It is almost inevitable to have an extra workload when dealing with a project. Things happen. At the same time, it is understandable for AIMIR to charge extra if the workload is much heavier than expected. In this round, AIMIR is extremely cautious because AIMIR doesn’t see this as a purpose but a fine line between clients (no matter regular or new), a guarantee for workflow and production quality, and a respect for all the 3D artists.
AIMIR has posted two blogs on this topic, giving a general idea from various perspectives. The first blog was posted in 2018, analyzing the general situation and listing several cases where an extra charge applies. The second one was posted this year, which is an additional explanation for the first. More professional and detailed classification is created, with quantifiable criteria for extra charges when confronted with various situations. This transparency delivers equality for every client and provides references when there is conflict.
Here, more refined and organized case studies are presented as examples for better understanding.
Scenario A: Model Correction
In all cases, the nightmare is definitely the model correction after rendering and postproduction. AIMIR wants to make it clear that it is totally acceptable for minor revisions after rendering and postproduction, and no extra charge applies. However, if a considerable scale in the model needs revision, which means a brand new image is needed for rendering and postproduction again, AIMIR has to charge extra.
In this case, AIMIR charge 30% – 60% per shot based on the workload.
Scenario B: Camera Angle Correction
Clearly, camera angles count. Please always confirm the camera angles before moving to the next stage. AIMIR is happy with any mark-ups and feedback. However, our client should understand that if the camera angle is changed after rendering and postproduction, the whole image needs re-render and re-post produce, which stands for re-do the image.
In this case, AIMIR put an additional charge of 30% – 80% on each image. In some case of replacing a brand-new image, AIMIR charge 100%.
Scenario C: Mood Correction with same model and camera angle
AIMIR’s 3D artists always hold to the clients’ confirmation of mood. Once the image is rendered with mood, changing the mood is equivalent to re-render the whole image.
In this case, a 60% additional charge applies per shot.
Scenario D: Change of Design
This is a tough one. In the past projects, AIMIR has confronted with two main situations regarding design change after rendering and postproduction.
The first situation is relatively gentle, where the client suddenly wants to change some parts of the model. Since the main model stays the same, as well as camera angle, mood, and landscape, AIMIR charge 50% – 80% per image.
The other situation is quite tricky: the landscape and vegetation are being modified. As one of the most time-consuming processes, the landscape needs plenty of work. In this situation, a new image is to be done.
In this case, AIMIR charge additional 50% – 100% per image.
Those are the four scenarios that leading to extra fees during the rendering process. For better communication and a faster project turnaround, be sure to double-check and confirm the camera angles, mood, model, and landscape. It will make both parties easier since an extra charge applies especially when modification and correction occur after rendering and postproduction. If you want to know more information about 3D rendering, please do not hesitate to contact us.
To get a beautiful 3D rendering for presentation and marketing is essential, but what are the key factors we should bear in mind when checking the image? Here is a shocker: good renderings are not always powerful and expensive. The general judging rules of details, composition, and creativity are a start. There is more to learn when determining if a rendering is worthy of time and cash. Hence, we listed 8 important rules to help you spot a good rendering.
1. Overall impression
Always view a rendering as a whole. A successful 3D rendering causes a reaction in viewers by the overall impression. It’s always eye-pleasing when a rendering is clean and tidy. There is nothing wrong with a simple, straightforward graph, but a well-composed, color-balanced image that keeps evoking emotions in the viewer by building up aesthetics, is usually considered decent.
2. Mood and atmosphere
No matter how many elements a viewer may consider, the mood is always a deciding factor. Various moods are what define the style and creativity a graph displays, and the function of the architecture plays an important role when selecting the mood. Generally speaking, there are commercial & office, residential, cultural architecture, and hospitality. The cooler mood will use in the commercial projects while warm and cozy will incorporate in residential. The mood means a lot when it comes to 3D rendering. Check the mood along with the architecture in the image to see if they are well balanced.
