In recent years, the architecture and real estate industries have seen a revolution in the way they showcase properties to clients. With the advent of 360° home tours and panoramas, clients can now explore a property from the comfort of their own homes, providing a more immersive and engaging experience than traditional photographs or floor plans. And with the added power of 3D rendering technology, these virtual tours have become even more impressive and impactful. Today, you don’t really need a Virtual Reality device to take you to the incredible world. Now, with 360° virtual home tour service and tool, you can simply enjoy the future home with your phone, tablet, desktop or laptop. This means anytime, anywhere, at your fingertips.
So what exactly is a 360° virtual home tour rendering, how can it benefit architects, real estate agents, and property developers, and where to get the 360° home tour service?
What is 360° Virtual Home Tour Rendering?
A 360° virtual home tour is a digital representation of a property that allows clients to “walk through” the space using a 360-degree view. These tours can be accessed on a variety of devices, including desktop computers, smartphones, and virtual reality headsets.
Traditionally, these tours have been created using photographs or videos taken from different angles of the interior and exterior of a building, which are then stitched together to create a panoramic view. While this approach can be effective, it has its limitations. The lighting, colors, and textures of the space may not be accurately represented, and it can be difficult to showcase the full potential of the property.
This is where 3D rendering technology comes in. By creating a 3D model of the property using computer software such as 3ds Max or Corona Renderer, architects and designers can create a virtual tour that is much more customizable and accurate than a traditional photo or video tour.
The 3D rendering process involves creating a digital model of the property, which can include details like furniture, lighting, and decor. This model can then be used to generate high-quality images, videos, and animations, which can be incorporated into a 360° virtual tour.
Benefits of 360° Virtual Tour Rendering Services
There are several benefits to using 360° virtual home tours rendering services, including:
With 3D rendering technology, architects and designers have greater control over the virtual tour, allowing them to customize everything from the lighting and colors to the furniture and decor. This can help to create a more accurate representation of the space and showcase its full potential. Thus, 3D virtual home tours are perfect presentation for high-end, luxurious residential and commercial spaces.
More Realistic Experience
Because the virtual tour is created from a 3D model, it can be much more realistic and immersive than a traditional photo or video tour. Clients can explore the space from any angle, zoom in and out, and even interact with objects within the space. In a word, it provides an immersive experience from any location and any device, as if the viewer is standing in the space.
While creating a 3D model can take some time upfront, once the model is created, generating high-quality images and videos can be done quickly and efficiently. This can help to speed up the sales process and provide clients with a more timely and accurate representation of the property.
360° virtual home tours using 3D rendering can provide a more engaging and memorable experience for clients, helping to differentiate your property from competitors. This can be especially useful in the high-end real estate market, where clients are looking for a unique and luxurious experience.
While 3D rendering technology can seems to be “expensive“, it can actually help to reduce costs in the long run. Because clients can explore the property virtually, there may be less need for in-person visits or open houses, which can help to save time and money. Also, in case of unbuilt spaces, 360° virtual tour brings experiences that people are able to see their homes as if they’re ready. This way, they may come up with changes that are ready to change in the construction process.
How to Create 360° Virtual Home Tours
Unlike traditional panorama views that you just need to take photos or record videos for the rooms, creating a 360° virtual home tour involves several steps, including:
Creating a 3D Model
The first step in creating a 360° virtual home tour is to create a digital model of the property. This can be done using 3D modeling software, such as SketchUp, Revit, or 3ds Max. The model should include details like the floor plan, furniture, lighting, and decor. If you don’t know what software to use, feel free to check our recommendations of Best Free CAD Software and Best Free Online CAD Software.
Texturing and Lighting
Once the 3D model is created, the next step is to add textures and lighting to create a more realistic representation of the space. Textures can include things like wallpaper, flooring, and fabrics, while lighting can be used to create different moods and effects within the space.
After the model is textured and lit, it can be rendered to create high-quality images and videos. This involves using specialized rendering software to process the 3D model and generate the final output. The rendering process can take some time, depending on the complexity of the model and the level of details required. If you have no idea what rendering software to use, read our suggestions on Best Free Interior Design Apps and Best Free Rendering Software.
