5 Ways 3D Animation Contributes to an Ultra-informative Project Presentation

5 Ways 3D Animation Contributes to an Ultra-informative Project Presentation

Architects are always concerned about how to make an informative and visually impressive presentation to win bids, while engaging with potential clients who are known as cautious investors. So, what can be eye-catching and convey all the critical information at the meantime? 3D animation would be a great choice for architects!

With the help of 3D animation, clients are able to receive a rich vein of information and details of the building design in a very short time. This doesn’t require an expert to interpret. Here are five ways in which 3D animation conduces to an informative and visually impressive presentation.


3D Animation Presents Features From Both Internal and External Viewpoints

A good presentation ought to showcase exterior and interior features of a building tunefully. 3D animation for architects can bear this important task nicely. For instance, in a video of a house tour, audience is allowed to first view the landscape around the house from an external perspective, and then enter the rooms one by one to check design details. As the camera moves in, it is accessible to see the garden with outdoor amenities like a pool or terrace through the windows.


3D Animation Demonstrates Transitions Between Spaces

Perspectives and seamless transitions between spaces of 3D animation make it possible to present one harmonious whole. Although it is integrated by isolated 3D scenes. Therefore, just like house visitors in reality, audiences are personally on the scene. Led through the corridors, visitors can stop in each room at any time to check details and switch to another one if they like. Sometimes, audiences may feel like they are watching a movie. Because some common methods in film production are also used in modeling scene switching, such as defocus transition. Everything is so smooth. By this means, architects are capable of showing each scene, and conveying the overall concept of the house at the same time.


3D Animation Displays Functions of Design Factors and HouseholdAppliances

A house is never simply a beautiful work of art. More importantly, it has a variety of functions to make people live comfortably. However, any pictures or interpretation are too pale and feeble to explain the functions to clients. In the circumstances, 3D house tour can help a lot. It shows how household appliances and furniture work in daily life. For example, an open hearth with a log fire roaring in it. Not limited to this, it also makes audiences put themselves in the role of the owner of the house. They feel as if they are just living right here, and then become attached to it. The deeper the emotions generated by the audience, the more likely the architect will win the bid.


3D Animation Provides a View of Multiple-building Projects Thoroughly

Composed of multiple independent buildings, multi-building projects are more difficult to achieve general harmony. These independent buildings should not only show their individual characteristics in such a whole. On top of this, they need to coordinate with each other and contribute to the formation of a harmonious architectural complex. How do architects manage to present it? 3D fly-through animation comes into play.

By various visual angles and perspectives, 3D animation exhibits the relationship between individual buildings in a project, including the relative position, the distance and so on. In addition to aerial views and panoramic views, the camera also does a good job of simulating human vision. What’s more, smooth connection and transition work well to present vivid views, instead of rigid pictures. It’s all for presentation of a state of coordination and harmony.


3D Animation Shows the Visual Changes at Any Time Under Different Occasions

It’s not enough just to showcase what the house looks like at a particular time. As we all know, visual effects of a building will be quite different in the wake of changes of seasons, weather, and daylight exposure and so on. A video capable of presenting so many variations would contain a great deal of information which customers are satisfied with.

3D animation demonstrates what the house looks like during the day or night, summer or winter, sunny or rainy days, as required. This facilitates an immersive experience for clients. They may feel like they are living in this future house while previewing how the house will change in their daily life, thus feeling the multiple charms of the house.


If you want to learn more about how 3D animation makes an informative architecture project presentation, just feel free to contact our professional architectural visualization studio at info@aimircg.com. AIMIR is always your reliable 3D ArchViz consultant to get started on your project. We are ready to offer you assistance and expertise at any time.

Challenges and Opportunities for Architects in 2021

Challenges and Opportunities for Architects in 2021

Looking back to 2020, the global pandemic had placed new rules on society, which have been a catalyst to rethink much of what we take for granted in the architecture industry. From macro to micro, these changes could shape our lives for years to come. Though we can’t say exactly what 2021 will be like, we can summarize the current trends we’ve been on for the past year, and foresee a range of challenges and opportunities architects may face.

Reshape Office Buildings

It is not necessary to address this anymore, since most of us are teleworking for the past year, and large office buildings and skyscrapers have been deserted, especially in central business districts. This provokes another question: Are these buildings still necessary?

There is a tendency of a shift away from large city offices, and some architects are re-evaluating the need for these spacious and expensive offices. At the same time, the absence of these offices could be detrimental to surrounding businesses, especially to small businesses. Bars, cafés, and stores cannot offer an escape anymore. All of these trends may lead architects to reallocate their buildings and rethink the space design.

New Domestic Space Design

Quarantine makes all nonessential workers more intimately acquainted with the confines of their homes. Spending so long in one place might require an environment that can change more freely so that people don’t get bored. For architects, it is a soul-searching exercise, especially for interior designers. Confronting the limits of domestic space has made architects rethink how to better design space for future homes, with decent privacy and handy flexibility. Meanwhile, people will really take it into account as they assess their homes in the future.

Public Space Design

The only space people can use is private space or public space, there is nothing in between. Just as we’ve confronted the limits of our own homes, we’re also aware of every flaw of public space. Restaurants, bars, cafés, and hotels, these kinds of businesses that have to close during quarantine are making up our routine of social life. Social distancing is no longer a “request”, but our “new normal”. It is important for architects to think about how these spaces can be kept safe during moments like the COVID-19 pandemic, with the function to maintain social distancing while allowing people to be outdoors.

Reuse & Prefabricated Modular Construction – Particularly in Healthcare Industry

So far, the pandemic’s impact on urbanism has shown up in small changes that can be implemented faster than a new building or zoning plan. The best example is the conversion of something random into a temporary hospital. In February 2020, two 1,000-bed and 1,500-bed hospitals were built in Wuhan as part of China’s sweeping efforts to fight the COVID-19. Huoshenshan Hospital and Leishenshan Hospital were built by construction crews who worked around the clock in 14 days on the vacant lot by a lake. The same happens to New York’s Javits center, which has been converted into a 2,900-bed hospital. A number of facilities have been converted into medical facilities since the start of the pandemic. The quick and flexible nature of reuse and prefabricated modular construction could be the new trend of the medical industry that architects should be aware of. In April 2020, eVolo Magazine has announced the winners of the 2020 Skyscraper Competition. If you check this blog here, you will find more detailed information about the Prefabricated Epidemic Babel designed by Chinese architects. (https://www.aimircg.com/chinese-architects-prefabricated-epidemic-babel-wins-evolo-2020-skyscraper-competition/)

For architects, behind every building lies a purpose and an amazing story of spark, endeavor, and perseverance. In a post-pandemic world, flexibility probably is one of the most important lessons we’ve learned. This is not only a question about space but about society. There are challenges for architects, but opportunities as well. They lie in creating more flexible spaces for coexistence and leisure, in realizing the importance of change, and in building a new world for human beings.

If you would like to say something about this topic, welcome to share your opinion with us at info@aimircg.com


Free Quote

  • This field is for validation purposes and should be left unchanged.
Quote Now