In today’s digital age, businesses are competing to catch the attention of potential customers. With the rise of e-commerce and online shopping, visual presentation has become increasingly important in the consumer decision-making process. This is where 3D product rendering comes in. It is a digital technique used to create realistic representations of products in three dimensions. In this article, we will explore the benefits of 3D product rendering, its process, potential users, and why businesses should consider using it.
What is 3D Product Rendering?
3D product rendering is a digital technique used to create high-quality visualization of products. Generally, there are product rendering still images and animations. It involves creating a 3D model of a product using computer software and then adding texture, lighting, and other visual elements to make the product look as realistic as possible. The most important stage of the process is rendering, which generates high-quality visuals of the 3D model. The result is a series of images or an animation that can be used for marketing, advertising, and other promotional purposes.
The Process of 3D Product Rendering
The process of 3D product rendering involves several stages. The first step is to create a 3D model of the product using computer software. This software allows designers to create a detailed and accurate representation of the product in three dimensions. In fact, the software has been updating and advancing along with time, and we’ve another article about the best free modeling softwarehere.
Once the 3D model is created, the next step is to add materials and textures, lighting, and other visual elements to make the product look as realistic as possible. This process involves using software to add details such as shadows, reflections, and highlights to the product.
The following stage is rendering. It involves using rendering software to generate high-quality images of the 3D model. This process can take several hours or even days, depending on the complexity of the model and the level of detail required.
Post-production comes to the final stage. During this stage, our 3D artists make minor adjustments of the object or the scene to refine details. This is the last stage to guarantee a photorealistic product image.
Who Can Use 3D Product Rendering?
3D product rendering is not limited to any specific industry or company size. Any business that wants to showcase its products in a visually appealing and realistic way can benefit from 3D product rendering. Small businesses that cannot afford to produce physical prototypes can use 3D product rendering to create high-quality images of their products at a lower cost. Similarly, large businesses can use 3D product rendering to create realistic images of their products quickly and efficiently. For example, an inventor who comes up with a new concept for a motor engine, or a jewelry brand is issuing a new diamond ring design.
In particular, industries such as furniture, fashion, automotive, and electronics have found 3D product rendering to be particularly useful. These industries often produce products that are complex and require a high level of detail. 3D product rendering allows them to create accurate and realistic representations of their products without having to produce physical prototypes.
Why Use 3D Product Rendering?
There are several benefits to using 3D product rendering for businesses. Here are some of the most significant advantages:
Cost-Effective
3D product rendering is a cost-effective way to create high-quality images of products. It eliminates the need for expensive physical prototypes and reduces the costs associated with traditional photography. By using 3D product rendering, businesses can create high-quality images of their products without spending a lot of money on photography or physical prototypes.
Time-Saving
3D product rendering allows businesses to create high-quality images of their products quickly and efficiently. The process is much faster than traditional photography and eliminates the need for product setup and photography equipment. This allows businesses to create images of their products faster and get them to market more quickly.
Flexibility to Design
With 3D product rendering, businesses can make changes to the product’s design and visual elements quickly and easily. This flexibility is particularly useful when creating images for marketing or advertising purposes, as businesses can make changes to the images based on customer feedback or new design iterations.
Consistency
3D product rendering produces high-quality images that are consistent in terms of lighting, angle, and overall quality. This consistency is important when creating images for marketing or advertising purposes, as it ensures that all images of the product have the same level of quality and are visually appealing.
Versatility
3D product rendering allows businesses to create images of their products from different angles, in use, or even create animations that demonstrate how the product works. This versatility makes it easier for businesses to showcase their products in different contexts and to different audiences.
Accessibility
3D product rendering allows businesses to showcase their products online, making them accessible to a global audience. Customers can view products in high detail from the comfort of their own homes, which is particularly beneficial during times when physical stores may be closed.
Increased Sales
High-quality images of products can increase customer confidence and make them more likely to make a purchase. 3D product rendering allows businesses to create visually appealing and realistic images that can help drive sales.
In addition to the benefits mentioned above, 3D product rendering also allows businesses to reduce the environmental impact associated with traditional product photography. By eliminating the need for physical prototypes and product setup, 3D product rendering reduces waste and lowers carbon emissions.
Conclusion
In conclusion, 3D product rendering is a valuable tool for businesses that want to showcase their products in a visually appealing and realistic way. It is a cost-effective, time-saving, and flexible alternative to traditional product photography that allows businesses to create high-quality images of their products quickly and efficiently. It is accessible to businesses of all sizes and is particularly beneficial for industries such as furniture, fashion, automotive, and electronics. The versatility and consistency of 3D product rendering make it a valuable addition to any business’s marketing and advertising toolkit. As the e-commerce industry continues to grow, businesses that invest in 3D product rendering will be well-positioned to attract and retain customers in the digital age.
