Rendering Resolution: Everything You Need to Know

Rendering Resolution: Everything You Need to Know

Resolution is one of the important indicators that directly affect the rendering effect, especially when it comes to 3D rendering and 3D animation in the architectural industry. Image you’re presenting to your client about your ideas, but the only visual you show is pale and blue. Apparently, the key issue is the resolution of the image, or rendering resolution. In this article, we’d like to introduce rendering quality, aka the resolution of renders with concepts and examples.


What are Rendering Resolution and Pixels?


Rendering resolution, or pixel resolution, is the number of pixels per unit area, while a sequence of numbers of pixels composes an image, and this smallest unit is denoted by “px”. The pixels determine the picture size. The units of resolution are dpi (points per inch), lpi (lines per inch), ppi (pixels per inch), etc. Resolution is generally divided into image resolution and screen resolution (display resolution), and it affects the fine degree of bitmap image details. For instance, a resolution of 2000×1500 refers to the image has a 2000 pixels width and 1500 pixels height.

No matter what the resolution is, it actually indicates how many pixels are in the horizontal and vertical direction of the image or screen. The combination of pixels and resolution determines the amount of image data. High-resolution renderings contain more pixels than low-resolution ones. Accordingly, the rendering time will be longer. Of course, the resolution quality depends on the situation, the task, and the requirement. Each designer can set the resolution in his way.


Definition of Render Resolutions


Actually, there is no exact size for one single pixel, because the image is digital instead of in physical form. However, in the printing industry, “resolution” can be used to describe the actual size of pixels.

As we described above, resolution is related to the quantity of pixels in an image. And render resolution is how many pixels in one inch. Here, we’ve compared some of the international standard pixels in the image below.



Resolution: the Higher the Better?


The answer is definitely yes. If the resolution is low, the image will look blurred and even you can see some squares. In general, the higher the resolution of a rendering, the more pixels it contains, so more detail and more subtle color transitions can be presented, and the colors on the screen will be clearer. In brief, high-quality rendering requires higher resolution.


A 1000 pixel images vs. a 300 pixel one. Rendered by AIMIR.

We may get confused when distinguishing the resolution because different concepts refer to different objects. Let’s look at screen resolution as well as printer resolution.

Screen resolution is a property that indicates how much information is shown on a computer screen, and it can be measured in pixels. A screen of the same size displays fewer pixels in a larger size when the screen resolution is low (eg. 640×480), but more pixels in a small size when the screen resolution is high (eg. 1600×1200). The resolution of the image is directly affected by its size, measured in pixels per inch (ppi). For instance, since there are 25.4mm per inch, we can know of 72 ppi of the screen image resolution when it is operating in 800×600 px mode.

Printer resolution refers to the maximum number of points per inch that can be printed horizontally and vertically during the printing process. It usually uses the unit dpi (dot per inch). The printer resolution is a key index to measure the print quality, which affects the precision when printing images. That is to say, the print resolution also determines the output quality of the printer.


Image Resolution Requirements for Printing


Different devices and media vary in requirements for basic resolution so that they can represent a good-quality image. Let’s talk about some typical use cases for images.

Printing magazines

In general, for an offset image to be sharp enough on high-quality paper, the image resolution should be twice the screen resolution used for printing. Since the screen resolution used for magazine printing is about 150 dpi, the image resolution it uses should be 300 dpi. But for the better quality of products such as 3D renderings, it often adopts higher resolution. For example, when you would like to print a 3D rendering image of brick walls, it usually applies 400 dpi. What’s more, line art images should have a higher resolution. Most printers recommend a minimum of 800 dpi and the resolution from 1200 to 2400 dpi will be better.

Newspaper print

Because of relatively low-quality paper and high-speed printing speed, newspaper print does not require high resolution. It usually uses the resolution from 200 to 250 dpi. Besides, it recommends from 400 to 600 dpi if for line images.

Billboard printing

Due to a billboard features large size and a long distance of viewing, it only needs a 30 dpi resolution. That means digital cameras are quite able to achieve this. If the resolution is higher, it would be a trouble for the computer loading.

Printing photos

If you want to print a high-quality photograph by using a 1000 dpi printer, 250 dpi will be the best choice of printing resolution. With this resolution, the printer is capable of printing satisfying colors of images.


