Announcement of the International Consultation on the Conceptual Design of Yingbin Pedestrian Bridge in the Riverside Area

Announcement of the International Consultation on the Conceptual Design of Yingbin Pedestrian Bridge in the Riverside Area

Project Overview

1.1 Project Background

Since early 2019, Dongguan Municipal Government has comprehensively promoted the planning and construction of “One Core, Two Axes, Three Areas” in the central city with an aim to build a demonstrative benchmark of “thriving Dongguan, a pearl in the Greater Bay Area”, and established the development blueprint of “halving Dongguan in mountains and waters, a wonderland in the vein of three rivers” centering on the strategy of “Landscape City”. Among other things, the riverside area, as the main carrying space of the “water” strategy of central urban area in Dongguan, is the bridgehead of the connection between the central urban area and the waterside, and plays a big role in the citywide development in terms of historical and cultural inheritance, the mining of its waterfront ecological value, and the shaping of its livable living environment. It is the section with the most abundant coastal water resources, the most mature development conditions, the largest potential for stock renewal and the most essential historical characteristics in the Dongjiang River basin. It is also the area sprawling in the most extensive domain, involving most towns and streets and facing the most complex situation in the strengthening of the central city. The Construction Headquarters of Dongguan Central Area, adhering to the working concept of “clustering, city-town co-building and city operation”, and taking “systematic planning and high-standard construction” as its working goal, in a high-level and all-round way, promotes the construction of waterfronts in the riverside area, as well as the construction of public cultural products, historical and cultural activation and utilization, transportation infrastructure construction, land development and utilization, and more.

With the long-term development practice, there are still some problems to be solved with the riverside area, such as transportation, which, due to large spacing between cross-river bridges and all are bridges for vehicular circulation, leads to cross-river traffic block, certain isolation of functional connection, traffic organization, cross-coast interaction of waterfronts and connection of cross-coast backlands, and poor pedestrian accessibility, all of which have major impact on functional layout, traffic connection, livable quality in the area.

The action initiative for building four cross-river pedestrian bridges is respectively proposed in the Conceptual Design of Waterfront Demonstration Section of the Waterside Area, the Comprehensive Transport Planning on the Riverside Area and the Special Research on the Control of Urban Space Forms and Urban Design of Waterfront Demonstration Section in the Riverside Area, in order to effectively enhance the seamlessness of traffic functionality and accessibility through the construction of these cross-river pedestrian bridges in waterfronts in the riverside area, improve the slow traffic system of the areas, strengthen the slow traffic accessibility on both coasts along the riverside, drive the high-quality construction of the backlands, and form a strong attraction, so as to promote the city image and comprehensive competitiveness of Dongguan.

Based on this context, the Construction Headquarters of Dongguan Central Area clearly proposed the related work requirements of commencing the construction of the first cross-river pedestrian bridge at the 4th Work Meeting. This international consultation on the conceptual design of the first cross-river pedestrian bridge (Provisionally named “Yingbin Pedestrian Bridge”) in the riverside area is initiated by the Construction Headquarters of Dongguan Central Area, the Organizer, with a view to promote the high-level planning and construction in the riverside area, help build high-quality urban environment and city image of the historical and cultural recreational resorts there, establish the brand of charming waterfront city, and participate in the competition and cooperation in the Greater Bay Area as a waterfront city.

1.2 Project Location

The riverside area is located in the northwest of the central area of Dongguan City, where it is a main urban waterfront space relying on the southern tributary of Dongjiang River and its three branches and three water systems of Zhongtang Waterway, Fenxi River, and Dongguan Waterway. Along these three water channels it starts from Guangzhou-Kowloon Railway in the east, and ends on the west ring road, covering the key urban functional nodes, waterfront open spaces and the areas to be constructed in short term along the waterfront. The total planning area is 48.7 square kilometers, involving five towns and sub-districts (Guancheng, Dongcheng, Wanjiang, Gaobu and Shijie), including a total length of about 35 kilometers with the three water systems, and the shoreline of about 70 kilometers.

Planning Scope of the Riverside Area

The demonstration section in the waterside area refers to the section between Lichuan Bridge and Oversize Bridge over the Dongguan Waterway, with the span of about 17km, where it is bestowed with the best geographical condition, most mature development foundation, and the most concentrated historical and cultural resources in the waterside area, having potentials and conditions for early pilot, recent boom and construction of a demonstration and essence section. So far, the first phase of the waterfront demonstration section has been officially opened on May 1, 2021, with good feedback and high recognition from the public.

