The Shenzhen Meilinguan Area Urban Design International Consultationis about to be launched. Pre-registration of intent is now open to the world’s excellent design institutions, and the official announcement will be released soon. The International Consultation aims at gathering global wisdom and advanced ideas, so as to collect creative and excellent design schemes for the future development of Shenzhen Meilinguan Area.
On August 26, 1980, Shenzhen Special Economic Zone was established. In June 1982, the Special Zone Management Line was set up. By 2008, there were 16 highway crossing checkpoints along the land of Shenzhen Special Economic Zone Management Line, of which Meilinguan Checkpoint was completed and put into use in 1995. Since New Year’s Day in 2008, all “second-line” checkpoints in Shenzhen had stopped handling border passes on site. On July 1, 2010, with the approval of the State Council, the scope of Shenzhen Special Economic Zone was extended to the whole city, marking the development of Shenzhen into the “Big Special Zone” era. After the demolition of the Merlin Inspection Building in 2015, traffic improvement was carried out, road alignment and traffic organization in the checkpoint area were optimized, pedestrian bridges across the east and west were newly built, and environmental landscapes were improved.
Meilinguan Area is an important area of internal and external integration of the original Special Zone. It is also an important strategic node connecting Futian District and Longhua District. This Area has been incorporated into the core area of Shenzhen City by the city-level land space planning, and the current functions of the Area have been difficult to adapt to the new development needs.
In order to fully realize the strategic value of Meilinguan Area and implement the high-standard construction requirements of the city government, the Bureau of Planning and Natural Resources of Shenzhen Municipality, together with the People’s Government of Longhua District, Shenzhen, launched the Shenzhen Meilinguan Area Urban Design International Consultation, guiding the high-level planning and high-standard construction of the Area with an international perspective, forward-looking thinking and innovative design.
Scope of Consultation
The scope of this international consultation includes three levels, namely the scope of planning research, the scope of urban design and the scope of conceptual architectural design of the hub core area.
The scope of planning research extends to Yinhu Mountain in the east, Yulong Road in the west, Da’naoke Mountain – Yinhu Mountain in the south and Minle Road in the north, with a total area of 3.78km2 and consider the overall relationship with surrounding areas, such as Minle Village, Huanan International Logistics Center and Shenzhen North Railway Station.
The scope of urban design covers the core area of Meilinguan Area, extending to the boundary of Xinghedandi and Fengze Villa in the east, Niuzui Reservoir in the west, Nanping Expressway in the south and Longhua Boulevard – New District Boulevard – Jinlong Road in the north, covering an area of 1.10km2.
The conceptual architectural design scope of the hub core area shall be delineated by the participating institutions according to their respective urban design plans, and the requirements shall be no less than 20 hectares and include an interchange hub with four rail lines.
Schematic Diagram of Scope of International Consultation
The international consultation includes three parts: planning research, urban design and conceptual design (detailed design) of the building in the hub core area.
This international consultation adopts the method of global public registration without qualification requirements.
Any team familiar with China’s national conditions and similar design experience will be given priority about the following aspects:
Have rich experience in urban and architectural design projects in large urban hub areas；
Have research ability and experience of solving complex urban traffic problems；
Have the experience in environmental creation and public space design.
The consortium is allowed to participate in the competition and the number of members of the consortium shall not exceed thre
If a consortium participates in the competition, its members shall not form a consortium with other participating units alone or in other names to participate in the application. Each member of the consortium shall sign the Consortium Agreement with legal effect and clarify the lead unit and the division of work of all parties.
Individuals and individual combinations are not accepted in registration.
The international consultation is divided into three working stages: “registration and prequalification”, “scheme design” and “achievement review”.
Registration and prequalification stage: The sponsor shall establish a pre-qualification committee according to law, comprehensively consider the company’s creditworthiness, relevant performance of the company, team strength, etc., and select 6 shortlisted units in pre-qualification stage (without ranking) and 2 candidate units (with ranking) to enter the scheme design stage.
Scheme design stage: the six shortlisted institutions complete the scheme design according to the requirements of the international consultation assignment and submit the complete achievements of urban design scheme to the sponsor.
Achievement review stage: the sponsor will conduct scheme review through expert review and other methods, select one winning scheme, two preferred schemes, and the other three shortlisted excellent schemes, and award corresponding amount of bonus respectively.
The official announcement of this international consultation will be released soon. Interested teams are welcome to pre-register.