A regular rendering vs. a postcard printing rendering with Xmas mood. Rendered by AIMIR.


Rendering Resolution Recommendation


In fact, there are no strict restrictions on any rendering settings. As mentioned above, each designer can set the resolution based on the task, the situation, the quality, and other requirements. In most cases, it would be sufficient when you adopt the resolution 720×480 px for preliminary renders. If you want to go further by using higher resolution, then you can choose 2000×1500 px for draft or sample renderings and 5000×4000 px for final renderings.


Animation Resolution and FPS


When talking about animation, we should first mention FPS (frames per second). Generally the higher the frame rate in the animation, the smoother and more realistic the action. The minimum comfortable value is 30 FPS while a standard viewing quality of a video should not be less than 24 FPS. If you tend to increase the animation resolution, you have to deal with each 3D animation image, so of course, you need more time to render. Meanwhile, with the increasing of pixels, the rendering also naturally requires more graphics processing units (GPU) to process. By the way, you should pay attention to the medium on which it will be projected when you choose resolution because it should be higher than the screen resolution that you use to present.




This article simply introduces rendering resolution and its application, so you know, high resolution plays a significant part in good-quality renderings and animation. You can find answers to what a render resolution is, why use a higher resolution, what resolution for printing, billboard or magazine, and also the guide for animation resolution.

Among rendering companies, AIMIR is always a good choice to provide 3D rendering services in high resolution. If you need any help with 3D exterior rendering, 3D interior rendering, or 3D animation services. please do not hesitate to contact us!

What is 3D Rendering? How does Architectural Visualization work? An In-depth Guide to 3D Render

What is 3D Rendering? How does Architectural Visualization work? An In-depth Guide to 3D Render

3D-generated images and animations are not difficult to find in today’s daily life. You’ll undoubtedly encounter visual works created by the 3D rendering process on countless occasions, such as blockbuster movies, skincare advertisements, or a magazine you’ve subscribed, and the billboards near the food court.

Now you may realize visuals on these platforms are used to attract you, or let’s say, their target customers. The truth is many industries can’t deny the power of using 3D rendering services in their marketing. It is now a crucial part of the job of architects, interior designers, marketers, engineers, manufacturers, and many other professionals. Stunning their clients with the design, impressing the jury with their vision, or sharing the new idea with their team, they are all beneficiaries of 3D rendering services. Thus, we’ve prepared the most frequently asked questions about 3D rendering in this article. Please keep reading to find out what is 3D rendering, what is the working process, and how to use it in modern society.


What is 3D Rendering?


To start with the definition, 3D rendering is the process of creating a 2D image from 3D digital scene using a computer. CGI professionals use specific techniques and special software to generate a 3D image. Here, the first thing to be clear is that 3D rendering is a process. During the process, 2D or 3D data are collected and used to contribute to the final result.

During the 3D rendering process, 3D models are inevitable. From building the 3D models, the real process starts. To create a realistic environment, there are more steps needing to be done, such as adding photorealistic textures and materials, and setting right lighting to make the scene natural. Moreover, optional effects may help bake the atmosphere. For example, a luxury villa with a large swimming pool is more convincing if there are people swimming and relaxing in or near the pool. Imagine you’re a real estate developer and are selling one of your properties. Does the real-time 3D rendered image of the future house more powerful and persuasive than just showing your client the land with you picturing how the house will be like?


3D rendering of the 710 Edge project in Miami, USA, created by AIMIR


What is a 3D Render?


A 3D render is the final result of the 3D rendering process. It may include 3D rendering images, 3D animations, Virtual Reality tours, 360º panoramas, 3D models, 2D or 3D floor plans, 3D products and many other forms.


Who Uses 3D Rendering?


3D rendering now is used by a various people from a wide range of industries, We’ve listed the most popular ones as following:

  • Architecture

3D modeling and rendering is no doubt the most powerful tool in the architecture industry now. Architects, interior designers, engineers and other professionals use 3D rendering to persuade their clients, juries and investors with their ideas visualized. Given the nature of architecture industry, where buildings are expensive and time-consuming to construct, 3D rendering services is a flexible tool to view the details of future structures, avoid possible design mistakes. Learn more about 3D Architectural Visualization.