Yingbin Pedestrian Bridge is intended to be located in the scope of the second phase construction of the waterfront demonstration section. It is a sightseeing pedestrian bridge connecting both waterfronts across Dongguan Waterway, and also the first cross-river sightseeing pedestrian bridge launched in the riverside area.

Selected Site of Yingbin Pedestrian Bridge


1.3 Purpose

This international consultation aims to invite well-known design teams at home and abroad to carry out the international brainstorming for the conceptual design of Yingbin Pedestrian Bridge in the waterside area with an international vision, forward-looking thinking and innovative outcome. The design scheme should not only respect the local culture and the spirit of place, but also integrate the international concepts and modern design techniques to the extent reflecting the concept of ecological civilization in the new era, giving full consideration to nature, landscape and art, to show the cityscape of high-quality historical and cultural recreational resort and charming waterfront space of Dongguan in the Greater Bay Area. The results of this international consultation will serve as the main basis for the follow-up bridge construction.

Scope of Design

The scope of this international solicitation includes two levels: Scope of Planning Research and Scope of Conceptual Design.

)Scope of Planning Research

The scope of planning research should include the shoreline (total length of 7km) of the section between Quhai Bridge and Wanjiang Bridge over Dongguan Waterway and waterfront backland space on both waterfronts. The key projects in the research scope include Phase II of Waterfront Demonstration Section, Riverfront Sports Park, Chow Cultural and Creative Industrial Park, Gongnong No. 8, Xia Ba Fang, Keyuan, Jin’aozhou Tower, Jinao Square, Jintai Industrial Park, San Jie Fang, Granary, Arcade Street, etc.

Scope of Planning Research of Yingbin Pedestrian Bridge


2)Scope of Conceptual Design

The design should include schematic design of the bridge and space design of the nodes in bridge approaching area. The position and the range of approaching area of the bridge shown in the above figure are all schematic range (not within the range of the red lines). The specific position, plane lines and position of approaching points should be considered and proposed based on the requirements on surrounding land conditions, watercourse navigation and flood control. There is no limitation on the plane lines of the bridge.

The bridge design should properly deal with the coordination and connection in the near- and long-term. One is to put forward a detailed plan for the approaching area that is implementable in the near term, and the other is to put forward a technical solution for the long-term connection with the surrounding backland. Among other things, the implementable approaching areas in the near term are the south Riverside Sports Park section, the north waterfront and Wanjiang Dragon Boat Race Theme Park; the long-term connection areas are the parking lot of the south Riverside Sports Park and Quhai Community plot in the north waterfront.

Scope of Conceptual Design

Fig. 1: Current Status of the Conceptual Design Scope

Fig. 2: Current Status of the Conceptual Design Scope


Working Rules

3.1 Organization

1)Prequalification: The registration announcement, working rules and design brief (announced version) of the International Consultation will be published to solicit design teams (including consortiums) globally. A prequalification committee will be set up to review the registration documents submitted by applicants, and 4 teams will be shortlisted to issue the Invitation to Draft the Concept Scheme (at the same time, 2 alternatives will be selected; in case any invited team quits, they can take its place in order).
2)Site visit & Q&A: A site visit will be organized for the invited firms and a Q&A session will be held, which will be subject to the epidemic situation.
3)Design review: Experts in areas of landscape, architecture, structure and urban planning, etc., will be invited to constitute the review committee. With full discussion, the review committee will select 2 recommended schemes to the Organizer for final selection, after reading the design brochures, watching multi-media demonstration and listening to presentation and clarification by principal designers.
4)Bid finalization: A bid finalization committee will be set up to determine the final ranking of 2 recommended schemes based on the experts’ review comments, and the first prize will be the winning bid.

3.2 Schedule (Provisional)

Note: The timetable above is applied in Beijing Time. The Organizer reserve the right to amend the agenda.

Awards & Related Fees

Design fees of this International Consultation include design compensation, bonus and fee of design integration, with a total sum of RMB Two Million One Hundred Thousand Yuan (¥2,100,000.00). The details are as follows:

4.1 Design Compensation

The design team with the Invitation to Draft the Concept Scheme, can receive the design compensation of RMB Two Hundred Thousand Yuan (¥200,000.00) (tax included), provided the submittals meet requirements set in the Design Brief and is evaluated by the review committee as qualified.