Sponsor: Bureau of Planning and Natural Resources of Shenzhen Municipality, People’s Government of Longhua District, Shenzhen
Organizer: Longhua Administration of Planning and Natural Resources Bureau of Shenzhen Municipality
Ms. Li：+86-13632658134 (Business and Procedure Issues Contact)
Mr. Yang：+86-15999607859 (Project and Technical Issues Contact)
（UTC+8 9:00-12:00,14:00-18:00, Monday to Friday）
The pre-registration form does not serve as a formal registration submission or a basis for formal registration. All the contents involved in the pre-announcement of the International Consultation will be subject to the official announcement.
“The smell of books is overflowing，The mountains and the sea are connected by stars”——The Guangdong-Hong Kong-Macao Greater Bay Area Quality Campus Launch Scheme has now begun. The Official announcement of the new construction of 9-year school in Songgang Commercial Center urban renewal unit of Songgang Subdistrict is hereby issued.
Project Name ：Whole process design for the new construction of 9-year school in Songgang Commercial Center urban renewal unit of Songgang Subdistrict
Pre-Qualification Application Submission
Submission Deadline：UTC+8 17:00, March 13, 2023 (Tentative)Submission (Mailing) Address：Service Hall at NO. 40 Hubin East Road of Bao’an District of Shenzhen, Business Hall of Shenzhen Trading Group Co., Ltd Bao’an Branch.
Tenderee: Bureau of Public Works of Bao’an District, Shenzhen
Education concerns the interests of the State and the Party. The report of the 20th National Congress of the Communist Party of China puts “implementing the strategy of rejuvenating the country through science and education and strengthening the support of talents for modernization” in a more important position, highlighting the basic, leading, and overall status and role of education in the new era. The Bao’an District Party Committee and Government always adhere to the “first strategy” of giving priority to the development of education, and spare no effort to provide education that satisfies the people, providing strong support for the realization of “good nursing for kids, good education for students” and assistance for urban development, further strengthening citizens’ sense of gain and happiness for high-quality and balanced education, and further improving the influence and demonstration of Bao’an Education.
The new construction of 9-year school in Songgang Commercial Center urban renewal unit of Songgang Subdistrict is located in Songgang Subdistrict, Bao’an District, Shenzhen City, Guangdong Province, at the intersection of Songyuan Road and Songhe North Road. The Songgang Area where the project is located will become an important area of the western center of Shenzhen. According to relevant plans, the western center will become a comprehensive city center with Cantonese characteristics suitable for business and living, with perfect public service system, intertwined blue and green public spaces, and prominent historical and cultural heritage in the future. With the goal of “making education become the core competitiveness of Bao’an District”, Bao’an District Government implements the education development plan as the direction, and taking “safety, stability, development, and improvement” as the guidance to fully promote the construction of educational facilities in Songgang Area.
The project hopes to select the best among the excellent school design schemes through open and fair design bidding, which can not only implement the educational development concept of Bao’an District, but also integrate and coexist with the surrounding urban environment and face the future. After the project is completed and put into use in the future, it will help to further improve the basic education facilities in Bao’an District, alleviate the pressure on school admission quotas in the district, and lay a foundation for talent cultivation and social development.
The project is located in Songgang Subdistrict, Bao’an District, Shenzhen City, Guangdong Province. Songgang Subdistrict is one of the 10 Subdistricts under the jurisdiction of Bao’an District, and it is the core area of Guangdong-Hong Kong-Macao Greater Bay Area. It is adjacent to the Pearl River Estuary in the west, Dongguan City in the north, and Guangming District in the northeast.
Project Site and Scope
The 9-year school in Songgang Commercial Center urban renewal unit of Songgang Subdistrict is located in the core area of Songgang Subdistrict, at the intersection of Songyuan Road (current) and Songhe North Road, and is part of the Songgang Commercial Center urban renewal unit. The northern and eastern sides of the site are urban villages and commercial buildings to be demolished, which are undemolished buildings in the urban renewal area. The western side is adjacent to the residential area (Jinghu Jiayuan), and the southern side is adjacent to the Songgang River.
Aerial Photography of the Current Situation of the Site (Southwest Perspective)
The New construction of 9-year school in Songgang Commercial Center urban renewal unit of Songgang Subdistrict has a proposed total land area of 24,439.88 square meters and a total construction area of 63,000 square meters，with a school scale of 54classes and 2520 students. The main construction scope includes: ①Mandatory School Buildings (including Teaching and auxiliary rooms buildings, office rooms, living service rooms); ② Optional School Buildings (including micro classroom, corridor with roof, open floor, underground garage and equipment spaces etc.) ③Teaching staff dormitory; ④ Synchronized Construction Works for Out-door Ancillary Facilities. ⑤ Outdoor emergency congregate shelter and indoor emergency congregate shelter, etc.
