Architectural Visualization: Stand Out in your Architectural Projects’ Promotion and Marketing

Architectural Visualization: Stand Out in your Architectural Projects’ Promotion and Marketing

In the architecture industry, or in most of the industries, small businesses and start-ups are springing up and actively growing. Since competition is particularly fierce, these companies need to make every effort to have a place in the competitive market. Thus, how to conduct branding activities to make a name for the company has become a topic worth discussing. Blindly increasing marketing investment is obviously not the best policy.

So what can you do to stand out in the competition and articulate their advantages? Your marketing strategy may direct you to anything that help find new clients, impress them, and sell. Today, we would say architectural visualization upgrades the promotion and marketing model of projects. This article will expand on how and why.

 

How Architectural Visualization Changes Branding and Marketing

 

Get High-tech

Nowadays, marketing in the architecture industry is all about the latest technologies, changing the trends of the times. It is the technology you’re using that reflects the results of visualization works. Using the latest technologies, architects are able to showcase their designs vividly and impressively. The core of the project design is conveyed to the public through engaging lifelike renderings. When the client gets an overview of not only the project, but also the details, errors and problems are also able to be identified in advance, reducing time and the cost of mistakes. As you can imagine, a virtual tour is significantly more interesting and effective than a simple sketch of the project. No one wants to be left behind when it comes to keeping up with the times.

 

Use Social Media to Build Brand Trust

No one can deny that social media plays an important part in disseminating information today. Social media gathers millions of users, so its influence speaks for itself. Social media marketing is not only efficient but also economical. Thus, it has become the approach that people tend to use for branding and advertising.

The human is undoubtedly a visual being. If you share visualizations with your target audience for the purpose of promoting your architectural projects on social media platforms, you definitely succeed in attracting potential clients. What you need to do first is to design a website because social media marketing requires social proof. The website should help with conveying your brand’s message, telling a good story about the brand, and then making the audience relate to it. It is supposed to contain all the visual elements of your projects, the information about what you do and how you do it, and the proof of interactions with your clients. Through social marketing, your brand and project information reaches the client completely and conveniently. In addition, you can also present architectural views and concepts in a direct and effective way. In the meantime, you need to pay attention that the information you shared should be consistent.

All of these allow you to build a social media presence and develop brand trust. The more you share, the more audiences and potential clients you will find.

 

Keep Clients Engaged

You can’t just stop at the presentation step after attracting the audience and potential clients. Aiming at increasing the conversion rate, you are required to engage with your clients more often. The first way is face-to-face interaction, but in addition, there is a cost-effective way to send e-newsletters. In this way, clients can sign up on your website and you can get the information with which you are able to build a relationship between the brand and the client. Get them engaged with your brand and subsequently maintain client viscosity over time. The more you engage, the higher the conversion rate is likely to be. That is viewers and potential clients will become real clients. What’s more, the increase in client viscosity will to a certain extent help to further spread your brand message and play an advertising and marketing role. Architectural rendering can be an effective tool to give a helping hand in this process.

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4 Aspects Architectural Rendering Accelerates Marketing and Branding

 

In the branding and marketing process, architectural rendering works well in the following aspects.

  • Proactive in your presentations.

3D renderings speak volumes for your project and contribute a lot to your win of the bid as long as you use them. And this is exactly what the audience want to see – you’re professional and stick with your target.

  • Use 3D renders on social media.

Don’t miss out this powerful tool. Post your buildings on instagram, share your story and vision, such as your concept design, interact with your audience. Thus, your audience will accumulate by time and attain brand recognition and exposure.

  • Create attractive newsletters with 3D architectural rendering.

An absorbing newsletter cannot be done without 3D visuals. Insert your project visuals in the newsletter, tell your audience your expertise.

  • Impress the audience in architectural events and contests.

There are various events for architects and interior designers across the globe. And constant International architectural design competitions and contests keep posting. All you need to do is to public your work in these opportunities and tell the world what you’re capable of.

 

Conclusion

 

Therefore, architectural rendering does perform well in promoting and marketing your brand and architectural projects. It is helpful for you to build a brand presence, obtain the necessary exposure and recognition, and further improve conversion rates. With the continuous development of the architectural industry, these years have witnessed a significantly increasing demand for architectural rendering design. If you are seeking help from architectural visualization studios, AIMIR is always your reliable partner. We provide 3D exterior rendering services, 3D interior rendering services, architectural 3D animation, and 360 virtual house tour services. Say hello now and nail your presentation with photorealistic 3D visualization!

