association of Realtors®) suggests that 47 percent of buyers’ agents agree that it has an effect on most buyers’ perspective of home. Besides, more than 80 percent of buyers’ agents incline to the view that the staged houses are easier to be seen as their future home for buyers.

Although it is no longer a new idea in the industry of real estates, some progressive changes brought by 3D visualization techniques infuse it with greater power. This innovation, named “virtual staging“, involves using computer software to digitally decorate rather manual work. It is a big trend of this field in the fast-paced era with the development of 3D technology. That’s why in this blog we’ll address an overview of virtual staging for you. What is it? How does it help you? Let’s get started from these two questions.

 

What is Virtual Staging?

 

Serving the same purpose, the clear differences between traditional staging and virtual staging are the methods in dealings and the achievable effects. Traditional staging relies on physical furniture and interior decor to redesign a house. It tries its best to restore the beauty of the empty space. To achieve this, it’s vital to hire a good staging company where stagers, movers, cleaners, photographers and other essential staff work together to complete the project.

Evolved from traditional staging, virtual staging is a process of developing a photorealistic visualization of the house through 3D software, exploring all the possibilities that it could be. No need to prepare any single items, what it requires is to take photos of the empty rooms from different angles firstly and add virtual furniture and accessories from 3D model warehouse in the chosen pictures. With a phone or laptop, good Internet access and creativity, you can virtually stage any space within a few clicks and have an exciting and inspiring presentation of the listings at your fingertips. No need to worry if the final furnishings doesn’t match the style of the house. There are various types of furniture models on virtual staging platforms for your option. There is hardly any cost to revise the design plan if you are not satisfied.

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How does Virtual Staging Help Real Estate?

 

#1. Easy to alter

A picture is worth a thousand words. Presenting the house in its best light and conveying the ready-to-live-in impression are the key to making the properties shine and standing out in such a competitive real estate market. It is significant for each property to seek the right style. For traditional staging, the process of trial and error is too expensive involving manpower and material resources. However, it is a piece of cake for virtual staging which offers great flexibility of modifying the design. Restyle is easily available ready to hand so that you can remove the existing outdated furniture in the real estate photos. This benefits a lot especially when you want to increase the price or transfer your target market from classy to modern.

 

#2. Simple to use

Just like what we mentioned before, there are many ready resources of virtual staging apps and software. Many people choose to work with professional outsourcing companies in order to save time and energy. Also doing it yourself is an economical option. The user-friendly interface allows even beginners to digitally add ornaments from the material library to the images. As well, it’s a realizable task to match the wall color, flooring, fixtures and more with the selected furniture. Click, tap, drag and stage, then you can create stunning and share high-quality images to max out your property value.

 

#3. Cost-effective and time-efficient

Time and cost for the staging are also a big plus. Some factors will influence these two parts, such as the size of the house, turnaround time, the level of detail and so on. Traditional staging usually ranges in price from around $2000 to $5000 within a few days. In addition, the cost increases if needing some fixes before staging. Once closing the deal, everything staged before has to be removed, which is another workload.

Compared with its conventional counterpart, virtual staging, whose duration is about 2-3 days, takes less time but gets the same perfect results according to the same requirements. As for the expense, it is generally about 10% of the cost of traditional staging that is between $39 and $100 per photo. Discounts will be provided for the sheer volume of images. And it’s more affordable to do it yourself with the help of virtual staging software.

 

#4. Wider marketing reach and better visualization

Nowadays, over 90% of buyers start their search for the dream home on the Internet. Therefore, digital marketing is as important as traditional marketing. Images and videos made by virtual staging can be instantly transmitted and spread through the use of electronic media for more audience. Not limited to these, 360 virtual walkthrough tours which are a unique selling point, can also be offered for potential buyer to explore the rooms over long distances or under extreme weather and reduce trouble of in-person visits. What’s more, it’s hard to imagine the life in the empty space. But a vivid virtual staging will make it inviting and warm, building a wonderful vision for would-be buyers, visualizing their arrangement in the space and finally boosting sales.

 

Obviously, virtual staging is the best marketing approach for real estates to sell houses fast, easily and for the most money. Are you ready to try it? If you don’t even have time and proper equipment for taking photos for your rooms, you may try 3D architectural visualization services. Contact our professional project manager now, and we’ll get back to you within 12 hours with the best visual solution for your project!

