10 Dos and Don’ts in Architectural Visualization

10 Dos and Don’ts in Architectural Visualization

The types of houses people sleep in every night have been changing from wood to concrete as time changes. Whatever the houses are made of, their essence is unchangeable and with deep emotional meaning. They are more than financial assets. Home is where the heart rests.

Hence, we always have high expectations of what they will build, which leads to architectural visualization. It can be drawn on the paper, as it was in the past. Or it can be done on computers today because of technological advances. However, the one and the only basic principle is to present and visualize how the structure will look before construction.

As technology progresses, architects and designers, need to meet higher requirements and offer the works of higher quality. It’s not merely the representation of a certain design – it must be immersive, realistic, and detailed.

In this blog, we’ll talk about 10 Dos and Don’ts in 3D architectural visualization based on years of our work experience. They will help improve our workflow and get better results.

#Things We Should Do#

NO.1 Keep the goal of the project in mind

The first and most important step in any project is setting the goal. What we are supposed to accomplish or create? The basic goal of 3D rendering service is to impress the clients and convey the concept of the project. But sometimes, with plenty of software, techniques, creativity, and artistry to select from, some designers may be bewildered and sweep the basic goal from the mind. In this case, they may pay most of their attention to the aspects that they think important but actually unrelated to the clients. So, it’s significant to learn as much as possible from clients and define the scope of the project before working.

NO.2 Take a break from work

We are so deeply engrossed in the work that we forget to have a rest. However, more doesn’t mean better. The strain of the work stifles our creativity and makes it easy to go wrong. We all need to take a break to stay creative. Taking a break keeps our productivity higher and prevents us from feeling overwhelmed or stressed out. Instead, we will have a lot of stamina to do best later.

NO.3 Pay much attention to details

Attention to detail improves accuracy in the rendering process and makes a good first impression. But many designers ignore the facts once they get the main part of the visualization done. In fact, the beauty of the design lies in the details. Take interior design as an example. In addition to furnishings and accessories, lighting and shadows also need to be taken into consideration. What is the effect of different light sources? How do they behave with the shadows and objects? In short, we need to invest time and energy in fine-tuning the details to make the 3D rendering be more realistic.

NO.4 Practice great ideas in time

We might have many good ideas in the notebook but seldom put them in practice. Brainstorming is the first step to innovation. What matters more are execution and implementation. They won’t finish if we don’t take action to realize them. Only when they are turning into something do they actually produce value.

Knowledge is a treasure, but the practice is the key to it. So do our creative new ideas. Spend as much time as possible executing them and developing new skills, which would be your competitive edge.

NO.5 Be organized

Besides creativity, architectural visualization needs organization and prudence. We couldn’t put off the very problems each time and deal with them tomorrow. Meanwhile, it might take months to get some certain projects done. Both require us to be organized and have better time management. Make sure every step is under control and stick your calendar, which guarantees the project to be complete timely.

#Things We Shouldn’t Do#

NO.1 Don’t be afraid to ask for help

Architectural visualization is such a wide field where we can’t know everything. As well, new techniques and skills appear continuously and it’s hard to catch up with changes in time. Therefore, whether you are working on the project by yourself or outsourcing, it is necessary to ask for help. The people you work with or visualization artists in the community are often the best sources of information. And it’s a part of the learning process in which we could exchange knowledge and share ideas.

NO.2 Don’t limit ourselves to one style

Individual style can make us distinctive in the market. And it’s significant to perfect ourselves in our own style. But don’t limit ourselves to what we think we can do. We can go as far as our mind lets us. The more versatile we are, the better we get. At the same time, practicing different styles can help us improve general ability and draw inspiration so that we would meet the multiple demands of the clients.

NO.3 Don’t always use the same software

Many designers are scared of moving themselves out of their comfort zone. They get used to the software to do their work. But we need to keep challenging ourselves for greater progress. Some software has advantages which others don’t have, so we need to learn them. Some are only suitable for several types of architectural visualization services. Thus, we have to learn different software to produce wonderful output.

NO.4 Don’t be afraid to get creative

Being creative is an essential skill in architecture and design. Although we can follow many pre-established practices we have learned, it doesn’t mean we have to adhere to old habits for everything. Once equipped with much theoretical and practical knowledge, we could break the routine and experiment with something innovative.

NO.5 Don’t compare our career to everyone else’s

Comparing ourselves to others is one of the workplace perils. Why? Because no matter how hard we try, there will always be others better than you. More importantly, we can’t compare ourselves to people who have worked for over 10 years when we are a novice. 