The scope of tender for this Project include but not limited to : scheme design, initial design and budget estimation preparation, green building design consultation, prefabricated building design, sponge city design, utilization of construction wastes and recycled materials, water and soil conservation scheme design, assisting in estimation for preparing feasibility study, design for building information modeling (BIM), construction drawing design, as-built drawing preparation, information collection, construction application and approval assistance, and relevant design services such as on-site construction cooperation. Must take the responsibilities for repeated modification works raised due to failed in acquiring the approval from the owner or government authorities, and other relevant works instructed by the employer.
The project is funded by 100% government investment.
The project adopts open tendering (prequalified tendering), including Stage 1 Prequalification, Stage 2 Design Competition and Stage 3 Final Evaluation. The conceptual proposal in the first stage of prequalification and the bidding scheme designing the second stage of scheme bidding shall be in the form of sealed bid.
The bidder applicant must be an independent legal person or partnership or other organization
Applicants must be class-A qualification/certificate in Chinese architecture design and construction industry (Construction Engineering).
Project leader is required to be Grade One registered architect in China. For consortium, project leader must be staff from the leading member.
This project accepts consortium bidding, and the bidding partners in the consortium must meet the following requirements:
If bidding by a consortium, the leading member must be class-A qualification/certificate or above in architecture design and construction industry (Construction Engineering).
One consortium shall include no more than 2 members (including the leading member).
Members of the consortium may not register individually or as part of another consortium.
The consortium partners must sign a Consortium Agreement and clarify the head unit, division of labor between the two parties in each design stage, and design cost allocation ratio, distribution method, and other aspects.
Individual or teams of individuals will not be accepted.
Design Fee & Compensation
The fixed lump sum shall be CNY 11.874 million (about US$1,712,000) (tentative price for design cost).
The project offers compensation. The compensation standard is set as follows: No compensation for bid winner who will be issued with contract; CNY 220,000 (about US$31,700) for the bidders ranked No. 2 and 3 who entered the final evaluation stage but not the bid winner; CNY 100,000 (about US$14,400) for the bidders ranked No. 4, 5, 6 and 7 who confirmed as the formal bidders but failed to the final evaluation stage; and no compensation for the rests. The total compensation of CNY 840,000 (tax inclusive) (about US$121,000) shall be paid to unsuccessful bidders by the tenderee.
Award of contract
The bidders ranked No.2 and 3
RMB 220,000 (about US$31,700) each
The bidders ranked No.4, 5, 6 and 7
RMB 100,000 (about US$14,420) each
Registration and Pre-qualification
27th Feb—13th Mar 2023
Issue pre-qualification announcement and
7th Mar 2023（before 17:00）
10th Mar 2023（before 17:00）
Clarification, amendment and answering period deadline
13th Mar 2023（before 17:00）
Deadline of pre-qualification application document submission
21st -24th Mar 2023
Pre-qualification review & result notice
22nd Mar -4th Apr 2023
Shortlisted bidders submit original version of stamped Tender Participation Confirmation (e-signature & stamping accepted)
Design Competition Phase
22nd Mar 2023（Tentative）
Release official tender document and design Brief
3rd Apr 2023（Tentative）
Survey and Q&A session (meeting form to be notified separately)
25th Apr 2023（Tentative）
28th Apr 2023（Tentatively）
Clarification, amendment and answering period deadline
5th May 2023 （before 17:00）（Tentative）
Design deliverables submission deadline
8th May 2023（Tentative）
Scheme review (sealed bid)
Final Evaluation Phase
Winning result announcement
Note: All the time mentioned above is Beijing time UCT+8. The Tenderee reserves the right to adjust the schedule.
In the architecture industry, or in most of the industries, small businesses and start-ups are springing up and actively growing. Since competition is particularly fierce, these companies need to make every effort to have a place in the competitive market. Thus, how to conduct branding activities to make a name for the company has become a topic worth discussing. Blindly increasing marketing investment is obviously not the best policy.
So what can you do to stand out in the competition and articulate their advantages? Your marketing strategy may direct you to anything that help find new clients, impress them, and sell. Today, we would say architectural visualization upgrades the promotion and marketing model of projects. This article will expand on how and why.
How Architectural Visualization Changes Branding and Marketing
Nowadays, marketing in the architecture industry is all about the latest technologies, changing the trends of the times. It is the technology you’re using that reflects the results of visualization works. Using the latest technologies, architects are able to showcase their designs vividly and impressively. The core of the project design is conveyed to the public through engaging lifelike renderings. When the client gets an overview of not only the project, but also the details, errors and problems are also able to be identified in advance, reducing time and the cost of mistakes. As you can imagine, a virtual tour is significantly more interesting and effective than a simple sketch of the project. No one wants to be left behind when it comes to keeping up with the times.