Architectural 3D Rendering Process for Zaha Hadid Architects’s Design for Shenzhen Longhua District Commercial Zone Competition

Architectural 3D Rendering Process for Zaha Hadid Architects’s Design for Shenzhen Longhua District Commercial Zone Competition

As one of the largest competition in 2021, we’ve published the International Architectural Design Competition for the Urban Design of Shenzhen Longhua Super Commercial Zone of Business District on Renmin Road. Not long after that, we’ve received the project request from our old friend, Zaha Hadid Architects. They decided to enter the competition along with a couple of other architect companies. Therefore, they need 3D architectural renderings to present this vision.

On May 2022, Zaha Hadid Architects’ plan is shortlisted among 43 design entities. We are more than thrilled to see this result, and feel proud to be a small part of this splendid journey. In this blog, we’d like to share the process of how we create three still renders and a five-minute animation in ten days.

 

Longhua Super Commercial Zone in Shenzhen: ZHA’s Design

 

Longhua District is located in the core part and central development axis of Shenzhen city. With Shenzhen to be a demonstrative pilot zone of Guangdong-Hong Kong-Macao Greater Bay Area, this super commercial zone should be integrated with commercial services, innovative creation, state-of-the-art technological services, and other good life services.

Therefore, the key element in their vision is the expression of an “urban network structure”. This is a golden triangle connecting three significant areas that provides unrestricted walking space for people and creates non-vehicle transportation. Our project focuses on the close-up shots.

As described, we’ll divide the process into still images and animation in this article. Now, let’s start with the exterior renders.

 

3D Exterior Rendering Process

 

#Stage 1: Project Information and the Scope

 

ZHA team had prepared all relating materials about this project to help us understand the whole vision, which includes:

  • The masterplan. Although the view needed are partial views, ZHA team still shared the masterplan. In this way, our 3D artists are able to have a holistic understanding of this project.
  • The camera angles. They had clearly showed the camera angles wanted with the form of screen shots of the model. In total, there are three exterior street views from different spots in the masterplan.
  • A Rhino model. ZHA team shared their initial models and soon updated parts of them. Here, they only updated the parts that had been changed. Thanks to this, our 3D modeler didn’t have to take care of the whole model again. And this is what we recommend to do when dealing with design change.
  • Some reference images. These are mainly for the atmosphere and mood references.

 

#Stage 2: 3D Modeling

 

As they’ve finished the Rhino models, all we needed to do was to refine them. But before we started, they shared some updated model parts with an image indicating where exactly had changed. This thoughtful behavior saved our 3D team a lot of time and reduced the workload, given that there were only ten days to deliver this project.

Starting the modeling stage, we imported the model into 3ds Max. Using tools in 3ds Max, we adjusted the lines and geometry according to the design materials. At last, the 3D models are like this:

When we shared these model drafts to ZHA team, they responded promptly with their comments. To summarize, they wanted to:

  • Add pavements around the schools;
  • Enhance the look of the highline;
  • Add some low type vegetation on the roofs.

At the same time, they explained the plan in the drafts. For example, they’ve marked the location of the recycling station, cultural center, and school football field.

 

#Stage 3: Colored Drafts

 

After receiving their comments, our 3D artists modified them on the models and then proceeded with the following stages, including applying materials and textures, setting lighting, rendering, and post-production.

In order to work with the key theme that is “sustainability pattern for success”, in our renders we try to drive the sustainability principles into the scene. Firstly, we chose the façade materials carefully based on information from ZHA team. Secondly, the plaza or public spaces are full of people and activities that showcase a smart city with people. Nature and planet thriving together. At last, we pay attention to the indoor spaces such as the podiums and schools, enhancing the details with a mix of activities.

When receiving these colored drafts, ZHA team marked them with their comments clearly and got back to us in a short time. This time, they wanted to:

  • Modify the lawn by making a separation path;
  • Adjust the color in the podium, make it less orange;
  • Change the color and shape of the metallic façade;

Accordingly, after a couple of rounds’ adjustments, three renders were ready to deliver!

 

#Stage 4: Final Delivery of 3D Renders

 

Please enjoy AIMIR’s 7k exterior renderings for Shenzhen Longhua competition!