Need 3D rendering for your product? Talk to AIMIR now with your project information, and we’re here to bring your product to life in a short turnaround time!
Project name: Open Bidding Project (Pre-Qualification) of International Solicitation of Overall Urban Design Integration and Enhancement and Downtown Area Detailed Urban Design of Dongyang City
Procurement method: open bidding
Source of funds: government investment
Procurement demands
a. Project background
With the governance concept of “Beautiful China Initiative” proposed during the 18th National Congress of the Communist Party of China, the “five-sphere” pattern of “ecological civilization, economic development, political development, cultural development and social development” has been formed, setting “nostalgic mountains and waters in sight” as the standard of beautiful development. In order to further build a beautiful China, the CPC Zhejiang Committee and Zhejiang Provincial Government issued the Decision on Building a Beautiful Zhejiang to Create a Better Life and Opinions of the General Office of the People’s Government of Zhejiang Province on Accelerating the Building of Modern and Beautiful Counties in 2014, defining a new urbanization path of “people first, synergistic development of four modernizations, optimized layout, ecological civilization, and cultural heritage,” and proposing goals such as building a pilot area of the beautiful China initiative and a role model of Jiangnan water towns, and reflecting the charm of “poetic and picturesque Jiangnan,” etc. In doing so, we aim at building modern and beautiful counties with Jiangnan features and Zhejiang characteristics, and realize the beauty of green ecological environment, planning and design morphology, complete facilities and functions, suitability for living and working, and social stability and harmony.
Location map of city clusters in central Zhejiang.
As the CPC Zhejiang Committee and Zhejiang Provincial Government define a new urbanization path of “people first, synergistic development of four modernizations, optimized layout, ecological civilization, and cultural heritage,” the urban system planning of Zhejiang Province positions city clusters in central Zhejiang as a new fulcrum for the integration of central Zhejiang. Under the context of regional coordinated development, Dongyang should rely on its transportation road network that matures gradually, actively integrate into the regional economic network dominated by Jinyi Metropolitan Area, build a new fulcrum for the integrated development of the metropolitan area, share same-city development with Yiwu, complement each other’s advantages, and work together to build an economic belt in the metropolitan area, so as to build Dongyang into a modernized city with complete functions and comprehensive development, a provincial-level renowned historical and cultural city, an advanced manufacturing base in central Zhejiang and an ecological and livable land, a pilot site for transformation of cultural advantages, a demonstration area for reform and opening up coordination, and a template place for high-quality transformation and development.
In order to enhance the scientific and reasonable territorial space planning of Dongyang City, effectively guide the urban development of Dongyang City, lead the future urban construction, and realize the preparation requirements of “operable, experiential and supervised urban design,” the CPC Dongyang Municipal Committee and Dongyang government put forward the overall regional planning of overall urban design. In combination with the demarcation results of three districts and three lines issued by the Ministry of Natural Resources, the six streets in the downtown area are determined as the planning range, and the scheme solicitation event of Overall Urban Design Integration and Enhancement and Downtown Areas Detailed Urban Design of Dongyang City is specifically held.
b. Project location
Located in the middle of Zhejiang Province, Dongyang City is a provincial-level famous historical and cultural city, one of the national Top 100 countywide economy cities, a national health city and a national garden city. “Three mountains embrace two basins, and two basins encompass two rivers” is the truest portrayal of Dongyang City’s landform. As a thousand-year-old town with a history of 1,800 years so far, known as “a prosperous county of Wu” and “a county with picturesque mountains and waters,” Dongyang boasts enriched historical and cultural heritage and is renowned as “the key magnet of education, architecture and arts and crafts,” as well as reputed for its film & television culture. The ecological environment of the downtown is sound, with the elements of mountain, river, stream, farmland and city reinforcing each other, depicting the most beautiful living environment of Dongyang.
A local bird’s-eye view of Dongyang City
c. Solicitation scope (see Design Brief for details)
Conceptual overall urban design scope: Including holistic area of the downtown area (including the master plan scope of eastern expansion of the economic development zone, the master plan scope of the High-Speed Railway New Town and Chengdong Street), with an area of about 177 square kilometers.
Overall urban design scope
Downtown area detailed urban design scope
i. Detailed urban design scope in the solicitation stage, in accordance with the key areas scope of the downtown area (no more than 12 square kilometers in total) defined by the design units in Stage II of the design solicitation, is determined by the expert group and the Host in a comprehensive manner, with a total area of about 12-15 square kilometers.
ii. In the solicitation, the design development scope of the selected unit is from the junction between Dongyang and Yiwu to Zhanqian Road of Jinhua-Ningbo Railway, from Nanshan Mountain to Beishan Mountain (including Shanglu Block and Civic Center Block), with an area of about 84 square kilometers.