  • Real Estate

Since 3D rendering is a great tool for architecture industry, no one will deny its charm in real estate industry. With the help of exterior 3D rendering images, real estate agents are able to show the buyers what their home will look like. Interior 3D renderings are a good reflection of the indoor life, and real estate agencies can even use 3D rendering services as renovation ideas to show the house before its renovated. Also, there is no easier way than showing the potential buyers a virtual tour in and around the building to introduce the business.

  • Interior Design

In the interior design industry, 3D rendering probably is the most frequently and most popular tool. Interior designers’ job is to design the indoor spaces for their clients. Therefore, it is inevitable to find a way to show their clients their design. We all understand it is not possible to actually renovate the interior home for review. Thus, 3D rendering services are the answer. It does not only showcase the designer’s vision in advance, but also allows modification anytime. Learn more about Interior 3D Rendering.

  • Manufacturing

There is no more explanation needed to explicit the use of 3D rendering in manufacturing industry. Whether you’re designing a new hair dryer or a new water bottle, 3D modeling and rendering is the ultimate tool. Similar to the above industries, product design is also a process which needs 3D tool to design, render and finalize.

  • Advertising & Marketing

In advertising industry, which is also the marketing industry, 3D visualization is the enchantment of the product or the service sold. Visual impression is a vital idea in advertising industry, and to achieve this, a strong visual presentation is the key to successful marketing. 3D rendering can be used on various platforms such as social networks, TV commercials, magazine advertising, and leaflets to attract new customers.

  • Entertainment

Finally, 3D rendering, the entertainment industry is able to create a dynamic world to offer people relaxation, dreams and laughs. Today’s visual world is unprecedented massive and advanced. Thanks to CGI technology, people are able to enjoy video games, animations cartoons, and movies with the most impressive and realistic effects.


How Does 3D Rendering Work? What is 3D Rendering Process?


Let’s try to figure out how 3D rendering functions in order to understand it more.

Numerous calculations are carried out by the rendering engine in accordance with predetermined algorithms. The 3D artist’s program-created scenes and models are gradually processed and converted into flat visuals based on the mathematical data. Due to physics and the positioning of other items in the environment, the models acquire distinct lines, colors, tints, realistic shadows, and reflections during processing. As a result, every pixel of the image is improved, and they appear entire and complete. And this is how 3D rendering work.


3D Rendering Software


What 3D rendering software to use to produce such promising result? This is a tricky question, because there are countless 3D rendering software and platforms on the market, and each of them has their own merits and down sides. Some of the most popular 3D rendering software, apps and platforms:

  • 3ds Max;
  • V-ray;
  • Lumion;
  • Blender;
  • Corona Chaos;
  • SketchUp.

We’ve talked to experts and summarized some of the best 3D rendering software here: Best Free Rendering Software for creating 3D Architectural Visualization.



3D Rendering Process


No matter you’re an amateur or professional 3D rendering software user, or you’re in some industry who is looking for 3D rendering services, understanding 3D rendering process is vital. It will help prepare pre-production files and information, choose the suitable service, and know how to get the best result. Now, let’s take a look at the 3D rendering process.


Step 1: Understanding the Project

The whole project team including the project manager and relevant 3D artists need to understand the client’s requirement. This includes the client’s aim, the vision, and the purpose of the project.

Step 2: Creating the 3D Model

3D modeling is the process during which the 2D materials and information are summarized and produced into a 3D model using 3D modeling software. During this stage, the model is able to change according to the design.

Step 3: Applying Materials and Textures

This probably is the determining step. The final result will look realistic only when the materials and textures are right.

Step 4: Setting the Lighting and Post-processing

Here, there is no real lighting used. Even when the 3D artists want to create a scene with natural light, such as the seaside, they use artificial lights to reproduce realistic lighting.

Step 5: Final Delivery of High-res 3D Renderings

When the rendering drafts are confirmed, 3D artists will output the final high-res 4K/5K visual works upon request.

Also check our case studies about 3D rendering process: Real Estate Rendering for a Private House in California, USA.




On today’s market, 3D rendering is an artistic visualized presentation of people’s creative ideas, visions, and designs. There are various parts involved in 3D rendering, such as 3D modeling, adding materials, setting lights and post-producing. Each steps is subjected to the actual project, and is flexible with the best results possible.

