Creating architectural renders is not bonded by location. As one of the merits of 3D rendering services, no one can deny the fact that 3D artists are able to deliver perfect visuals in a short time to anywhere on this planet. In Japan, 3D rendering services are widely used to save time and money, communicate ideas more effectively, and gain a competitive advantage in their industry.
Japan’s incredibly diverse and innovative array of modern architecture deeply connect to the traditional architecture, also has transformed with the modern world today. Whether you’re into wabi-sabi houses, stunning capsule towers, or wooden-structured buildings, you’re going to find some surprises in this Architectural Rendering Projects in Japan list. Let’s begin.
Located in Hokkaido, ES13 is a quiet, tranquil mansion on the mountainside. With a total floor area of 778 square meters, this reinforced concrete is nestled in the forests where nature flows. Equipped with 5 bedrooms and a Japanese bath, this 3-storey mansion finds peace within the texture of wood, stone and brick.
AIMIR create both exterior and interior 3D renderings for this amazing residence to reconnect with nature. The realistic exterior renderings focus on the structure of the mansion and its surrounding environment. Meanwhile, the interior renders demonstrate the living room, bathroom, bedroom, and balcony in a photorealistic manner. In the 3D visuals, the viewers can get immersive experience when seeing the incredible floor-to-ceiling glass windows, natural concrete materials, and majestic scenes from all rooms.
Located in Tokyo, Japan, just 3 kilometers from the Tokyo Tower, this high-end residence is a three-story private property with an underground garage. This space sticks to minimalism, to have a simple lifestyle. The designer used light concrete and wooden as the main colors, to ease the comfort of this space. Natural light is the main lighting source so that the rooms are warmly lighted and feel more like a home rather than a house.
In our visuals, we express the many faces of the living room, bedroom, swimming pool, and entrance in a vibrant, modern but wabi-sabi style. More details of making this interior space is in our case study of Z Residence here.
Also situated in Hokkaido, Fenix Furano is on the foot of North Mountain in Furano city, featuring fantastic view of ski field and mountains. Actually, Furano Hotel is the second largest ski resort in Japan. The hotel lobby is designed with grey concrete walls, dark wall painting and maple wood ceiling to enhance the coziness and elegance.
In our 3D exterior renders, the hotel features concrete structure, wood louver, and metal mesh. At the same time, no matter it’s a daytime or night view, our 3D artists enrich the scene with people and activities, emphasizing the skiing and festive atmosphere. What’s more, the 3D interior views demonstrate both the lobby and the room. Don’t miss the custom stone-like warm lightings which provide continuous soft lighting for the lobby’s seating area, resonating with them of being liveness and inviting.
By the way, the vertical daytime view is also used as the cover of a magazine in local marketing. For the full story of making of Fenix Furano, please visit here.
This 4-story apartment in Hokkaido features the fantastic view of ski field and Mountain Tokachidake. With modern Japanese design and 15 rooms available, Sion Millet apartment has absolute view of both ski field nearby and Tokachidake (a beautiful mountain).
We created both exterior and interior views for this apartment. Three exterior street views focus on translating the structure and façade, while the interior views showcase the room with splendid mountain views.
KCP Apartment (2)
This apartment silently sits in Abuta District, Hokkaido. With an incredible forest view, the units are equipped with large floor-to-ceiling glass windows and doors. As a result, the home owners are able to wake up in the morning and see the world changed into a beautiful white wonderland.
Snow view is one of the most difficult views to create in architectural 3D rendering process. Not because it’s rare, but because of its heavy needs for rendering especially for the snow. In our renders, 3D artists emphasize on the consistency of the structure and the snow scene. By delivering two perfect renders, our 3D artists create a harmonious world of nature and living.
