The digital age has opened unlimited possibilities for all creative content. The advent of innovative digital technologies has been changing the playing field in every industry. It has given us fast, effective and convenient workings to solve some chronic problems. In such a fickle and competitive environment, we need an alert mind and a strong work ethic to keep in step with new developments and ever-increasing demands.
In architecture, the foundation of this exquisite craft is always up to the architect’s ability to envision, design, and build. Although this fact will never change, everything else will, including our clients’ expectations, our desire to innovate the field and the tools of this business. And 3D visualization is the biggest changer when the old design tricks could no longer answer for our needs.
The relatively new concept though it is, 3D visualization has gained in popularity among architects all around for good reasons. Now, let’s talk about why a great many architects cannot refuse this novel practice.
#1 3D Visualization is the Present of the Field
When asked for the views about 3D architectural visualization, one LinkedIn-based architect replied 3D visualization won’t be the future of architectural design. He stressed, “It’s not the future, it’s the present.” Yes, nowadays 3D architectural visualization becomes the major need.
Some may say that it is the higher demand that drives more architects to use this new technology. But there is more to it than this. 3D visualization is broadly used in architecture not because clients expect to see it, but because it serves the design itself.
On the technical side, 3D visualization is perfect and splendid. Its vivid details and lifelike accuracy makes the architectural design more impressive and amazing than ever before. No enthusiastic architects would resist its charm of this powerful capacity.
The subtle development of VR and great progress in graphics hardware and software enables 3D and a 360-degree panorama to become an industry standard. It leads to the current situation that lots of designers and architects are start to produce realistic images.
The fully immersive experience that state-of-the-art 3D graphics and VR brings helps speed up the concept of approvals and marketing. This is exactly what excites architects, which closely links with the success rate in the projects. Never ignore the role of the WOW factor in the decision-making process. The finer details of the project in 3D visualization are persuasive enough for clients to have more confidence in buying the design, which makes it easier to get the green light.
#3 3D Rendering Smooths the Communication Process
Poor communication has resulted in many complaints about the artist-client relationship in the past. As is known to us, it’s really hard to deliver the message which is still an idea rather than concrete objects.
Thanks to 3D rendering service, it’s no longer the architects’ monopoly on seeing the space before it is completed. It’s a useful way to convey your inspirations, even though they are still in its infancy. The photorealistic visuals of the dream home allow every client to know exactly how it will look. They have the chance to step into the house without concrete walls and explore its inside view in the future. This kind of space-time travel would help ease minds and thus smooth the communication process. It’s also a powerful tool for project improvement, which can identify problems and offer specific feedback.
#4 3D Visualization Improves the Workflow
Each boom in technology promotes the improvement and innovation of all walks of life. Owing to intuitive software, comprehensive toolkits, and easy-to-use computers, the architects in this era can dream bigger, not limited to the current achievements.
From a more practical perspective, 3D visualization helps avoid being hassled during everyday operations. It builds and maintains a competitive edge. Meanwhile, it adds more value to the products, which is conducive to acquiring, converting and retaining irresolute customers.
Although 3D rendering software cannot automatically deal with the business, we still have to master the manual skills and have a strong sense of creativity. 3D visualization makes the design process expedited and optimized.
#5 3D visualization is the Future of Architectural Design
Linking with 4 benefits below, 3D architectural visualization is the ideal form of architectural design. It will benefit everyone involved.
As for architects, it gives the design-builder more control, ensures high precision in complicated projects and improves communication with clients. In addition, we can make any brave and new changes during the design process at a lower cost, which offers clients the chance to understand and visualize the project before it becomes a reality.
Unfettered by the bounds of status quo, 3D architectural visualization may reshape the world of architecture we know, and then reshape the real world which are in the form of architecture. As a new key to the new world, it conceives immense power to innovate the field of architecture.
If you are looking forward to capturing more clients and staying on top of the industry, welcome to collaborate with AIMIR to include breathtaking lifelike visuals within your design-build process.
There were many provocative stories and creative designs emerged in the past year. In AIMIR’s yearly review, we have selected the top 10 stunning and eye-pleasing 3D renderings of 2019. What greatness we achieved in the past and the likes we received from our clients greatly inspired us to embrace the opportunities of self -improvement. We will stay true to what we believe and endeavor to offer realistic and attractive renderings for our clients.
Now, let’s enjoy this reviewing tour of all these amazing projects in 2019.