Real Estate Rendering for a Residential Unit in Australia: Case Study

Real Estate Rendering for a Residential Unit in Australia: Case Study

With a wide range of applications, 3D renderings are vital for real estate professionals. They use 3D visuals for presentation, marketing and advertising, virtual staging, and in their portfolios. In this blog, we’d like to share the story behind a residential unit in Cairns, Australia, and its process of 3D real estate rendering.

Zakarie was looking for a photorealistic 3D render as the cover page of an A2 size paper of 594mm×420mm. And the subject is about a 150-residential units in Cairns, Australia. He wanted to guarantee the quality of the image, so he granted for 14 days to finish this single CGI image. During the production process, we’ve raised some suggestions for this project. Please follow us to the story behind making of this residential building.

 

3D Rendering Process for Real Estate Agents

 

Step 1. Getting to Know the Scope

 

3D renderings are often used to market and advertise architecture, and for this project, to be printed on the cover. Thus, Zakarie has a high standard about this 3D rendering.

To sum up, Zakarie was looking for one exterior rendering for this building. Zakarie’s team had selected the camera angle, and they’re “open to adjust the angle a little bit based on your professional experience as well”.

Meanwhile, the brief includes the following information and files:

  • The mood set. They had shared some references images from our website as desired mood. This is a clear indicator of what atmosphere is wanted.

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  • The material board. Although the model includes part of the materials, Zakarie shared the material plan. This is of great help on selecting the accurate materials and textures that saves a lot of time.

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  • The model. A Rhino model which needed to further fine-tuning. This means our 3D artists don’t need to build the 3D model from scratch. In turn, we can save time by modifying the existing model in most of the cases.

 

Step 2. 3D Modeling

 

For most of the architectural visualization projects, our 3D artists need to build the 3D model from the plan or design from scratch. Meanwhile, some designers have the model ready. However, this doesn’t mean that we definitely can use the model straightaway.

Zakarie’s team had prepared a Rhino model. It helped a lot! Therefore, the first thing we did was to input the Rhino model into 3ds Max and sort everything out. This included sorting the lines, walls, materials and textures, and anything inside.

After finishing the model, we’ve shared it with Zakarie and he got back with “Perfect, please move on.” message.

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The 3D model.

At the same time, Zakarie had marked some points which he wanted us to process in the next stage. This is a great example how 3D rendering services help you design. Generally speaking, a model will not include all items in the design. Another case is that the architect or design hasn’t completed every details in the design.

In this case, 3D rendering services is the game-changer! Just as the below image Zakarie shared with us, he marked any possible details in the 3D model draft we shared. In this way, he can complete the design with the 3D visualization process.

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Step 3. Adding Materials and Textures, Setting Lighting, and Post-Processing

 

Honestly, these process is not always completed in one stage. For some of the projects, we may separate these process based on the actual circumstances. Because Zakarie had a very clear vision about the atmosphere of the image, how many people and cars to add in, and the landscape plan.

Our 3D artists carefully picked the realistic materials and textures from the 3D rendering library. At the same time, we set the lighting and adjusted the atmosphere based on the reference image Zakarie provided. After all set, our 3D artists added a couple of people and cars to increase liveliness of the scene in Photoshop.

In the comments, Zakarie wanted us to create two options of the glass effects. One is regular, another one comes with a strong sunlight reflection. For this request, we created the corresponding images with different effects. And these are the two images.

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Step 4. Final Delivery of 5K High-Res Rendering

 

The colored draft was approved by Zakarie’s team immediately. They selected the regular version to be their cover page. Thus, we output the high-resolution image as they requested in the first place. And the final image is as blow.

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It was a sheer pleasure working with Zakarie and his team. He is easy to work with, and well-prepared. These traits elevate the working process and get the desired results faster and in perfect quality! Zakarie printed this 3D render as the cover page of their brochure for marketing in the real estate market.

 

Do you like this rendering? If you like it or are thinking about having your real estate development or architectural project shown in a photorealistic way, contact us now! Our professional project manager will get back to you within 24 hours. Or feel free to check our website for more case studies and works.

Real Estate Rendering Services for a Private House in California, USA: Case Study

Real Estate Rendering Services for a Private House in California, USA: Case Study

Architects and designers use 3D rendering images to showcase key effects and demonstrate the design details of the structure before, during or after a project is built. We’ve shared many case studies of architectural visualization projects for exteriors, interiors, hotels, houses, shopping malls, museums, and other various types of buildings.

Today, we’d like to introduce a 3D rendering project in a different way. A way from our professionals’ perspective. If you’re looking for a reliable 3D rendering services team, you may understand what we’re thinking in each of the stages and get yourself prepared to accelerate the whole process. On the other hand, if you’re thinking about working as a 3D specialist in the ArchViz industry, this article may provide you explicit details of each step of a typical 3D rendering process.