That wraps up our selected projects in Japan. There are residential and commercial architecture including mansions, apartments, and hotels. Our studio has more projects in Japan to share, but due to our Non-Disclosure Agreement, some of them may need to remain confidential. However, we believe we’ll be allowed to share some of them soon
Are you handling architectural projects in Japan? Looking for 3D rendering in Japan? Please don’t hesitate to contact our professional project manager to get amazed with our Architectural Visualization services! Tell us your project and we’ll take care of it with head-turning 3D visualization works!
In today’s digital age, businesses are competing to catch the attention of potential customers. With the rise of e-commerce and online shopping, visual presentation has become increasingly important in the consumer decision-making process. This is where 3D product rendering comes in. It is a digital technique used to create realistic representations of products in three dimensions. In this article, we will explore the benefits of 3D product rendering, its process, potential users, and why businesses should consider using it.
What is 3D Product Rendering?
3D product rendering is a digital technique used to create high-quality visualization of products. Generally, there are product rendering still images and animations. It involves creating a 3D model of a product using computer software and then adding texture, lighting, and other visual elements to make the product look as realistic as possible. The most important stage of the process is rendering, which generates high-quality visuals of the 3D model. The result is a series of images or an animation that can be used for marketing, advertising, and other promotional purposes.
The Process of 3D Product Rendering
The process of 3D product rendering involves several stages. The first step is to create a 3D model of the product using computer software. This software allows designers to create a detailed and accurate representation of the product in three dimensions. In fact, the software has been updating and advancing along with time, and we’ve another article about the best free modeling softwarehere.
Once the 3D model is created, the next step is to add materials and textures, lighting, and other visual elements to make the product look as realistic as possible. This process involves using software to add details such as shadows, reflections, and highlights to the product.
The following stage is rendering. It involves using rendering software to generate high-quality images of the 3D model. This process can take several hours or even days, depending on the complexity of the model and the level of detail required.
Post-production comes to the final stage. During this stage, our 3D artists make minor adjustments of the object or the scene to refine details. This is the last stage to guarantee a photorealistic product image.
Who Can Use 3D Product Rendering?
3D product rendering is not limited to any specific industry or company size. Any business that wants to showcase its products in a visually appealing and realistic way can benefit from 3D product rendering. Small businesses that cannot afford to produce physical prototypes can use 3D product rendering to create high-quality images of their products at a lower cost. Similarly, large businesses can use 3D product rendering to create realistic images of their products quickly and efficiently. For example, an inventor who comes up with a new concept for a motor engine, or a jewelry brand is issuing a new diamond ring design.
In particular, industries such as furniture, fashion, automotive, and electronics have found 3D product rendering to be particularly useful. These industries often produce products that are complex and require a high level of detail. 3D product rendering allows them to create accurate and realistic representations of their products without having to produce physical prototypes.
Why Use 3D Product Rendering?
There are several benefits to using 3D product rendering for businesses. Here are some of the most significant advantages:
3D product rendering is a cost-effective way to create high-quality images of products. It eliminates the need for expensive physical prototypes and reduces the costs associated with traditional photography. By using 3D product rendering, businesses can create high-quality images of their products without spending a lot of money on photography or physical prototypes.
3D product rendering allows businesses to create high-quality images of their products quickly and efficiently. The process is much faster than traditional photography and eliminates the need for product setup and photography equipment. This allows businesses to create images of their products faster and get them to market more quickly.
Flexibility to Design
With 3D product rendering, businesses can make changes to the product’s design and visual elements quickly and easily. This flexibility is particularly useful when creating images for marketing or advertising purposes, as businesses can make changes to the images based on customer feedback or new design iterations.
3D product rendering produces high-quality images that are consistent in terms of lighting, angle, and overall quality. This consistency is important when creating images for marketing or advertising purposes, as it ensures that all images of the product have the same level of quality and are visually appealing.
3D product rendering allows businesses to create images of their products from different angles, in use, or even create animations that demonstrate how the product works. This versatility makes it easier for businesses to showcase their products in different contexts and to different audiences.
3D product rendering allows businesses to showcase their products online, making them accessible to a global audience. Customers can view products in high detail from the comfort of their own homes, which is particularly beneficial during times when physical stores may be closed.
