3D Rendering Consulting Services: A Mixed-use Project in New Jersey

3D Rendering Consulting Services: A Mixed-use Project in New Jersey

Etop, from J* Group, was looking for a 3D rendering for the mixed-use development in New Jersey. This image would be used for presentation and reporting purposes.

He found us and briefly introduced this project, addressing the importance of the image. AIMIR is much honored to work with J* Group. We’d like to make our first collaboration smooth and perfect.


A Mixed-use Building in New Jersey


Situated on Main Street in Hackensack, this mixed-use project is 12 miles from Manhattan town. It will be the new addition to Main Street. The brick, loft-style façade interprets the residential character of the neighborhood with three different veneers that create depth found in traditional brick buildings.

The model.

Floor plan.

This mixed-use building includes an underground parking level, retails, fitness center, coffee shops on the ground level, and apartment and swimming pools on upper residential levels.

Etop was extremely clear on what he needed:

  • Camera angle: as shown above in the model.
  • Mood: in the spring morning.
  • No people added in the image.
  • Bald cypress on sidewalk.
  • Use photo-composition for surrounding context.
  • Texture and materials are provided.

Texture and materials for elevations.


A Smooth and Typical Working Process


Although this was the first project between AIMIR and Etop, the communication and pace were incredibly smooth. We simply followed the rendering process of modeling – camera angle confirmation – texture & material – post-production, along with some minor modifications. The following GIF shows how the final 3D rendering is created:

The final 3D rendering created with Etop’s idea: Process.


AIMIR’s Suggestions


However, this was not the end. In fact, for the final work which was created under Etop’s idea, we were not as satisfied as him.

It is too “flat”. First, there is no people in the 3D rendering. People will make the scene full of stories, especially for a mixed-use building. Then, a clear sky is not the best option for this view. We understand this image is used for reporting, so that aesthetics is not the priority. However, our 3D artists believes the image would be more story-telling if other mood was applied.

As a result, we created a couple of non-commissioned works for this project. Of course, they’re with Etop and J* Group’s consent.

The 3D rendering below shares the same view with the commissioned one, but with a rainy and dusk mood. Under the cloudy sky, lightings in each room add the image a more life tune. At the same time, people on the sidewalk brings life to this image.

The following one uses a perspective of human’s eyes, which creates instant immersive experience like the viewers are standing in front of the building. Autumn tunes the cypresses a golden clothes, which shine along with the sunset reflection on the building’s façade. And people, yes.

We’ve also created a street view which is from the south. A cypress tree is standing in the front of the image as golden ratio, which easily leads the viewers’ eyes to the building on its back. The cloudy sky and damp road add a unique atmosphere to this mixed-use.


Etop’s Response


We have shared these non-commissioned works to Etop along with the final delivery. He was extremely surprised and immediately expressed his satisfaction with these 3D renderings. He believes these works are more compelling than the original one, and expressed his gratitude.

In the second day after the final delivery, Etop introduced Al, one of his colleagues for another upcoming project Al was in charge.

This is nothing but the supreme praise for AIMIR’s commitment to services and works. In the end of 2021, we are more than thrilled to know Etop, Al, and J* Group, and hope this partnership would continue in 2022 and the time to come.


Do you need architectural visualization services or advices? AIMIR is always here to help. Talk to us now about your project and see how AIMIR bring it to life!

Announcement: Conceptual Master Plan and Special Plan Compiling International Competition of Dawang New Energy Vehicles Industry City

Competition Organizer: Zhaoqing high-tech Zone Management Committee
Competition operator: Zhaoqing high-tech zone development planning and Land Resources Bureau
Competition Consultance: Jiangxizhong-chang Engineering Consultation & Supervision Co.,Ltd.
Competition Organization Agency: Guangdong Yueneng Engineering Management Co. , Ltd.
Time: Nov.29th, 2021

A. Project Name

International Competition on conceptual master plan and special plan of Dawang New Energy Automobile Industry City