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Architectural 3D Animation Process

 

#Stage 1: Storyboard and Camera Path

 

We were tasked with creating a five-minute animation to fully introduce this project. In the storyboard. They’d like to include:

  • Location diagrams;
  • Conceptual pattern formation;
  • Overall masterplan;
  • Detailed sites;
  • Function analysis;
  • Fly-through explanation;

About the camera path, they’d like to have an approximately 2-minute introduction of the site and then integrate the street view renders we’ve completed, and at last finish with a 2-minute flythrough.

 

#Stage 2: 3D Modeling and Camera Setup

 

The next thing we did was to learn the CAD plans and the Rhino model, in order to create 3D models for the animation. During this stage, 3D models of both the object structure and the surrounding environment are built to be confirmed. Because this is an urgent project, our 3D modelers created the models for the still images and animation at the same time. Essentially, they share the same comments, such as design change and other possible adjustments.

 

#Stage 3: Key Frames with Textures, Lighting, and Scenes

 

When the 3D models are confirmed (in this project, when the 3D models for still images were confirmed), our 3D artists moved to the coloring stage. We textured the scenes and filled them with appropriate lighting and people. As soon as the colored scenes were ready, our 3D specialists immediately made low-resolution renders, which we call key frames, sharing with clients for further confirmation.

In the comments, ZHA team marked a few changes they hoped to make, which were:

  • Make the pavement more reflective;
  • For one scene, use more dramatic sunset sky with the sun coming from the back of the buildings;
  • Add an animated water jets in the center of the pond;
  • Add green roof to the school, also add red running track around the school.

Basically, these comments aimed to relate the scenes to social and leisure activities, connecting to nature, living lifestyle for different age groups. In total, we needed to give it more life and vibrancy.

 

#Stage 4: Rendering and Post-production

 

Once the colored animation preview draft was confirmed, our 3D team started to render the scenes, adding visual effects, processing transitions, choose background music and score, and other work to complete the architectural 3D animation.

 

#Stage 5: Final Delivery

 

The final animation is a five-minute-seventeen-second with a 1920*1080 resolution. And this photorealistic 3D animation was used for the presentation in the competition.

 

 

We love to work with design teams on competition projects because they are challenging and inspiring. At the same time, we keep updating the latest architectural design competition information in China on our website. If you need any more information, we’re here to help anytime.

 

In all, our 3D team created three realistic street view renders and a five-minute animation for Longhua project in ten days. ZHA team is no doubt efficient and well-organized, at the same time proactive. They are always clear about what they want, and feedback super fast. Since 2017, we’ve been collaborating with ZHA team for various projects, and can’t wait to start our next one!

Looking for photorealistic visuals to sell your competition ideas? Want to win your presentation with show-stopping renders? Contact our professional architectural visualization studio for reliable 3D animation services. We’ll deliver one-of-a-kind visuals for you exciting project!

Landscape Rendering: Introduction and Best Software to Use

Landscape Rendering: Introduction and Best Software to Use

As we all know, landscaping rendering plays a significant role in architectural projects, achieving the visualization of concepts and designs from some complex landscape drawings. This is because landscaping is the vital part in architecture to improve human and environmental health. And it’s also the key to the consistency and harmony in a 3D render scene. Today, in this article, we will explain what landscape rendering is and recommend the best programs to use for it. Hope it helps both landscape designers and homeowners who are thinking about improve your garden.

 

What is Landscaping Rendering

 

To start with, landscaping rendering refers to creating photorealistic 3D images of views including buildings, plants, paths, swimming pools, fences, and other components. All of these can be displayed in a compelling and expressive way for perception. You can see the realistic future landscape in detail or have a tour of the whole, so any errors and shortcomings can be identified and amended in advance. Moreover, with the help of an animation, you can look at the view at different times of a day and angles, and even see the changes of plants. Thus, your clients are close to the project and are able to put forward some suggestions for improvement. From this vantage point, during the communication between clients and designers, it’s more likely to strike a balance between imagination and feasibility and then complete the project in a quite efficient manner.

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2D vs. 3D Landscape Rendering

 

Landscaping designs also apply 2D visualization in addition to 3D rendering. Two-dimension visualization boasts a high level of correspondence between the sketch and the final result. It also features a low price fast speed and easy implementation. As for 3D landscape rendering, it’s distinguished by realism. The landscape design can be evaluated in detail or as a whole in real time. For sure, it requires more technology and great work.