3. Texture quality
Texture quality is an essential factor that whether a powerful visual story has been told. This is quite straightforward. Choosing the proper texture for objects adds an element of authenticity and draws the eye. In addition, texture can contrast with smoother areas, creating a nice harmony. This also has a strong connection with lighting in a rendering. The texture itself can be cleverly revealed or concealed, depending on the color or lighting. For example, the grass is absolutely lighter in color than ambient trees. If it goes the other way round, the trees will look like floating above the grass, which is pseudo kind.
Has the viewer’s attention been directed to a specific point when composing the images? Have any of these factors, such as the balance, contrast, and other art concepts, being considered to make the rendering jump off the page? A decent 3D rendering has a balanced, clear-linear structure, with a center of interest. For instance, a masterplan aerial view pays more attention to the clarity of the surrounding context. Meanwhile, an interior rendering should have a well-organized subject, with a sharp contour of each object.
Spatiality does not just mean space. It is about the layers of different objects, leading lines, a focal point, mood and temperature, and properly placed building of field. To engage the viewer, every 3D rendering must have a certain mood. This can be achieved by locating subjects and objects wisely. To create a sense of viewing tension, the focal point should be off-center. And highlight the space by locating the building with the proper distance. Finally, do not forget the temperature that the image is trying to show.
6. Center of interest
It is always important for the viewer to know where the center of the field is. When creating a 3D rendering, notice the visual path that the viewer naturally follows is significant. However, if there are two centers of interest, be more careful about the composition. More center points of the image, more distraction will have. Learn these options to handle this situation better:
Selective focus with the background remaining blurry is an option;
The use of different camera angles – horizontal or vertical.
Find the center of these objects and place the center according to the golden mean.
Since the subject matter will be limited, the strength of the rendering will depend on good composition and the strong use of light, color, and mood. Including elements in the rendering often hints about how the subject relates to its surroundings. This can really create different layers and differentiation to the rendering, because it starts to imply reference and narrative, instead of just being about a single building or room.
Harmony of an image is a much-talked-about but an easy-to-neglect subject. A beautiful rendering draws the viewer in and moves the eye through the entire shot. Harmony is definitely not monotony or chaos. It is that perfect pairing of the finest details and over the structure. For a good 3D rendering, an integrated scene with color, lighting, shape, and proportion is well balanced. In all, harmony is ever-present and highly unique in every rendering.
Above are the 8 tips that are useful for weighing up the pros and cons of a 3D rendering. No matter what type of projects you’re working on, the best choice is to partner with a professional CG studio. Fewer concerns and cost-effectiveness. If you want to know more useful tips in regard to 3D rendering, warmly welcome you to contact us.
As we live in the era of digital, the use of 3D visualization has become commonplace and more recognized as an integral part of the architecture. Much has been written in our blogs about its benefits. Briefly speaking, it is the process of visualizing the objects before it turns to reality. It is a great marketing tool that helps communicate the concepts and create stunning portfolios. Since 3D visualization is a more advanced and popular service, many architects and designers choose various ways of purchasing these visuals for their projects. Some of the companies outsource architectural visualization services, others employ in-house 3D architectural artists or even do it by themselves. But which is the better one?
This is not black or white. The answer depends on the company’s needs and requirements. Since the answers are changed from what’s themed then, this article would be analyzing the benefit of outsourcing. Hopefully, you can conclude with the best choice for your own company.
1. Reduce the Expenditures
Though intuitive, money is money. The cost is always the first priority to be considered. A first-class team of 3D architectural professionals must include 3D modelers, and animation and post-production experts. Although keeping 3D visualization services in-house is an attractive option, employment means offering staff wages and paying employment taxes. All of this makes the organization of a 3D visualization department a costly business.
However, outsourcing architectural visualization services is a cheaper alternative with fewer obligations. Working with a professional contractor can reduce the cost for the architecture companies because they only need to pay for the work that they required instead of supporting a team of 3D artists.