B. Project Background

In order to thoroughly carry out the thought of Chinese national ecological civilization, implement the “14th Five-Year Plan” and Guangdong – Hong Kong – Macao Greater Bay Area development plan and coordinate the allocation of various resources and factors, Zhaoqing actively responds to the new land spatial plan. Zhaoqing supplements the regional land space development protection system, coordinates the construction of important node cities in the Guangdong-Hong Kong-Macao Greater Bay Area and finally builds a model city for conservation construction in the new era. The masterplan of Zhaoqing’s land spatial plan clearly established a general framework of “One belt, One corridor, One district”in the city; taking the Zhaoqing New District and Duanzhou District as engines, linking the Dinghu district, the Gaoyao District district and the Sihui district. Zhaoqing vigorously develop the urban economy and the happiness industry, accelerate the construction of the happiness industry (urban economic industry) agglomeration zone, to create a high-quality new city and a Leisure and Tourism destination. Zhaoqing will optimize the spatial structure of the central urban area, focus on Zhaoqing high-tech zone, Xi River high-tech South Zone, Jinli high-tech zone, Sihui industrial park, airport economic zone, north-south construction of Xi River advanced manufacturing corridor.
Zhaoqing High-tech zone actively deploys new energy industry projects, promotes new energy automobile industry clusters which processed core competitiveness and characteristic advantages to be the vanguard, to build up a world-class new energy industry highland, supporting the “14th Five-Year Plan” and the development of emerging industries strategic of the Guangdong – Hong Kong – Macao Greater Bay Area. According to the new concept of the overall requirements of integrating high-quality development, making overall plans for Land and resources, implementing “Planning, construction and management”, and promoting common progress, production, life and ecology into the overall demands, Zhaoqing complies to the core idea of ‘no Scheming no planning, no planning no design, no Design no Practicing’, promotes the construction of Dawang New Energy Vehicles Industry City in High-tech zone. Drawing on the experience of Xiongan and the advanced regions, we will launch an international competition for the preparation of the conceptual master plan and the special plan of Dawang New Energy Vehicles Industry City, and invite design institutions with rich relevant design experience at home and abroad, we will pool our wisdom and wisdom together to create a high-level conceptual master plan and special plans for green energy, green buildings, intelligent transportation, and municipal infrastructure, helping Zhaoqing build a world-class new energy industry.
The Competition Sponsor is Zhaoqing High Technology Industry Development Zone Management Commission. The Competition Organizer is Zhaoqing High Technology Industry Development Zone Urban Planning and Land Resources Administration. The Competition Consultant is Jiangxi Zhong Chang Engineering Consultation & Supervision Co., Ltd. The Competition Organizing Agent is Guangdong Yueneng Project Management Co., Ltd.

C. Scope of design competition

The scope of design competition comprises of research scope and design scope (see Annex 1 for details).
1) expanding the scope of the study as a whole
Research Scope includes the surounding area of the New Energy Vehicle Industry, with a size of 4360ha, Dananshan Forest Park, Zhaoqing East High-Tech Zone and Innovation Dadao are all included.Task in this scope is to consider the built projects and industry closeby, and the programs, space relation, ect.
2) Conceptual Masterplan Scope
The conceptual master plan covers about 14.5 square kilometers (21,700 mu) of the new energy automobile industry city area within the scope of the study, and extends to Lucun section of Township Road Y465(east, north and south of the sub-area of the Alu sub-plot) and Mount Tianjing Park, west to Y260 township road (west of Longhu District Avenue) , Da Nanshan Forest Park, south to science and Technology Street, Innovation Street, north to Sanshui District Nanshan town (north of the current Longhu District Avenue) , including Science and Technology Innovation Park, intelligent production park, supporting industrial park and other areas.