Completing the Virtual Tour
Once the images and videos are generated, they can be combined to create a 360° virtual home tour. This can be done using specialized software, such as Tour Creator or Matterport, which allow users to create interactive tours that can be accessed on a variety of devices.
Sharing the Tour
Once the 3D virtual tour is created, it can be shared with clients and potential buyers via email, social media, or embedded on a website. Some real estate agents and property developers may also use virtual reality headsets to provide an even more immersive experience. The easiest way is to simply share a link that contains the home tour. Want an example? Check this link for a photorealistic 360° virtual home: here. Just drag your mouse or slide your finger to view the full house.
Tips for Creating a Successful 360° Virtual Home Tour
While 360° virtual home tours using 3D rendering can be a powerful tool for showcasing properties, there are some best practices to keep in mind to ensure the tour is effective and engaging:
Use High-Quality Images: As the basic start of 360° home tours, the quality of the images and videos used in the virtual tour can make a big difference in the overall impact. Make sure to use high-resolution images that are sharp and clear, and consider using HDR (high dynamic range) imaging to capture a wider range of colors and details.
Showcase Key Features: When creating the virtual tour, make sure to showcase the key features of the property, such as unique architectural details or high-end finishes. This can help to differentiate the property from competitors and provide a more compelling experience for clients. If this cannot be shown temporarily, consider to use 3D rendering services to get the most realistic results.
Keep it Simple: While it can be tempting to include a lot of bells and whistles in the virtual tour, it’s important to keep the experience simple and easy to navigate. Make sure the tour is intuitive and easy to use, and avoid including too many distractions that could detract from the overall experience.
Optimize for Mobile: With more and more clients accessing virtual tours on their smartphones, it’s important to optimize the tour for mobile devices. Make sure the tour is mobile-friendly, with easy-to-use controls and quick load times.
In conclusion, 360° virtual home tours are a revolutionary way to showcase properties and provide a more immersive and engaging experience for clients. By creating a 3D model of the property and generating high-quality images and videos, architects, real estate agents, and property developers can provide a more accurate and impactful representation of the space. And with the added benefits of greater customization, faster turnaround times, and increased engagement, it’s no wonder that more and more professionals are turning to 360° virtual home tours using 3D rendering as a key tool in marketing.
One of our precious clients from the Republic of Maldives, Anantara Hotels, Resorts and Spas keeps in bringing the world exciting seaside resorts and clubs. They never stop pursuing the natural power of building places for people to escape, revel or play. This time, they brought us another wonder world in Veligandu Huraa, Republic of Maldives, a beach resort to embrace the extraordinary.
For the past two years, we’ve been helping Anantara to build the unbuilt with our powerful 3D renderings for their marketing. Today, we’d like to share the 3D rendering process of this project. Check it out!
Anantara Veli Maldives Resort
Situated on a beautiful island fringed by a turquoise lagoon, the Anantara Veli Maldives Resort is a luxury destination. It features 67 villas, 2 restaurants, a bar, a SPA and other entertainment facilities.
The Boduhuraa Island.
To illustrate this wonderland, Giles from Anantara Group planned to have 17 images, namely:
Three images per villa, one looking in, one looking out, and one bathroom. There are three villa types: Deluxe Overwater Villa, Deluxe Overwater Pool Villa, and Beach Pool Villa. That’s nine images in total;
Two images for the SPA;
Two images per restaurant: Origami and 73 Degrees, and that’s four images altogether;
Two images for the Dhoni Bar.
Having this super clear scope in mind, let’s get started!
There is an extreme lovely cooperation pattern between Giles and us. Since we’ve been working together for nearly two years, we are able to understand each other easily and always on track. On the first day we started the project, Giles had sent us a bunch of files regarding this resort.
To help us understand the project more, Gile’s references are detailed and well-organized. As a result, we’ve got:
The 3D model and the camera angles needed;
The exterior material instruction for one of the villas.
