6 Common Cases That Hurt Project Production in Architectural Visualization Services

6 Common Cases That Hurt Project Production in Architectural Visualization Services

A successful project cannot proceed smoothly without mutual understanding and joint support from clients. We have faced some cases that are not conducive to the progress in the past 10 years of AIMIR’s practices. Today, we’ll talk about these cases in detail in this blog. And if one day you are reading this blog sent by our manager who in charge of your project, please understand our poor project managers, she/he might have encountered some similar dilemma in the collaboration.

The premise of this article is based on no further changes on delivery date and production cost. The project is just a piece of cake if the client is so well-heeled and gives us enough time. Of course, such a client is our VIP. They are free to arbitrarily squander and we’ll wait on them loyally.


CASE 1  Unclear Original Project Data

Some clients offer us a lot of unsorted data including the new version and the old version, no matter it’s useful or not. Some dates even add up to 10G. We have to spend a lot of time sorting out the files. And sometimes some information may be omitted or repeated. Furthermore, it is even difficult for the client to point out the useful information in stacks of drawings quickly and accurately. Such a headache! Hah, why don’t you just give us the useful files which are efficient for both sides?

Another situation is that project design is rudimentary and there are no clear references, which requires AIMIR to assist the design in the production process. The repetitive communication and testing not only generate extra workload but also waste both parties’ time. Nevertheless, sometimes it is understandable that designers can’t refine a project owing to the time limit, which needs us to assist them to finish the proposal and report to the homeowner. The cost will be much higher than conventional 3d renderings in this situation. After all, it’s still a beneficial bargain for designers, because the design fee is much more expensive than that of renderings.


CASE 2  Delayed Feedbacks

AIMIR requires customers to give feedback within 24 hours after delivering the updated renderings. Timely feedback is very important for on-time delivery, especially for projects with a tight deadline. Although Aimir constantly emphasizes timely feedback and follow up accordingly, there are still some nerve-wracking clients who vanish during the process that we can’t get in touch with them in all ways. And they suddenly come out of nowhere and ask for final renderings when the project is about to be delivered. AIMIR was so vexed because it’s obvious that all the projects require a corresponding production process and necessary production time. We are neither Harry Potter nor Superman. We cannot conjure it for you in a flash. On-time delivery requires the cooperation of both parties. Without customers’ feedback and confirmation, AIMIR cannot unilaterally complete the project. Please be sure to provide timely and complete comments, otherwise, we cannot deliver the final renderings on the agreed schedule.


CASE 3  Overlong Modeling Phase Reduces Time for Rendering&Post-work

There are three-phase regarding the production process, which are modeling, renderingpost-work, and final delivery. The first two phases generally take two or three rounds to refine the renderings. It’s required to confirm the model and angle before moving to the next stage. It’s well-known that sufficient time is very crucial to high-quality drawings which take time to upgrade details. While dealing with projects with fixed delivery time, some clients spend plenty of time on angles and design testing at the modeling phase, leaving 1-2 days for rendering&post-work, even less than 24h. There is no doubt that such a case increases a lot of pressure on post-work. The clients should thank God they came for AIMIR to handle their project because if we don’t have excellent project skills and rich experience, it’s hardly possible to hand over such an urgent project on time. It is necessary to highlight that good quality rendering required enough time. And if you insist on high quality, but not well -cooperate with us, please postpone due time so that we can deal with different details. Otherwise, the quality will take a back seat due to insufficient time.


CASE 4 Lack of Progress Caused by Ambiguous Comments

Clear opinions are beneficial to move forward to the project. They not only save time but also help to move forward smoothly. However, there are some negative examples. For an instant, some clients tend to give us a few words when it comes to feedback, such as “Wrong”, “This effect doesn’t look good”, “I don’t like the tree”, or simply “This is not interesting”.

When this happens, we have to research information and files of the previous project to figure out what goes wrong. This client says the effect doesn’t look good and another one doesn’t like this tree. Which kind of effect and trees do the clients want? Without detailed advice or reference images, we have no idea about what to do because images in our mind may be different from the client’s. After all, different people have different tastes. There is no right or wrong answer about design and vision. In this situation, we hope to have further communication with customers. It’s appreciated if customers can offer us some detailed advice on where need be modified and how to do so as well as reference images of their ideal effect. It would be easy and efficient for us to make corrections. Some of the clients don’t answer the phone or respond to e-mails just stress errors over and over again, which eventually leads to the project stalled. It is doomed to be a lose-lose solution. Quite frankly, what a nightmare for us to come across clients who don’t cooperate with us and trust us! For this reason, several years ago we wrote a blog named 9 Tips on Providing Efficient Comments During Architectural Visualization Process. Hope it is helpful for clients to provide effective comments.


CASE 5  The Repetitious and Ever-change Comments

As an old saying goes: There are a thousand Hamlets in a thousand people’s eyes. Different people will have different feelings or opinions about the same thing. But in the CGI industry, it’s always helpful to have the agreed comments from clients. Different people inside the same company give multiple feedback which leads to repeated changes and modifications. The outcome might be different from the original and the effect would be much worse than the beginning. All the effort we devoted to this project will be in vain. Not only does it waste time, but it also increases the money. It’s not a beneficial deal in all ways.