Detailed urban design scope of downtown area
Solicitation objectives
Nowadays, due to industrialization-driven urbanization and rapid economic growth, bottlenecks and problems of urban development have gradually emerged with the rapid expansion of construction framework of Dongyang downtown area, such as vague spatial mode of landscape city and gradual inundation of urban culture; urban functional plates are loose and not compact enough; urban image and style are inferior and lack of iconic urban business cards; the construction of urban industrial platform is poor with implicit space of three industries; the areas along the Dongyang River only focus on the construction of the landscape belt but lack an overall landscape coordination of the two banks of one river, and the vitality needs to be improved, etc. All these problems are constraining the further upgrade of the overall quality of Dongyang City.
The solicitation should be based on the three districts and three lines initially demarcated in the City’s current land spatial planning scheme, and focus on solving, but not limited to, the aforementioned problems. Through problem sort-out, target positioning, strategy formulation, action plan, project library and economic estimation, it will provide the orientation for Dongyang’s future urban development and guidelines for statutory plan revision, urban renewal and near-term development and construction. Objectives in the three following aspects are to be realized specifically.
Conduct overall planning and unified coordination with relevant plans in Dongyang City. Based on the history and city-wide construction of Dongyang and combined with new regional development situation and local actual demands, form a more consensual urban development prospect and overall spatial framework of orderly and flexible development with international vision and forward-looking thinking. Focus on the control of environmental pattern and spatial system, with attention paid to undertaking the relevant mature plot planning at the same time and integration and interpretation carried out from the perspective of urban design.
Combined with the city image shaping action and space optimization design like acupuncture, delve into natural ecological features and historical and cultural characteristics of Dongyang City. Deeply study the design standards of functional business formats, public space, public facilities, space morphology, transportation organization and other aspects that are compatible with the needs of urban development, improve urban cultural vitality and ecological livability advantages, attract innovative talent and gather innovative vitality. Pay attention to technological innovations in green ecology, smart city and other fields, with refined space design and prominent features of various scenes, so as to demonstrate future urban space quality and work and life style of Dongyang, and showcase the style of urban age.
Advocate operable, experiential and implementable deliverables, customize practical and viable management and operation paths in line with the administrative system framework, and provide effective and unequivocal content guidance and control indicators for the work of “holistic, all elements, and all coverage” of national land space planning. Provide the decision-making mechanism, action plan and construction temporal sequence guidance that can instruct the update and subsequent implementation, form the action plan and implementation project library to facilitate the Project siting and department allocation for organization and implementation.
Design contents
As the regional development environment evolves quickly in the new era, Dongyang is faced by increasingly urgent need of city quality upgrade. In recent years, Dongyang has done massive planning work on urban transformation and development and blueprint conception. At the same time, a large number of corresponding special research work is also being carried out in an orderly manner, including the layout planning of various cultural, educational, sports and health facilities based on urban construction, the green space system planning based on the construction of public open space system, the road network special planning that outlines the future traffic network at the macro level, and the action planning of renowned historical and cultural city targeting the old town of Wuning, etc. At the more micro level of plot development and construction, combined with the needs of market-oriented operation and government operation management, a large amount of detailed design and research work of small and micro plots has been carried out, fully reflecting the enthusiasm and foresight of government administration departments.
In the face of multiple planning intelligence deliverables, the solicitation event cores upon comprehensively coordinating with relevant plannings of Dongyang City, draws effective and feasible parts based on systematic sort-out, generalization and summarization. In combination with the new regional development situation and the actual local demands, a more consensual overall urban design development orientation, target strategy, layout structure and spatial morphology will be formed. To be implemented and operated via the operational capacity of the administration authorities, the solicitation will effectively lead the coordinated advancement of future urban development and construction of Dongyang downtown area and various management work.
a. Integration and enhancement of overall urban design
Adhering to the people-centered design concept, tracing back the path of Dongyang’s ancient city operation, with natural ecology as the basis, “Sanxiang” culture as the soul, characteristic industries as the source, and citizens’ experience as the orientation, clarify the image positioning of the development of Dongyang’s downtown area, formulate the overall urban design space framework, overall landscape framework, morphology pattern, public space system and style positioning and other overall urban design strategies, in a bid to create a livable space that shows distinctive features, inherits the old while accepting the new and is oriented toward people for Dongyang in the future.
b. Downtown area key areas detailed urban design
With organic integration inside and outside the areas, complementary functions and coordinated integration of spatial outlook as the core goal, formulate the principles and key points of the spatial order, scale and environment of Dongyang’s downtown area key; build the planning structure, functional arrangement, transportation organization, open space, underground space, building height control and other overall space systems of the Downtown area key, including the design guidelines for spatial organization, environmental landscape, architectural style and municipal facilities of key plots. Arrange plot division and development control indicators of each plot, and carry out refined design for the open space and public nodes, architectural morphology and landscape of key areas.