2. Accelerate Work Progress
Outsourcing architectural visualization services help reduce the project period to an extent. Many 3D architectural studios hire capable 3D artists who accumulate rich experiences in visualizing architecture and design. They know the ability of each other and have reached a tacit understanding during years of cooperation. When dealing with a large-scale project or emergent tasks, they can divide the workload and streamline the production.
In addition, professional project management is another advantage of CG company. They hire highly trained project managers who organize the workflow and make sure the results meet all of the deadlines. They are in charge of the final quality control of 3D visuals, checking the details, and provide internal feedback. In this way, they safeguard the quality and guarantee on-time delivery. As for the architecture company, it avoids spending too much energy on managing the project, which is convenient and time-saving.
3. A Wider Variety of Services
An outsourcing company that has a large sum of outstanding experts who can not only perfect the workflow of architectural visualization, but also provides a wider variety of 3D services, like 3D animation, 3D panoramas, AR, and VR.
Moreover, a studio specialized in offering architectural visualization services has gathered a group of 3D artists with narrow specialization. In the studios, there are people who excel in interiors and exteriors. Some of them are good at visualizing residential buildings. Some are skilled in commercial and industrial designs. Each performs his own functions, which achieves a better effect compared with an in-house team. So, if you’re looking for high-quality and various formats of 3D rendering service, it’s the wise choice to outsource the project.
4. The Support of Top Software and Hardware
Producing good quality 3D renderings takes time and requires powerful computing resources. Though technically, any computer can be used to render images with the right software, it is time-consuming and just passable if using subpar equipment and software. Without powerful software and hardware, the process of image creation will lead to unnecessary time-wasting. For the architecture companies where 3D visualization is not a core business, there is no need to invest in additional computing equipment and professional software.
If they partnering up with a CG company, all problems with equipment will be readily solved. A professional 3D visualization studio arms with effective software for 3D modeling and rendering. With resourceful software, they could produce superior quality in less time, which benefits the architects, especially when facing some urgent projects.
5. The resource library of Pre-Made 3D Assets
Compared to working alone by using an in-house team, outsourcing 3D services provides a wide range of materials to enhance the visual. Professional CG company has developed a resourceful library, including 3D models, textures, and scenes. Those pre-made assets will be enormously helpful to speed up the complement and lower the costs. Besides, it’s possible to change the color of the furniture or replace the texture with the existing materials. Those materials can change perfectly to fit in the design. Architects can preview and adjust their design styles easily rather than spend a long time drawing support from other existing references.
The above 5 important reasons for outsourcing 3D architectural services. In conclusion, it brings lower expenses, less duration, high quality, and a galaxy of talents. In-house or outsourcing 3D services depends on the current requirements and long-term development of the architecture company. And working with an outsourcing 3D studio is the best choice when looking for high-quality architectural visualization. You can totally focus on the quality of the visuals and leave the creation of 3D visuals to experienced and mature professionals. Do you want to find out which is the best alternative for your company? If you want to know more, warmly welcome you to contact us.
Besides the embodiment of the creative design, both the 3D rendering and actual photographs hope to achieve is that the aesthetics of the graphs will resonate with all viewers. No one can deny that camera angle plays a vital role in this. When deciding the camera angle, we should not only pay attention to the main elements of the design, the spotlight should be turned on the tones of different spaces as well. An overall symmetry will be used to present solemnity, while the asymmetrical and lively design is a wise choice for flexibility. A complete symmetrical graph is a must-not, and more attention needs to be drawn to the intensity of the graph. In all, a clear goal is a must for setting up a project: what does this 3D rendering hope to achieve?
For exterior projects, is the spotlight the building itself? The overall plan? Structure of buildings? Or the landscape?
For interior projects, which particular area is the spotlight for the design and layout?
