To get a beautiful 3D rendering for presentation and marketing is essential, but what are the key factors we should bear in mind when checking the image? Here is a shocker: good renderings are not always powerful and expensive. The general judging rules of details, composition, and creativity are a start. There is more to learn when determining if a rendering is worthy of time and cash. Hence, we listed 8 important rules to help you spot a good rendering.

1. Overall impression
Always view a rendering as a whole. A successful 3D rendering causes a reaction in viewers by the overall impression. It’s always eye-pleasing when a rendering is clean and tidy. There is nothing wrong with a simple, straightforward graph, but a well-composed, color-balanced image that keeps evoking emotions in the viewer by building up aesthetics, is usually considered decent.

2. Mood and atmosphere
No matter how many elements a viewer may consider, the mood is always a deciding factor. Various moods are what define the style and creativity a graph displays, and the function of the architecture plays an important role when selecting the mood. Generally speaking, there are commercial & office, residential, cultural architecture, and hospitality. The cooler mood will use in the commercial projects while warm and cozy will incorporate in residential. The mood means a lot when it comes to 3D rendering. Check the mood along with the architecture in the image to see if they are well balanced.

3. Texture quality
Texture quality is an essential factor that whether a powerful visual story has been told. This is quite straightforward. Choosing the proper texture for objects adds an element of authenticity and draws the eye. In addition, texture can contrast with smoother areas, creating a nice harmony. This also has a strong connection with lighting in a rendering. The texture itself can be cleverly revealed or concealed, depending on the color or lighting. For example, the grass is absolutely lighter in color than ambient trees. If it goes the other way round, the trees will look like floating above the grass, which is pseudo kind.

4. Structure
Has the viewer’s attention been directed to a specific point when composing the images? Have any of these factors, such as the balance, contrast, and other art concepts, being considered to make the rendering jump off the page? A decent 3D rendering has a balanced, clear-linear structure, with a center of interest. For instance, a masterplan aerial view pays more attention to the clarity of the surrounding context. Meanwhile, an interior rendering should have a well-organized subject, with a sharp contour of each object.

5. Spatiality
Spatiality does not just mean space. It is about the layers of different objects, leading lines, a focal point, mood and temperature, and properly placed building of field. To engage the viewer, every 3D rendering must have a certain mood. This can be achieved by locating subjects and objects wisely. To create a sense of viewing tension, the focal point should be off-center. And highlight the space by locating the building with the proper distance. Finally, do not forget the temperature that the image is trying to show.

6. Center of interest
It is always important for the viewer to know where the center of the field is. When creating a 3D rendering, notice the visual path that the viewer naturally follows is significant. However, if there are two centers of interest, be more careful about the composition. More center points of the image, more distraction will have. Learn these options to handle this situation better:
 Selective focus with the background remaining blurry is an option;
 The use of different camera angles – horizontal or vertical.
 Find the center of these objects and place the center according to the golden mean.

7. Details
Since the subject matter will be limited, the strength of the rendering will depend on good composition and the strong use of light, color, and mood. Including elements in the rendering often hints about how the subject relates to its surroundings. This can really create different layers and differentiation to the rendering, because it starts to imply reference and narrative, instead of just being about a single building or room.

8. Harmony/Consistency
Harmony of an image is a much-talked-about but an easy-to-neglect subject. A beautiful rendering draws the viewer in and moves the eye through the entire shot. Harmony is definitely not monotony or chaos. It is that perfect pairing of the finest details and over the structure. For a good 3D rendering, an integrated scene with color, lighting, shape, and proportion is well balanced. In all, harmony is ever-present and highly unique in every rendering.

Above are the 8 tips that are useful for weighing up the pros and cons of a 3D rendering. No matter what type of projects you’re working on, the best choice is to partner with a professional CG studio. Fewer concerns and cost-effectiveness. If you want to know more useful tips in regard to 3D rendering, warmly welcome you to contact us.

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