Use Social Media to Build Brand Trust
No one can deny that social media plays an important part in disseminating information today. Social media gathers millions of users, so its influence speaks for itself. Social media marketing is not only efficient but also economical. Thus, it has become the approach that people tend to use for branding and advertising.
The human is undoubtedly a visual being. If you share visualizations with your target audience for the purpose of promoting your architectural projects on social media platforms, you definitely succeed in attracting potential clients. What you need to do first is to design a website because social media marketing requires social proof. The website should help with conveying your brand’s message, telling a good story about the brand, and then making the audience relate to it. It is supposed to contain all the visual elements of your projects, the information about what you do and how you do it, and the proof of interactions with your clients. Through social marketing, your brand and project information reaches the client completely and conveniently. In addition, you can also present architectural views and concepts in a direct and effective way. In the meantime, you need to pay attention that the information you shared should be consistent.
All of these allow you to build a social media presence and develop brand trust. The more you share, the more audiences and potential clients you will find.
Keep Clients Engaged
You can’t just stop at the presentation step after attracting the audience and potential clients. Aiming at increasing the conversion rate, you are required to engage with your clients more often. The first way is face-to-face interaction, but in addition, there is a cost-effective way to send e-newsletters. In this way, clients can sign up on your website and you can get the information with which you are able to build a relationship between the brand and the client. Get them engaged with your brand and subsequently maintain client viscosity over time. The more you engage, the higher the conversion rate is likely to be. That is viewers and potential clients will become real clients. What’s more, the increase in client viscosity will to a certain extent help to further spread your brand message and play an advertising and marketing role. Architectural rendering can be an effective tool to give a helping hand in this process.
4 Aspects Architectural Rendering Accelerates Marketing and Branding
In the branding and marketing process, architectural rendering works well in the following aspects.
Proactive in your presentations.
3D renderings speak volumes for your project and contribute a lot to your win of the bid as long as you use them. And this is exactly what the audience want to see – you’re professional and stick with your target.
Use 3D renders on social media.
Don’t miss out this powerful tool. Post your buildings on instagram, share your story and vision, such as your concept design, interact with your audience. Thus, your audience will accumulate by time and attain brand recognition and exposure.
Create attractive newsletters with 3D architectural rendering.
An absorbing newsletter cannot be done without 3D visuals. Insert your project visuals in the newsletter, tell your audience your expertise.
Impress the audience in architectural events and contests.
There are various events for architects and interior designers across the globe. And constant International architectural design competitions and contests keep posting. All you need to do is to public your work in these opportunities and tell the world what you’re capable of.
Therefore, architectural rendering does perform well in promoting and marketing your brand and architectural projects. It is helpful for you to build a brand presence, obtain the necessary exposure and recognition, and further improve conversion rates. With the continuous development of the architectural industry, these years have witnessed a significantly increasing demand for architectural rendering design. If you are seeking help from architectural visualization studios, AIMIR is always your reliable partner. We provide 3D exterior rendering services, 3D interior rendering services, architectural 3D animation, and 360 virtual house tour services. Say hello now and nail your presentation with photorealistic 3D visualization!
International Competition for Conceptual Design of Landmark Buildings of Quzhou will be launched soon. The competition consists of 2 projects. Project #1 is the Wenli Lake Landmark Buildings, and Project #2 is the Intelligent Island Landmark Buildings. Designers are welcome to participate.
Project #1 is open for institutions and individuals. The total bonus for institutions is RMB 7200000 (about US$1,065,600), of which the bonus for First Prize is RMB 3400000 (about US$503,200) (including bonus and follow-up work design fee). For individual applicants, the result will be announced after one round of concept proposal review. The total bonus for individuals is RMB 400000 (about US$59,200), of which the bonus for First Prize is RMB 150000 (about US$22,200).
Project #2 is open for institutions only. The total bonus for institutions is RMB 5800000 (about US$858,400), of which the bonus for First Prize is RMB 2600000 (about US$384,800) (including bonus and follow-up work design fee).
For above 2 projects, the competition for institutions includes 3 phases: concept proposal (anonymous review), design competition (open review, presentation required) and final evaluation. Institutions are allowed to participate in 2 projects at the same time, and there is no qualification or design experience requirements for institutions.
Quzhou is located in the west of Zhejiang, the beginning of Qiantang River, the border of Zhejiang, Anhui, Fujian and Jiangxi. Quzhou is committed to build a central city on the boundaries of four provinces, to become a bridgehead for Zhejiang’s economic expansion to the midwestern provinces, and to become a new growth point for Zhejiang’s economic development.