High-quality images of products can increase customer confidence and make them more likely to make a purchase. 3D product rendering allows businesses to create visually appealing and realistic images that can help drive sales.
In addition to the benefits mentioned above, 3D product rendering also allows businesses to reduce the environmental impact associated with traditional product photography. By eliminating the need for physical prototypes and product setup, 3D product rendering reduces waste and lowers carbon emissions.
In conclusion, 3D product rendering is a valuable tool for businesses that want to showcase their products in a visually appealing and realistic way. It is a cost-effective, time-saving, and flexible alternative to traditional product photography that allows businesses to create high-quality images of their products quickly and efficiently. It is accessible to businesses of all sizes and is particularly beneficial for industries such as furniture, fashion, automotive, and electronics. The versatility and consistency of 3D product rendering make it a valuable addition to any business’s marketing and advertising toolkit. As the e-commerce industry continues to grow, businesses that invest in 3D product rendering will be well-positioned to attract and retain customers in the digital age.
Need 3D rendering for your product? Talk to AIMIR now with your project information, and we’re here to bring your product to life in a short turnaround time!
In the architecture industry, or in most of the industries, small businesses and start-ups are springing up and actively growing. Since competition is particularly fierce, these companies need to make every effort to have a place in the competitive market. Thus, how to conduct branding activities to make a name for the company has become a topic worth discussing. Blindly increasing marketing investment is obviously not the best policy.
So what can you do to stand out in the competition and articulate their advantages? Your marketing strategy may direct you to anything that help find new clients, impress them, and sell. Today, we would say architectural visualization upgrades the promotion and marketing model of projects. This article will expand on how and why.
How Architectural Visualization Changes Branding and Marketing
Nowadays, marketing in the architecture industry is all about the latest technologies, changing the trends of the times. It is the technology you’re using that reflects the results of visualization works. Using the latest technologies, architects are able to showcase their designs vividly and impressively. The core of the project design is conveyed to the public through engaging lifelike renderings. When the client gets an overview of not only the project, but also the details, errors and problems are also able to be identified in advance, reducing time and the cost of mistakes. As you can imagine, a virtual tour is significantly more interesting and effective than a simple sketch of the project. No one wants to be left behind when it comes to keeping up with the times.
Use Social Media to Build Brand Trust
No one can deny that social media plays an important part in disseminating information today. Social media gathers millions of users, so its influence speaks for itself. Social media marketing is not only efficient but also economical. Thus, it has become the approach that people tend to use for branding and advertising.
The human is undoubtedly a visual being. If you share visualizations with your target audience for the purpose of promoting your architectural projects on social media platforms, you definitely succeed in attracting potential clients. What you need to do first is to design a website because social media marketing requires social proof. The website should help with conveying your brand’s message, telling a good story about the brand, and then making the audience relate to it. It is supposed to contain all the visual elements of your projects, the information about what you do and how you do it, and the proof of interactions with your clients. Through social marketing, your brand and project information reaches the client completely and conveniently. In addition, you can also present architectural views and concepts in a direct and effective way. In the meantime, you need to pay attention that the information you shared should be consistent.
All of these allow you to build a social media presence and develop brand trust. The more you share, the more audiences and potential clients you will find.
Keep Clients Engaged
You can’t just stop at the presentation step after attracting the audience and potential clients. Aiming at increasing the conversion rate, you are required to engage with your clients more often. The first way is face-to-face interaction, but in addition, there is a cost-effective way to send e-newsletters. In this way, clients can sign up on your website and you can get the information with which you are able to build a relationship between the brand and the client. Get them engaged with your brand and subsequently maintain client viscosity over time. The more you engage, the higher the conversion rate is likely to be. That is viewers and potential clients will become real clients. What’s more, the increase in client viscosity will to a certain extent help to further spread your brand message and play an advertising and marketing role. Architectural rendering can be an effective tool to give a helping hand in this process.