In fact, it doesn’t matter whether it’s interior or exterior projects, designers need to provide supporting materials, such as CAD files or SketchUp models, explicating the design details and articulating the desirable result that you want to achieve. Here are some camera angle suggestions for reference:
For tabletop still object, 50-130 mm focal distance is commonly used. It’s better to turn on depth-of-field effect, with 10 to 30-degree high angle shot, 5-20 times subject distance.
For interior renderings, 40-80 mm focal distance is commonly used, with +5 to -15 degree shot. The subject distance depends.
For exterior renderings, 30-50 mm focal distance is commonly used, with 5 to 40-degree low angle shot or 20 to 35-degree high angle shot. Moving camera to capture the space when the subject distance is set at 10-50 times.
Camera Angles for Exterior Design
The first step is to confirm the camera angle of the 3D rendering, including eye-level view, semi-aerial view, and aerial view. Next, it’s to identify the design highlight: the building itself, landscape, or other details? As for the exterior human eye, it is a fairly neutral shot angle, stimulating a standard human vision and thus present visual information through a familiar viewpoint, which refers to 160-180 cm height but not over 200cm. This angle shows the most important part of the building that we expect to see in real life or what the client cares most about. When the model built by CG artists are finished, the building can be viewed from various viewpoints by the camera, which is as same as the cameras we use in our daily life. To place the camera’s center point at the building, you can move or rotate the center point to create the perfect angle for your design.
Regarding the semi or aerial view, they follow the same rule of human eye when it comes to angle creation. Semi-aerial view shots at 200-1500 cm camera height. If there’s a lake in front of the building, the angle will set above from the lake surface, so that the reflection with ripples and the building itself create a vivid and dynamic view. Aerial view, is a completely different point of view, which has a camera height of more than 1500 cm. In this view, it is shown from directly above with a clear view of the buildings and the surrounding context.
Camera Angles for Interior Design
First, it’s to decide the space where should be spotlighted in the 3D rendering and confirm the camera’s direction inside the room. Based on the requirements of the clients and the built model, AIMIR will provide several options for checking the angles. The major concern of the interior rendering is to make the room look more spacious than it actually is. Following are a few tips about creating an interior angle.
Enlarge the space by lifting the object. In this way, reducing the ground space in the rendering so the whole space looks wider.
Elevate the camera angle, just like viewing the space at the higher space. This has the effect of diminishing the subject, making the space wider.
In some cases, clients offer a relatively confined space, but they would like to show the spaciousness. AIMIR will adjust flexibly with a camera outside the room. The camera behind the wall will show the room from a more complete point of view.
The focal distance of human eyes is 43 mm. Unfortunately, this focal distance cannot be used in 3D renderings because the back of human eyes is curved, the perception of the 3D rendering will be quite restricted. To be more specific, the view is fixed because the camera in 3D MAX is static, thus, the space seems to be narrower. Therefore, the focal distance should be set among 28 mm to 35 mm. This range is very close to human eyes’ so that there won’t be any distortion. In general, when setting the camera angle for interior 3D renderings, height, focal distance, angle and spatial atmosphere need to be taken into account. The camera height will be 1.5 meters in most cases, with variations in commodious spaces.
Other Camera Angle Deciding Tips for Interior Design
Do not become obsessive with the wide-angle camera. Distortion is the only thing wide-angle does for interior designs. Unless there are close subjects. Wide-angle works amazingly in confined spaces and close subjects.
Small aperture (f/14, 15, … even 32) is recommended if the whole room needs to be presented clearly. On the contrary, a large aperture of f/2.8 or f/1.4 is much desirable for photos where subjects are isolated. It results in a large amount of both foreground and background blur.
In summary, the camera angle is a contributing factor in making a marvelous 3D rendering. On top of that, the critical part still starts from a good design and timely communication between two parties. There are many tips you should keep in mind when creating the angle. If you have any questions about picking the right angle, why not contact AIMIR for more inspiration.