Applicant’s qualification requirements
The applicant must be an independent legal person enterprise or institution legally registered at home and abroad. The domestic unit must provide a valid business license (a photocopy affixed with official seal), and the overseas unit must provide a valid business registration certificate (a photocopy affixed with official seal). The parent company, wholly owned subsidiary and its holding company of the legal person whose two and more legal representatives are the same person must not apply at the same time.
Qualification requirements: applicants must have a Grade A qualification certificate for urban and rural planning (a photocopy affixed with official seal); applicants (at home and abroad) without Grade A qualification certificates must form a consortium with at least one domestic unit having Grade A qualification certificates for urban and rural planning to apply.
The Project allows consortia to apply. Consortium members must not exceed three. All consortium parties must not participate in the solicitation event in their own names separately or form a consortium with other units. The institutions applying as a consortium should sign the consortium agreement. The application of individuals and individual groups is not accepted.
The applicant should have one or more overall urban design and detailed urban design project achievements, and should provide the bid-winning notice and contract (the contract should at least include the first page, signature page, project overview and other key description pages, photocopies affixed with official seals).
The domestic applicants should not be included in the list of dishonest persons subject to enforcement, the list of parties involved in major tax violations, and the list of serious violation records of law and dishonesty in government procurement, provide screenshots of the inquiry results on the websites of Credit China (www.creditchina.gov.cn) and China Government Procurement Network (www.ccgp. gov.cn) and affix them with official seals.
The design personnel participating in the Project should be the personnel on the payroll of the design institution. The chief designer must be the actually responsible person of the Project, and join the whole process of this international solicitation, including on-site visit, deliverables report, and review Q&A, etc. In order to ensure an accurate understanding of the background of Chinese region and relevant requirements, the Project planning and design personnel should include at least one member proficient in Chinese.
Submission of application documents
Submission deadline for pre-qualification application documents: 14:30, March 6, 2023.
The pre-qualification application documents (strictly following the requirements in Article 4 Submission of pre-qualification documents of Pre-Qualification Documents Chapter II Instructions for the Applicant) should be submitted to the Dongyang Branch of Jinhua Public Resources Trading Center by in-person delivery or courier delivery. The courier delivery must use EMS or SF Express, and other courier companies are not acceptable. The deadline for courier delivery or in-person delivery is 14:30, March 6, 2023, which is subject to the time of delivery to Dongyang Branch on the 14th floor of Jinhua City Public Resources Trading Center (it will not be accepted on non-working days, please ensure that the staff of the Trading Center receives the pre-qualification documents before the above deadline). If it is overdue, it is deemed that the applicant has quitted the pre-qualification application.
Recipient: Mr. He Tel: 0579-86691729
Recipient: Dongyang Branch of Jinhua Public Resources Trading Center
Address: Business Hall, 14th Floor, West Zone, Building B, 388 Yihai North Road, Dongyang City
The contents submitted by courier or in-person are as follows:
Applicants which adopt in-person delivery must hold the pre-qualification application letter (one copy, each unit of the consortium must affix its official seal or sign), the Identification of Legal Representative, the Power of Attorney and ID card photocopies of legal representative (one copy, each unit of the consortium must affix its official seal or sign) and submit them with well-sealed pre-qualification documents to the staff of Dongyang Branch of Jinhua Public Resources Trading Center.
Applicants which adopt courier delivery must put the pre-qualification application letter (one copy, each unit of the consortium must affix its official seal or sign), the Identification of Legal Representative, the Power of Attorney and ID card photocopies of legal representative (one copy, each unit of the consortium must affix its official seal or sign) and well-sealed pre-qualification documents together in the courier package. The courier delivery must use EMS or SF Express, and other courier companies are not acceptable.
The name of the applicant should be indicated on the outer package submitted in-person and delivered by courier, and the Pre-qualification application documents of “Open Bidding Project (Pre-Qualification) of International Solicitation of Overall Urban Design Integration and Enhancement and Downtown Area Detailed Urban Design of Dongyang City” should be marked as well. No stamping is required on the outer package.
Period of announcement
Five working days from the date of this announcement.
Other supplementary matters
If the applicant deems that the pre-qualification documents have impaired its rights and interests, it may, within seven working days from the receipt date of the pre-qualification documents (if the pre-qualification documents are received after the pre-qualification application deadline, the pre-qualification application deadline should prevail) or the expiration of the pre-qualification announcement period, raise questions to the Host and the procurement agency in writing. Where the applicant is unsatisfied with the response of the Host or the procurement agency or the Host or the procurement agency fails to give a response within the specified time, it may complain to the government procurement supervision and administration department at the same level within fifteen working days after the expiration of the response period.