AM1 Mosque
Project name: AM1 Mosque
Location: KSA Riyadh, Saudi Arabia
Project: June 12th, 2019
Architects: ** Consultants
The cubic mosque is designed to encourage “peaceful co-existence and openness”. It is the perfect combination of traditional culture and modern architectural style. The layout of this dome-less mosque is a glass box with a large open prayer hall. The mosque encompasses Main Prayer Hall (Men), Ladies Prayer Hall, Services Area, and Circulation and multi-purpose rooms. The aerial view showed the overall building and the surrounding context and in the two human eye level renderings, they depicted the glass box and its unique outer exterior construction. A minaret rose from the open-air space. More importantly, the dusk moon is the icing on the cake. It enshrined the image and make it more appealing.
Reizen Residence
Project name: Reizen Residence
Project Location: Bay Harbor Islands, Florida
Project: June 2019
Architects: *** ARCHITECTURE + DESIGN
This two-storey house, rose above a Florida street, enabling the homeowners to enjoy ample natural light. It was a renovation project with new ambitions. This new home took advantage of the siting to maximize the experience of changing daylight. Encompassed rush vegetation, a swimming pool and wood-made awning in the back yard, it’s a good place to relax and gathering. The interior was full of simplifying style. The marble dining table, white furnishing, and soft lighting intensified the theme of being elegant. All the details were carefully selected and placed. It created a serenity not often found in the center of this busy city.
His & Her Master Suite
Project name: His & Her Master Suite
Location: America
Project: March 2019
Architects: * * of Chicago
Those renderings are made by the new technology- Corona Renderer. Corona Renderer is a modern high-performance (un)biased photorealistic renderer, available for Autodesk 3ds Max, MAXON Cinema 4D, and as a standalone application. This project follows the design philosophy of luxury and premium lifestyle. The charcoal-colored wood cabinet, golden mental, crystal chandelier, and finest textures created an entirely new impression and reflect the very soul of modern. The interior details elevate the standard to an unprecedented level. These dramatic and eye-catching renderings have dazzled lots of people because it’s hard to tell if they are photos or renderings.
Collins Avenue Hotel
Project name: Collins Avenue Hotel
Location: Miami Beach, Florida
Project: Jan. 2019
Architects: * 3
The full-height glazed hotel fills transparency that sets it apart from the surrounding buildings. The guest rooms are wrapped by glass panels, which are cast in the Y shapes concrete boards to reference the “creative output of the locals”. With an open balcony and terrace, it offers visitors uninterrupted city views and exposure to sunlight. Besides, the carefully selected dusk mood and lighting blend into the context, nature and landscape unite and thrive.
The Walker Residence
Project name: The Walker Residence
Location: California
Project: June 2019
Architects: **Design
This low-rise residence merged with the local landscape in California aimed to offer a comfortable living space for the residents. It’s necessary to establish a dialogue between the natural scenery and the architecture. The good images reveal the interiors inside the building as well as additional facade details. And the eye-pleasing vegetation throughout the building created a feeling of calm and serene atmosphere.
The Matt House
Project name:The Matt House
Location: America
Project: June 2019
Architects: * URBAN
The client’s brief was to create a bright and fresh environment. The exterior covered with black steel panels and grey brick contrast the bright interior. This two-storey house accommodated with a rooftop deck and pool made the most of the space. The refinement of the project is found in the details, all of which create a perfect balance both inside and outside.
218 4th Avenue
Project name:218 4th Avenue
Location: Nashville, America
Project: September 2019
Architects: No**
This 24-storey mixed-use development contained luxurious penthouses and common units rose toward the skyline. It features a reflective exterior comprising a mixture of materials including glass panels, satin-finished stainless steel, broad louvers and open balconies that make it further stand out from its brickwork neighbors. What’s more, this high-rise building gave access to the expansive view of the city.
DCIM\130MEDIA\DJI_0699.JPG
Albany Building
Project name:Albany Building
Location: New York
Project: June 2019
Architects: ** Architects, PLLC
It’s important to combine the building with the surrounding when making a photorealistic rendering. The designer used red and white brick, featuring plenty of windows and open balconies, to transform it into a light-filled home. AIMIR has made two different scenes for this project. The snowy background blends with the building, adding holiday decorations to create joyfulness. Isn’t it warm and happy when you picture the Christmas day?
Commercial Building
Project name:Commercial Building
Location: Ash Shati, Saudi Arabia
Project: Jan. 2019
Architects: * Harasani Architects
The most attractive part of this project is the unique glass construction – Fritted Glass, which is a popular building element. It not only helps reduce glare and heat, protecting guest’s privacy but also gives the facade a distinctive look with patterns from simple shapes to intricate designs.