In this article, we’ve tried our best to articulate the nature of 3D rendering, the 3D rendering process, people who uses 3D rendering, and other frequently asked questions about it. Hope it may help you understand 3D rendering more. If you’re looking for reliable 3D rendering services or teams to sell your idea or products, you’re welcome to contact us! AIMIR is a professional 3D architectural visualization studio from 2006, we’re devoted to delivering high-end photorealistic 3D renderings to the world!

Real Estate Rendering Services for a Private House in California, USA: Case Study

Real Estate Rendering Services for a Private House in California, USA: Case Study

Architects and designers use 3D rendering images to showcase key effects and demonstrate the design details of the structure before, during or after a project is built. We’ve shared many case studies of architectural visualization projects for exteriors, interiors, hotels, houses, shopping malls, museums, and other various types of buildings.

Today, we’d like to introduce a 3D rendering project in a different way. A way from our professionals’ perspective. If you’re looking for a reliable 3D rendering services team, you may understand what we’re thinking in each of the stages and get yourself prepared to accelerate the whole process. On the other hand, if you’re thinking about working as a 3D specialist in the ArchViz industry, this article may provide you explicit details of each step of a typical 3D rendering process.

Okay, let’s get our 3D rendering process journey started!


Step 1: Understanding the Project


Desert Palisades project is a luxury private villa in Desert Palisades, Palm Springs, California. Our partner Paula was looking for 3D renderings to present this amazing structure. First of all, the whole team including the project manager and relevant 3D artists need to understand the client’s requirement. This includes the client’s aim, the vision, and the purpose of the project.

During this stage, a kick-off meeting is ideal for exchanging files and ideas. Or at least, necessary materials and the client’s vision should be shared through email or other platforms. For this project, the necessary information includes:

  • The design. Paula shared the Rhino model of the house. At the same time, she sent the CAD plans that helped our 3D artists to gain deeper understanding of the structure.
  • The landscape plan. Especially for this project, Paula prepared the reference photos for the desert landscaping. This is important for some atypical environment such as desert, seaside, and snow mountain.
  • The camera angles. Paula was very clear about the camera angles she wanted for this project. In some cases, we’d love to offer some suggestions if our clients do not have any idea of the views.
  • The materials board. The 3D model had included some materials. Also, Paula shared some images about the textures she wanted for the house.

Also, Paula shared more about the project including:

  • The site photos. This is because instead of building the surrounding environment, Paula decided to use photomontage for the surroundings. So she took some photos with the same camera angles of the final 3D renders she wanted.
  • The moods. Aka, the atmosphere for the renderings. In this project, we used photomontage for surrounding context, which meant the moods of the final 3D renderings should be the same or at least similar to the original photos. Paula wanted all three views to be regular daytime.


Step 2: Creating the 3D Model


After collecting all necessary information about the project, our team started the production. The first thing to do is to create the 3D model with the materials received. Because we’ve already received a Rhino model, there was no need to build one. However, the model is not ready to use.

During this stage, our 3D artists fine-tune the model. This includes importing the Rhino model to 3ds Max, sorting the elevations and lines, arranging the included textures, adding details to the 3D model based on the design plans received. The following images shows the comparison of the Rhino model received and the fine-tuned model:


3D model: before vs. after


When we shared the fine-tuned model to Paula, she was excited and she wrote:

“The renders look already very promising. It’s all good in the model except an area that is meant to be cantilevered in V1. The corner should float over the terrain.

I have placed some reference images so that you can see how the landscape and street looks like in that same development for the next phase.”

With the below image shared, Paula was happy with the model and mentioned a couple of minor adjustments to work on. Meanwhile, she sent through some reference images for the landscaping and materials and textures that were extremely helpful.



Step 3: Applying Materials and Textures


The next stages comes to the materials and textures. When working on the materials and textures, our 3D artists will carefully pick the accurate materials in order to show realism. This probably is the determining step. The final images will look realistic only when the materials and textures are right.

To create photorealistic renders, our 3D artists carefully studied the reference images Paula provided, and looking for the most similar and realistic possible materials in our library and the internet. For real estate rendering, or house rendering, we often care about the façade. That is to say, we pay great attention to the presentation of the exterior roofs and walls, our 3D specialists believe that the first impression of a 3D image depends on the overall photoreal materials.