4.2 Bonus

After the experts’ review and final selection on the submittals, the first-prize winner can receive fees of RMB Eight Hundred Thousand Yuan¥800,000.00 (about US$124,000) (tax included) (including the bonus of RMB Three Hundred Thousand Yuan ¥300,000.00 (about US$46,475) and fee of design integration of RMB Five Hundred Thousand Yuan ¥500,000.00 (about US$77,450)). The second-prize winner can receive a bonus of RMB Three Hundred Thousand Yuan (¥300,000.00) (about US$46,475) (tax included). And for the third and forth place, each of them can receive a bonus of RMB One Hundred Thousand Yuan (¥100,000.00) (about US$15,490) (tax included).

If the first-prize winner gives up the design integration task, it can’t get the fee of design integration of RMB Five Hundred Thousand Yuan (¥500,000.00) (about US$77,450), and the other invited teams will replace it in order, that is, the substitute will take over the design integration task and get the fee of design integration.

*When applying for relevant fees, design teams shall provide equivalent valid VAT special invoice of PRC with the tax rate not lower than 6%; if the tax rate is lower than 6%, it will be paid after deducting the tax difference.

5. Registration Requirements
1)This is an internationally open consultation and consortiums are accepted. Meanwhile, qualification is not required.
2)Registration submitted by an individual or a team of individuals is not accepted.
3)Domestic design firms within the Chinese territory shall be independent legal entities with valid business license or other organizational qualifications of PRC. Overseas design firms shall be independent legal entities, which are legally registered in the country where they operate. Legal entities (two or more) with the same legal representative, the parent company, sole subsidiary and holding company are not allowed to participate in the competition separately.
4)The designer-in-chief shall be a senior designer at the level of director or partner of the company, who must be responsible for key design works of this project, as well as important briefing meetings required by the Organizer, which will include the site visit & Q&A session and final design review presentation, and the designer-in-chief shall attend the latter presentation in person.
5)The design team shall include designers with professional background in bridge structure, landscape, architecture and urban planning, etc., or with corresponding project experience.

6. Registration

Design teams that are interested in applying for this International Consultation please visit the website: to fill in the registration information for online registration before 15:00, Oct. 18, 2021,and submit the printed registration documents and their electronic version before 18:00, Oct. 19, 2021.

Registration Documents include the printed registration documents(incl. 2 original copies and 8 duplicate copies) and their electronic version (with scanned copies of the original and duplicate bearing company seal, and in duplicable Word or PDF format; two copies in CD or USB flash drive). They shall be mailed to the Service Provider before 18:00, Oct. 19, 2021 (Add: Room D, Floor 6, Block B, Building 10, XingfuHai’an Complex, Luotian Road, Bao’an District, Shenzhen Municipality, Guangdong Province, PRC; addressee: Mr. Zhang; Tel: +86 136 3160 0111).


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

Key Factors to the Price of an Interior 3D Rendering: All You Need to Know

Key Factors to the Price of an Interior 3D Rendering: All You Need to Know

At AIMIR, the price of a 3D rendering is fixed in a range, which varies depending on the workload.However, there are occasions where extra charges occur. If you are looking for ArchViz service, price should be one of the most concerning issues to you. Today, we are here to list the situations AIMIR have confronted where you need to pay extra for your interior renderings. Hope it helps with your future projects.

Basically, the price of an interior rendering is determined in the quotation phase and may change during the production (when the design changes). Let’s follow the chronological order and start from the quotation phase.



An interior project can be categorized by aspects such as Project Type, Size of Space, Floor, FF&E Customization, File Completeness, Design Style, and Veracity Requirement. Please note the following aspects are listed for general reference only. Exceptions do apply.

A. Project Type

It is very clear that more workload is needed for a public building (e.g. an airport terminal building’s interior) than a residential one (e.g. a bedroom). With 16 years architectural visualization experience, we’ve summarized the workload from light to heavy for various types of projects:

  • Residential, such as interiors for houses, apartments, and dormitories, including front door, living room, dining space, den, working space, bedroom, kitchen, toilet, and bathing room. Workload: it depends but mainly around ★ to ★★
  • Public:
  1. Educational, such as interiors for kindergartens, schools, and libraries, including lobby, corridor, atrium, classroom and more. Workload: ★
  2. Medical, such as interiors for hospitals, rehabs and nursing houses, including examining room, surgery room, and ward. Workload: ★
  3. Office, such as office rooms and meeting rooms. Workload: ★☆
  4. Commercial, such as shopping malls, restaurants, cinemas and more. Workload: ★★
  5. Exhibition, such as museums, aquariums, and exhibition centers, including exhibition space, gallery and more. Workload: ★★
  6. Amusement, such as casinos, KTVs, bars, clubs, ballrooms and more. Workload: ★★☆
  7. Sports center, such as stadiums, swimming pools, boxing clubs, and fitness centers, including various spaces for sports games and amenities. Workload: ★★★
  8. Transport, such as coach transiting centers, train stations, ports, and airport terminal buildings. Workload: ★★★

B. Size of Space

As to the space, larger space needs more workload than smaller one. For instance, the workload for a kitchen is lighter than a restaurant, and more workload is needed for a museum.