D. Competition Content(Please refer to the attachment 2 for details)

1) content of the design competition stage
In the design competition stage, the conceptual master plan design and the special plan design outline are required to be carried out according to the design task sheet. The conceptual master plan takes this area as the center to study the development strategy of the area with the core of “Intelligent production, scientific and technological innovation, production and life”, this paper puts forward the design concept and thinking of the overall planning of the area, the overall spatial structure, the overall functional layout, the comprehensive traffic layout, the slow-moving system planning, the public space scene, the development intensity guidance, the city style control, the three-dimensional shape design, the function index guidance and so on. The special planning and design outline includes the intelligent transportation special planning, the municipal infrastructure special planning, the Green Energy Special Planning and the green building special planning.
2) the follow-up Plan of the competition will deepen the content of the work
On the basis of the results of the competition stage, the design institution (including the consortium) that has obtained the right to further integrate and deepen the project will absorb the advantages of other participating units’proposals, and modify and improve the proposal according to the opinions of experts, organizational units and relevant departments, etc. , submit the final optimization results, including the conceptual master plan of the project and four types of special planning (intelligent transportation special planning, municipal infrastructure special planning, Green Energy Special Planning and green building special planning) , deep enough to meet the approval requirements.

E. Competition stages

The competition is divided into three stages: The first stage-pre-qualification; the second stage-scheme design; and the third stage-deepening design and integration.
1. The first stage—pre-qualification
1) The open competition mode is adopted for this competition, in which the competition openly accepts applications from eligible domestic and international design units (including consortium, the same below) that meet the qualification requirements for participation.
2) The pre-qualification Committee established by the competition organizers and the competition organizers according to law shall examine the application documents (including the concept proposal) submitted by the applicant for the competition, by secret ballot, 5 domestic and foreign design units with excellent experience in similar projects and strong design team were selected.
3) The five official competition units shortlisted will receive invitation letters from the competition organizer and competition operator. Confirmed participation of the official participating units due to non-force majeure factors to withdraw or eventually give up the competition, the competition organizer and competition operator have the right to refuse the participating units to participate in the competition organizer and competition operator of any other construction projects competition.
4) If the official participating unit withdraws from the competition, the competition organizer and competition operator will replace the quota in the order of ranking of alternative units.
2. The second stage—design competition
1) The 5 participating units shall design the scheme according to the requirements of the following technical documents of the competition, and submit a complete set of competition outcome documents on time. Each participating unit is limited to submit 1 group design proposal. The design proposal submitted by a design unit other than the formal participating unit will not be accepted.
2) the scheme judging committee established by the competition organizers and the competition organizers according to law shall evaluate the submitted schemes and select three winning schemes by secret ballot. The competition organizer will form a strategy committee to select one from the winning scheme and get the integration and optimization of the follow-up scheme.
3. The third stage—deepening the design and integration
1) On the basis of the results of the competition stage, the design unit that has obtained the right of integration and deepening absorbs the advantages of other participating schemes, and modifies and improves the schemes according to the opinions of experts, organizational units and relevant departments, etc. , submit the final optimization results.
2) If the design unit that has won the right to deepen integration can not fulfill the contract or give up the integration and optimization work of the follow-up program, the Strategy Committee may choose another unit of the winning program to replace it or the vacancy of the integration and deepening unit.

F. Competition fees

1. Design Competition Cost Compensation Fee
When the design result is verified by the experts as effective, each participating institution(the consortium will be regarded as one participating institution) will get a cost compensation fee of RMB 800,000.00 (Including tax) if they couldn’t obtain the right to deepen the integration of the scheme.
2. Bonus for winning proposal.
The winning scheme assessed by experts will receive a bonus of RMB 300,000.00 on top of the cost compensation. That is, the participating organization will receive a total of RMB 1,100,000.00 (including tax) .
3. Proposal integration and expansion fee
On the basis of the results of the competition stage of the participating organization, the participating organization that has obtained the right to consolidate and deepen the competition plan shall, in accordance with the requirements of the organizing unit, consolidate and deepen the competition plan. After the submission of the final proposal, winner will get RMB 3,800,000.00 (tax included) working fee in total(compensation in competition stage included).
4. Mode of Payment
The design competition cost compensation, bonus and proposal integration and expansion fees are all paid in RMB and shall be settled by the organizer of the design competition with the participating design companies, and any taxes incurred shall be borne by the participating design companies. The cost compensation, bonus and proposal integration and expansion fees will be paid in RMB to domestic participating design companies in China.