As a result, our 3D team added and adjusted the materials and textures according to the information in the model and Paula’s comments.


Step 4: Setting the Lighting and Post-processing


In the 3D rendering working process, setting the lighting is the final stage. We will determine the lighting to show a better result of the subject. This is a complex process because the light and shadow will change how the architecture looks in total. Moreover, the lighting is able to improve the realism of the rendering.

Different from other projects, this private house rendering project and other projects using photomontage already has the lighting set. The photo used for photomontage has a fixed light and shadow setting, and as a 3D artist team, we need to adjust the lighting of the model exactly the same as the one in the photo.

As to the post-processing, we mainly use Photoshop to apply visual effects based on the whole image to make it more natural and vivid. Of course, the clients may come up with their ideas sometimes. For this luxury villa project, we added some paperback trees and cactus balls in the front of the image and adjust the landscape especially the road to melt the building into the surrounding environment.


Site photo vs. 3D rendering: with the magic of post-processing


Step 5: Final Delivery of High-res 3D Renderings


When the drafts are confirmed, our 3D artists will output the final high-res 4K/5K images. The resolution is subjected to the clients’ need, but usually is 4K or 5K. Actually, our professional project manager will talk about this issue with the clients before the start of the production. So, if you have any special requirements on the resolution, please mention it as earlier as possible. This is because the 3D team need to modify the resolution during the rendering process. It is quite difficult the change to a much larger resolution when the final delivery occurs.

Now, let’s enjoy the final renderings of this beautiful house in the desert.

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What do you think about the 3D rendering process for real estate industry? It can be challenging to get a grip on, so hope we’ve made the whole process easy to catch up on. We’ll happy to hear that you get what you want here.

Plus, AIMIR is a creative 3D rendering studio specializing in architectural visualization from 2006. We’re happy to talk with you about ArchViz process if you have any questions or any projects.

Top Exterior Design Software in 2023: Free, Paid, Online and More

Top Exterior Design Software in 2023: Free, Paid, Online and More

Serving as an indispensable tool for architects and graphic designers, exterior house design software plays an important role in creating informative and attractive exteriors with 3D rendering services. There are a lot of software on the market now, with varying quality and prices. It may be troublesome to choose the right one. No worries! We’ve listed top of the best exterior design software in 2023. Please refer to the details as follows.


#1. 3ds Max


Price: 30-day free trial, or $1,700 per year

OS: Windows


When it comes to exterior visualization software, we should first talk about 3ds Max. Since the powerful features far outweigh its low price, it has a very good price-performance ratio. That is one of the reasons why it has so many users. A complete set of tools and functions allow you to make a layout and design any exterior construction that you want. Because of the excellent use of image-based lighting, it can quickly provide photo-realistic effects for exterior renderings of buildings. It features low configuration requirements for PC-based systems and a user-friendly interface, so it’s easy to get started as long as you have a clear idea of how to operate it. Moreover, another outstanding feature is that installing some plugins provides functions that are not available in 3D Studio Max and enhances the original functionalities. Undoubtedly, it is probably one of the best exterior rendering software for professionals. Read more about other architectural rendering software and platforms.


#2. V-Ray


Price: €629 per year

OS: Windows, macOS, Linux


As mentioned above, some plugins that can be installed in 3ds Max. V-Ray is the vital one. As a powerful exterior visualizer, it becomes one of the most popular rendering engines in the industry, which is suitable for both professionals and beginners. It has a library of realistic materials and always keeps updating, while you can also create your own textures and materials. You can apply different textures and control their reflection and refraction. The most important thing is that thanks to its constant refinement, it’s easier to get accurate physical lighting, adjust parameters and achieve quick renderings.


#3. Lumion 3D


Price: €1499+ per license

OS: Windows


Lumion is a real-time 3D visualization tool developed especially for architects and designers. It serves to design house exteriors and build projects in a real-world context with comprehensive tools and effects. It boasts a large and rich content library of buildings, cars, people, animals, streets, surfaces, rocks, and more, which helps to create a realistic and satisfying building and scene. Besides, it also deserves praise for the fact that the rendering and scene creation takes just a few minutes, saving your money and efforts.