 

How to Render a Landscape Plan

 

Here, we’ve listed the basic steps of landscape design rendering process:

#Step 1: Modeling. That is to create a model of the landscape, like a garden, and objects on it. It includes the architecture as well as plants, paths, mountains, seas, ponds, and many other possible objects.

#Step 2: Texturing. In this process, all textures and materials should be applied for the purpose of photo-realistic effect.

#Step 3: Lighting Setup. No matter it’s natural or artificial, 3D artists configure virtual lighting based on the scene. For example, the time of the day, the weather, and the season give different judgement of the setting lighting procedure.

#Step 4: Rendering. For both still images and animation, the landscape is converted into a realistic scene during this stage.

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Best Landscape Architecture Rendering Software

 

SketchUp

 

Price: Free for personal use and educational training

 

OS: Windows, macOS

 

SketchUp has a wide range of applications in architecture, interior and industrial design, as well as landscaping for sure. As a hugely popular 3D software, it is compared to a pencil of electronic design because its main selling point is easy to use, and it is indeed. Thus, in addition to professionals, it’s also suitable for amateurs and beginners. By importing 3D models, 2D CAD files, and aerial photographs, you can start your architecture landscape rendering design. It comes with a component library of a large number of items like doors and plants, and a material library of building texture, with which you are able to customize your project. If you would like to get started with landscaping rendering, SketchUp is definitely a great choice.

 

PRO Landscape Design Software

 

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Price: $1,245

 

OS: Windows, macOS

 

As its name implies, PRO Landscape Design Software is a site plan and decoration application tailored for landscaping. It’s easy to use but professional, so it’s suitable for both amateurs and professionals. The best landscape architecture rendering software includes photo imaging, CAD, 3D rendering, and lighting design. Moreover, it also boasts over 18,000 landscape design objects ranging from garden buildings to plants for various climatic zones. Another advantage is that it allows you to design on iPad or Android tablet and even to transfer designs back and forth between your tablet and computer with ease. It won’t disappoint you if you choose it for landscaping rendering.

 

Enscape

 

landscaping-rendering-landscape-3d-render-services-software-architecturePrice: 14-day free trial, or from $39.90/month

 

OS: Windows

 

Serving as a powerful visualization plugin, Enscape can be 100% integrated into some excellent design tools, like SketchUp, Autodesk Revit, and Rhinoceros. With the help of this landscape rendering software, you are able to explore concepts in real time, evaluate ideas quickly and ideate beforehand. Meanwhile, this program offers a library of more than 2,400 objects in total, including over 500 kinds of vegetation items alone, which is conducive to the envisioning and design. Last but not least to mention that it speeds up ray-tracing calculations to create stunning lighting and reflection effects. Moreover, it expedites the rendering of more complex geometries and environments. After finishing rendering, you are free to share the visualization just with QR codes.

 

Lumion

 

landscaping-rendering-landscape-3d-render-services-software-architecturePrice: From €1499 per license

 

OS: Windows 

 

Lumion is a real-time 3D visualization tool, involving landscapes, city planning, interiors, and so on. With so many various objects and items in the library, it empowers you to create your design without limitations. It works well in realizing the real-time observation of the scene effect, fast drawing speed, realistic water scenery, and lifelike trees. And the post effect is quite easy to make. All of these make the software a very good advantage in the rapid output of landscape and architectural animation. Thus, this landscaping architect software is one of the professionals’ favorites.

 

VizTerra

 

landscaping-rendering-landscape-3d-render-services-software-architecturePrice: Free trial, or $97/month

 

OS: Windows

 

VizTerra aims at creating 3D landscape designs. It features a streamlined interface, intuitive tools, and plentiful options. It enables users to draw in 2D and to see 2D become 3D in just one click. And then all of your ideas and designs will be displayed in a photo-realistic and vivid way. The best program for landscaping rendering has a free trial, so if you are interested in it, then go ahead and have a try.

 

Cedreo

 

landscaping-rendering-landscape-3d-render-services-software-architecturePrice: Free

 

OS: Windows, masOS

 

Many people who are familiar with landscaping rendering may know about this free software, Cedreo. In addition to other functions, it also offers outstanding landscape rendering capabilities. The platform is completely cloud-based, so it’s convenient for you to discuss with others and edit designs and proposals instantly. This professional landscape architecture program allows the creation of 2D drawings with an extensive library and transforms them into 3D views. Furthermore, you can view the works in real time by switching between these two models. So, this software is also a good choice.

