The new iPhone 12 is coming up! Is it true? The picture is so realistic and convincing. Even though Apple Inc hasn’t released any real product, it has provoked a heated discussion on the cyberworld. But how does the picture of the new iPhone can come out before the physical model is produced? Product rendering and 3D visualization make it possible.

What is Product Rendering and Visualization?

Product rendering and 3D visualization, as a term always being quoted together, are distinct concepts actually. Product rendering is defined as “the automatic process of generating a photorealistic or non-photorealistic image from a 2D or 3D model by means of a computer program. ” While product visualization is defined as a process that “involves visualization software technology for the viewing and manipulation of 3D models, technical drawing and other related documentation of manufactured components and large assemblies of products.” It seems that they are merely the computer realization processes to attract consumers. But it works far more in advertising, design, and architecture of a new product.

Product Rendering and Visualization — a Secret Weapon in Advertising

Whenever people take a walk in Time Square, they will be impressed by the colorful and vivid video advertisements and dynamic posters playing on the huge billboard. Those ads are trying their best to catch the eyes of every passer-by, which is impossible without the expressive power given by the product rendering. However, an ad that really appeals to costumers requires more than simply showing the perfect appearance of the product. How to convey the inner spirit such as the minimalism of IKEA’s furniture and the customer-oriented theory of Coca-Cola, not to mention Tesla’s strong thirst for innovation. The product rendering and 3D visualization technique, featuring great flexibility, allows the designers and engineers to shape the images of the products as they wish. Hence, the technique can be counted as a secret weapon in advertising.

Product Rendering and Visualization —a Silver Bullet for Design business

The reason why I bring up the new iPhone 12 is that the smartphone industry has long been at the leading edge of using product visualization to advertise. However, the technique plays a much more important role in the life cycle of a new product. Brainstorm is always regarded as the first step to create a new product. This is the period when designers have countless meetings and pop up many ideas, while only a few can breed the final product. In order to choose the best one, the designers have to think real and observe the products that have to live under the same rules and physical constraints. The product rendering and 3D visualization service lend helping hands once again. It turns the sketch of the idea into reality. Therefore, the product becomes easier to be presented, tested, and modified via rendering software.

Product Rendering and Visualization — a Tool in Assembly

The potential of 3D rendering goes even further than that. Let’s get back to the example of a smartphone. A smartphone is combined with hundreds of individual parts including the display, the battery, the storage, and the front and back camera, etc… Assembling each part together is not difficult, but fitting them harmoniously into a finished product takes time and consideration as well. This is a significant advantage of product rendering. For example, detailed visuals make communication between engineers and designers go smoothly. The team can draw graphs to tell the person how to operate. Besides, in spite that the smartphone industry and the traditional production line is mature, visualization technology makes the industry not only stop at the current achievements but also think out of the box and explore the future.

In addition to its role in designing parts, 3D rendering service also plays an essential part in end products. Many realizations are purely aesthetic but when introducing some technical factors, such as waterproof, and battery life, the digital model can bring a lot of valuable information to the producer. A deeper and more accurate understanding of physical products can be reached before the physical product is produced.

Although it seems inconspicuous in some fields, product rendering and 3D visualization, are increasingly involved in every process of industry such as design, assembly, and advertising. People cannot produce a perfect final product without its help. It is no exaggeration that we can regard it as an integral part of the modern industry.

Product rendering and 3D visualization services have been widely used in many businesses and industries. It opens a lot of doors to all sorts of great opportunities. If you are looking for architectural visualization, welcome to contact AIMIR for any questions. Looking forward to hearing from you.

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