Okay, let’s get our 3D rendering process journey started!

 

Step 1: Understanding the Project

 

Desert Palisades project is a luxury private villa in Desert Palisades, Palm Springs, California. Our partner Paula was looking for 3D renderings to present this amazing structure. First of all, the whole team including the project manager and relevant 3D artists need to understand the client’s requirement. This includes the client’s aim, the vision, and the purpose of the project.

During this stage, a kick-off meeting is ideal for exchanging files and ideas. Or at least, necessary materials and the client’s vision should be shared through email or other platforms. For this project, the necessary information includes:

  • The design. Paula shared the Rhino model of the house. At the same time, she sent the CAD plans that helped our 3D artists to gain deeper understanding of the structure.
  • The landscape plan. Especially for this project, Paula prepared the reference photos for the desert landscaping. This is important for some atypical environment such as desert, seaside, and snow mountain.
  • The camera angles. Paula was very clear about the camera angles she wanted for this project. In some cases, we’d love to offer some suggestions if our clients do not have any idea of the views.
  • The materials board. The 3D model had included some materials. Also, Paula shared some images about the textures she wanted for the house.

Also, Paula shared more about the project including:

  • The site photos. This is because instead of building the surrounding environment, Paula decided to use photomontage for the surroundings. So she took some photos with the same camera angles of the final 3D renders she wanted.
  • The moods. Aka, the atmosphere for the renderings. In this project, we used photomontage for surrounding context, which meant the moods of the final 3D renderings should be the same or at least similar to the original photos. Paula wanted all three views to be regular daytime.

 

Step 2: Creating the 3D Model

 

After collecting all necessary information about the project, our team started the production. The first thing to do is to create the 3D model with the materials received. Because we’ve already received a Rhino model, there was no need to build one. However, the model is not ready to use.

During this stage, our 3D artists fine-tune the model. This includes importing the Rhino model to 3ds Max, sorting the elevations and lines, arranging the included textures, adding details to the 3D model based on the design plans received. The following images shows the comparison of the Rhino model received and the fine-tuned model:

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3D model: before vs. after

 

When we shared the fine-tuned model to Paula, she was excited and she wrote:

“The renders look already very promising. It’s all good in the model except an area that is meant to be cantilevered in V1. The corner should float over the terrain.

I have placed some reference images so that you can see how the landscape and street looks like in that same development for the next phase.”

With the below image shared, Paula was happy with the model and mentioned a couple of minor adjustments to work on. Meanwhile, she sent through some reference images for the landscaping and materials and textures that were extremely helpful.

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Step 3: Applying Materials and Textures

 

The next stages comes to the materials and textures. When working on the materials and textures, our 3D artists will carefully pick the accurate materials in order to show realism. This probably is the determining step. The final images will look realistic only when the materials and textures are right.

To create photorealistic renders, our 3D artists carefully studied the reference images Paula provided, and looking for the most similar and realistic possible materials in our library and the internet. For real estate rendering, or house rendering, we often care about the façade. That is to say, we pay great attention to the presentation of the exterior roofs and walls, our 3D specialists believe that the first impression of a 3D image depends on the overall photoreal materials.

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As a result, our 3D team added and adjusted the materials and textures according to the information in the model and Paula’s comments.

 

Step 4: Setting the Lighting and Post-processing

 

In the 3D rendering working process, setting the lighting is the final stage. We will determine the lighting to show a better result of the subject. This is a complex process because the light and shadow will change how the architecture looks in total. Moreover, the lighting is able to improve the realism of the rendering.

Different from other projects, this private house rendering project and other projects using photomontage already has the lighting set. The photo used for photomontage has a fixed light and shadow setting, and as a 3D artist team, we need to adjust the lighting of the model exactly the same as the one in the photo.

As to the post-processing, we mainly use Photoshop to apply visual effects based on the whole image to make it more natural and vivid. Of course, the clients may come up with their ideas sometimes. For this luxury villa project, we added some paperback trees and cactus balls in the front of the image and adjust the landscape especially the road to melt the building into the surrounding environment.

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Site photo vs. 3D rendering: with the magic of post-processing

 

Step 5: Final Delivery of High-res 3D Renderings

 

When the drafts are confirmed, our 3D artists will output the final high-res 4K/5K images. The resolution is subjected to the clients’ need, but usually is 4K or 5K. Actually, our professional project manager will talk about this issue with the clients before the start of the production. So, if you have any special requirements on the resolution, please mention it as earlier as possible. This is because the 3D team need to modify the resolution during the rendering process. It is quite difficult the change to a much larger resolution when the final delivery occurs.