Floor plans and elevations;
Floor plan for Dhoni Bar.
Site photos for a better picture of the place.
The goal of our 3D renderings are crystal clear: to market this travel destination. As a key tool of marketing in hospitality, we’re confident with our 3D visuals winning the battle. What is the 3D rendering process then? How long does it usually take? How should it get started? If you’re looking for working with an ArchViz team for the first time, we believe this blog is a help for getting know the details during production.
3D Rendering Process
The very first thing our 3D artists did was sorting models and setting camera angles. Gile provided 3ds Max models with their custom-tailored furniture. What we did was to fine-tune them and selected some camera angles based on their request and our professional experience. In particular, we provided more views than they asked. This is a good way because our client will have more choices and have more perspectives to see what the project will be presented.
For one of the restaurants, we carefully selected four views for them to choose two out of.
Finally, Gile’s team decided to add more views. When they received our suggested views, they believed that adding the views would be a better way to demonstrate the resort, which in turn would boost the marketing. As a consequence, five more views were added which totaled up to 21 views.
The next stage is to apply textures and materials, and set the lighting. Because we’ve worked with Anantara’s and created seaside resort projects for the past two years, we know clearly their preference for 3D images. Thus, we directly created the rendered and post-produced final drafts.
Gile’s team absolutely loved these renderings, as some of them were set as final images on the spot! There were only a couple of additional comments on parts of the drafts:
Change the landscape and vegetation for the two restaurants based on the site photos he just sent. This is for accuracy.
Make the color of wood material darker in all interior images.
Our 3D artists made all the requested corrections immediately in 24 hours, and the final images were all set!
The 3D Rendering Results
Here are the final images for Anantara Veli Maldives Resort which delivered in 4K resolution.
Beach Villa-C02 (4)
Beach Villa-C01 (3)
Beach Villa-C03 (3)
Deluxe Over Water Villa-Bath (3)
Deluxe Over Water Villa-C1 (2)
Deluxe Over Water Villa-C2 (2)
Deluxe Over Water Villa-shower area
Deluxe Overwater Pool Villa-C01 (3)
Deluxe Overwater Pool Villa-C02 (4)
Deluxe Overwater Pool Villa-C03 (3)
Change of Plan
Right after the final delivery, Anantara team came up with a request. They’re hoping to change the design of the bathroom in the Deluxe Overwater Villa. In the new plan, they want to:
Replace the glass panels on the left with shower spaces;
At the same time, remove the bathtub;
Move the towel rack to the rear of the room.
The change was not involved with much workload, so we created the new bathroom view for free within a day.
Now these 3D visuals are posted on their website to introduce this wonderful resort. We believe our 3D renders will be an elevation of their work. It is always a smart choice to use photorealistic 3D works when market your product or service!
It doesn’t matter if you’re an architectural startup, or a small business owner, it is difficult to stand out and attract new clients and projects in such a crowded industry. For industrial giants, it’s usually okay to assign budgets on marketing. However, being a small business means limited budget on marketing in most of the cases.
Fortunately, it is a VISUAL world. Today, the architecture language is not about the design only, but also about visual stories they are telling and presentations on social media. In a word, it’s about HOW the architecture being demonstrated.
Architectural Visualization (aka. ArchViz) is no doubt the most excellent way to market your business. AIMIR, as an ArchViz veteran, is happy to share with you 3 examples why we say that.
You shouldn’t stop at it but a professional portfolio is one of the things that will help your real estate business become a successful one. Thus, this is the best way to attract right audience to create lucrative opportunities.
What’s more, the portfolio is not just a collection of your best works ever. It is the path to finding potential clients by attracting the targeted type of audience. Check the Reizen Residence Project:
A 2-story house under renovation. Our client is a professional architect who is specialized in designing and constructing homes. He came to us and hope to get some renderings to fill his portfolio – to tell his clients that he is an expert in renovating as well.
By saving a lot of efforts and money, these renderings helped a lot in selling this property. At the same time, they provided a strong demonstration of our client’s mastery and skills as this will surely and without doubt encourage his potential clients to get in touch with him.