C. Floor

When we say residential is relatively easier than commercial, we are taking the floors into consideration. The interior rendering for an apartment obviously requires less work than for a 3-story shopping mall.

D. FF&E Customization

It matters a great deal. Whether you’d like to have the Furniture, Fixture or Equipment tailored will affect the price of an interior rendering. Sometimes, designers who are after extreme veracity would ask for customization, which in turn, results in raise in cost. However, you can choose from our library if you’d like to avoid this.

E. File Completeness

It is understandable that the file is not complete when the project starts. But we do need complete file especially the model to start the project, to avoid possible back-and-forth. The price of a 3D rendering is determined by if complete file is received, or only CAD plans are provided, or only sketches or references are available (which AIMIR is good at. Please see From Hand Sketches to Renderings).

F. Design Style

Maybe you haven’t thought about it, but the design style does affect the workload of an interior rendering. Contemporary, traditional, rustic farmhouse, coastal, French country, Scandinavian…They can be functional, classy, and stylish, but when it comes to workload, they are not just a consistent theme.

The workload of Minimalist is lighter than Art Deco, apparently. It also has something to do with the FF&E customization as mentioned in section D.

G. Veracity Requirement

This is super easy to understand: the more detailed and realistic the scene is, the more workload is needed. But please keep in mind, AIMIR is famous for its photo-realistic architectural visualization. So, the quality is surely guaranteed, and we’re talking about the additional requirement here.



Any adjustment or change of the design is accepted during the production, although some of them may generate expenses. Of course, the additional cost depends on the extra workload. Please refer to the following occasions on possible additional cost:

A. About FF&E.

Additional fee occurs during the production when high demand in FF&E customization is necessary in order to cater for agreed image quality, but no FF&E customization is included in the contract per clients’ request in the first place.

In this case, no additional charge is applied for simple and basic FF&E modeling. But we charge extra for complicated and substantial FF&E customization. A prior notice and negotiation are conducted in advance to make sure both sides are on the same page.

B. In case of same camera angle with different designs.

In this case, the extra fee is determined by specific requirements of each design. Theoretically, the additional cost is affected by the following two aspects:

  • The area being modified: the larger the size is the more workload is needed;
  • The aspect being modified, following the workload from light to heavy, which normally are: texture only; model only; texture & model; texture, model, and layout.

C. When the design is constantly changing.

This is the last situation both our 3D team and architect/designer want to see. However, it is not uncommon. We understand the design change is inevitable sometimes, and the ultimate merit of architectural visualization lies in here: visualizing designs before they’re completed. However, major design change may greatly increase the workload, sometimes even equals reworking a new image.

Even AIMIR is willing to accept simple and minor revisions but this doesn’t mean unlimited requests are reasonable and accepted. It usually happens at the concept design stage of the project or architect is not very certain about the design or there has no complete consensus between owner and designer with the final design. What should AIMIR and client do then? Absolutely it’s not our intention to charge extra fees, instead we are happy to provide 3-5 rounds of free modifications and kindly remind you to give us finalized feedback to return to the right track, we can on hold the project and wait patiently until you are ready to continue.

D. Radical change of camera angles.

There is a basic principle in 3D rendering industry, that where cannot be seen will not be modeled. In other words, 3D model work is done based on the confirmed view angles. If it is a small adjustment like moving the camera a little bit, AIMIR is happy to do it.

If radical change of the view angle is inevitable, it will generate extra charge. For example, a 180-degree rotation will greatly increase the modeling workload.

E. Change after signing the Final Image Confirmation Letter.

AIMIR respects all our clients’ opinions and is willing to make any accepted reasonable alterations before confirming the final image in order to produce high-quality renderings for you. However, once the Final Image Confirmation Letter is signed, any change/adjustment/modification will occur extra cost. Because the signed letter refers to the drafts of final images are deemed to have met your requirements, and you’re satisfied with the quality of AIMIR renderings, no additional revisions will be raised basically.