The High-Speed Railway New Town is a new planned area in Quzhou, which will be developed by relying on the Quzhouxi Railway Station and will become the gateway to the west of Quzhou. Quzhou has previously held several international competitions for urban design and architectural design, which aims to gather the strength of elite teams from around the world to create a new town of Quzhou, the High-Speed Railway New Town, with cutting-edge, pioneering design concepts. So far, several excellent design projects such as Quzhouxi Railway Station and Quzhou Sports Park have been implemented in High-Speed Railway New Town, and the construction of other cultural, industrial and commercial & office projects is in full swing.
In this context, Quzhou aims to construct landmark buildings representing the image of Quzhou. The landmark buildings are located on the bank of Wenli Lake, the central area of High-Speed Railway New Town, and the Intelligent Island, which is the important area for driving the development of the High-Speed Railway New Town to the east and south.
In this context, International Competition for Conceptual Design of Landmark Buildings of Quzhou will be launched soon. The competition is hosted by the People’s Government of Quzhou Municipality, organized by the Administration Committee of Quzhou Smart New City, and co-organized by Shenzhen Position Spatial Culture Development Co., Ltd. The project will call for conceptual design of iconic landmark buildings from worldwide designers.
The competition consists of 2 projects. Project #1 is the Wenli Lake Landmark Buildings, and Project #2 is the Intelligent Island Landmark Buildings.
Project #1 Wenli Lake Landmark Buildings are located at the gateway area of Quzhouxi Railway Station, and will be built into the highest buildings in the central area of Quzhou. Project #1 is open for institutions and individuals, while the review will be organized separately. It is not allowed to submit the same Concept Proposal to both the competition review for institutions and individuals.
Project #2 Intelligent Island Landmark Buildings are located in the important area of the High-Speed Railway New Town, which will drive the development of the city to the east and south. It will be built into the landmark buildings leading the development of innovative industries in Intelligent Island. Project #2 is open for institutions only.
For institutions, participating in Project #1 and Project #2 at the same time is allowed.
Project Location Diagram
Project Sites Diagram
The competition aims to construct landmark buildings representing the image of Quzhou. Designers are encouraged to propose creative and diversified design concepts based on their understanding of background and culture of the city from multiple perspectives, and interpret the significance of landmark buildings to the city in multiple dimensions. Design key points include:
Pioneer · Future
Show cutting-edge architectural ideas, and represent the pioneering and future spirit of the city; innovations are encouraged.
Link · Share
Build the anchor point and highest place of the High-Speed Railway New Town of Quzhou. Promote the interaction between buildings and city, and stimulate public vitality.
In Place · Inclusion
Integrate cultural elements, and consider local characteristics and landscape resources to create a unique city symbol.
Artistic · Aesthetic
Create timeless classic architectural works and build it into a focal point of urban art and culture.
Project #1: Wenli Lake Landmark Buildings
Project #1 Wenli Lake Landmark Buildings are located on the west bank of Wenli Lake. Wenli Lake, located in the central core area of the High-Speed Railway New Town, is the key node of the planned water system of High-Speed Railway New Town, linking the north and south. The project is located on the important city central axis from Quzhouxi Railway Station to Wenli Lake. Together with those famous landmark buildings gathering here, which include Quzhou Sports Park, Quzhouxi Railway Station, etc., the project will establish an iconic architectural sequence of the High-Speed Railway New Town, and create an image of a pioneer city.
Project #1 Site Location Diagram
The project contains 3 plots. It is planned to build 2 or 3 high-rise/ultra high-rise buildings, with main functions including commercial, office, retail, conference & exhibition, leisure & entertainment, etc. The total site area of the project is about 30290 square meters. The overall building height restriction is 150 meters. The building height of the design scheme must not exceed the height restriction, but should be as close to the building height restriction as possible. The design team shall propose a conceptual design with iconic and recognizable features, and carry out corresponding functional planning. Attention should be paid to dealing with the relationship between Wenli Lake and the buildings. The conceptual design has the possibility of partially or fully putting into construction in the future. Each plot should have the conditions for independent construction.
Project #1 Site Diagram
Project #1 Aerial Photo of the Site, Over Jiangshan Rd., South to North
Project #2: Intelligent Island Landmark Buildings
Project #2 Intelligent Island Landmark Buildings are located in the Baijiatang Area at the southeast corner of the High-Speed Railway New Town in Quzhou Smart New City, at the front part of the Intelligent Island on the south side of Changshangang River. Intelligent Island is committed to be constructed into a digitized industrial park led by technological research and development. The west, north, and east sides of the project are surrounded by Changshangang River, showing a peninsula shape. The design team needs to decide the location of the Intelligent Island Landmark Buildings within the site boundary in consideration of the surrounding conditions.