The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.
By producing high-quality, photorealistic images and animations of the interior design, 3D rendering can be a valuable tool for expediting a project. You may hire a team or do it yourself quickly and effectively generate visuals that best highlight your design by building accurate and detailed 3D models and rendering them in a realistic manner. Let’s see how to speed up an interior project using Interior Rendering Services.
Z Residence is a luxury house in Tokyo, Japan. 2 kilometers from the Tokyo Tower, this three-story property is nestled next to the Arisugawa-no-miya Memorial Park. Tomo from SAAD is one of our friends in Japan, this time, he requested our 3D team to create 10 renders to show the majestic interior design.
Interior Rendering Process for Z Residence
#Stage 1: Briefing
As we mentioned millions of times, a good 3D rendering brief can be the accelerator of a project. To help the 3D team work fast and efficiently, we will take this project as a good example of how to provide a 3D rendering brief. Tomo, as we collaborated many times since 2016, is the expert in briefing. Here is the clear, concise brief with accurate and detailed information:
A Rhino model. A basic model that has the spaces created. It needs further refinement.
The elevations. Since it is an interior project, we don’t actually need information of the exterior design. However, understanding the whole picture is necessary to creating accurate interior images.
Floorplans and Views. Tomo kindly marked the camera angles, aka the views, in the floor plans. We’ve got all floorplans for three floors, the basement, and the roof. In total, we needed to create 10 images, which are: one entry, two pool, four master room and ensuite, one kitchen, one living room, and one dining room.
Material board. This material board outlines various materials as well as names and textures of different parts of the building, both exterior and interior.
Furniture layout. Because the model has no furniture for most of the rooms, this file marks details of furniture including location, design, brand (if available), color, and reference images.
Landscape plan. Since some of the views include outdoor scenes especially the garden, we’ve received the landscape plan for the garden. In this plan, the plantations are listed clearly with reference images.
Site location
Elevations
Floor plans and views
Material board
Furniture layout
Landscape plan
After studying these files, our 3D modeler started to create the 3D models for this interior space.
#Stage 2: 3D Modeling
At AIMIR, we use 3ds Max to create 3D models for most of the times. A stunning 3D model is the key to make the work stand out.
The first thing we did was to input the Rhino model into the 3ds Max, sorting the lines, materials, and geometry, fine-tuning it. One of the key things to keep in mind in this step is to create with a clear picture of the whole project in mind. This will keep our 3D modeler stay focused on the aim.
This time, we paid great attention to the lighting and shading while creating accurate models. This is because proper lighting and shading are of great help for making models look realistic. For this luxury house with many large windows, we believe it is vital to use lighting and shading techniques. In the end, we shared ten views in the 3D model and Tomo was happy with them so that we could move forward to next stage.
Rhino model
3D model
#Stage 3: Applying Materials, Textures and Lighting
In order to create photorealistic scenes, our 3D artists firstly selected the materials and textures strictly based on the material board. At the meantime, set or adjust the lighting according to the scenes. Eventually, the colored drafts were completed and shared.
When we shared the colored drafts to Tomo, he replied back with comments. Especially, he wanted to:
Change the finishes of marble walls, benchtops, cabinets to matt;
Make the color of the glass darker;
Change the color of the pendants;
Add white appliances such as Miele microwave and oven.
In the meanwhile, we adjusted the drafts with the help of these comments. Soon, we moved to the next stage.
#Stage 4: Rendering and Post-production
In this stage, our 3D artists refined the scene to make it more realistic by rendering and post-production. During the process, the scenes were rendered in the rendering software and then added or adjusted the details in Photoshop. Furthermore, Tomo’s comments for the drafts are as below:
Adjust the concrete wall texture;
Add steel entrance door;
Change a couple of décors such as the carpet and blanket.
After all of the comments were modified, we shared the drafts to Tomo. He approved them and loved the images a lot. To specify this process, our professional project manager and art director was involved. This is to guarantee the quality of the work as well as the efficiency of communication between clients and our 3D team. This is our Quality Control system, you can check this article here for more details on how we guarantee the quality.
#Stage 5: Final Delivery of High-res 3D Renders
We created ten interior 3D renderings for Z residence. Please enjoy this luxury house in Tokyo.
We have to say we really love this amazing house. Our team enjoyed working with Tomo and would like to work on more architectural visualization project together. What’s more, with the help of 3D interior renders, we believe this house is a welcoming home for its future owners.
Love the renders? Want to discuss your interior project? Looking for a professional 3D team to take care of your exciting project? Contact us at AIMIR and get a free quotation for your interior or exterior project, and we’ll provide the best solution for your buildings!