CASE 6  Do Not Have a Clear Picture of the Design

This is the most difficult case, where the architect/designer doesn’t have a clear picture about the design. In this case, the production process will easily fall into a situation where both sides are not satisfied with the work, and time-consuming at the same time.

At AIMIR, we’re proud of ourselves to be recognized as professional visualization consultant. However, we need our client to know what he/she wants in the design. In turn, we will help design what will be in the image. To be frank, AIMIR is an ArchViz studio which provides high-end rendering works and consulting services at the same time. Thus, we are not responsible for anything beyond. This is to maintain a healthy work process and guarantee the quality of the final works.

There are two reasons why we believe this is a hurt to production process. First, it is extremely time-consuming. The process is more like a test rather than idea exchange, which leads to the second reason: we’re consultant but don’t own the design. The designer should be the one who understand the design most. We don’t hope and are not capable of designing part of the project instead of its original designer. 

So, instead of commenting “I don’t like this people here”, “I don’t like the color, replace it”, or “This looks terrible”, please share directly what you really want. You’re more than welcome to share the people you want to add, the color you want to show, or the layout you want to see.


The above cases may result in a terrible impact on project production. As we mentioned in the beginning, the production proceeds smoothly with the cooperation and understanding of both sides. AIMIR as always keeps an open mind and welcome any comments on the project. If you have any questions or doubts, please feel free to drop us a line at any time. Thank you for reading.

Virtual Reality Architectural Services

VR Architectural Visualization Services

Here is a list of options of our virtual reality architectural services that can be tailored to meet your company’s needs.

It may sound obvious, but there are a lot of those who don’t know

Benefits of VR Architectural Visualization Technology in Real Estate

Saves Time

This is probably the biggest benefit – VR architectural visualization save time for both clients and realtors. Thanks to VR, there’s no need to travel from one place to another. Instead, clients can simply put on VR headsets and enjoy immersive three-dimensional tours.

Instant Sense of Ownership

Nudging clients headed for making a purchase or signing a rental agreement is the most challenging task for most real estate agents. And that’s when VR home tours come in handy, because VR places users inside a whole new world, the experience is like one being transported. Picture the impression your best show home makes when being viewed for the first time.

VR is more than just a walk through. Interactivity includes changes to walls, flooring, fabrics, counters, and even furniture models and layout. Give your prospects the rewarding hands-on experience of making a home their own.

Capture Every Angle

VR architectural visualization can take users on a tour of your property, including interiors and exteriors. Remember, this is a medium that effortlessly lets users visit as they want whenever/wherever. Apply that functionality to your show home and you’ll offer an experience that transforms home sales into an amazing journey.

Saves Money

Virtual reality helps you save a lot of money by using the power of 360° videos and computer graphics, showing homes, scale models, and printed collateral – all of which need to be redesigned and remade when concepts change. Today, making a guided video tour around a property requires just a panoramic camera and basic rendering.

Offers Global Reach

VR architectural visualization has the power to reach anyone in the world within minutes. Real estate agents know quite well how much time each client requires. Arranging visits, showing properties, negotiating terms and prices – all of these tasks are extremely time-consuming.

Virtual reality can change this. Since most properties can be shown through virtual tours, realtors can work more productively. Of course, this means you can work with more clients and develop more inquiries.

A Small Section of Our Latest 3D Animation Work

It’s guaranteed that the final product will be what you expect.



This is an optional stage for large scale projects where we search for the best way to present your product or project.

Together we work on the main concept or idea behind the video. To further develop the concept we use drawn storyboards or photo collages. They give us basic understanding about timing, characters, objects, cameras, narrative.

Our goal is to catch viewers mind, create emotions and atmosphere. Also at this stage, we collect image and video references which help us convey our idea.

* You will be required to sign the storyboard confirmation before moving to the next stage.



a. Analyze CAD plans, sections, etc. for technical details of project
b. Create 3D models
c. Create 3D environment
d. Setup scene layout
e. Create additional and supporting details
f. Determine the number of cameras to be created according to the Animation Sequence provided by clients
g. Create and set cameras
h. Create camera animation rigs and paths for animation script
i. Set the timelines and durations of shots per camera

Since animatic looks really sketchy it accompanied by mood references usually.


a. Set the color theme of the environment, buildings, exterior, interior, and associated models
b. Texture the environment and 3D models
c. Exterior day mode lighting setup
d. Interior mode lighting setup
e. Background music for the animation

Finishes specification or material samples would help us greatly to speed things up. We also add vegetation and nice small details into the scenes.

* You will be required to sign the model & camera path confirmation before moving to the next stage..


a. Create raw 3D output data for compositing
b. Visual effects
c. Motion graphics
d. Transitions


a. Composite raw 3D data
b. Background music and background score
c. Special effects
d. Environment
e Animation
f. Navigation
g. Transitions
h. Editing

* You will be required to sign the final video confirmation before authoring and delivery.


Final video on the required resolution. 8-bit/16-bit color. MP4 or MOV format.


After we finish every project, we always do a summary for go over the problems, if there is any, and think about how we can do it better next time. You will also be asked to fill a Client Satisfaction Survey to rate our service and provide feedback. All are aimed to provide you better service next time.

Let us know if you've got an interesting project and want to work together!

Free Quote

  • This field is for validation purposes and should be left unchanged.
Quote Now