Project #2 Site Location Diagram
The landmark buildings should be in the shape of “Twin Towers”, with the main functions of industrial R&D, headquarters office, hotel and related service facilities. The total site area of the project is 136483 square meters, and the total above-ground floor area is about 340000 square meters, of which the above-ground floor area of the Intelligent Island Landmark Buildings (including the Twin Towers and podium) is about 100000 square meters. The building height restriction of the “Twin Towers” is 100 meters, and the building height restriction of other buildings in the plot is 45 meters. The building height of the design scheme must not exceed the height restriction. The design team should give priority to the visual effect of the “Twin Towers” facing Wuyishan Avenue to the north and the Intelligent Axis to the south.
The competition consists of 2 separate projects that are open for registration. A design company can register for both or only one of the 2 projects. The competition adopts the method of Open Call, which includes 3 phases: concept proposal, design competition and final evaluation.
Phase I: Concept Proposal
The first phase adopts the method of “anonymous review”. Each applicant can only submit ONE Concept Proposal for each project. The Concept Proposal Review Committee shall determine 5 shortlisted applicants (without ranking) and 2 alternative applicants (with ranking).
Phase II: Design Competition
The second phase adopts the method of “open review”, and the chief designer shall conduct a presentation during the Scheme Review Meeting. The co-organizer will send detailed materials including Competition Document to shortlisted applicants, and organize a site visit and Q&A session. Each shortlisted applicant shall submit only ONE Design Scheme for each project. For each project, the committee will determine 3 finalists (without ranking), and the remaining 2 shortlisted applicants (without ranking) will receive the Shortlist Prizes.
Phase III: Final Evaluation
The Final Evaluation Committee will determine 1 First Prize for each project from the 3 finalists recommended by the Scheme Review Committee. The First Prize winner will receive the corresponding competition bonus and will be responsible for the follow-up design work after the competition. The other 2 finalists will receive the Second Prize. The 2 Second Prizes and the 4 Shortlist Prizes will receive the corresponding competition bonus.
It is allowed that one applicant participates in 2 projects, and the applicant could be shortlisted and become the winner for both projects as well.
After announcing the competition result, there are possibilities of partially or fully putting the design scheme of the First Prize for each project into construction in the future. The winner will be responsible for the follow-up design work after the competition. The awards and bonus for institutions are set as follows：
The competition consists of 2 separate projects that are open for registration. A design company can register for both or only one of the 2 projects. The applicant should specify the project it is participating in when they register. For each project, a set of separate, complete Concept Proposal Application Documents should be submitted.
Domestic or overseas entities with legal business registration are welcome to participate.
There is no qualification requirement.
A design company can register independently or form a consortium applicant (hereinafter referred to as “the consortium”) with other design companies. One consortium shall include no more than 2 members (including the leading member). All members of the consortium shall sign the Consortium Agreementlegally, and clarify the division of workload and equity share of the leading member and the others. Overseas (including Hong Kong, Macao and Taiwan) design companies without subsidiaries or branches in China must form a consortium with domestic company to participate in the competition.
The applicant must designate 1 or 2 chief designers in the application documents. Applicants composed of professionals in architectural design, structural design, urban design, architectural planning and etc. are encouraged. To ensure that the designers have an accurate understanding of the background and relevant requirements of the competition, at least one of the major design team members should be a native Chinese speaker.
The designers involved in this competition should be the registered staff of the corresponding design company. The chief designers must be truly responsible for the project during the whole process of the competition and the follow-up work including but not limited to site visit and Q&A session, and final presentation, etc. If it is found that the actual chief designers do not match the persons submitted in the application materials during the competition, the host/organizer has the right to disqualify the applicant.
Two or more legal entities with the same legal representative, parent companies and its wholly-owned subsidiaries, companies that have a controlling relationship with each other shall be regarded as the same applicant and shall not submit the application in the same project.
A design company can participate in no more than 2 consortiums to apply for different projects. Each member of the consortium shall not submit the application in the same project as another consortium with other companies.
The design team members of the Project #1 institutional applicants are not allowed to apply for the competition as individual applicant.
In Project #1, It is not allowed to submit the same Concept Proposal to both the competition review for institutions and individuals.
Individual applicants are only allowed to participate in Project #1. Individual applicants shall submit their information and Concept Proposal as required, and each person (group) will be allowed to submit only ONE Concept Proposal.
The committee adopts the method of “anonymous review” to evaluate the Concept Proposal, and determine 5 winning proposals, including 1 First Prize for individuals, 1 Second Prize for individuals and 3 Excellence Prizes for individuals. The list of winners and the winning proposals will be announced and displayed through the project homepage and other platforms.