Sanya Yazhou Bay Science and Technology City is located in the west of Sanya. It is a key growth pole for Sanya to foster new types of business for industrial transformation, initiate new momentum for economic development, and build a new benchmark for the construction of Hainan Free Trade Port. In order to implement the policy requirements of “Building a Leading Sports Nation” and the strategic deployment of “Building a Strong Maritime Country”, there is a need to provide high-quality public service facilities of international standards, and meet the growing fitness and cultural needs of the population in the area. This project plans to build a city-level comprehensive cultural and sports center in Sanya Yazhou Bay Science and Technology City.
In this context, International Competition for Architectural Design of the Deep Sea Museum and Sports Center in Sanya Yazhou Bay Science and Technology City is about to launch. This competition is hosted by Sanya Yazhou Bay Science and Technology City Administration, organized by Sanya Yazhou Bay Science and Technology City Development and Construction Co., Ltd., and co-organized by Position Architecture Co., Ltd, Shenzhen. Designers from all over the world are welcomed to participate in this competition.
Competition Objectives
The Deep Sea Museum and Sports Center in Sanya Yazhou Bay Science and Technology City will become a large-scale public facility benefiting a population of 1 million in the Great Sanya area after completion. It aims to become a coastal brand image that highlights the local characteristics, a high-quality public living place and a highly recognizable city landmark. This competition requires designers to fully respond to the local context and climate, and propose a site-specific and sustainable design scheme. Topics that designers should study in depth include but are not limited to the following:
Adaptive Design for Tropical Climate
Adjusting measures to local conditions, the design should appropriately adopt new technologies, new materials and innovative structural forms. It should also consider the impact of typhoons and respond to the coastal tropical monsoon climate.
Sustainable Design Strategies Combined with Zero Carbon Concept
Design strategies should be applied to reduce building energy consumption, to create a natural, healthy and ecological building environment, to achieve low-carbon operations and to create a 3-star building in line with National Green Building Evaluation Standards.
Landmark Project’s Expression of the City Genes
Taking advantage of the unique coastal location, the marine culture should be absorbed in design. The originality of architecture shall be highlighted to create a unique image of the coastal city.
Dynamic and Static Balance in Functional Organization
Balance the functional layout of the Sports Center and the Deep Sea Museum, consider flexible use of the building at different times and in different scenarios. Provide a variety of public spaces shared by all.
Project Overview
Located at 18 degrees north latitude, Sanya is the southernmost tropical coastal city on Hainan Island, China. Sanya Yazhou Bay Science and Technology City is located in the west of Sanya, with a planned area of 26.1 square kilometers. The site of this international competition is located in the Deep Sea Science and Technology Zone of Sanya Yazhou Bay Science and Technology City, adjacent to the coast of Yazhou Bay, with unique location and excellent landscape conditions.
This project is located at the western end of the Dynamic Service Functional Axis in the master plan of Yazhou Bay Science and Technology City. It includes a deep sea museum and a sports center, which are of great significance for enriching public cultural life and promoting the development of national fitness campaign. The site consists of two plots, Plot 1 (YK02-05-03) and Plot 2 (YK02-06-04). The total site area is 112794.6 square meters, and the FAR is ≤1.0.
The Deep Sea Museum intends to build a comprehensive museum that highlights the characteristics of the deep sea. It is mainly for display and experiences, as well as other functions such as collection, training, research, communication, and service. The Deep Sea Museum is of great significance to the popularization of deep sea knowledge, the display of deep sea technology, the development of featured marine tourism and the showcase of China’s deep-sea industry.
The Sports Center is planned to be a high-standard sports venue integrating fitness, competition and leisure activities. It includes a stadium, a gymnasium, a national fitness center, outdoor activity venues and other supporting facilities.
Competition Rules
The competition adopts the method of “Open Call” to solicit design proposals from designers around the world, which includes 2 phases:
Phase I: Pre-qualification Phase
The first phase adopts the method of “Open Review”. The Pre-qualification Review Committee shall comprehensively evaluate the application materials including the Conceptual Proposals (major) and Company Profile and Credit Files (secondary) of the applicants. The Pre-qualification Review Committee shall select 5 shortlisted applicants without ranking to enter the next phase by registered voting round-by-round. 2 alternative applicants with ranking will be determined as well. Each applicant can only submit ONE concept proposal.
Phase II: Design Competition Phase
The second phase adopts the method of “Anonymous Review”. The shortlisted applicants shall submit design competition works in accordance with the relevant regulations and the requirements of the Design Brief. Each shortlisted applicant shall submit only ONE design scheme. The Scheme Review Committee shall review the schemes in detail, conduct full discussion and comparison and give review comments. The Scheme Review Committee shall determine 1 First Prize, 1 Second Prize and 3 unranked Excellence Prizes by registered voting round-by-round.