 

Revit

 

landscaping-rendering-landscape-3d-render-services-software-architecture Price: Free trial, or $2,545/year

 

OS: Windows

 

Revit, a suite of software from Autodesk, is specifically built for Building Information Modeling (BIM). Although it’s mainly developed especially architectural projects, it also performs well in landscape design. Supported by powerful technology, it captures the photo-realistic state of the landscape. It is easy to use and to produces high-quality renderings in less time, providing you with superior design work. Professionals would love to use this software for landscape rendering.

 

Realtime Landscaping Architect

 

landscaping-rendering-landscape-3d-render-services-software-architecture Price: Free trial, or $399.95

 

OS: Windows

 

When you use Realtime Landscaping Architect to create your design, the 2D and 3D views are updated automatically, which is convenient to check your work. It has an extensive library of objects and decoration items, so you can add plants, fencing, swimming pools, spas, water features, and much more into your design with the help of this best rendering program for architecture landscape. Even you can design irrigation systems and use the plant growth tool to visualize what the landscape will look like in the future. There are other functions waiting for your exploration. You can get a trial and have a try.

 

SmartDraw

 

landscaping-rendering-landscape-3d-render-services-software-architecturePrice: Free

 

OS: Web

 

SmartDraw is a free landscape design software for professionals. Thanks to quick-start templates, you can get start quickly with your design. It empowers you to seamlessly integrate with the tools you already use, like Microsoft Office, and share files. During the design, many decoration items are available, such as grill areas, paths, picnic tables and fountains. Also, the lighting is adjustable for checking. If you are intrigued, give it a try.

 

Punch Home Design

 

landscaping-rendering-landscape-3d-render-services-software-architecture Price: From $99.99

 

OS: Windows

 

The last one in the recommended list is Punch Home Design, which is suitable for professionals. You are free to make amazing landscaping and outdoor living plans by using any modules, textures and objects. This landscape architecture tool is easy to check the view and then adjust lighting and any other elements, which is conducive to the refinement of the whole project. Just uses your imagination and start creation.

 

Conclusion

 

With the help of professional landscape architecture rendering software, now the clients are able to have a holistic and accurate view of the design. As an integral part of landscaping design development process, 3D visualization and site plans are perfect tools to convey and present ideas and visions. We hope this article has provided explicit explanation of architecture landscape rendering, and the best free software and platforms.

Have no idea how to start with landscape rendering? Talk to our professional 3D architectural rendering studio now! We will help you with your landscape rendering project.

5 Ways to Give Comments on an Architectural Rendering Draft: Pros and Cons

5 Ways to Give Comments on an Architectural Rendering Draft: Pros and Cons

3D architectural rendering projects wind up with satisfying and high-quality visualization works. This is because the architects and interior designers work closely with the 3D team giving notes in each round. By doing this, the 3D artists are able to understand the vision of the designers, and save plenty of time and money. Here, the way of giving comments, references, and making requests is vital to the success of an archviz project. It’s all about communication with the 3D team as well as the timeliness of delivery of the final results.

Now, the dilemma is: how to comment on the drafts of an architectural visualization project to maximize the efficiency and get what you want accurately? As an architectural rendering studio, AIMIR has summarized five ways of giving notes and described the pros and cons of them. You’ll be able to select the one that suits your preferences in this manner, which assists you to utilize a remote 3D rendering studio’s to its full potential.

 

#1. Commenting directly with the help of annotation software

 

As we’ve been delivering archviz works to the world since 2006, we have to say, commenting directly using an annotation software probably is the best possible way to make yourself clear. By using professional annotation software such as Acrobat PDF or Adobe InDesign, one can clearly mark the point and comment. The amazing thing lies to the real-time commenting tool. For projects that needs teamwork, this is a perfect tool on marking up and making notes.

Pros:

  • Different members of your team are able to mark the draft up in real time;
  • Extreme clear on all comments, even there are loads of them;
  • All drafts can be seen in one file.

Cons:

  • It could be paid access;
  • Some of the software may not be suitable for amateurs.