In architecture or relevant areas, 3D rendering projects are widely considered as an integral part of the workflow. Although creating a lifelike 3D rendering is both difficult and time-consuming, on-time delivery is very important since it serves as a preparation for the future building. This explains why clients of AIMIR usually initiate the project in advance to allow more time for production.
However, the unexpected always happens. For instance, investors may alter the presentation date. The team, therefore, has to finish the rendering as soon as possible. It is challenging but not unsolvable. It requires experience and a strong backup. With rich experience in handling such situations, a professional CG company like AIMIR that has a huge team of customer support and talented 3D artists, even if it is pressed by time, knows how to guarantee efficient workflow and catch up with the deadlines. In addition, understanding from clients is also indispensable for completing urgent projects. Mutual trust and support play an important role to succeed. Hence, in this blog, we will share 4 tips to deal with emergent deadlines without scarifying quality.
1. Set an exact deadline for urgent projects
A clear deadline not only states priorities for the project managers but also prevents misunderstanding. When the time is set accurately, it establishes a clear goal and helps to concentrate on the task. In this way, project managers not only can manage the time appropriately but also correctly distribute the workload, which enables PM to monitor the whole process and make sure every step is on the right track.
In addition, always remember the jet lag when setting the deadline. Sometimes, the time difference causes troubles in international cooperation. For instance, if clients set the DDL in New York time on 13:00, Nov. 29, AIMIR will submit the final 3D rendering 13 hours ahead of this time. However, this little detail is easily overlooked, leading to the unnecessary delay of the whole project. Consequently, it is recommended to specify the deadline in the GMT format as specify as you could.
2. Carefully review the details before sending through
Informative and understandable project details are essential for creating a beautiful 3D rendering. The well-prepared information greatly avoids misunderstanding. However, some clients may throw a pile of information with CG company without specifying what’s important. So significant details can easily be ignored unintentionally. Moreover, it will cause double times to sort out the information. As a result, this situation is likely to lead to unpleasant results. To avoid this, reviewing all the files before submitting them to AIMIR is necessary, not to mention those efforts of ensuring that the latest and most accurate version is submitted. It would be appreciated that the clients would take a few minutes to review the project, confirming that the files are timely and error-free.
3. Keep in touch closely and provide feedback timely
Efficient communication should be listed as the top priority when urgency comes out. The timely docking of working progress ensures that the goals and progress are consistent. Since the lack of communication, it is a common misunderstanding that everyone is keeping their schedule and working progress in sync. However, it isn’t the way it works. In reality, one party may fail to keep up with another one. To solve the problem of poor communication, AIMIR will arrange a daily interactive time with our client to discuss the current problems with the project and provide feedback. After communication, a comprehensive report will be sent to clients so as to make sure everyone is on the same page and solve the problem together. In this way, the efficiency of communication is comprehensively improved.
4. For urgent tasks, a detailed report is required
An informative report is critical for making a quick response, especially when the schedule is rather tight. The more information we get, the better we can understand the project. In emergency situations, there is not enough time for brainstorming and lengthy discussion. Time is left for making quick decisions and assignments. Hence, a high-informative report can quickly bridge the information gap between the clients and the studio. It is advised that clients should provide a 3D rendering brief with as many details and materials as possible. Listing all the furniture, décor, or landscape that you want to address into the rendering, informing the effect you’d like to achieve, reduces unnecessary back and forth. To provide detailed information is key to save time and better manage the workflow.
Emergency situations are inevitable. Ordinary studios may be able to work when there is no accident, but only a well-trained one can perform tasks under various situations with ease. At the same time, the client’s understanding and cooperation is also an indispensable part to complete the urgent project. Hope our clients will benefit from implementing that helpful advice into their future projects. If you’re interested in 3D rendering service, please feel free to contact us. AIMIR as a professional CG company is the best choice to safeguard your projects.