The awards and bonus for individuals are set as follows：
Professional architects, independent designers, students or design enthusiasts who do not participate in the Project #1 for institutions can register individually or in teams as individual applicant.
One team shall include no more than 5 members. One of the team members should be the project leader (responsible for coordination work within the team, contacting and other related affair) for the team.
The same person shall not submit two or more applications, shall not register as an individual and in a team at the same time, and shall not join different teams for registration.
Teams composed of members of architectural design, urban design, structural design, architectural planning, art design and other disciplines are encouraged.
Those who register as individual applicant are not allowed to participate in Project #1 as design team members of the institutional applicant.
All information shall be subject to the official announcement released later. Pre-registration and material download application are NOT official competition application. Applicants should complete the registration process and material submission in accordance with the official announcement and relevant documents.
In case of any discrepancy between the English version and the Chinese version, the Chinese version shall prevail.
In order to collect global intelligence and advanced ideas, and provide advice for the development of Shenzhen airport economics, the International Consultation for the Development Strategy and Implementation Strategy of Shenzhen Airport Economics was launched. Registration is now open to outstanding consultation institutions and planning and design institutions all over the world.
Shenzhen Bao’an International Airport is located in the core area of the Golden Inner Bay in Guangdong-Hong Kong-Macao Greater Bay Area, integrating various transportation modes such as “airport, seaport, high-speed rail, expressway, general road and subway”. With the implementation of Qianhai District Expansion Plan and the construction of a number of major transport infrastructure, such as Shenzhen-Zhongshan Channel, Shenzhen-Jiangmen Railway and Shenzhen International Airport-Dayawan Intercity Railway, Shenzhen Airport and its surrounding areas are facing new opportunities for development.
In the future, with the help of an all-round, multi-level and three-dimensional external communication channel of the sea, land and air railway of Shenzhen Airport, the airport construction will further coordinate with the urban development. The airport economy will be endowed with new era connotation in accelerating the construction of a “double cycle” development pattern at home and abroad, promoting the integrated development of the Great Bay Area, and become an important growth pole to strengthen the core engine function of Shenzhen.
The consultation scope of this project includes: The scope of development strategy research: The overall area is about 155.6 square kilometers, around the airport, reaching the east boundary of Hangcheng District in the east, the west coast of Shenzhen in the west, Xixiang Avenue in the south, and the estuary of Maozhou River in the north.
Development Strategy Research Area
Scope of implementation strategy study: Study and emphasize the business functions and spatial layout of the three headquarters areas, namely, the Airport East Business Headquarters, Jiuwei International Headquarters and Lixin Lake Science and Innovation Headquarters. Study the coordination strategy and spatial connection of multiple airport industrial chains such as headquarters economy, exhibition and trade, marine economy, commercial consumption, cultural tourism, comprehensive logistics, scientific innovation and intelligent manufacturing.
Implementation Method Research Area
The Planning Outline of Guangdong-Hong Kong-Macao Greater Bay Area proposes to “build a world-class airport group, consolidate and enhance Hong Kong’s position as an international aviation hub, and enhance the competitiveness of Guangzhou and Shenzhen airports as international hubs”； The 13th Party Congress of Guangdong Province proposed for the first time to build a 100km “Golden inner bay” around the Pearl River estuary. Shenzhen Airport is at the forefront of the development of “Golden Inner Bay”, and fostering airport economy will become an important support； Bao’an District and Shenzhen Airport are included in the core area of Shenzhen Metropolitan Area in the Guidelines for Coordination of Land and Space Planning of Guangdong Metropolitan Area, and airport economy will play a more important role in regional guidance and radiation； The 7th Party Congress of Bao’an District put forward the main framework of “422133” work, and accelerated the construction of world-class advanced manufacturing city, international bay area coastal city, and high-quality people’s livelihood and happiness city with the Airport East, Jiuwei and other airport economic development platforms as the main positions.
The purpose of this international consultation is to put forward a forward-looking and progressiveness development vision based on the development situation and advantages of Shenzhen airport economy in the new development pattern. Study and propose industrial development opportunities, further integrate spatial resources, and define the direction and pattern of industrial development. Sort out the implementation strategy, clarify the connection between the industrial chain and the spatial pattern, propose the industrial coordination and integration path of airport economy based on the current airport, exhibition center and other platforms, and propose the industrial list and industrial function layout with the three headquarters, providing new ideas and new methods for development decision-making.
1. Shenzhen Airport Economic Development Strategy
Overall objective and vision
Propose unique and attractive targets positioning and image vision to fully demonstrate the resource combination advantages and regional characteristics of the airport and surrounding areas.