The competition results of all two phases will be published via the WeChat official account “youfang502”, the project homepage, etc.
Application Requirements
Domestic or oversea entities with legal business registration are welcome to participate. An individual or a team of individuals will not be accepted.
There is no qualification requirement.
A design company can register independently or form a consortium applicant (hereafter referred to as “the consortium”) with other design company. In a consortium, there should be no more than 3 members(1 leading member + 2 members). Consortium members shall sign the Consortium Agreement legally and specify the leading member and work distribution. Each member in the consortium shall not apply for the competition alone or participate in another consortium in other names with other entities.
The applicants must designate 1 or 2 chief designers in the application documents.
Designers participating in this international competition should be the registered staff of the application company. The chief designer should participate in the whole process of this international competition including but not limited to the site visit and Q&A sessions. If it is found that the chief designer does not match with the person submitted in the application materials during the international competition, the host/organizer have the right to cancel the qualification.
Two or more legal entities with the same legal representative, parent companies and its wholly-owned subsidiaries, companies that have a controlling relationship shall be regarded as the same applicant and shall not apply for the competition at the same time.
In order to ensure that the designers have an accurate understanding of the background and relevant requirements of this international competition, at least one of the main designers should be a native Chinese speaker.
Competition Bonus
Work Contents of the Winner Contract and the Design Fee
Work Contents of the Winner Contract
The winner of the first prize must sign a follow-up design contract with the organizer of this project. The work content in the contract shall cover schematic design and architectural design development, the design works of each stage must pass the review; the winner shall be responsible for technical disclosure, cooperate with subsequent design development of other majors and cooperate with construction document; the chief designer shall provide necessary quality assurance work in the process of design development and construction (chief designer responsibility system); the winner shall assist the host in completing feasibility study preparation and other approval procedures.
Schematic design work includes but is not limited to the following:
Planning, site master planning, architectural design, structure, electrical, water supply and drainage, HVAC, interior design, intelligent building, fire protection, landscape, green building, gas, elevator, steel structure, curtain wall, road (including opening of intersection), civil air defense, BIM design, sponge city, floodlighting, signage system, comprehensive pipe trench, pipeline access outside the construction land, prefabricated buildings, sports technology, cost estimation and coordination with budget preparation.
Chief Designer Responsibility System
A series of rights and obligations of the chief designer of the winner applicant in the design and construction process will be specified in the follow-up design contract, as well as the subsequent design general contract or EPC contract of the project, including but not limited to:
The chief designer is responsible for reviewing the design of the key architectural details which affect the effect of the building;
The chief designer has the right to check all detailed design and construction drawings that affect the overall effect of the building, such as architecture, interior and landscape, then sign for confirmation;
The chief designer is responsible for the selection and sampling of important materials, shall assist in solving technical problems during construction, and ensure high-quality implementation of the design scheme.
The work content is subject to the final signed contract.
Requirements after Winning
The winner should ensure that the design work at each stage meet the requirements of relevant regulations and administrative examination of approval departments of the country, Hainan Province, and Sanya City.
If the winner does not have the Class-A Qualification Certificate in Architectural Industry (Architectural Engineering) or higher certificate, it should entrust a domestic company with corresponding qualification to assist the winner in the relevant work, so as to ensure that the design works meet the requirement and get approvals. The winner should report the experience and designated team members of the company to be entrusted to the host/organizer before signing the contract and obtain the approval of the host/organizer.
The requirements for the entrusting company: Provide one design experience of public cultural and sports architectural projects with gross floor area of at least 50000 square meters dated from January 1, 2018 to the date when the competition result is announced (subject to the contract signing date). The contract work content must include design development or construction document stage.
Design Fee
The follow-up design contract fee is calculated based on the tentative construction and installation fee of this project, and the bonus already obtained shall be deducted. The basic design fee shall be calculated according to the construction and installation fee approved in the estimate document as the billing base. The billing rules are as follows:
The total basic design fee of the project is calculated according to the “Engineering Survey and Design Charge Standard” (price [2002] No.10) formulated by the State Development Planning Commission and the Ministry of Construction. The total basic design fee of the project is calculated with the coefficient of specialty as 1, the coefficient of engineering complexity as 1.15, and the additional adjustment coefficient as 1. The contract covers schematic design, architectural design development, related cooperation work and chief architect responsibility work. The follow-up design fee shall be 30% of the total basic design fee. The relevant professional design fees within the project site boundary are all included and will not be billed separately.
Taking the tentative construction and installation fee of the Sports Center as RMB 1.1 billion plus that of the Deep Sea Museum as about RMB 0.5 billion, the follow-up design fee is calculated according to a total construction and installation fee of about RMB 1.6 billion, and is tentatively estimated at about RMB 12.63 million; the prize bonus shall be deducted, and the follow-up contract fee is tentatively set at about RMB 11.13 million.
