3D Architectural Rendering for a Real Estate Development in Montana, USA: Case Study
In order to market a new large community, the real estate professionals need 3D rendering and animation. This is the reason Dean found us in the first place. He is working on a large development project in Montana, and would like 3D visuals to help elevate the work and articulate the vision.
Situated along a creek, Cameron Crossing Community will be a new large community development in Bozeman, Montana, USA. This future community features more than 259 houses, a basketball and tennis court, a park and a dog park, and other amenities. With a great view of the Gallatin Valley, this community has a splendid environment living in.
We created both 3D renderings and a fly-through for this community. For large community development project, we’ve also introduced this one: A Community Development in Dominican Republic.
Ready to learn how we created 3D visuals for real estate? Want to know how much 3D rendering services help real estate preselling? Please join us in discovering the story behind this community 3D rendering.
Scope of Work
As the first step of starting a project, we always want to know our client’s vision and what he or she wants from us. For this project, Dean wants to use 3D renderings to presell real estate. To be more specific, his team will build a website using the architectural visualization works to marketing this place.
Generally, Dean is looking for:
- Home renderings for each type of house design. There are seven different house plans, so there will be seven 3D images for each of them;
- A masterplan to demonstrate the whole site;
- Four aerial views to showcase the community from four angles;
- A 2D masterplan. This is to show the basic information of the development.
Brief for Community 3D rendering
To help us understand the vision and create realistic images and animation, Dean sent a detailed brief:
- The site plan;
- Camera angles;
- Floor plans for each home;
- Elevations for each home;
- Material board;
- Landscape plan.
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- Site plan & camera angles
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- Elevation CAD plans
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- Floor plan
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- Landscape plan
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- Material board
The first thing we did was to sort these files, go through them, and ask any questions relating to 3D rendering production. When we got the answers, it was time to start the project!
Exterior and Aerial 3D Rendering Process for Community
#1. 3D Modeling
Based on the information and files we’ve got, there were a great load of work to do.
First, we needed to build 7 models for different houses. The good news is that a couple of houses share a similar design. Dean had carefully marked the differences in the CAD plan. At the same time, he had summarized all 7 houses’ features for our 3D modelers to learn from.
The second step was about building 3D models for the whole community. To get the most realistic view for this project, our 3D artists studies the geographical conditions, surrounding context, and landscape features of local site. As a result, we built 3D models for the whole community.
Dean’s team quickly reviewed these model drafts and got back promptly. In this stage, only the models and camera angles need to be confirmed. After revision, some images were confirmed on the spot, while others needed a few more adjustments based on Dean’s comments. Meanwhile, he also marked some of the spot that needed to be paid attention on the low-res model drafts for future references.
#2. Materials, Textures, Lighting, Rendering & Post-work
We decided to create the final draft for our client all at once. In particular, our 3D artists added photorealistic materials and textures on all objects based on the material plan. At the same time, we adjusted the lighting to make it consistent and natural after rendering. Also, as this is a large community, we added various kinds of people in the scene to emphasize the function of amenities. For example, we created a dynamic scene in the dog park with people walking or playing with their dogs.
After receiving the colored drafts, Dean’s team reviewed all images and came back with their comments:
Our 3D team received the comments and worked on them immediately. And then we shared the revised draft again. This time, Dean said these renderings were ready to finalize!
#3. Final Delivery of High-res 3D Renderings
Per Dean’s request, we output the final images in full HD resolution. That is:
- 6K for aerial views;
- 5K for home renderings.
Normally, we deliver exterior renderings in 5K and interior renderings in 4K. However, any special requests are acceptable when starting the project. So, please feel free to talk about your requirement on resolutions in our kick-off meeting. Also, we have an article about rendering resolution here: Rendering Resolution: Everything You Need to Know.
Before we move to the 3D animation production, please enjoy the final 3D renderings for this community in Montana:
Actually, we’ve also created a 3D fly-through for this community. We would like to share the story of this architectural 3D animation next time.
3D Rendering Help Real Estate Preselling and Marketing
Not long after the final delivery, Dean brought us another exciting news: the exclusive website is finished! As a crucial part of the preselling and marketing for Cameron Crossing Community, Dean’s team prepared a website for introducing this place. Our 3D renders are used on different pages to showcase this future community. If you’re interested and want to see more about how our visuals are used, please visit https://cameron-crossing.com/ for getting to know this splendid community.
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- Home page with aerial views.
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- Home introduction page with home renderings.
It is such a pleasure working with Dean. His team is excellent at briefing as well as giving comments. Our team believes the 3D renders we created will be a great help when presell these properties. And we can’t wait to do more project together with Dean in the future.
Do you like this community rendering? Looking for a 3D rendering team to bring your project to life? Say hi our professional project manager and we’ll get in touch with you in 12 hours!