But, if any changes are indeed inevitable, AIMIR is willing to check out and help within our scope of acceptance, or we will consult with you first for the potential fees according to the actual increased workload.

F. Canceling view(s) after the work’s done.

Canceling views isn’t a wise decision when we have reached an agreement. What has done cannot be undone. Thus, the workload that has been done of the canceled view will still be charged. In addition, as quantity is an important factor in our quote, we may have to adjust our price based on the new number of views in some cases.


Once you’ve taken the above factors into consideration before going into the 3D rendering production, you’re on the journey of a good interior rendering already. To streamline your rendering cooperation and avoid additional cost, please feel free to contact our architectural visualization studio now!

Call for Entry: International Competition of Conceptual Planning and Urban Design for Zhuhai Central Station (Hezhou) Hub and its Surrounding Areas

Call for Entry: International Competition of Conceptual Planning and Urban Design for Zhuhai Central Station (Hezhou) Hub and its Surrounding Areas

Project Overview

On July 30, 2020, Construction Plan of Intercity Railway in Guangdong-Hong Kong-Macao Greater Bay Area was approved by the National Development and Reform Commission, in which Zhuhai Central Station (Hezhou) Hub is positioned as one of main hubs among “the three main and four auxiliary hubs” in the west coastal area of the Pearl River Estuary where it will connect to multiple routes of the radiating traffic network including Zhuhai-Zhaoqing HSR, Guangzhou-Zhuhai (Macao) HSR, and Shenzhen-Zhuhai Intercity Railway etc., to realize rapid connection between Macao, Zhuhai and such national strategic regions as Central China, North China, Chengdu-Chongqing Economic Circle, Yangtze River Delta, and Beibu Gulf Economic Zone, to the extent that this hub will play a role as the main gateway of Macao and Zhuhai to the whole country, and an important hub for the development of Macao-Zhuhai growth pole, supporting the construction of the Guangdong-Hong Kong-Macao Greater Bay Area, and integrating itself into the bigger picture of China’s national development.

Currently, the feasibility study report of the Zhuhai, Jiangmen and Zhaoqing East high-speed railway stations and other hub projects has been completed, and the construction is expected to start by the end of 2021. The relevant preparation for Guangzhou-Zhuhai-Macao High-speed Railway has been also started, and the construction is planned to start in 2022. This International Competition of Conceptual Planning and Urban Design for Zhuhai Central Station (Hezhou) Hub and its Surrounding Areas is resolved by Zhuhai Municipal Government, with a view to better exert the strategic value of Zhuhai Central Station (Hezhou) Hub and promote the high-quality integrated development of hub and city.

Zhuhai Central Station (Hezhou) Hub and its surrounding areas (“the Hub and Surrounding Areas”) are located on the west coastal area of the Pearl River Estuary, close to the central downtown of Zhuhai and Macao, and within 100km of straight-line distance from Shenzhen, Hong Kong and Guangzhou. They are located in the core area of the inner bay of the Greater Bay Area and play an important strategic role in the integration of the Greater Bay Area.

Project Location in Guangdong-Hong Kong-Macao Greater Bay Area

The Hub and Surrounding Areas are located in the central area of Zhuhai, facing Hengqin New Area and Tanzhou Town of Zhongshan City across Modaomen Watercourse in the southeast and northeast respectively, adjoining Hezhou as a prospective city center in the south, and Doumen Area and Jinwan Area centers in the west. Located in the geographical center of Zhuhai, this area is the strategic pivot in “undertaking the central influence and extending westward” of Zhuhai urban space, and an important link to promote the balanced development of Zhuhai in the east and the west.

Project Location in the Territory of Zhuhai

Work Content

The scope of this international competition consists of two parts, namely the conceptual planning of the Hub and Surroundings Areas, and the urban design of the Hub Area.

(1) Conceptual Planning Scope of the Hub and Surrounding Areas

Th conceptual planning scope of the Hub and Surrounding Area is a 51-square-kilometer area enclosed by the river channel and highway-expressway network, extending to Modaomen Watercourse in the east, Niwanmen Watercourse in the west, Tiansheng River in the north, and Zhuhai Avenue in the south.

(2) Urban Design Scope of the Hub Area

The urban design scope of the Hub Area is a 10-square-kilometer area with the Hub as the core, which can be delimited by the design teams in line with their conceptual plan.