5 Star hotel
Project name:5 star hotel
Location: Greece
Project: April 2019
Architects: **opos
Occupied on a sloping site in the resort of Greece island, this stone-wall hotel features rooms that open onto a communal deck overlooking the ocean. There are a private pool and leisure area in front of each guest room. It seeks to make optimal use of its setting without disrupting the untouched natural landscape.
AIMIR‘s principal ambition is to seek amazing ways to represent the power of ideas and help our clients to tell their stories via the most stunning and breathtaking 3D renderings. We offer the best-tailored service to meet customer individual needs. Let us know if you’re interested in working together!
Computer-aided design is no longer the exclusive realm of architects and engineers. Technology creates many opportunities for business. 3D architectural visualization, as an emerging industry with huge market potential, interior design can join the big league of getting the work done via the power of computers. The fantastic magic of 3D renderings enables designers to communicate their design easier and clearer. No wonder interior designers who offer 3D visualization are much more competitive than those who still using hand drawing.
The best 3D interior design software couldn’t automatically turn us into better 3D artists. We still have to master these 3D skills, but choosing the right software will greatly save a lot of time and energy. Besides, it is affirmatively of help when producing breathtaking immersive 3D rendering.
In this blog, we’ll bring you a list of the top software and tools we’ve used to perfect your design.
Autodesk AutoCAD
Tag: #mighty and detailed# #accurate and efficient# #takes time to master#
As one of the best programs, AutoCAD is Computer-Aided Design (CAD) and can be applied to any sorts of 3D projects for completely realistic 3D and technical 2D drawings.
The
creation process in AutoCAD is highly in-depth. It deals with your project far
quicker than the traditional method of hand drawings. It is so accurate to take
care of every single aspect of the project. And it offers you space to store
your works both on your computer and on the Internet, which avoids wear and tear during transportation and make your models come in handy.
Owing to its mighty functions, it requires some time to master the usage. If you want something easy to use, this may not be desirable. But, believe us, it’s really efficient because it has so many characteristics other software don’t offer.
SketchUp
Tag: #simple but detailed# #user-interactive#
This
is another top-level software to meet different kinds of design needs. Compared
to AutoCAD, it’s easier in operation but as powerful and detailed as its
competitors.
It’s one of the creations of Google. Hence, user-friendly experience is a given. The software presents in several forms with the view of serving different demographics and intended uses.
(1) SketchUp Pro
Tag: #the best
and most detailed version#
It has a stronger performance and creates better end results than any other SketchUp program based on details and formats. Therefore, it’s the most complicated one of the bunch.
(2) SketchUp Shop
Tag: #fully
online# #for DIY#
It mainly caters to DIY designers and those who create real-life models. The application is accessible through an Internet app. And it is nearly entirely used in connection with CNC machines and 3D printers for the purpose of producing models.
(3) SketchUp Make
Tag: #free# #educational and personal use#
It’s
the version concentrated on educational and personal use. As a stepping stone
to using SketchUp Pro, it’s a good choice to have a clear idea of what you are
working with. In addition, it’s absolutely free and later developed into SketchUp
Free.
(4) SketchUp Free
Tag: #free# #convenient to safe#
As mentioned earlier, it is the next installment in SketchUp Make. It is free and also has all the features SketchUp Make offers. But it still keeps constant updates and upgrades. Your progress can be saved directly to the cloud or in SketchUp formats like SKP and STL.
Whether
2D or 3D design, Adobe Photoshop can be used from start to finish. It’s one of the
best, biggest and most valuable ones in the history of software and program. It
literally adds sparkle to the Internet. As well, its constant updates make it
compatible and high-quality all the time.
With
a wide range of uses, finishing interior design is a piece of cake, if you know
how to use it. As well, it can also be applied to floor plan creations and
texturing. It’s an easy job to achieve a stunning visual effect during the
project presentation by using any CAD tool and a combination of Adobe
Photoshop’s editing capacity.
Due
to its compatibility, it’s one of the important tools for designers. All the
projects and models produced in Photoshop can be rendered later in 3D via CAD
software.
Another highlight is its creativity, which makes it the lifeblood of the design. You can try each new angle, color and a new level of visualization. The assistance of its add-ons can even remove the obstacles of imagination and help you create what you want.
Chief Architect
Tag: #user-friendly#
#educational and personal use# #flexible#
#suitable for beginners#
It’s
very user-friendly for people from novices to experts. Though it’s the more
established design software rooted in early Windows, with users in mind, the
strict control of every detail and regular updates increase its competitiveness
in the interior design market. Interior designers can use different versions
according to their needs. In addition, it is easy to master and get used to,
which compensates for its complexity.
The
intended use of the Chief Architect is limited to home design. However, it can
be applied to model design and exterior design for certain products. It
provides a series of tools for you to select and allows the add-ons to be
supplied to make the software better and flexible.