4 Aspects Architectural Rendering Accelerates Marketing and Branding
In the branding and marketing process, architectural rendering works well in the following aspects.
Proactive in your presentations.
3D renderings speak volumes for your project and contribute a lot to your win of the bid as long as you use them. And this is exactly what the audience want to see – you’re professional and stick with your target.
Use 3D renders on social media.
Don’t miss out this powerful tool. Post your buildings on instagram, share your story and vision, such as your concept design, interact with your audience. Thus, your audience will accumulate by time and attain brand recognition and exposure.
Create attractive newsletters with 3D architectural rendering.
An absorbing newsletter cannot be done without 3D visuals. Insert your project visuals in the newsletter, tell your audience your expertise.
Impress the audience in architectural events and contests.
There are various events for architects and interior designers across the globe. And constant International architectural design competitions and contests keep posting. All you need to do is to public your work in these opportunities and tell the world what you’re capable of.
Therefore, architectural rendering does perform well in promoting and marketing your brand and architectural projects. It is helpful for you to build a brand presence, obtain the necessary exposure and recognition, and further improve conversion rates. With the continuous development of the architectural industry, these years have witnessed a significantly increasing demand for architectural rendering design. If you are seeking help from architectural visualization studios, AIMIR is always your reliable partner. We provide 3D exterior rendering services, 3D interior rendering services, architectural 3D animation, and 360 virtual house tour services. Say hello now and nail your presentation with photorealistic 3D visualization!
As one of the largest competition in 2021, we’ve published the International Architectural Design Competition for the Urban Design of Shenzhen Longhua Super Commercial Zone of Business District on Renmin Road. Not long after that, we’ve received the project request from our old friend, Zaha Hadid Architects. They decided to enter the competition along with a couple of other architect companies. Therefore, they need 3D architectural renderings to present this vision.
On May 2022, Zaha Hadid Architects’ plan is shortlisted among 43 design entities. We are more than thrilled to see this result, and feel proud to be a small part of this splendid journey. In this blog, we’d like to share the process of how we create three still renders and a five-minute animation in ten days.
Longhua Super Commercial Zone in Shenzhen: ZHA’s Design
Longhua District is located in the core part and central development axis of Shenzhen city. With Shenzhen to be a demonstrative pilot zone of Guangdong-Hong Kong-Macao Greater Bay Area, this super commercial zone should be integrated with commercial services, innovative creation, state-of-the-art technological services, and other good life services.
Therefore, the key element in their vision is the expression of an “urban network structure”. This is a golden triangle connecting three significant areas that provides unrestricted walking space for people and creates non-vehicle transportation. Our project focuses on the close-up shots.
As described, we’ll divide the process into still images and animation in this article. Now, let’s start with the exterior renders.
3D Exterior Rendering Process
#Stage 1: Project Information and the Scope
ZHA team had prepared all relating materials about this project to help us understand the whole vision, which includes:
The masterplan. Although the view needed are partial views, ZHA team still shared the masterplan. In this way, our 3D artists are able to have a holistic understanding of this project.
The camera angles. They had clearly showed the camera angles wanted with the form of screen shots of the model. In total, there are three exterior street views from different spots in the masterplan.
A Rhino model. ZHA team shared their initial models and soon updated parts of them. Here, they only updated the parts that had been changed. Thanks to this, our 3D modeler didn’t have to take care of the whole model again. And this is what we recommend to do when dealing with design change.
Some reference images. These are mainly for the atmosphere and mood references.
#Stage 2: 3D Modeling
As they’ve finished the Rhino models, all we needed to do was to refine them. But before we started, they shared some updated model parts with an image indicating where exactly had changed. This thoughtful behavior saved our 3D team a lot of time and reduced the workload, given that there were only ten days to deliver this project.