Industrial development and guidance
Research and judge the industrial development opportunities, answer the question of what kind of airport economy Shenzhen should build from the perspective of industrial development and guidance. Highlight the forward-looking character, and promote the “extension, supplement, and strengthening” of the airport economy industry chain and innovation chain.
Development trend and regional synergy
Study the new chance, new trend and new business form of airport economy development in domestic and abroad. Analyze the competitive advantages of Shenzhen airport economy in the airport group of Guangdong-Hong Kong-Macao Greater Bay Area, and sort out the key points of coordination with Qianhai and other major development platforms.
General layout of industry and space
Take full consideration of the relevant plans of Shenzhen, Bao’an District and Qianhai, and propose overall industrial layout, overall spatial structure and relevant suggestions.
2. Implementation strategy
Industrial chain linkage and spatial connection
Sort out the linkage strategies of airport headquarters economy, exhibition and trade, marine economy, commercial consumption, leisure culture and tourism, comprehensive logistics, scientific innovation and intelligent manufacturing and other industries. Clarify the connection and synergy between various industrial chains and the spatial pattern of Shenzhen City and Bao’an District, and answer the question of what kind of space and projects suit the industry platforms most.
Industrial list and spatial layout of headquarters
Refine the leading industries in the three headquarters, namely Airport East, Lixin Lake and Jiuwei, and put forward suggestions on spatial layout intention, industry directory, development and operation mode, etc.
Suggestions on support system optimization
Put forward optimization suggestions for supporting systems such as comprehensive transportation, culture, tourism and leisure, and institutional mechanisms. The proposal should include but not limited to the following contents: constructive traffic integration solution； integration of cultural resources, enhancing regional influence and brand competitiveness； industrial implementation suggestions, district industry operation management suggestions.
Key points of recent implementation
Sort out the relevant strategies that can be launched in the near future, and put forward the list of key projects and implementation suggestions.
1. Interested applicants must be independent legal entities or partnerships or other organizations. Individual or teams of individuals will not be accepted.
2. There are no requirements on qualification for registration. Any domestic and foreign institutions who are familiar with China’s conditions and have practical experience in consultation of urban strategic development, industrial planning, urban planning and design are encouraged to register.
3. The team must be composed of professionals in urban development strategy, industrial development research, urban planning and design, transportation, etc.
4. Registration by a consortium comprising no more than three members is allowed, provided that the leading member and the internal division of responsibilities are specified in a legally-binding Consortium Agreement. No member of a consortium is allowed to register twice either independently or by joining another consortium.
The International Consultation is open for registration, and will include two stages: “Pre-qualification” and “Compilation & Evaluation”.
For Pre-qualification stage: The credit document, related experience (consulting and planning of strategic development of airport economic zone or aviation new town, strategic development of complex urban areas, urban industry consulting and planning, and urban planning and design of headquarters area, business area or science and innovation park over 1 square kilometer), abilities of team and concept proposal will be reviewed by the Pre-qualification Review Jury. Five shortlisted participants (unranked) will be selected for next stage.2 alternative teams will be selected and ranked as backups in case any of the 5 shortlisted participants withdraws from the subsequent Compilation & evaluation stage. For Compilation & Evaluation stage: The final submissions submitted by five shortlisted participants will be reviewed and ranked by the Evaluation Jury. There will be corresponding awards for the winning teams.
Stage 1: Registration & Pre-qualification
The official announcement is released and the registration start
Deadline for Questions
Q&A and Addendum Publishment （if any）
By15:00 Nov.19th, 2022
Deadline for submission of pre- qualification application
Nov.21st – 24th, 2022
Pre-qualification review and result announcement
Stage 2: Compilation & Evaluation
Deadline for final submissions
Jan.12th – 15th, 2023
Evaluation and result announcement
Notes: The above dates are Beijing Time and the host reserve the right to adjust the schedule as appropriate.
participants including the first two teams (ranked) selected by the Evaluation Jury will be awarded the following honorarium payments. First place: ￥4,000,000.00 (about US$552,300); Second place: ￥3,000,000.00 (about US$414,200); Outstanding participants (three): ￥1,200,000.00 (about US$165,700) each, hence a total of ￥3,600,000.00 (about US$497,200).Except for the above five shortlisted participants, other pre-qualification participants will not receive any compensation.
If there are any questions about the International Consultation Documents, the participants shall submit the question documents (doc format) to the mailbox (SZAE@szrjrx.com) before the deadline for questions, and the questions not received by this email or submitted late will not be accepted. The Q&A and addendum (if any) will be sent to the participants by email.