Similar
to SketchUp Make, it’s mainly intended for educational and private purposes.
It’s really simple to create plans and elevations as well as correct and modify
allowing for changes and addition even after output. However, it can still be
used for commercial profit. And if you are a beginner in this field, the
mastery of Chief Architect helps you a lot before using more complicated
programs.
Hence, don’t miss this necessary tool for beginners. It’s not free, but it’s worth the cost by comparison with expensive and intricate ones.
Apart from these interior design software mentioned above, we also have a list of 10 Best Architecture Rendering Software for Architects in 2019. Are you interested in our blogs? Welcome to visit our website for more interesting topics. And contact us for amazing and photorealistic virtual prototypes!
Over the last few years, 3D architectural visualization is experiencing rapid growth. Its market share has increased in the architecture, engineering and construction industry. A 2019 report by Global Market Insights Inc. suggested that its value is forecast to over $6 billion by 2025, compared to the estimation at $1.5 billion in 2018.
Picture 1 (from Global Market Insights)
Many use cases of 3D rendering services can be found in our previous blogs, which partially explain this industry trend. But the major force stimulating its growth is the marketing applications of 3D rendering. Nowadays, many industry players use 3D visualization for marketing purposes to motivate better results. This blog tends to explore the reasons behind based on our customer feedback.
1. “I admire high-quality 3D renderings.”
With the development of high-tech, more and more latest technologies require accessible equipment. 3D rendering software’s capacity to produce high-quality pictures meets the marketing demand of applying other available technologies, such as high-resolution smartphones, TVs, and AMOLED display. As for resolution alone, these technologies far exceed the previous level and offer an exceptional viewing experience. Thus, each pixel matters to the desired visual effect.
3D rendering can generate a high-quality image. With the use of 3D rendering, marketers can use impressive images for advertisements on high-quality mobile displays and big TV screens without any sacrifice of the definition to engage consumers.
2. “It helps me improve customer satisfaction.”
Poor
reviews come from the obvious difference between the misleading commercial ad
and the actual products and services. Once that happens frequently, the company
will lose the opportunity of gaining buy-ins and even fail in the competitive
market.
However, it can be avoided by using a 3D architectural visualization that displays the building as it will be after construction. No matter what product it is, clients will receive the same effect as what they see on the ad, which leads to better customer satisfaction.
3. “It makes my company stay competitive.”
3D rendering marketing is a good investment on the path to success. Persuasive and breathtaking 3D images can help to attract potential clients by allowing them to preview the final product. Nowadays, it has been widely applied in industries as architecture, construction, real estate marketing, and development. 3D rendering helps companies stand out in the crowd and build their brand images, which is the solid foundation to climb to the top of success.
4. “It offers as immersive experiences as
possible.”
2D media is clearly limited when it comes to capturing 100% of prospective customers’ interest. Even with sound and animation, it’s hard to be entirely satisfying. This is one of the aspects that makes 3D rendering special. Taking the potential customers’ point of view, it really requires great consideration when investing in a project at vast expense. It’s far from enough for only using drawings and sketches to meet their needs and persuade them to invest money. Thanks to marketing visualization, clients can explore the project with their own eyes and walk through every corner of the future house through a 360-degree panorama. Besides, architectural visualization enables them to spot the mistake before it leads to great damage.
5. “My customers
have more confidence in what
they pay for.”
It’s
necessary to understand that trust never comes easy. It comes naturally for
clients and customers to wonder what the purchased products will look like,
especially in the case of buying online or investing in a large project. Hence,
building trust is an important step forward. Just depending on traditional
means like sketches and drawings is not nearly enough. If consumers can
visualize a project, it will be much easier to make them confident in doing the
business.
Product visuals created by 3D rendering services are an intelligent promotional approach. They can well represent the physical features of the building and communicate the values behind it. Companies can offer a good experience by demonstrating material quality and highlighting the key points of the design with 3D renderings. As a result, customers will be more confident in choosing the product.
6. “Its versatile format is so convenient.”
Transmitting channels are significant in marketing in the modern world. The feature of a versatile format makes 3D rendering adapt to different ways of information dissemination. Whatever platform and audience the marketing team targets, 3D rendering services can always ensure successful diffusion by providing various formats: photorealistic images, 3D animation, virtual tour, CG panoramas and so on. Arguably, a wide spectrum of industries has benefited from its versatility format and applications.
7. “It achieves
a stunning visual impact and earns
more money.”
As noted earlier, 3D rendering services directly affect customer satisfaction and customer trust. And this will have positive results in the long term which mainly behaves in a high return on investment. As well, it also increases the digital footprint of the company that uses it. It helps the company stand out from all the rest and diversify its marketing strategies on marketing channels and the media used.