Conceptual Planning & Urban Design Scope

Registration Requirements

There is no restrictions on qualifications for this international competition. All domestic and international design teams can sign up for this international competition, registration by a consortium (with not more than 4 members including the leading party) is acceptable, and top-rated design teams in various professional fields are encouraged to take part. Core chief designers should have experience in urban design or urban planning of large hubs/areas.


The international competition consists of three stages, namely, Prequalification, Conceptual Design, and Integration of Deliverables.

This international competition is an open solicitation to design teams from all over the world. In the prequalification stage, 6 design teams will be selected from all registrants (including consortiums, the same below) to participate in the next-stage conceptual design. In the conceptual design stage, the conceptual design proposals submitted by 6 shortlisted teams will be evaluated and ranked the first, second and third winners. The first winner will be required to integrate the conceptual schemes with the assistance of the technical service unit before submitting to the Host for acceptance. The Host will organize 1-3 workshops thereafter, and the top three design teams shall send their chief designers to participate in further planning and design (those who are confirmed to be affected by COVID-19 pandemic can participate online).

Detail schedule is as follows:

Note: The schedule above is applied in Beijing Time, and the Host reserves the right to adjust the schedule.


The winners of this international competition will be presented the following awards:

First Winner: can receive design bonus of RMB Four Million Yuan (¥4,000,000) (incl. workshop-related fees) (US$618,567), and the fee of design detailing and integration of RMB One Million Five Hundred Thousand Yuan (¥1,500,000) (US$231,960);

Second Winner: can receive design bonus of RMB Three Million Yuan (¥3,000,000) (incl. workshop-related fees) (US$463,900);

Third Winner: can receive design bonus of RMB Two Million Yuan (¥2,000,000) (incl. workshop-related fees) (US$309,280);

Other shortlisted teams (3 candidates): Each of them can receive a design compensation of RMB One Million Five Hundred Thousand Yuan (¥1,500,000) (US$231,960) for providing effective results.

Information Disclosure & Pre-registration

The competition is scheduled to be officially announced in early October 2021. Please keep tune to the subsequent information disclosure.


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

How 3D Rendering and Animation Highlight your Presentation: Case Study of Second & Peabody Project

How 3D Rendering and Animation Highlight your Presentation: Case Study of Second & Peabody Project

Architects are often confronted with situations where they need to report to the city, or present for marketing. Luckily, architectural visualization is the perfect tool for them. 3D renderings are smart demonstration for the concept of yet-to-be-built buildings, and 3D animations create an immersive and engaging experience for the design in a visually-stunning and memorable way.

Eleazar from C* Architects has been one of our regular clients, who brought us an urgent project in July 17th 2021. It is a 3-tower project in the intersection of Second Avenue and Peabody Steet in Nashville, Tennessee, USA. They were having a preliminary meeting with the Nashville City Council on August 3rd, and needed to send the presentation to them before July 26th. What they were looking for were about 10 renderings (not confirmed yet) and a one-minute animation in 9 days.

The production process was as smooth as silk, and they are very happy with the results. AIMIR is proud to be part of this amazing project to illustrate this extraordinary design concept, which helped our precious client with their reporting to city council and marketing as well. Let’s check the 3D renderings now!

previous arrow
next arrow

Production Specifics

Since it’s a smooth project which strictly follows modeling, texturing, lighting setting, rendering and post-production, we will introduce the specifics during the production instead of going through the full process.

AIMIR is always proud of our crystal clear workflow, and how cooperative our clients are when briefing. Due to the urgency of the project, C* Architects had sorted all files in order in advance. After checking through all the files, AIMIR realized they pay great attention to the garden.

The kite-shape-designed three towers. The garden is around the ground level where visitors interact.

The Garden

Eleazar is a thoughtful partner who prepared the plants references and placement of tree in advance. It saved plenty of time. In this architectural visualization project, they are looking for 11 different types of trees and more flowers to enrich these towers.

11 types of trees and their placement. This is a excellent example on how to give efficient comments.

As AIMIR’s long-term partner, Eleazar has abundant experience giving comments. The landscape is not included in the 3Ds Max model, thus he hand-marked the arrangement of each tree and flower.

Clear mark-ups of tree placement for a specific camera angle.

Mark-ups on important points not included in the model.

It did take a couple of rounds to perfect the greenery of this beautiful project, which both sides were satisfied with.

Camera Angles

In the beginning of the production, 6 camera angles were confirmed to proceed, but Eleazar was not sure about other views. He was pretty sure he wanted about 10 views to demonstrate this project. In this case, as a professional consultant visualizer, AIMIR’s 3D artists proposed some camera angles from our perspective of view.