Starting the modeling stage, we imported the model into 3ds Max. Using tools in 3ds Max, we adjusted the lines and geometry according to the design materials. At last, the 3D models are like this:
When we shared these model drafts to ZHA team, they responded promptly with their comments. To summarize, they wanted to:
Add pavements around the schools;
Enhance the look of the highline;
Add some low type vegetation on the roofs.
At the same time, they explained the plan in the drafts. For example, they’ve marked the location of the recycling station, cultural center, and school football field.
#Stage 3: Colored Drafts
After receiving their comments, our 3D artists modified them on the models and then proceeded with the following stages, including applying materials and textures, setting lighting, rendering, and post-production.
In order to work with the key theme that is “sustainability pattern for success”, in our renders we try to drive the sustainability principles into the scene. Firstly, we chose the façade materials carefully based on information from ZHA team. Secondly, the plaza or public spaces are full of people and activities that showcase a smart city with people. Nature and planet thriving together. At last, we pay attention to the indoor spaces such as the podiums and schools, enhancing the details with a mix of activities.
When receiving these colored drafts, ZHA team marked them with their comments clearly and got back to us in a short time. This time, they wanted to:
Modify the lawn by making a separation path;
Adjust the color in the podium, make it less orange;
Change the color and shape of the metallic façade;
Accordingly, after a couple of rounds’ adjustments, three renders were ready to deliver!
#Stage 4: Final Delivery of 3D Renders
Please enjoy AIMIR’s 7k exterior renderings for Shenzhen Longhua competition!
We were tasked with creating a five-minute animation to fully introduce this project. In the storyboard. They’d like to include:
Conceptual pattern formation;
About the camera path, they’d like to have an approximately 2-minute introduction of the site and then integrate the street view renders we’ve completed, and at last finish with a 2-minute flythrough.
#Stage 2: 3D Modeling and Camera Setup
The next thing we did was to learn the CAD plans and the Rhino model, in order to create 3D models for the animation. During this stage, 3D models of both the object structure and the surrounding environment are built to be confirmed. Because this is an urgent project, our 3D modelers created the models for the still images and animation at the same time. Essentially, they share the same comments, such as design change and other possible adjustments.
#Stage 3: Key Frames with Textures, Lighting, and Scenes
When the 3D models are confirmed (in this project, when the 3D models for still images were confirmed), our 3D artists moved to the coloring stage. We textured the scenes and filled them with appropriate lighting and people. As soon as the colored scenes were ready, our 3D specialists immediately made low-resolution renders, which we call key frames, sharing with clients for further confirmation.
In the comments, ZHA team marked a few changes they hoped to make, which were:
Make the pavement more reflective;
For one scene, use more dramatic sunset sky with the sun coming from the back of the buildings;
Add an animated water jets in the center of the pond;
Add green roof to the school, also add red running track around the school.
Basically, these comments aimed to relate the scenes to social and leisure activities, connecting to nature, living lifestyle for different age groups. In total, we needed to give it more life and vibrancy.
#Stage 4: Rendering and Post-production
Once the colored animation preview draft was confirmed, our 3D team started to render the scenes, adding visual effects, processing transitions, choose background music and score, and other work to complete the architectural 3D animation.
#Stage 5: Final Delivery
The final animation is a five-minute-seventeen-second with a 1920*1080 resolution. And this photorealistic 3D animation was used for the presentation in the competition.
In all, our 3D team created three realistic street view renders and a five-minute animation for Longhua project in ten days. ZHA team is no doubt efficient and well-organized, at the same time proactive. They are always clear about what they want, and feedback super fast. Since 2017, we’ve been collaborating with ZHA team for various projects, and can’t wait to start our next one!
3D architectural rendering projects wind up with satisfying and high-quality visualization works. This is because the architects and interior designers work closely with the 3D team giving notes in each round. By doing this, the 3D artists are able to understand the vision of the designers, and save plenty of time and money. Here, the way of giving comments, references, and making requests is vital to the success of an archviz project. It’s all about communication with the 3D team as well as the timeliness of delivery of the final results.