Special Notes
All information shall be subject to the official announcement released later. Pre-registration and material download application are NOT official competition application. Applicants should complete the registration process and material submission in accordance with the official announcement and relevant documents.
In case of any discrepancy between the English version and the Chinese version, the Chinese version shall prevail.
The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.
In the architecture industry, or in most of the industries, small businesses and start-ups are springing up and actively growing. Since competition is particularly fierce, these companies need to make every effort to have a place in the competitive market. Thus, how to conduct branding activities to make a name for the company has become a topic worth discussing. Blindly increasing marketing investment is obviously not the best policy.
So what can you do to stand out in the competition and articulate their advantages? Your marketing strategy may direct you to anything that help find new clients, impress them, and sell. Today, we would say architectural visualization upgrades the promotion and marketing model of projects. This article will expand on how and why.
How Architectural Visualization Changes Branding and Marketing
Get High-tech
Nowadays, marketing in the architecture industry is all about the latest technologies, changing the trends of the times. It is the technology you’re using that reflects the results of visualization works. Using the latest technologies, architects are able to showcase their designs vividly and impressively. The core of the project design is conveyed to the public through engaging lifelike renderings. When the client gets an overview of not only the project, but also the details, errors and problems are also able to be identified in advance, reducing time and the cost of mistakes. As you can imagine, a virtual tour is significantly more interesting and effective than a simple sketch of the project. No one wants to be left behind when it comes to keeping up with the times.
Use Social Media to Build Brand Trust
No one can deny that social media plays an important part in disseminating information today. Social media gathers millions of users, so its influence speaks for itself. Social media marketing is not only efficient but also economical. Thus, it has become the approach that people tend to use for branding and advertising.
The human is undoubtedly a visual being. If you share visualizations with your target audience for the purpose of promoting your architectural projects on social media platforms, you definitely succeed in attracting potential clients. What you need to do first is to design a website because social media marketing requires social proof. The website should help with conveying your brand’s message, telling a good story about the brand, and then making the audience relate to it. It is supposed to contain all the visual elements of your projects, the information about what you do and how you do it, and the proof of interactions with your clients. Through social marketing, your brand and project information reaches the client completely and conveniently. In addition, you can also present architectural views and concepts in a direct and effective way. In the meantime, you need to pay attention that the information you shared should be consistent.
All of these allow you to build a social media presence and develop brand trust. The more you share, the more audiences and potential clients you will find.
Keep Clients Engaged
You can’t just stop at the presentation step after attracting the audience and potential clients. Aiming at increasing the conversion rate, you are required to engage with your clients more often. The first way is face-to-face interaction, but in addition, there is a cost-effective way to send e-newsletters. In this way, clients can sign up on your website and you can get the information with which you are able to build a relationship between the brand and the client. Get them engaged with your brand and subsequently maintain client viscosity over time. The more you engage, the higher the conversion rate is likely to be. That is viewers and potential clients will become real clients. What’s more, the increase in client viscosity will to a certain extent help to further spread your brand message and play an advertising and marketing role. Architectural rendering can be an effective tool to give a helping hand in this process.
4 Aspects Architectural Rendering Accelerates Marketing and Branding
In the branding and marketing process, architectural rendering works well in the following aspects.
Proactive in your presentations.
3D renderings speak volumes for your project and contribute a lot to your win of the bid as long as you use them. And this is exactly what the audience want to see – you’re professional and stick with your target.
Use 3D renders on social media.
Don’t miss out this powerful tool. Post your buildings on instagram, share your story and vision, such as your concept design, interact with your audience. Thus, your audience will accumulate by time and attain brand recognition and exposure.
Create attractive newsletters with 3D architectural rendering.
An absorbing newsletter cannot be done without 3D visuals. Insert your project visuals in the newsletter, tell your audience your expertise.
Impress the audience in architectural events and contests.
There are various events for architects and interior designers across the globe. And constant International architectural design competitions and contests keep posting. All you need to do is to public your work in these opportunities and tell the world what you’re capable of.
Conclusion
Therefore, architectural rendering does perform well in promoting and marketing your brand and architectural projects. It is helpful for you to build a brand presence, obtain the necessary exposure and recognition, and further improve conversion rates. With the continuous development of the architectural industry, these years have witnessed a significantly increasing demand for architectural rendering design. If you are seeking help from architectural visualization studios, AIMIR is always your reliable partner. We provide 3D exterior rendering services, 3D interior rendering services, architectural 3D animation, and 360 virtual house tour services. Say hello now and nail your presentation with photorealistic 3D visualization!