1) Participating design companies whose design competition proposal outcomes are deemed unfeasible by the review committee will not be eligible for any design competition cost compensation, bonuses and fees.
2) The cost compensation fee of this design competition includes all the costs incurred by the participating design companies during the design competition (including but not limited to design fees, results production costs, design research costs, travel costs incurred for holding relevant project communication meetings, design copyright fees, relevant taxes, etc.),no further charges will be paid.

G. Applicant’s qualification

1. Design institutions within the territory of the People’s Republic of China, that is, domestic design institutions, shall have the grade a qualification for urban and rural planning, experience in urban and rural planning and urban design similar to this project (must provide urban and rural planning performance of the same project from 1 January 2010 to date) .
(Note: Due to the reform of the state organs, the original urban and rural planning qualification certificate Issuing Department Ministry of Housing and Urban-Rural Development of the People’s Republic of China no longer accept the extension and application of the planning qualification. The original planning qualification can be used as a reference, the validity period is not mandatory.)
2. Design institutions outside the People’s Republic of China, that is, design institutions outside the People’s Republic of China, or those in Hong Kong, Macao, and Taiwan, must have a high international profile, experience in urban and rural planning and urban design similar to this project (must provide urban and rural planning performance of the same project from 1 January 2010 to date).
3. This competition accepts the participation of domestic design institutions alone or in a consortium, and foreign design institutions in a consortium. No natural person or a combination of natural persons is accepted. Where overseas design institutions must form a consortium with domestic design institutions to participate. Domestic and foreign design institutions shall complete the legal and effective registration in their locality, and foreign design institutions shall provide proof of their relationship with their foreign parent companies when submitting applications for participation in the competition using the identity of enterprises as legal persons in China. The number of institutions forming a competition consortium shall not exceed three, and each institution within the consortium shall no longer participate in the competition in its own name alone, or in a new consortium with other design institutes. When participating in the competition, the consortium shall submit the consortium agreement, in which the principal unit of the consortium, the division of responsibilities and the respective workload of each design institution shall be specified (see Annex III for details) .
4. Different design companies with the same person in charge or with controlling or management relationship shall not register separately or join different consortium at the same time.
5. The designers participating in the competition should be in-service employees of the design organization, the leading designers should participate in the competition all the way, and the leading designers should be in-service employees of the main units of the consortium, who have presided over the planning and design of many projects of the same type.
6. The participating team should comprise of personnel from multi-professional disciplines including but not limited to urban planning and design, architectural design, garden landscaping, transportation, and municipal government administration.
7. The team can respond to the requirements of the competition design task, put forward a conceptual proposal.

H. Schedule

1. 2021.11.29-2021.12.13:Publish announcement, accept the design unit to submit the application document of the competition.
2. 2021.12 Mid-month:To assess the application documents for the competition, and determine the shortlisted design units.
3. 2021.12.27:Press conference cum on-site inspection.
4. 2021.12.27-2022.2.16:Shortlisted design units to carry out the scheme design work, design cycle of about 52 calendar days.
5. 2022.02.17:The expert evaluation meeting.
6. The consultation organizer reserves the right to adjust the consultation schedule. As affected by the epidemic, the organizer may duly adjust the dates and the ways to the specific meeting time as may be necessary, at that time, the notice issued by the organizer shall prevail.