Now, the dilemma is: how to comment on the drafts of an architectural visualization project to maximize the efficiency and get what you want accurately? As an architectural rendering studio, AIMIR has summarized five ways of giving notes and described the pros and cons of them. You’ll be able to select the one that suits your preferences in this manner, which assists you to utilize a remote 3D rendering studio’s to its full potential.
#1. Commenting directly with the help of annotation software
As we’ve been delivering archviz works to the world since 2006, we have to say, commenting directly using an annotation software probably is the best possible way to make yourself clear. By using professional annotation software such as Acrobat PDF or Adobe InDesign, one can clearly mark the point and comment. The amazing thing lies to the real-time commenting tool. For projects that needs teamwork, this is a perfect tool on marking up and making notes.
Different members of your team are able to mark the draft up in real time;
Extreme clear on all comments, even there are loads of them;
All drafts can be seen in one file.
It could be paid access;
Some of the software may not be suitable for amateurs.
#2. Commenting directly with reference images with the help of annotation software
Commenting with references is not doubt one of our most-want-to-sees. Because it is direct and full of messages as well as proper allocation of information. Compared with the first method, this commenting way gives more visual information that is of great help in 3D rendering process. For example, when you want to make the lighting brighter, there is nothing more accurate than attaching the wanted light. The other thing we have to say is, this method reduces the misunderstanding in comments. There is a chance that the references are mislabeled or misplaced so that the 3D team miss them. Meanwhile, this method can use the same software with the first one. This mean the process can be done within the team.
Easy to understand with combination of direct message and image;
Reduce misunderstanding by directly connect the notes to the points;
Real-time team editing available;
All drafts can be seen in one file.
May need more time than just commenting the text messages;
It could be paid access;
Some of the software may not be suitable for amateurs.
#3. Commenting with numbering
The magnitude of work that comes with the profession of architecture reveals certain traits in them, and one of the attributes is planning and organizing. So, it is no surprise when we receive the marked drafts with numbers of comments. Especially when there are many to mark up, numbering seems to be the best option. What you need to do is to number the points where you want to make change or request, and then complete the description somewhere else – usually attached together.
Easy to sort comments when there are many of them;
Clear when allocating items, such as furniture, vegetation, streetlights and more.
Have to separate comments and numbered images;
Need to be careful not to mistake numbers and comments.
#4. Handwriting with the help of digital devices
You may come across a situation where you need to draw a line of the fence. Certainly, you find it difficult to make it in the annotation software. In this case, handwriting and drawing directly on the drafts is the perfect solution. The truth is, there are various kinds of adjustments in 3D rendering drafts, not all of them can be described by sheer words. Architectural visualization is a job about visual, so the users of them must have strict high requirements on visual presentation. With the help of graphics pads and pen tablets, you can create your mark-ups hassle-free.
Perfect for drawing comments;
More accurate on comments.
Need to pay attention to the handwriting;
Hardware support needed.
#5. Handwriting on scanned copies
This could be one of the less used method of giving comments in ArchViz industry. However, it remains to be the first choice to some users, especially who is not good at tech-stuff, or who has the habit of viewing the draft on physical papers. Hence, the traditional markup experience optimizes the work of some architects and interior designers. In all, handwriting on scanned copies to give comments in a 3D rendering project is a great choice for non-digital users and physical viewing lovers.
Friendly to non-digital users.
The scanned copy may not be distinct;
Need to pay attention to the handwriting.
To Wrap Up
On the whole, giving comments has various methods, and each of them has its pros and cons. Whatever method is used, the aim is to deliver your thoughts on the 3D rendering drafts. Hopefully, after reading this article, you’ll have an idea about the best method to comment on drafts to make the 3D rendering process smooth and efficient.
What is your common way to mark-up drafts? Do you have any other efficient commenting methods? Welcome to share with us! If you’re looking for reliable 3D team to handle your project, or want to create show-stopping 3D visuals, please contact our architectural rendering studio for the best tailored service!