#4. Revit


Price: €20 per month

OS: Windows, macOS


Revit is a great home design software for both interior and exterior. Not only does it work at the design and development level, but it also contains construction project information. You are free to sketch, quickly create 3D shapes, and interact with shapes. You can use the built-in tools for conceptual clarification of complex shapes to prepare models for construction. As for the visualization of home design, it can capture design ideas in a photo-level true state and produce high-quality renderings in a short time. By the way, it also works well in mutually exporting models with 3ds Max.


#5. SketchUp


Price: Free

OS: Windows, macOS, Linux


SketchUp is a popular and free 3D exterior design software. Its main advantage is that it is easy to use and everyone can get started quickly. Thus, the official website likens it to the “pencil” of the electronic design. The software comes with a component library of a large number of doors, windows, columns, furniture, and other items, as well as a material library of building texture. You are able to make full use of those professional extensions to customize your project. It can be used with 3ds Max, Revit and other software to quickly import and export files in different formats to achieve the perfect combination of program conception, effect drawings, and construction drawings. By the way, you can attain more advanced functions in the paid PRO version if you prefer.



#6. Cedreo


Price: Free

OS: Windows, macOS


Working as a free online 3D home design platform, Cedreo is used by professional home builders, remodelers, and designers to create 2D floor plans as well as 3D exterior and interior renderings. The platform is completely cloud-based, so you can meet with clients and edit designs and proposals instantly. Thanks to its fast operation speed, it can quickly offer an informative and visually impressive display.


#7. Provia Visualizerbest-exterior-design-rendering-software-2023-3d-cgi-aimir

 Price: Free

OS: Windows


When you open this exterior design software Provia Visualizer, you will find it so simple to get started even if you are a beginner, because its interface is very intuitive and straightforward. Before starting DIY, it allows you to select a sample house image or upload your house image that follows some required guidelines. On the left side of the software page, there are various customization options of items for you to alter doors, windows, roofing, sidings, trim paints, shutters, and even vents. You can save different designs and compare them to find a better one. Don’t you want to try it right away?


#8. Dream Designer


Price: Free

OS: Windows


As a free house siding renderer, Dream Designer is also a good choice for beginners and amateurs. Same as the last software, you can choose the house style on the website or upload an image of your own home. But what’s different is that Dream Designer doesn’t limit the size of photos to be uploaded. Therefore, you can easily upload pictures and start designing. You are free to show off your personal style by using materials designed by Royal Building Products. When finishing a design, you are encouraged to share it with your family and friends by posting it on social media or sending it via email.


#9. Menards Design-It-Center


Price: Free

OS: Windows, macOS


Menards Design-It-Center is an excellent visualizer software for exterior and interior design, which is suitable for professionals and amateurs. After choosing a sample house or uploading a picture, you will open a design page where a product list is on the left side while the image is on the right side. Move your mouse over a part of the house, and a single click will bring up a number of options for you to try. You can customize the materials and colors of the whole house exterior in this house siding colors simulator.


#10. Virtual Architect


Price: $99.99

OS: Windows


Virtual Architect Ultimate Home Design with Landscaping and Decks delivers a huge library of 3D graphics, powerful tools, and design inspiration. This free home exterior design and landscaping software for Windows is here to support you to transform a house. It works both in 2D and 3D models and doesn’t require any complex or difficult operation. There is a wizard on the interface, which helps in creating a design in a quick and easy manner. If you’re a total beginner, don’t worry! Technical support and training videos will give a helping hand.


#11. Lumion LiveSync


Price: Free

OS: Windows


Lumion LiveSync is a great free plugin that works well in collaboration between Lumion and some architecture software, including SketchUp, Revit, ArchiCAD, and Vectorworks. By building a real-time visualization between them, you will see the lifelike changes and photo-realistic displays of your home exterior design. The exterior home design app enables live point-of-view synchronization, which makes your work easier, faster, and more enjoyable.


#12. Planner 5D


Price: Free

OS: Windows, macOS


You may have noticed the app Planner 5D in our recommended list of interior designers. However, it also does a good job in virtual home exterior design. There are hundreds of textures and colors waiting for you to use for free. And the parameters of any element are adjustable. You are free to create a dream home design by editing not only its exterior but also the landscape around it. In addition, another advantage of this siding visualizer app is that it is available on mobile devices and covers Windows and macOS with full synchronization between them.