We had proposed 32 views which we think are good to use.

It didn’t take too long to determine the final camera angles. Extra 5 views were selected by Eleazar which made up to 11 camera angles in total. They are: 4 aerial views; 6 eye-level views; 1 low angle view.

11 confirmed camera angles.

The Animation Logo

In the end of the animation, Eleazar wanted to add a logo. It is very interesting that the logo is specially designed from the façade of the three towers. They took one pattern out of the façade of each building, which are two Ts and one diamond, forming a unique logo representing this fantastic project.

The forming process of the special designed “T♢T” logo. Isn’t it smart? 

After the Final Delivery

Eleazar told us the reporting went well and the Nashville City was processing with their project. They are planning to use the visualization works to market on their website and other channels.

Working with Eleazar was a sheer pleasure, and we are so proud of how this project turned out. AIMIR was impressed by his design, as well as his professional way of communicating. It is always our pleasure working with C* Architecture. When an architect and his or her 3D visual team are entranced by the concept and design, magic happens!


Would you like to demonstrate your visual with mind-blowing impact and style? Then, contact AIMIR architectural visualization studio. We’ll talk about your exciting project and show its unique story in a show-stopping way.

The International Competition on Urban Design of Longhua International Business District

The International Competition on Urban Design of Longhua International Business District

The International Competition on Urban Design of Longhua International Business District on Renmin Road in Longhua District of Shenzhen is to be launched soon. The project is now open to design teams from all over the world for an early sign-up and registration of intent.

One. Overview

The present international competition aims at drawing on collective wisdom and absorbing all useful ideas from both domestic and international excellent designing institutions for prospective, creative and operable urban designs. With Shenzhen’s mission of building a demonstrative pilot zone of socialism with Chinese characteristics as the foundation as well as the Guangdong-Hong Kong-Macao Greater Bay Area as the vision, it is expected that the construction of an international city of consumption center should be planned from a high point, so that Longhua International Business District can be built to become “the first choice of consumers in Guangdong-Hong Kong-Macao Bay Area” with diversified urban functions that are integrated with commercial services, innovative creation, scientific and technological services, and life of good quality.

Two. Location

The Longhua International Business District is one of the six key- areas in Longhua District. It is  located in the core part and central development axis of Shenzhen City, stretching itself into three subdistricts of Longhua, Minzhi and Dalang whilst being adjacent to the Shenzhen North Station International Business Zone in the south. Longhua Foxconn and Banxuegang Technology City are located in the northeastern direction and Yangtaishan Forest Park is located in the west. Bao’an International Airport is just one-hour drive away, and Shenzhen North Railway Station is within 10 minutes’ drive and Futian Central is just 30 minutes away. Therefore, the traffic both outbound and inbound is of great convenience.

The Longhua International Business District is the core section to improve the comprehensive service capabilities of the central development axis. On one aspect, the District has the function of perfecting Longhua’s own implementing system whilst enhancing the quality of life there. On the other aspect, with the North Railway Station Hub as the base, the exposure range of the business is expanded in the District  which provides Longhua with a space of commercial complex that is widely-open, handy, ecological, and vibrant.

△Sketch Map of the Central Development Axis of Shenzhen City

△ Sketch Map of the Central Service Axis of Longhua District

△ Sketch Map of the Project Location

Work Content

Three. The Work Contents for the Present Competition

The present international competition consists of two levels, namely the scope of urban design and the scope of conceptual architecture design . The former covers an occupation of approximately 325 hectares, including the range of Donghuan First Road, Longhua Avenue, Industry Road, Longsheng Road and Park Road (refer to the white scope line on map below). Among those, there are three key projects for conceptual architecture designs, namely the project of Longhua Business Center, the project of Longhua Third Industrial Zone as well as the intended shanty-area renovation project of the Core Zone.

The present international competition aims at recruiting creative plans for sectional major landmark building complex with business and office functions under the general framework of the urban design of the Renmin Road Business Center. It is required that the participating entities should make a proposal of the orientation of the industries and functions for future development, based upon the comprehensive analyses of the sectional development whilst pushing forward the concept of urban design and performing the work of design in terms of functional layout, traffic, public space, key architecture formats etc.