I. Registration methods and requirements for the competition (see Annex 3 for details)

J. Publish Media

1. PublishMedia
1) bulletin.cebpubservice.com
2) http://www.abbs.com.cn/
3) http://www.zqgx.gov.cn/
4) https://www.gdyngl.com/
2. Announcement of prequalification results
1) http://www.zqgx.gov.cn/
2) https://www.gdyngl.com/

K. Other instructions

1. Conceptual Masterplan & Special Planning (Summary) International Competition adopts Chinese or chinese-english comparison format; in case of inconsistency between Chinese and English content, Chinese shall prevail.
2. The schedule of this competition is based on the China Standard Time. Affected by the epidemic, the organizers can make timely adjustments to the specific time node and the format of the meeting, and inform the participating units in a timely manner.
3. The leading designers and key design personnel of the entry units who are shortlisted and have received the formal invitation letter should personally participate in the on-site reconnaissance, evaluation of the scheme and the communication and report of the main meetings in the deepening stage. Design institutions are requested to make corresponding preparations in advance according to the requirements of epidemic prevention and control in various regions.
4. The shortlisted teams are defaultly agree to and accept the rules of the event and all the contents and terms of the documents and supplementary (amendment) documents and clarification documents in the whole stage.
5. All effective design results received in the international competition for the preparation of the conceptual master plan and the special plan will not be returned. The outcome document of the conceptual master plan and design plan submitted by the finalists shall be owned by the undertaking unit. Each participating unit shall have the right of signature on the proposal submitted by it.
6. If there are not more than five design organizations selected for this international competition, the competition will fail and the organizers will organize a second open competition.
7. Activity right of interpretation: Because of the different understanding of the rules of this activity, the organizers and the organizers of this activity jointly enjoy the right of interpretation.

L. Contact information

Contractor: Zhaoqing high-tech zone development planning and Land Resources Bureau
Contact Person:Mr. Zou
Address: Fumin building, 18 Beijiang Avenue, Sihui high-tech Industrial Development Zone, Zhaoqing, Guangdong Province

Consultant unit: Jiangxizhong-chang Engineering Consultation & Supervision Co.,Ltd.
Contact Person:Miss. He
Tel: 15907583399

Agency unit: Guangdong Yueneng Engineering Management Co. , Ltd.
Contact Person:Miss. Zhu
Tel: 0758-3641078、13426962354

Submission address: Room 201, building 7, Wangmin building, Jingan Street, Zhaoqing high-tech zone (Zhaoqing branch of Guangdong Yueneng Engineering Management Co. , Ltd..)
Email address:2187320981@qq.com

1. Competition Design Scope Diagram
2. Design assignment
3. Application requirements and format
4. Rules for selection of entries
Note: In case of any discrepancy between the Design Specifications in Appendix Ⅱ and the officially released “Design Brief ” after the pre-qualification, the latter shall prevail.


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

Comprehensive 3D Rendering Service: Case Study of One Monument Plaza Project in New York

Comprehensive 3D Rendering Service: Case Study of One Monument Plaza Project in New York

This new mixed-use apartment in front of Monument Square on River Street in Troy, New York is on board for construction soon. This is a beautiful complex in the center of Troy, along Huston River, to bring a new landscape to the city.

Site location

In September 2021, Chris, from S* Architecture, said they need 6 images to be used as a major piece of a presentation to the public. As AIMIR’s partner, Chris has been collaborating with us for the past three years. He is an expert in briefing.


The Perfect SoW


One Monument Plaza Project will be a classic brick-structured mixed-use, with ground-level commercial spaces and 5-story apartments. It has the design in harmony with the Monument Square opposite to and other surrounding buildings. For a fast turnaround, Chris has prepared all needed files, and stated the crucial parts clearly.

The final 3D renderings will be used to persuade the public to approve the project. For this reason, the entourage will need to be the key. It need to show a lot of “life” in the images.


1. Rough Rendering Views

They had decided 6 views to create, which are the following below. But Chris said the views may have some changes, as long as they made sense.

6 initial views.


2. The Surrounding Context

After kick-off meeting, we decided to use photo-composition for the surrounding context rather than modeling. Although modeling is based on the real site and very precise, photo-composition is 100% similarity with reality. On top of this, photo-composition is much cost-effective.


Drone videos.

Chris provided 17 high-res drone videos for us to find the best view for these 3D renderings.


3. The Model

A Revit model of the buildings that helped our 3D artists understand the design and structure accurately was received. It was not a complete model, because Chris updated a couple of elements such as the trellis and logo on building a few days later.