Competition in the workplace and being overly concerned about how someone else is performing often leads to anxiety and holds us back. Instead, focusing on ourselves is more conducive to our success. As one poem says, “everyone is running their own race in their own time zone.” We each have our own goals which would be achieved in our own time.

Every project is different, but remember to bear the basic goal in mind and follow your own rules and ways. Keep studying and never be content with your performance at the moment. At last, we are able to grow in the work and get ahead in the career. Those the 10 don’ts and dos in 3D architectural visualization, if you are looking for a CG expert to handle your next project, please feel free to contact AIMIR.

Customer Feedback: Top 8 Reasons for Choosing  3D Architectural Visualization

Customer Feedback: Top 8 Reasons for Choosing 3D Architectural Visualization

Over the last few years, 3D architectural visualization is experiencing rapid growth. Its market share has increased in the architecture, engineering and construction industry. A 2019 report by Global Market Insights Inc. suggested that its value is forecast to over $6 billion by 2025, compared to the estimation at $1.5 billion in 2018.

Picture 1 (from Global Market Insights)

Many use cases of 3D rendering services can be found in our previous blogs, which partially explain this industry trend. But the major force stimulating its growth is the marketing applications of 3D rendering. Nowadays, many industry players use 3D visualization for marketing purposes to motivate better results. This blog tends to explore the reasons behind based on our customer feedback.

1. “I admire high-quality 3D renderings.”

With the development of high-tech, more and more latest technologies require accessible equipment. 3D rendering software’s capacity to produce high-quality pictures meets the marketing demand of applying other available technologies, such as high-resolution smartphones, TVs, and AMOLED display. As for resolution alone, these technologies far exceed the previous level and offer an exceptional viewing experience. Thus, each pixel matters to the desired visual effect.

3D rendering can generate a high-quality image. With the use of 3D rendering, marketers can use impressive images for advertisements on high-quality mobile displays and big TV screens without any sacrifice of the definition to engage consumers.

2. “It helps me improve customer satisfaction.”

Poor reviews come from the obvious difference between the misleading commercial ad and the actual products and services. Once that happens frequently, the company will lose the opportunity of gaining buy-ins and even fail in the competitive market.

However, it can be avoided by using a 3D architectural visualization that displays the building as it will be after construction. No matter what product it is, clients will receive the same effect as what they see on the ad, which leads to better customer satisfaction.

3. “It makes my company stay competitive.”

3D rendering marketing is a good investment on the path to success. Persuasive and breathtaking 3D images can help to attract potential clients by allowing them to preview the final product. Nowadays, it has been widely applied in industries as architecture, construction, real estate marketing, and development. 3D rendering helps companies stand out in the crowd and build their brand images, which is the solid foundation to climb to the top of success.

4. “It offers as immersive experiences as possible.”

2D media is clearly limited when it comes to capturing 100% of prospective customers’ interest. Even with sound and animation, it’s hard to be entirely satisfying. This is one of the aspects that makes 3D rendering special. Taking the potential customers’ point of view, it really requires great consideration when investing in a project at vast expense. It’s far from enough for only using drawings and sketches to meet their needs and persuade them to invest money. Thanks to marketing visualization, clients can explore the project with their own eyes and walk through every corner of the future house through a 360-degree panorama. Besides, architectural visualization enables them to spot the mistake before it leads to great damage. 

5. “My customers have more confidence in what they pay for.”

It’s necessary to understand that trust never comes easy. It comes naturally for clients and customers to wonder what the purchased products will look like, especially in the case of buying online or investing in a large project. Hence, building trust is an important step forward. Just depending on traditional means like sketches and drawings is not nearly enough. If consumers can visualize a project, it will be much easier to make them confident in doing the business.

Product visuals created by 3D rendering services are an intelligent promotional approach. They can well represent the physical features of the building and communicate the values behind it. Companies can offer a good experience by demonstrating material quality and highlighting the key points of the design with 3D renderings. As a result, customers will be more confident in choosing the product.

6. “Its versatile format is so convenient.”

Transmitting channels are significant in marketing in the modern world. The feature of a versatile format makes 3D rendering adapt to different ways of information dissemination. Whatever platform and audience the marketing team targets, 3D rendering services can always ensure successful diffusion by providing various formats: photorealistic images, 3D animation, virtual tour, CG panoramas and so on. Arguably, a wide spectrum of industries has benefited from its versatility format and applications.

7. “It achieves a stunning visual impact and earns more money.”