△ Sketch Map of the Site


1.The Phase of Urban Design

In accordance with the structural framework of Longhua International Business District, composition of functions as well as future-oriented spatial structure concepts and measures are required to be proposed. For the completion of the comprehensive conceptual urban design, focus shall be placed upon the design administration and control, the aboveground and underground space shaping and traffic organization of the four important axis lines of “the two- horizontal and the two -longitudinal” (namely Longhua Renmin Road, Longhua Heping Road, Industrial Road and Jinglong Construction Road), as well as the relationship between the District and different public open spaces, like the Guanlan River, etc.

△ The Two-horizontal and the Two-longitudinal


2.The Phase of Conceptual Architecture Design

The project implementation shall be on key focus. With the requirements raised by the host combined, the local policies and standards as well as the operability and economic costs of the project construction shall be taken into sufficient consideration. In the meanwhile, the plans for the three key projects (with a site occupation of about 75 hectares and a total floorage of about 3.66 million m2), namely of the Longhua Business Center, Longhua Third Industrial Zone and the intended shanty-area renovation project of the Core Zone, are requested to reach the depth of conceptual architecture design, and be operable.

△ Sketch Map of Scope of Longhua Business Center

△ Sketch Map of Scope of Longhua Third Industrial Zone

△ Sketch Map of the Scope of intended shanty-area renovation project of the Core Zone

Registration Requirements

Four. Eligibility Requirements

  1. The applicants shall be either enterprises with an independent legal person or institutions registered either in China or abroad. Foreign companies shall submit entries jointly with domestic enterprises with an independent legal person. No qualifications are required for the present competition.
  2. Consortium shall be accepted for the participation with no limitation in member numbers. No consortium members shall have the right to participate in the competition again alone or with another consortium by another name. The consortium members shall be requested to sign a Consortium Agreement with force of law whilst specifying the leading entity and individual labor division.
  3. No individual participant or individually-combined group will be accepted for the sign-up.
  4. It is encouraged that the design team shall consist of professionals from multiple fields, including urban planning and design, architecture and landscape design, transportation consultation and industrial planning etc.
  5. The participating designers for the present international competition shall be the registered personnel of the participating institution. The designer-in-chief shall have the skill of presiding over several projects of the same category as well as past relevant experience for at least 5 years. In addition, the designer-in-chief shall be directly involved with the whole designing process, including the site survey, reviewing and Q&A as well as the final presentation. It is required that at least one of the participating designers shall have the knowledge of the Chinese language, so the designers shall be ensured to have an accurate understanding of the regional background of China and relevant requirements.
  6. Design institutions (or consortium) with following project experience shall be given the prioritized consideration for further qualification : Practical and successful experience of key projects of urban design domestically or internationally.; Experience of business center planning and architecture design. Rich experience in urban design of comprehensive transportation hub areas.


Five. Competition Modes

The mode of “open entry submission + invitation” is adopted for the present international competition, which consists of three phases, namely the pre-qualification , the urban design and conceptual architecture design, as well as the integration and further development of the accomplishments.

The Phase of Pre-qualification: The host shall send out letters of invitation to the invited entities and select three shortlisted teams. The other three shortlisted teams shall be well selected from the design entities (or consortium) registered through public entries. In the meanwhile, there shall be two alternative teams based on the order.

The Phase of Urban Design and Conceptual Architecture Design: After six design institutions (or consortium) submit valid documents of accomplishments, the host shall establish a judge panel in accordance with laws and conduct the evaluation of participating plans..

The Phase of Integration and Further Development of the Accomplishments: The winning designing institution (or consortium) of the first prize shall be allowed to carry out the integration of the urban design plans and the deepening of architecture design, and their plan shall be put into implementation for the present project. Normally, the winner(s) shall be able to complete the further development work of the prized plan. In case the winning team gives up the integration work, the host shall have the right to entrust other design teams to take over the subsequent work. The winning team shall take the responsibility of assisting the other designing entities with the integration and further development in this phase whilst providing technological support services for the host.


Six. Competition Bonus

The total amount of bonus for the present international competition is 14.77 million CNY (about US$2,288,555). The specific arrangement shall be subject to the officially released announcement.

Seven. Pre-sign-up Registration

The official announcement of the present competition shall be released soon. Designing teams home and abroad are welcomed to pre-register for the competition. Interested entities shall download the attachment 1 Pre-registration sign-up form – The International Competition On Urban Design of Longhua International Business District on Renmin Road, fill the blanks and send it to the e-mail address:

Eight. Special Notes

Pre sign-up forms shall NOT be used as the official entry application. All information involved with the present pre-announcement shall be subject to the official announcement that is to be released later.


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

Free Quote

  • This field is for validation purposes and should be left unchanged.
Quote Now