The model

It is crucial that the updated model is add-on and kept to the updated item only. This is because if the whole model is provided with only a small item added or changed. The 3D artists have to redo everything with the model, which is extremely time-consuming.


4. The Finish Materials

He shared the drawings which indicated the structure, dimensions, and materials to be used on the building:

In order to further articulate the materials in details, Chris sent us an elevation with more precise material key:


5. The Plants

The stringent requirement for plantation is another key point he wanted to address. However. Chris provided detailed reference images for what vegetable they were after on particular spots.

Part of planting reference

Although we have the images of the plantation, our 3D artists still studied the geolocation of the site. It was needed to find out what types of plants they are so that we can accurately find the right model of trees and flowers.

Since everything is clear, the production started immediately!


The Workflow


Since we’re using photo-composition, the first round draft was about confirming the model in the photo.

Photo drafts with model in.

Once the model and position are confirmed, our 3D specialists then moved forward to incorporate the details of the design including materials, lighting, landscape, and post-work into the image.

After modifying two rounds of tiny details, the project was successfully completed! Please enjoy these incredible images with full story to tell!

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An Additional Xmas Rendering after 2 Months


Two months later in November, Chris emailed us saying they would like to have a Xmas version for one of the views. This is for the Company’s Christmas cards for their clients this year.

For a better reference, he sent a rendering AIMIR created for S* Architecture in 2019, which is also for Christmas.

Reference rendering

In ten days, the final Christmas rendering is as below:


Presentation Result


The presentation turned out to be amazing, as Chris told us. The One Monument Plaza project has been approved and the construction is on the boards. Now, the 3D renderings are displayed on the website’s homepage.


Need story-telling 3D renderings for your presentation and marketing campaigns? Contact us at info@aimircg.com for high-end professional 3D rendering services and get your projects speak for themselves!

The “Community 2050” International Competition, Envisioning Future Community with Urban Technology

The “Community 2050” International Competition, Envisioning Future Community with Urban Technology

With the rapid iteration of urban science and technology, facing various problems and huge challenges in the process of urban development, How should our cities adapt in the coming 30 years to become a platform for communities to thrive?

The “Community 2050” international competition, envisioning future community with urban technology, is now launched. Taking specific communities in two cities, Shenzhen of China and Amsterdam of Europe as the research sites, the competition will openly solicit outstanding proposals from experts, scholars, design practitioners, and young creatives from all over the world.

Community 2050 competition, co-organised by the Urban Planning & Design Institute of Shenzhen (UPDIS), the Institute for Advanced Architecture of Catalonia (IAAC), the international curate and communication agency, ARQ and curated by Non Architecture, will gather the joint forces of international design and research, to explore the development possibilities of communities on a time horizon of 2050 from a global perspective.


Competition Highlights

  1. The competition takes into account both professionalism and creativity. Specially set up a “professional group” and “open group”, with a total prize of 24,000 euros.
  2. The competition invites experts from the world’s top design firms and design masters to serve as the Jury member.
  3. The competition specially produced “Key Competition Insights” of Shenzhen and Amsterdam sites for participant’s reference.

Looking forward to your participation and attention


Competition Details


  • Project Background

As the smallest governance unit in the city, the community is closely related to the good life of citizens. The community has become the focus of various urban challenges around the world. The world is facing challenges such as urban densification development due to population surges and climate change caused by environmental issues. Many countries have successively proposed the sustainable development of “carbon neutrality” goal. With the development of technology, e.g. 5G mobile network, 3D Printing and smart transportation, cities and communities around the world will change in unprecedented ways.

How to integrate innovative urban technology into the design field of cities and communities, and explore the sustainable development path of its circular development, resilience and safety, ecological health, urban regeneration, and heritage protection? How to create a future scenario of people-oriented community life, taking into account the needs of diverse groups of people such as the elderly, children, and low-income groups? Community 2050 Competition will look forward to the future possibilities of community development that can be constructed by innovative urban technology through an international competition, with professional group for urban plan proposals and open group for out of box proposals .