Are you looking forward to the house exterior design coming out of your fingertips? Whether you’re an architect, interior designer, or real estate developer, as long as you’re interested in a home design app to remodel and redecorate, choose a visualization software listed above and give it a try! Just enjoy your design tour! Or you can contact us for professional architectural visualization services. AIMIR is dedicated to delivering high-quality 3D exterior rendering services from 2006.

Exterior and Interior Renderings under Atypical Environment: Case Study of Renders under Snow, Cloudy, Rainy and More

Exterior and Interior Renderings under Atypical Environment: Case Study of Renders under Snow, Cloudy, Rainy and More

The exterior and interior architectural visualization projects do not always have a sunny day and adequate lights. Some of them don’t set the architectural objects in an urban environment. This in turn creates a special mood for the images. Today, we at AIMIR decided to share with you the works that, in our opinion, have such special and untypical environment.


Weather & Time


Imagining a building under a sunny day with a clear blue sky, and surely it is the simplest method to bring out full potential of an image. Naturally, the brilliance of a sunset is able to coat a gorgeous color on the whole image that catches the eyes of its viewers. Morning, noon, afternoon, dawn, these time of the day under a clear sky are most frequently used in 3D architectural rendering, and result in eye-catching results.

However, these are not the only options for 3D rendering. In contrast to such “usual” works, visuals created in other weather conditions such as a cloudy summer afternoon or a snowy winter day are more distinctive. The aim of such weather and time is not to make the structure uglier or worse. Actually, these “unusual” environment allows to showcase the architecture in a totally different perspective.

Now, let’s have a look at some of the typical environment with various weather and time conditions.


#1. Snowy

Snowy day is probably one of the most attractive scenes in 3D rendering. However, this weather is not widely used in architectural 3D rendering because of its limitation: the location of the architecture. Not all structures can use a snowy mood, at least, not the ones in tropical regions.

In the magical hands of a professional 3D artist, one can find the true good of a building under any environment. Here, a reasonable winter scene adds more power to a render.


As you can see, the wonder of a winter scene lies not only in the beauty and uniqueness of the structure which stands out, but also bakes an immersive experience to its viewers. Architects, designers and real estate developers use powerful winter 3D visuals as a strong tool to sell their clients with future homes, offices, and destinations.


#2. Cloudy

It is incredible to demonstrate a tower under a cloudy sky. And our data can prove it. Our posts about cloudy mood renders on LinkedIn are proven to be impressive and received many likes and comments from our audience.


As an unusual mood, cloudy is frequently used in 3D architectural visualization especially for high-rises. The reason for this is that cloudy sky is ideal for conveying supremacy or instilling feelings of power of the object, which, under this context, the buildings. At the same time, they are not difficult to find in other type of structures such as stadium, museum and even shopping malls.


#3. Rainy

Rainy day probably is not the first choice of most of the ArchViz users. Because it may moisturize the scene and blur the important details of the building. Also, some people may believe an architecture under the rain will create weakness for the structure.


This is not the truth. As we stated above, we believe all architecture can shine within the right hand – the skilled 3D artist’s hand. Actually, a rainy scene will not make the building weak. On the other hand, the rain will bring calmness and serenity to the scene, which in turn results in a powerful demonstrate of the architecture that create selling content.


#4. Night

You may ask, is night scene unusual? Yes and no. In common sense, we experience night every day, it’s just dark, and there is nothing to talk about. However, it becomes totally different in the ArchViz industry.

In a 3D render, especially when there is a residential property or office building, some architects and designers may want to express the current mood. For example, these two images of a three-story office building can give you a totally different impression:

  • An image of the office building to show the structure and design;
  • An image of the office building with clear design details and people inside doing various activities.


After all, the night mood for exterior rendering is perfect to demonstrate the indoor furniture layout and people inside with activities, which creates a strong living atmosphere for this building. On the other side, interior rendering can use night for window view that provides contrast to the warm or cold lighting inside.


Above are an introduction of using unusual moods for 3D architectural rendering. It is not only a fixed answer, you can choose the most suitable mood for your project. We care about each project, and aim to deliver one-of-a-kind 3D work for you. AIMIR is a professional 3D architectural visualization studio since 2006. We are glad to help you visualize your project.

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