ArchViz Help Demonstrate the Unbuilt
It is one thing to have a beautifully designed apartment building in a sought-after location with luxury units, but it is entirely a different thing to have hyperrealistic images of this property before the foundation if poured. This particular feature makes ArchViz especially invaluable to real estate agents and developers.
The fact is, people won’t buy if they haven’t seen the property; city council won’t approve if they haven’t had an explicit idea of the design and plan. As a result, to make things faster, ArchViz is the best choice. Check the Naladhu Ocean House Project:
AIMIR’s 3D renderings on the official website where visitors can book for this private island.
A developer were looking for 3D renderings for a private island in Maldives. The island was under renovation, and they wanted to show the future look of the island for marketing. They would use the renderings on the booking website, newsletter, and local newspaper.
The above examples have summarized how ArchViz optimize marketing for real estate industry. If you are an architect, designer, constructor, developer, or agent, and are looking for top-notch 3D architectural visualization works, please don’t hesitate to talk with AIMIR!
3d architectural visualization is now recognized to be a necessary and significant way to describe the projects in architecture. Before construction, people may concern about the investment even though the architectural design is perfect in every way. But, with 3D visualization, architects can communicate precisely the vision of the unbuilt projects and convince potential investors. In a way, it’s hard to promote buy-ins without visualization that captures prospective customers’ interest.
Generally, there’re three types of visualization: conceptual visualization, architectural visualization, and marketing visualization.
Used at the earliest stages of a project, conceptual visualization roughly displays the idea of a project. Potential tend to buy it when they can see something in the best way possible. It’s an impactful way to sell it before deciding the intricate details of the design.
Compared with conceptual ones, architectural visualization deals with a specific design and features all the elements. It’s in wide use when architects need to negotiate with their clients about the decisions on the vital details.
Marketing visualization, as the name implies, could help sell the project to the highest bidder. As a great tool in a marketing campaign, it can engage clients’ attention and incite people’s desire. And here, we’ve collected 6 reasons why it deserves for marketing purposes.
1: Offer visual communication
When it comes to doing business, the ability to communicate with your clients is essential. 3D rendering makes it easier to sell the product in a presentation than a dead and dry description. It enables you to demonstrate what the building will look like in details step by step. The clients can explore the project with their own eyes. They can see how it will develop from beginning to end. Visual communication will dispel any further hesitations they might have.
2: Gain buy-ins
Clients always have high expectations for what they pay for. They want to make sure their input is worth and the architectural company is the right partner. In this case, 3D visualization can prove your skills well. What’s more, they will be confident in what they pay for.
3: Easy to provide different options for a project
In the era of physical prototypes, offering multiple concepts of projects takes a great amount of money and time to construct models. However, with 3D architectural visualization services, a wide range of options is available and affordable. It can not only increase your probabilities to win your clients over but also represent your company which is professional and serious in its work.
4: Easily catch problems at the beginning
When visualizing by using actual design data, it can accurately and precisely reflect how the project will look in reality. Hence, it’s easy to find out potential problems or design flaws. If you can avoid such issues, you would convince the clients at the pre-build stage and strike a deal.
5: Enable you to attract more attention
The beauty, simplicity, and extreme visual capabilities of a high-quality 3D rendering can communicate your concept in a way that no other medium can match. And a portfolio of 3D models is the best advertisement to obtain more attention. As well, showing your 3D models on your website can also market a concept or project to the public.
Reason 6: Simple to distribute Since 3D visualization is digital, you can share your 3D models with anyone all over the world in several seconds. Besides, it saves the time of transporting physical copies of drawings or renderings. No matter when and where your clients are, they only need to click your e-mail or use cloud computing to check the end product.
As we mentioned, 3D architectural visualization is a great marketing tool that sets your project apart among the competitions. The visual communication is easily marketable and shareable as well as increases the chance of winning the approval. If you’re also passionate about visualizing your design, please do not hesitate to contact AIMIR.