3D rendering has become one of the commonly chosen services in the modern architecture and design industry. Thanks to the use of advanced technology, it takes full advantage of the popular presentation way and social media to achieve great attraction to more potential audiences. For sure, it helps to sell your products in a quite efficient and effective manner. However, you may not know exactly when you need 3D rendering services. In this guide, you will get the answer.
When you need to articulate ideas and designs
When you are struggling to exhaustively articulate great ideas in your head, you should seek the help of 3D visualization. It reifies your ideas and conveys your thoughts and feelings, enabling you to communicate them with your clients in detail. The more you elaborate, the better you communicate with your clients.
To create a successful 3D rendering, a CGI studio needs to get the most details out. This ensures that you can express what you want to do with this project, in a realistic and artistic way.
When you want to bring your clients closer
If you want to get closer to your clients, why not hire 3D artists to showcase your vision? It’s the most direct way to present your architecture designs and details by creating vivid and comprehensive 3D renderings.
Some brilliant artists can also offer constructive ideas for the presentation. Is it icing on the cake? Therefore, the audiences may be more inclined to get to know you and your works when they find it worthwhile.
Furthermore, they may share with others on social media, increasing the exposure of you and your ideas. In this way, more and more potential clients will come closer to you.
When you intend to offer a 3D virtual tour
When you are considering something beyond a still image or an animation, virtual reality is the right one to go with. Visual experience is the top major way for people to get information from the outside world, and it is also the easiest one to leave a deep impression. 3D virtual tour is certainly a great method to display your ideas. Seeing is believing.
By participating in a virtual tour, clients are more likely to know about how appealing your architectural design is as they are standing in front of it. Being the most immersive and story-telling tool, a 3D tour in VR forms will maximize your design’s potential.
When you feel like getting your clients involved
Sometime, you may need to include your clients in your project or products. You need to showcase what you’re on to them perfectly so that they can understand what you’re doing. This way, clear feedback can be received and you will continue with refining your design.
3D rendering services allow your clients to see what you are doing and interact, which helps them be more aware of their expectations and share some positive or negative feedback directly. By this means, you can learn more about clients’ demands and refine your projects.
When you need to concentrate on your core tasks
Do you want someone to help you out when being drowned in work? If so, hiring a 3D artist to handle some work is a good choice. It assists in reducing your workload.
When involved in a project, especially a big one, you may find yourself overwhelmed with various design tasks. With some of the secondary work delegated to others, you inevitably have more time and energy to focus on your core work, which can also be done better.
When you need to be more flexible
There is no doubt that 3D rendering brings more flexibility to your work. Being an architect or designer, your project won’t always work in the way that you’ve expected. Thus, working with a 3D rendering studio is a good choice when you need flexibility.
Firstly, it enables you to get closer to your potential task. Secondly, it assists you to present your designs directly and effectively. At last, you can also use more different forms of media to market your products and projects, which spread your message as widely as you can. More flexibility, more success.
When you don’t know how to do it yourself
It might be quite nerve-wracking if you are not good at 3D rendering or even don’t know how to do that. After all, no one is good at everything. Not to mention that this job requires professional skills and much experience. 3D specialists spend years learning and practicing to be competent at it.
Thus, you can turn to some professional 3D artists for help. To leave the work in the hands of professionals helps with excellent completion and good presentation of your project.
When you don’t want to be left behind by the times
Modern society is developing rapidly. You probably miss the opportunity to succeed if you don’t keep up with the trends of the times. And 3D rendering services are not only a way to get new information, but also a good manner to make full use of social media as well as some current hot topics to reach more potential clients, especially the young audiences.
No matter which of the above situations you’ve encountered, it is a signal that you need 3D rendering services. AIMIR specializes in providing professional 3D architectural visualization services. If you need photo-realistic 3D renderings for your concept design, please feel free to contact us. We are ready to offer assistance and expertise at any time.
Jim, from M* Architecture, needed 3 renderings and a short animation to market a luxury RV resort in Fredericksburg, Texas. This RV resort is under renovation now and will be open to the public next year. Before its grand opening, they need images and animations for marketing purposes. They had the project rendered but the result was not satisfying. Jim contacted our architectural visualization studio for redoing the 3D visuals. Because photorealistic 3D renderings and animations can show the future look of the design, and the mood of the space.
The results turned out to be very pleasing. Jim told us their team are highly satisfied with the results, and the marketing team came up with good feedbacks as well. Read on and find out the story of Vineyard Hills RV Resort!
The Purpose of the Project
Location of the site.
Fredericksburg has a unique identity created by the collection of historic homes and businesses in its downtown core. This area developed over many years in a unique German Hill Country style based on stone building material. Therefore, the project design should ensure the development protects and enhances the experience of entering Fredericksburg and keeps its consistent, attractive, and responsive to the unique Hill County character. Thus, Jim needed:
Renderings should reflect the basic building materials of exterior main wall stucco with stone wainscot, heavy timber wood exposed structure with Galvanized metal standing seam roofs.