 

#2. Commenting directly with reference images with the help of annotation software

 

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Commenting with references is not doubt one of our most-want-to-sees. Because it is direct and full of messages as well as proper allocation of information. Compared with the first method, this commenting way gives more visual information that is of great help in 3D rendering process. For example, when you want to make the lighting brighter, there is nothing more accurate than attaching the wanted light. The other thing we have to say is, this method reduces the misunderstanding in comments. There is a chance that the references are mislabeled or misplaced so that the 3D team miss them. Meanwhile, this method can use the same software with the first one. This mean the process can be done within the team.

Pros:

  • Easy to understand with combination of direct message and image;
  • Reduce misunderstanding by directly connect the notes to the points;
  • Real-time team editing available;
  • All drafts can be seen in one file.

Cons:

  • May need more time than just commenting the text messages;
  • It could be paid access;
  • Some of the software may not be suitable for amateurs.

 

#3. Commenting with numbering

 

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The magnitude of work that comes with the profession of architecture reveals certain traits in them, and one of the attributes is planning and organizing. So, it is no surprise when we receive the marked drafts with numbers of comments. Especially when there are many to mark up, numbering seems to be the best option. What you need to do is to number the points where you want to make change or request, and then complete the description somewhere else – usually attached together.

Pros:

  • Easy to sort comments when there are many of them;
  • Clear when allocating items, such as furniture, vegetation, streetlights and more.

Cons:

  • Have to separate comments and numbered images;
  • Need to be careful not to mistake numbers and comments.

 

#4. Handwriting with the help of digital devices

 

You may come across a situation where you need to draw a line of the fence. Certainly, you find it difficult to make it in the annotation software. In this case, handwriting and drawing directly on the drafts is the perfect solution. The truth is, there are various kinds of adjustments in 3D rendering drafts, not all of them can be described by sheer words. Architectural visualization is a job about visual, so the users of them must have strict high requirements on visual presentation. With the help of graphics pads and pen tablets, you can create your mark-ups hassle-free.

Pros:

  • Perfect for drawing comments;
  • More accurate on comments.

Cons:

  • Need to pay attention to the handwriting;
  • Hardware support needed.

 

#5. Handwriting on scanned copies

 

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This could be one of the less used method of giving comments in ArchViz industry. However, it remains to be the first choice to some users, especially who is not good at tech-stuff, or who has the habit of viewing the draft on physical papers. Hence, the traditional markup experience optimizes the work of some architects and interior designers. In all, handwriting on scanned copies to give comments in a 3D rendering project is a great choice for non-digital users and physical viewing lovers.

Pros:

  • Friendly to non-digital users.

Cons:

  • The scanned copy may not be distinct;
  • Need to pay attention to the handwriting.

 

To Wrap Up

 

On the whole, giving comments has various methods, and each of them has its pros and cons. Whatever method is used, the aim is to deliver your thoughts on the 3D rendering drafts. Hopefully, after reading this article, you’ll have an idea about the best method to comment on drafts to make the 3D rendering process smooth and efficient.

What is your common way to mark-up drafts? Do you have any other efficient commenting methods? Welcome to share with us! If you’re looking for reliable 3D team to handle your project, or want to create show-stopping 3D visuals, please contact our architectural rendering studio for the best tailored service!

Top 8 Commercial Projects of 2022: ArchViz for Real Estates

Top 8 Commercial Projects of 2022: ArchViz for Real Estates

To be honest, it is quite difficult to simply sum up commercial 3D rendering projects of 2022. There are several types of commercial projects from real estates, and each of them has their own special story. But we still want to have a recap of the commercial projects from 2022 in our portfolio.

As commercial projects refers to architecture for business or commercial purposes, it embraces shopping malls, restaurants, medical facilities, office buildings, hotels and resorts, institutional buildings and many others such as sports facilities and industrial structures. From all these types, we simply selected 8 amazing projects with fascinating stories of making. Hope you get inspired.

 

Real Estate Commercial 3D Rendering Projects

 

#8. Vacation House, Huizhou, China

 

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As one of the most important role of 3D rendering services, it is a powerful tool that help win an architectural design competition. This is a competition in Huizhou, China about vacation houses. Our client intended to design tranquil but modern vacation houses in this small but beautiful village. With the help of our visuals, this design impressed the jury and won the competition in the end.

In fact, before collaborating with us, our client had some visuals done by another team. And the result turned out to be disappointing. This time, our client was impressed by our portfolio and our final delivery did satisfy both him and the juries.