  • Project Location

The two sites selected for this competition are located in Shenzhen (CN) and in Amsterdam (NL). The sites present common features but also radical differences. In different ways, they both represent a context and challenges that are central for the competition theme.

The first is what we define “Innovation Ecosystem”, a complex urban form supporting a community of innovators and corporations in an interconnected system. The second was framed as a “Socio-cultural Powerhouse”, for its diverse social composition, value in informality and cultural assets. For each site, we framed two areas of interest:

Study Area, which will serve to competition participants as a context to better understand the role of their intervention. The study area will serve design teams solely to the purpose of building background knowledge.

Site area, where the intervention will take place. Within this area, participants are asked to build their vision for Community 2050.

Insights document and a series of useful resources that will complement the brief and help participants in their project workflow. Participants can choose the site that better fits their interest and expertise and develop only one proposal, since winners for each site will be awarded separately.


  • Project Rules




Open only to those, who are practicing Architecture, Landscape Architecture and/or Urban Design professionally. Architecture firms, freelancers, deesign institutes and similar. Upon submission, a proof of registration to the chamber of commerce, VAT number or other dcumentation will be required.


Participants in this category are required to develop and submit a FULL URBAN VISION for the site selected. The Urban Design project submitted should address the whole extent of the area, with a varied degree of detail according to the design focus chosen by the participants. Massing, development principles and guidelines should be provided for the whole site. Details on architectural, landscape and public space design scale can be produced only for key nodes and highlights of the proposal. Regarding project visualization, traditional Urban Plan representation methods can be combined with more experimental and unconventional productions.




8,000 euros


5,000 euros


5,000 euros





Open to every human being with interests in the theme of the competition. This also includes people not practicing architecture, experts in other disciplines and students.


Participants in this category DO NOT have to develop a FULL URBAN DESIGN PLAN for the whole site. On the contrary, they can focus on single aspects or components of a plan, like key plots or buildings, public space, urban furniture, wayfinding, digital and technological systems, user experience and so on.Participants in this category can focus on very specific topics, nodes or design ideas. They can follow in a free way whatever fascination they might consider relevant for the theme of the competition, without the constrain of delivering a full urban design plan for the whole site. Creative out of the box ideas, project narratives and representation techniques.






1,500 euros


1,500 euros




  1. Participating teams are asked to join one of the two participation categories, according to their level of expertise and professionalism. Each category has specific requirements regarding the deliverables and the depth of the project submitted. Each team is asked to develop a design proposal for ONE of the two sites:

SITE 1: Shenzen
SITE 2: Amsterdam


  1. The competition theme proposes to look at communities through the lenses of technology and innovation.Five overall topics are considered central:
  • Environmental Sustainability
  • Safety and Resilience to Climate Change and Disasters
  • Ecology and Health
  • Urban Regeneration, Densification and Heritage Protection
  • Social Inclusiveness and Community thriving
  1. THE REGISTRATION FOR THE COMPETITION IS FREE.To take part in the competition, teams must register through the Non Architecture competition website. During registration process, teams will be asked to specify for which site and category they are participating.
  2. It is allowed for one team to register for both sites and submit two projects.Non Architecture reserves the right to close the registration temporarily for one of the two sites in case there isn’t enough balance with participation. If too many people choose one site over the other, registrations will be closed for that site to push teams to subscribe for the other one.
  3. Submissions will be evaluated only if all the terms of this brief have been respected. In case a proposal or the team doesn’t fit within the brief’s specified requirements, the project will be disqualified.
  4. The two categories will be awarded separately.