The placement of trees are important, since there are changes when construction completed. Renderings should place existing trees and added trees as indicated in site plan.
At least 1 aerial view is needed to show around the masterplan of the resort.
Brief: What We Have
Jim really knows how to brief. This is our first corporation, but he sent us all relevant materials that we needed to create the visuals for this resort, which includes:
The main club house plans;
Site tree placement;
Site photos for reference;
Floor plan & elevations of the main club house;
Renderings they have done before;
References of the mood they want, tree info, and other references.
The site plan, floor plan, elevations and profiles.
References for trees and the site photos
Previously done renderings, they are not happy with them.
We have carefully studies the materials, and decided to start creating both the renderings and animation.
The Workflow of 3D Rendering
1 – Modelling of the building and landscape
No matter it is for rendering or animation, modelling is always the first step to start with. Since CAD plans were what we got at hand, our 3D artists built the model based on the plan. This is a process to make 3D happen using 2D plans.
Model built according to CAD plans.
2 – Texturing & setting the lighting
Before entering to the texturing process, Jim figured out the camera angles they wanted. After a couple of rounds, the camera angles were set, which are a front door view, a view from under the canopy, and an aerial view of the whole site. We stepped to texture and material procedure.
3 camera angles from the site plan.
A good example of mark-ups.
References for textures and materials.
Using all the information, our 3D artists carefully chose appropriate textures for the 3D model. After all textures were applied, we proceeded to set the illumination according to Jim’s advice.
Jim wanted all 3 renderings to be daytime mood with gentle sunshine. This is a good choice, because the resort will be easily seen during the day. However, our team suggested Jim to keep 2 of them with day while 1 with dusk. With our rich experience in choosing moods, we believe a dusk mood for a RV resort is necessary, and it’s a perfect time to show the viewer the resort under different time. We tried to set a dusk mood for the front door view and then sent to Jim, he was excited and accepted our suggestion. As a professional CGI consultant, AIMIR is always proud of giving out useful advice which help our clients get the best visualization experience.
3 – Rendering
This resort is surrounded by the beautiful forest, which makes it a challenge to set the landscape natural and realistic. For the plants, we chose the ready 3D models of the accurate kinds from our library, and render them with the whole scene. This is a better way to make the landscape natural.
4 – Post-production
One of the most challenging jobs during post-production is the RV selection. This is a luxury RV resort, so they must have very strict selection of RV range. As a result, we asked Jim about it, and Jim sent us their preference for the RV immediately.
From luxury buses to airstream trailers, they need luxury RVs with different colors.
Let’s see the final 3D renderings for this luxury RV resort!
Modelling for animation is way more complicated than for rendering. The 3D animation was to take the viewers around this luxury RV resort. Therefore, extreme detailed model was expected.
AIMIR’s CG specialists spent twice the time refining the details of the model, in order to demonstrate the project under various cameras, such as aerial view and close-up shot.
Model for animation is more detailed.
2 – Setting storyboard and camera path
What interesting was that M* Architects didn’t have a storyboard in mind. Instead, they chose to give AIMIR the freedom to create this animation. The only requirement was to create a video that showcased the whole resort and got people’s activities involved to present a dynamic and fancy luxury RV resort. AIMIR presented a camera path as below and Jim was very happy with it.
starting with an aerial day view with basic information of location;
entering the resort from the entrance along to the clubhouse following an RV;
scenes of the entertainment area, such as the swimming pool, BBQ space, and others;
ending with an aerial night view of the site.
3 – Key frames
Once the camera path was confirmed, our CG specialists started to process key frames. Key frames are a bit like rendering images. They help our clients to understand how the animation will look like in some key images and also the texture, lighting and other aspects are being examined during this process.
4 – Scene Rendering, motion graphics and post-production
Since we have Jim’s trust, we decided to directly show him the final work. We rarely do this, because there are always inevitable disagreement or changes of the design, camera path, material, colors or anything relevant during the production. For this project, we are confident on our design and work, given our 16-year experience in creating visualization, especially our rich experience for this type of projects.
The result turned out to be satisfying. Just after a couple of rounds adjusting, they were satisfied with the animation. Please have a view of the final animation (or click here).
The Marketing Helper
Since the project was completed a week ago, Jim told us they are organizing information of the resort and will post these images and animation on their website as soon as they sort them out. We will update any information relating to their marketing results when we have them. The only thing we know right now, is they are happy with the works and have confidence in the upcoming promotion.
Photorealistic 3D rendering and animation for resort are a strong tool for marketing because they show the design of the unbuilt but also the vibe of this place. In our renderings and animation, the viewer can experience the resort’s facilities and services such as swimming pools, alcohol bar, rental cabins, and various activities they can take on site. This is what a RV resort about!