Find out more about Vacation House >

 

#7. Churchill Downs Bar, Kentucky, USA

 

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Like other commercial interiors, this bar in Kentucky, USA needed striking visuals to bring it to life in front of the land owner, corporate representatives, and the construction team. When understanding the scope of work and having all sorts of materials at hand, our 3D team delivered this commercial interior project in two weeks.

With realistic materials, textures, and lighting, the final visualization works are persuasive enough to get this project approved. Check the case study about this commercial interior rendering project, and get to know the explicit working process of interior rendering.

Find out more about Churchill Downs Bar >

 

#6. Anantara Veli Maldives Resort, Maldives

 

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This Maldives resort will be a place with natural power for its visitors to escape, revel and play. Situated on a beautiful island fringed by a turquoise lagoon, Anantara Veli Maldives is a destination with 67 villas, 2 restaurants, a bar, a SPA and other entertainment facilities. Our client provided very detailed information of this project and we created 17 renders together. After the final delivery, we also provided free modification services for one of the images due to design change.

These visuals are now used in our client’s website for marketing purposes.

Find out more about Anantara Veli Maldives Resort >

 

#5. Spar Tower, Portland, Oregon

 

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This incredible building, the Spar Tower will stand as the tallest mass-timber structure in the world. With well-organized project information and a tight schedule, we delivered 4 images in ten days. Starting with a Revit model, our 3D artists added realistic materials, textures, and lighting to the scene.

This project uses photomontage for surrounding background, and one of the aerial views is being printed on 24”x36” posters. Read the case study to discover full story behind the making of this mass-timber building.

Find out more about Spar Tower >

 

#4. 576 Redevelopment, New York, USA

 

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This mixed-use redevelopment in New York, USA is a 172-foot tall building with 17 floors, featuring retail shops and office spaces. The existing building is an 11-floor structure and the new “over build” 12 to 17 floors are the main part to demonstrate in this rendering project. Our 3D renderings are a vibrant presentation of this project including the exterior, lobby, retail, and terrace space.

There is also a project with different plans. This means there are more than one image for one view based on various plans. 3D rendering is the best tool to help demonstrate different plans. Check our case study for more details, and get to understand the 3D rendering process for both exterior and interior.

Find out more about 576 Redevelopment >

#3. A Parking Garage & Retail, South Florida, USA

 

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This project was actually completed in 2018. The reason why we list it here is that the project is finally granted to publish in 2022. As a proposal for a parking garage and retail, the architect proposed five plans, and each of them are demonstrated with two renderings, a front view and a back view. In six days, we created 10 images for this project, so that our client was able to present at the meeting.

Using 3D rendering as the tool to demonstrate different plans is the first choice by most architects and designers. In this way, the vision is clearer in front of your audience.

Find out more about Parking Garage & Retail >

 

#2. Vincom Plaza, Vietnam

 

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This commercial complex is beautifully and clearly demonstrated with 3D renderings. It is designed by one of our clients from Singapore, for a Vietnam commercial center. Our aerial views are able to give the viewers a clear and crisp idea of the surrounding area.

In this project, our client wants to emphasize the structure. Thus, our 3D artists kept all context buildings as transparent blocks which reflected massing height and general roof forms. With the help of 3D rendering, modeling and visualization, you will have the irresistible opportunity of playing with your thoughts.

Find out more about Vincom Plaza >

 

#1. 710 Edge, Miami, South Florida, USA

 

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Speaking of top projects in 2022, we’ll never miss 710 Edge project in Miami! With its unique fluid curves and its distinctive exoskeleton exterior, 710 Edge serves as a beacon for both residents and visitors. It is a 55-story ultra-luxury mixed-use for local community. Probably you can tell the uniqueness of its exterior, the development team is one of the developers of Miami’s iconic One Thousand Museum designed by Zaha Hadid.

AIMIR is lucky to have the chance to demonstrate this stunning project with our 3D renderings! And more important thing is, the project is still under design phase and we’re working with the architect team to more renderings of the updated plan.

Find out more about 710 Edge >

 

To Conclude

 

The above lists our top 8 commercial projects from 2022. From holiday resorts to mix-use buildings, architectural visualization is a tool to win applause of the audience, leave an in-depth impression, and create smooth communication with clients. In 2023, AIMIR will not stop delivering the best photorealistic 3D rendering services to the world.

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