8. “3D geometry
capability precisely communicates the vision of the
project.”
In terms of geometry capability, traditional drawings are nothing compared to 3D rendering. The only thing which can be mentioned in the same breath is a handmade physical model. Such a detailed physical model with recreating surroundings takes weeks to prepare and construct. Nevertheless, it takes less time and money to make the same model by 3D rendering services. In addition, the architects can not only create and shape the unstarted projects but also make everything correct to the tiniest details. In a way, 3D rendering marketing breaks the boundary of superficial marketing and is useful in many verticals.
These are the top 8 reasons why our clients choosing 3D rendering marketing according to the follow-up e-mails. And they also prove the amazing power of 3D rendering. So what are you going to do? Hopefully, these can open your eyes when marketing a property. If you’re also interested in visualizing your design for marketing purposes, please kindly contact AIMIR.
Technological advancements have changed the way of presenting an architectural design from hand drawings to 3D architectural visualization. Now, modern architectural 3D renderings are fundamental to the successful business for many architects and designers. They help to explain the inspirations of the design to clients and produce a stunning visual impact in winning the competition. In addition, they innovate the marketing strategy in the architecture, engineering, and construction industries.
It is generally known that there are a vast number of architectural visualization services. Here we will come to know 5 primary kinds that commonly used in modern architecture.
Since external 3D visualization is in widest use in architecture, it is the first one to be introduced. Compared to two-dimensional rendering, photorealistic digital images can better help to display how the building will look like in the future. It is no exaggeration that the best way to convey how wonderful the external view of a building is from various visual perspectives. This is the important feature that makes a difference to the success of the business because the feature of this yet-to-build construction can be precisely displayed throughout multiple angles.
Another highlight is the texturing and lighting. In addition, to incite people’s thirst for exploration, such high-quality renderings enable viewers to fully feel the composition of the materials, planting and lighting. Besides, target clients can view the building from different angles to capture the unique character.
For marketing purposes, external 3D visualization offers an opportunity for the client to see the building by his own eyes, which makes it much easier to win approval and gain buy-ins.
From the outside to the inside, the next one is interior rendering. 3D interior visualization is usually customized to demonstrate a particular interior space. It can capture every specific feature of the interior space such as the cozy cushions and the utility cupboard. Designers and architects apply these photorealistic pictures to showcase the unity, livability, and spaciousness of the rooms. Hence, the clients can easily catch the harmony between the function and shape of space in this visual communication.
As an invaluable tool, interior rendering covers all aspects of a design from the atmosphere and textures to layout, style and even the tiniest details. In some cases, it can be used to make a 3D model so that clients can preview what the furniture they prefer. And this gives convenience to both designers and clients on the consultation of the wanted effect.
Unlike the two services above, this type emphasizes an immersive real-time experience through a 360-degree panorama, where clients can walk through every corner of the future house. It needs more effort and time because it is the process of transforming a 2D panoramic image into a 3D visualization.
For this advantage, clients can have a high level of immersive experience in real-time. The experience of freely exploring the house with their own eyes persuades clients into making a decision to purchase the project more easily.
Different from photorealistic still pictures, 3D animation produces interactive short videos to highlight the design. It makes a person seem like entering that specific building or virtual space. Similar to CG panorama, the view of 3D animation includes different angles and finest detail of the building, but it’s better than CG panorama, because it’s more real and expressive, as well as saves time and cost.
This type of architectural visualization service requires an approach a little distinct from others. In order to create 3D animation, 3D artists need dimensions varying in the quality of resolution, references and project type. To make it more charming, they would add a logo, background music, professional voiceover and subtitles to form an emotional bond between the audience and the projected space.
The last introduced one is a virtual tour, which is considered to be the most immersive experience. Based on a series of sequenced panoramic pictures, it offers a video including text and sound. It helps clients see all kinds of design in a more realistic representation before construction, whether interior or exterior.
As well, easy to correct and distribute is also a characteristic feature of it. Put on the headset, clients can review the pros and cons of the design so as to avoid the possibility of making great mistakes. And the VR is sharable in any communication channel, no matter how far the client is. In addition, clients can interact inside the building, like go stair, turn on the TV, etc…
The foregoing types of architectural visualization services all share a common purpose – to convey the inspiration of designers and increase the chance of winning favor with clients. AIMIR is devoted to delivering professional and high-standard 3D architectural visualization services. We have been collaborating with 3D artists and engineers over the 10 years. Welcome to approach us for a livable solution in architectural visualization for your projects.
