How We Work

To let you better understand the process behind our work we prepared this guide.

BEFORE START

Usually, we have a pretty tight schedule, so please let us know about your deadline at the beginning. It generally takes 2-3 weeks to create 1 minute of high-quality video and around 5-7 days for 2-3 images.

To start the work we need:

  • Architectural drawings (CAD)
  • Or architectural 3D model if available (3ds Max, SketchUp, Revit, Rhino, ArchiCAD, etc.)
  • Materials and furniture selection
  • Location photos or Google Maps link for context information

We offer 3 standard resolution options for animations which are 720p, 1080p, and 4K. We mostly recommended 1080p because of its highest cost-performance. Besides the standard resolutions, we also offer customized resolutions for special size screens such as ring screens.

Standard resolutions for 3D renderings are 5K for exterior shots and 4K for interior shots. If you plan to print super high-resolution banner just let us know at the beginning.

BRIEF

Before signing a contract we need to agree on the scope of work and compose a brief. It’s a detailed list of technical and creative tasks. The more detailed brief you can provide the better and easier it would be for us to deliver exactly what you need on time.

To simplify this process for you, we have prepared surveys with typical questions:

RENDERING (EXTERIOR)

STEP 1. 3D MODELING

Using the information you’ve provided we create the 3D models and set up multiple viewpoints for you to choose from. Drafts are sent through and you are required to confirm the structures, joints, facade materials, view angle, hardscape, etc..

This process is repeated until the models and view angles are all correct. Please note that major changes in design might generate extra fees according to its complexity.

* Generally two or three rounds. You will be required to sign the model & view confirmation before moving to the next stage.
STEP 2. MATERIALS & TEXTURES, RENDERING & POSTWORK

Once the models and view angles are confirmed, we then move forward to incorporate the details of your design and ideas including materials, lighting, landscape and postwork into the image.

Postwork includes rendering high-res images, retouching them in Photoshop, adding details such as streets, sidewalks, people, greenery, cars, sky, lighting, outdoor settings, activities, etc. This process is repeated until you are happy with your final choices.

 

* Generally two or three rounds. You will be required to sign the final image confirmation and balance the payment before final delivery.
STEP 3. FINAL DELIVERY

You should receive the final high-res image/s on 4K (interior view) or 5K (exterior view) resolution without our watermark.

STEP 4. PROJECT SUMMARY SURVEY

After finishing the project, we will go through the whole process and summarize the possible issues, and any improvement for future coorporation. You are requested to fill a Client Satisfaction Survey to rate our service and provide feedback. This is for providing better service in the future.

RENDERING (INTERIOR)

STEP 1. 3D MODELING

architectural-visualization-3d-rendering-services-interior-process-cgi-swain-residence-model-draft

The first step is to mass the space out by creating 3D models of the furniture and putting them in the right places based on the information you’ve provided. General massing is a great way to understand the space. It also helps us find the camera angles to showcase your space in the best possible way. Both the model and the views need to be confirmed at the end of this stage.

* Generally two or three rounds. You will be required to sign the model & view confirmation letter before moving to the next stage.
STEP 2. MATERIALS, TEXTURES, LIGHTING, RENDERING & POSTWORK

architectural-visualization-3d-rendering-services-interior-process-cgi-swain-residence-color-draft

Once the view is confirmed we then move forward to applying the colors, materials, lighting and rendering to the image.

At this stage, we need the material board, lighting instructions, and other possible references. Our 3D artists carefully apply realistic materials and textures to the scene, and adjust the lighting according to the view to make it natural and consistent. Once the colors, materials, and lightings are set, we render the scene and incorporate post-production to add further details.

* Generally two or three rounds. You will be required to sign the final image confirmation and balance the payment before final delivery.
STEP 3. FINAL DELIVERY

architectural-visualization-3d-rendering-services-interior-process-cgi-swain-residence

You should receive the finalized image/s on 4K/5K resolution or other quality per request before the production. The above image is an example of a fully completed final render.

STEP 4. PROJECT SUMMARY SURVEY

After completing each project, we always do a summary to go through the whole process to see if there is any issues, and think about how we can do it better next time. You will also be invited to fill a Client Satisfaction Survey to rate our service and provide feedback. All are aimed to provide you better services next time.

3D ANIMATION

STEP 1. STORYBOARD/CAMERA PATH

This is an optional stage for large scale projects where we search for the best way to present your product or project.

Together we work on the main concept or idea behind the video. To further develop the concept we use drawn storyboards or photo collages. They give us basic understanding about timing, characters, objects, cameras, narrative.

Our goal is to catch viewers mind, create emotions and atmosphere. Also at this stage, we collect image and video references which help us convey our idea.

 

* You will be required to sign the storyboard confirmation before moving to the next stage.
STEP 2. 3D MODELING PHASE & CAMERA SETUP

a. Analyze CAD plans, sections, etc. for technical details of project
b. Create 3D models
c. Create 3D environment
d. Setup scene layout
e. Create additional and supporting details
f. Determine the number of cameras to be created according to the Animation Sequence provided by clients
g. Create and set cameras
h. Create camera animation rigs and paths for animation script
i. Set the timelines and durations of shots per camera

Since animatic looks really sketchy it accompanied by mood references usually.

* You will be required to sign the model & camera path confirmation before moving to the next stage..
STEP 3. KEY FRAMES (TEXTURING, LIGHTING, SCENES ETC.)

a. Set the color theme of the environment, buildings, exterior, interior, and associated models
b. Texture the environment and 3D models
c. Exterior day mode lighting setup
d. Interior mode lighting setup
e. Background music for the animation

Finishes specification or material samples would help us greatly to speed things up. We also add vegetation and nice small details into the scenes.

* You will be required to sign the key frames confirmation before moving to the next stage.
STEP 4. 3D RENDERING, MOTION GRAPHICS (PARALLEL TASKS)
a. Create raw 3D output data for compositing
b. Visual effects
c. Motion graphics
d. Transitions
STEP 5. POST-PRODUCTION

a. Composite raw 3D data
b. Background music and background score
c. Special effects
d. Environment
e Animation
f. Navigation
g. Transitions
h. Editing

* You will be required to sign the final video confirmation before authoring and delivery.
STEP 6. AUTHORING AND DELIVERY

Final video on the required resolution. 8-bit/16-bit color. MP4 or MOV format.

STEP 7. PROJECT SUMMARY SURVEY
After we finish every project, we always do a summary for go over the problems, if there is any, and think about how we can do it better next time. You will also be asked to fill a Client Satisfaction Survey to rate our service and provide feedback. All are aimed to provide you better service next time.

Let us know if you've got an interesting project and want to work together!

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