Project Sign Up


1 November 2021 Registration OPENS

01 January 2022 Submission OPENS on the Non Architecture website

25 January 2022 / 23:59 Submission CLOSES

28 February 2022 Winners’ announcement

The timing always refers to Central European Time (CET)




For question about the competition, please do contact us at info@nonarchitecture.eu or Jade@arq-arq.com

Notes for Registration

  1. The registration opens on 01 November 2021, and closes on 25 January 2022.
  2. For a project to be accepted, the team must be properly registered to the competition. All registrations will be done through the Non Architecture website (nonarchitecture.eu). Only the teams that are properly registered will be allowed to submit their proposal. The registration is per team,
    regardless of how many members are on the team. If a team wants to submit more than one proposal to the competition, they will have to register each proposal separately.
  3. After registering, Non Architecture will accept your request and provide you a registration code. THE REGISTRATION CODE WILL BE THE FIVE DIGITS CODE INDICATED AS “ORDER NUMBER”, which is sent to you once your registration is accepted.



The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

3 Examples where ArchViz Can Optimize your Real Estate Marketing

3 Examples where ArchViz Can Optimize your Real Estate Marketing

It doesn’t matter if you’re an architectural startup, or a small business owner, it is difficult to stand out and attract new clients and projects in such a crowded industry. For industrial giants, it’s usually okay to assign budgets on marketing. However, being a small business means limited budget on marketing in most of the cases.

Fortunately, it is a VISUAL world. Today, the architecture language is not about the design only, but also about visual stories they are telling and presentations on social media. In a word, it’s about HOW the architecture being demonstrated.

Architectural Visualization (aka. ArchViz) is no doubt the most excellent way to market your business. AIMIR, as an ArchViz veteran, is happy to share with you 3 examples why we say that.


ArchViz Help Design the Undesigned

If you have no idea when to come to an ArchViz professional, this project will tell you the answer: whenever. Yes, you can speak to an ArchViz studio when you just have a rough conceptual design. Check the Royal Manor Residential Project:

A single sketch was the only file when starting the project.

A 3-story residential building in Canada is in need of 3D visualization. However, the design is not finished. AIMIR built the model based on the sketch above, and redesigned with our client together.

Final rendering.

Try to image the marketing result difference between the original sketch and the final 3D rendering. Which do you think is better? I guess there is no second answer.

Another great thing about ArchViz is that the design can be changed during the production. It is a feature of both time- and cash-saving that most ArchViz users are fond of.

The design had changed a couple of times during the production of 3D rendering.

A photorealistic 3D rendering of this apartment makes it efficient, attractive and most importantly, will sell.


ArchViz Help Build a Professional Portfolio

You shouldn’t stop at it but a professional portfolio is one of the things that will help your real estate business become a successful one. Thus, this is the best way to attract right audience to create lucrative opportunities.

What’s more, the portfolio is not just a collection of your best works ever. It is the path to finding potential clients by attracting the targeted type of audience. Check the Reizen Residence Project:

Final rendering


A 2-story house under renovation. Our client is a professional architect who is specialized in designing and constructing homes. He came to us and hope to get some renderings to fill his portfolio – to tell his clients that he is an expert in renovating as well.

By saving a lot of efforts and money, these renderings helped a lot in selling this property. At the same time, they provided a strong demonstration of our client’s mastery and skills as this will surely and without doubt encourage his potential clients to get in touch with him.


ArchViz Help Demonstrate the Unbuilt

It is one thing to have a beautifully designed apartment building in a sought-after location with luxury units, but it is entirely a different thing to have hyperrealistic images of this property before the foundation if poured. This particular feature makes ArchViz especially invaluable to real estate agents and developers.

The fact is, people won’t buy if they haven’t seen the property; city council won’t approve if they haven’t had an explicit idea of the design and plan. As a result, to make things faster, ArchViz is the best choice. Check the Naladhu Ocean House Project:

AIMIR’s 3D renderings on the official website where visitors can book for this private island.

A developer were looking for 3D renderings for a private island in Maldives. The island was under renovation, and they wanted to show the future look of the island for marketing. They would use the renderings on the booking website, newsletter, and local newspaper.


The above examples have summarized how ArchViz optimize marketing for real estate industry. If you are an architect, designer, constructor, developer, or agent, and are looking for top-notch 3D architectural visualization works, please don’t hesitate to talk with AIMIR!

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