Now, let’s enjoy the final renderings of this beautiful house in the desert.

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Conclusion

 

What do you think about the 3D rendering process for real estate industry? It can be challenging to get a grip on, so hope we’ve made the whole process easy to catch up on. We’ll happy to hear that you get what you want here.

Plus, AIMIR is a creative 3D rendering studio specializing in architectural visualization from 2006. We’re happy to talk with you about ArchViz process if you have any questions or any projects.

Real Estate Rendering: Luxury Private Houses in the U.S.

Real Estate Rendering: Luxury Private Houses in the U.S.

We’ve shared the story behind luxury mega-mansion in Beverly Hills. And we don’t want to leave behind the beautiful houses and villas in other cities in the United States. Today, our studio would like to share some architectural design works of one of our precious clients, Chris.

Chris is one of our long-term partners in the U.S.. They are a luxury, high-end design firm specializing in custom residential, boutique commercial and estate & land planning. We’ve worked together to create 3D exterior renderings for various private villas across the U.S.. Their design combines modern and traditional American style as well as natural elements, with their iconic elegance.

One of the things we really want to address when working with Chris is that part of their projects started with a sketch. Our 3D artists built the 3D model from a 2D sketch and the projects began. They are so talented that we always marvel at their ideas and visions which we believe will change the experience of traditional residential living.

Okay, let’s start the journey from some of their best private house designs.

 

Drummond Residential in Alabama

 

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This mega mansion is no doubt a gorgeous house to stay. All walls are smooth white stucco, with traditional and beautiful brown roof tiles. Nestled in deep wood, our visuals of this private villa aim to have a lasting impact on the viewers through photorealistic materials and inspirational environment.

The 3D exterior rendering process started with a Revit model. After importing the model to 3ds Max rendering software, our 3D artists applied the materials and textures. This is a crucial part because a realistic render starts from its materials. As an architectural visualization studio founded in 2006, we strive to create renders and architecture animations that communicate the design concepts, function, and beauty of the structures.

 

Buono Residence in New Jersey

 

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This luxury private house features white painted wood siding on its sides and asphalt shingles on the roofs. Smartly using bricks on the bottom side of the walls, the house is equipped with dark bronze windows and stained timbers as braces. With an exquisite garden in front of it, our visualization works demonstrate a contemporary residence which interacts with a traditional architectural context.

The architect came up with two different exterior plans. One is white horizontal sidings with darker roof. The other plan features darker vertical sidings with lighter roof, and slope roofs and shed roofs are added at the same time. 3D architectural rendering is the perfect tool dealing with this situation. It saves both time and money presenting different plans, delivering your vision to your audience.

 

Kennedy Residence in Alabama

 

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Kennedy Residence is a typical American modern luxury house that features tile roofs and washed bricks. Our client needed one architecture rendering to showcase the front of the structure to their clients. In order to demonstrate the potential of the luxury villa, they came up with three plans for the materials and textures.

The different plans have different roofs: clay burnt orange tile roof, wood shake roof, and blue slate tile roof. There are also various plans for the wall and other designs. In fact, it is popular to have different plans in the real estate industry. Meanwhile, 3D rendering services provide high quality 3D exterior visualizations for the service with a time- and cost-saving manner.

 

The above three projects are a small part of our past years’ collaboration. But we believe you have a glimpse of the unique style of Chris’ residential design. Now we’d like to take you to another gallery, Chris’ sketches.

 

3D Architectural Visualization vs. Sketches

 

Chris is one of our best and nicest clients. He is a talented architect who challenges himself as an architect and designer all the time. Some of their best residential projects are born from a single hand-drawn sketch! Our team is inspired and improved by working with him and his team from 2016.

Today, we’ve collected some of the fantastic sketches where our project started with. Please enjoy the magical moment when a sketch becomes a rendering!

 

Our 3D artists built 3D models based on the sketches, and in our visuals, bricks and other natural materials are employed to both provide for a timeless aesthetic and a contextual architecture. It is a delightful blend of contemporary and cottage, modern convenience, and bucolic peacefulness.

We will keep collaborating with Chris and his team and delivering more high quality 3D renderings for luxury private houses in the U.S.. If you are interested in real estate rendering services, or other 3D architectural visualization services, please contact our professional project manager and we’ll get back to you within 24 hours with a perfect plan to deliver your project!

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