As noted earlier, 3D rendering services directly affect customer satisfaction and customer trust. And this will have positive results in the long term which mainly behaves in a high return on investment. As well, it also increases the digital footprint of the company that uses it. It helps the company stand out from all the rest and diversify its marketing strategies on marketing channels and the media used.

8. “3D geometry capability precisely communicates the vision of the project.

In terms of geometry capability, traditional drawings are nothing compared to 3D rendering. The only thing which can be mentioned in the same breath is a handmade physical model. Such a detailed physical model with recreating surroundings takes weeks to prepare and construct. Nevertheless, it takes less time and money to make the same model by 3D rendering services. In addition, the architects can not only create and shape the unstarted projects but also make everything correct to the tiniest details. In a way, 3D rendering marketing breaks the boundary of superficial marketing and is useful in many verticals.

These are the top 8 reasons why our clients choosing 3D rendering marketing according to the follow-up e-mails. And they also prove the amazing power of 3D rendering. So what are you going to do? Hopefully, these can open your eyes when marketing a property. If you’re also interested in visualizing your design for marketing purposes, please kindly contact AIMIR.

Where Will VR Take the Real Estate Market in The Future?

Where Will VR Take the Real Estate Market in The Future?

Generated by computers, Virtual Reality (VR) as a new technology, is more and more popular in recent years. As we all know, VR is applied widely in entertainment games which bring great interactive experience, but some of us may have no idea that the technology is also used in other serious aspects, like VR staging in the real estate market. With the development of the technology, virtual reality environment become more and more similar to the real world, being cheaper and more common. It is quite advisable to capitalize on the technology and implement it for personal needs.

Real Estate Market

Below are the two main facts in real estate that are worth being mentioned. Let’s start with the first one. It can’t be denied that it’s really a headache for prospective buyers to v imagine their future home when they are faced with a vacant house. What sellers need to do is to offer customers a comfortable space equipped with sleek furnishings, which makes it possible for them to imagine what their future home looks like and what their future life will be. If you want to achieve that result, 3d architectural visualization never fails to impress you.

Let’s talk about another one. Nowadays, the mass is under housing pressure. Young people face too much pressure to live in a big city, especially when they are eager to have their own home. But how do they try to achieve their goals under economic pressure and emotional stress? Second-hand houses become one of their best choices. Nevertheless, they need to pay for not only the transaction price but also the fee of the renovation of the house. For most real estate consumers, the pressure of disposable payment is very high, so most of them rely on the housing mortgage loan. Such a serious problem requires real estate consumers to take all possible factors into consideration before making a decision, while agents have to make good use of their tricks so as to accelerate the decision-making process of potential consumers as far as possible. It will take a long time to get a decision done. There is no doubt that both sellers and buyers have trouble with it.

Traditional Staging VS VR Staging

The traditional home staging is indeed a convincing approach to attract clients by showing them the real house. Generally speaking, the real estate sellers tend to equip the houses with furniture and decoration for the purpose of making the houses as attractive as possible. If the house has more important spaces to offer, the price would be more promising. The lovely and comfortable living space surely would leave a strong impression on potential buyers. However, there is no doubt that it takes a lot of time and money to complete the big project which requires preparation and collaboration of many parties. After making a comprehensive plan, they have to spend much money on a large amount of furniture and decoration which also requires some staff to carry and arrange, thus resulting in more money.


Comparing with traditional staging, VR staging saves energy and money. It achieves the same goals in an easier and more flexible way. If homeowners and real estate agents choose VR architectural services, what they need to do is to find a professional architectural visualization company to help them visualize the entire design. The high-quality resolution images can be created in a short time. What’s more, changing the 3D animation design is relatively easy and flexible. 3D rendering software allows changing anything in the house such as furniture and accessory with ease. Instead of hiring some people to remove the furnishing, all you have to do is pressing the button in your headset. The most significant advantage of VR is that it cost less money as well as the time involved and improve the interaction.

In addition, there is also a growing movement in virtual reality to boost the sales of real estates: virtual walk. It enables everyone with access to the Internet to take a trip to the house without moving a single step. Besides, you can pick a cup of coffee or turn on the TV through the Internet. House sellers could provide still pictures or a wonderful tour to increase the possibility. It’s obvious that VR has remarkable advantages brought by the fast advancement of technology.

The technology keeps developing and society never stops stepping forward, so will you, homeowners and real estate agents choose VR staging to keep up with the times? If you are struggling with selling your houses in a relatively short time and getting a better transaction, please consider VR. Do not hesitate to embrace the new technology please and then enjoy the benefits brought by it! If you want to know about architecture visualization, please feel free to contact AIMIR.

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