Project Overview

Commercial Avenue on Bao’an Chuangye Road is located in Xin’an Subdistrict, Bao’an District, Shenzhen. This area is not only covered by the “Guangzhou – Shenzhen – Hong Kong – Macao” Science and Technology Innovation Corridor, but also the core of Bao’an Urban Development Axis. The south of Commercial Avenue is close to the Bao’an Central District and Qianhai Cooperation Zone, surrounded by National High-tech Zones such as Tiezaishan and Jiangangshan, and Liuxiandong Headquarters Base. With the continuous improvement of the city level, Commercial Avenue will become the urban axis connecting “modern service industry” and “intelligent manufacturing industry”. Based on Shenzhen goal of building an international consumption and trade center city, the Commercial Avenue will further optimize its spatial and functional, steadily improve its commercial service quality and competitiveness, and create a new commercial highland.

Site Location

This international consultation includes two scopes: the overall research and detailed design.

For overall research: The area is about 13.4 sqkm. It starts from Haixiu Road in the southwest and ends at Liuxian 3rd Road in the northeast. It is a strip area within a range of about 1 to 1.5 kilometers offset from both sides of Chuangye Road.

For detailed design: The area is about 5.3 sqkm. It starts from Xinhu Road in the southwest and ends at Liuxian 3rd Road in the northeast. It is a strip area of about 500 meters offset from both sides of Chuangye Road, including some important public spaces such as Lingzhi Park, Xin’an Park, Xin’an Square, Xinzhen River. This area also covers many old communities and factories that need to be renovated.

Design Areas

Scan the QR code below, or visit the link to view the panoramic aerial photography of the current situation of the site:



The work report from Second Session of the Seventh National People’s Congress of Shenzhen pointed out that Shenzhen needs to implement the strategy of expanding domestic demand, improve both domestic and international economic cycle, increase high quality investment, make Shenzhen an international center city for consumption and trade. Besides, it is necessary to strengthen the city by continuously improving the cultural influence, and build a city that is national civilized model, regional culture center, and international tourist attraction. At the same time, Shenzhen should explore new forms and new model of consumption including bringing more well-known brands and advanced concept stores, developing various consumption such as customized, fashion and experience.

The 7th Congress of CPC of Bao’an clarified that in the next five years, Bao’an will focus on improving its manufacture industries and become the leading district with socialism with Chinese characteristics. The development goal for Bao’an is to build an advanced coastal city with world-class manufacturing industries and high-quality living environment. We believe in the next five years, Bao’an will take advantage of the momentum and lead the development of the whole bay area with a steady foundation.

This consultation proposes to have the commercial avenue built along Chuangye Road considering the existing foundation of the advanced manufacturing and commercial service, diversified urban cultures and superior location of this area. Besides, as Xin’an Subdistrict has been included into the metropolis core area of Shenzhen and the expansion of Qianhai Cooperation Zone, there will be more opportunities for the area along Chuangye Road. It is hoped that the construction of Commercial Avenue will focus on demonstrating the prosperous and innovative power of Bao’an, and take Chuangye Road as the axis exploring the new way of combining intelligent manufacturing industry and modern service industries, building a leading urban spaces integrating production, living and ecology. This will help develop the surrounding areas for a continuous urban vitality area.


Work Description

This international consultation will work on building an international, world-class and benchmark district in the bay area along Chuangye Road. The work will be based on goals of linking Qianhai district and Bao’an district, stitching of old and new urban areas, compounding of intelligent manufacturing and modern services, and multi-dimensional symbiosis of business. Thus, this international consultation includes the following four key tasks:

Commerce and industry planning: Explore the integration of modern service industry and intelligent manufacturing industry, study the direction of the commerce and industry development in the area, analyze the commercial business format, model, scale, etc., and put forward suggestions on business layout, space mode, operation, etc.

Arranging public spaces: Overall planning of public spaces in the area, optimizing the existing public space elements such as both sides of the Commercial Avenue, Xinzhen River, Xin’an Park, Lingzhi Park, Chuangye Interchange, and areas along the Guangzhou-Shenzhen Expressway. The design for public spaces should combine with commercial planning to establish a high-quality environment.

Integration of old and new urban areas: Pay attention to the history, culture, residents and urban features of both old and new urban areas, promote the integration and coexistence of them to enhance the image of the city.

Optimization of transportation organization: Establish a comprehensive transportation system that matches the overall positioning and development scale, and take into account the areas closed to railway station should be developed as an integrated spaces both above and underground and combined with the business forms.With above four aspects considered, applicants should put up specific design guidelines for urban design, redevelopment of existing built urban space, planning implementation strategies, etc.


Registration Requirements

  • Interested applicants must be independent legal entities or partnerships or other organizations. Individual or teams of individuals will not be accepted.
  • There are no requirements on qualification for registration. Any domestic and foreign institutions or consortium who are familiar with China’s conditions, have comprehensive urban design research capabilities and practical experience, and have urban district-level commercial planning experience are encouraged to register.
  • The design team must be composed of professionals in urban planning and design, commercial planning, architecture and landscape design.
  • Registration by a consortium comprising no more than three members is allowed, provided that the leading member and the internal division of responsibilities are specified in a legally-binding Consortium Agreement. No member of a consortium is allowed to register twice either independently or by joining another consortium.



The International Consultation is open for registration, and will include two stages: “Pre-qualification” and “Design & Evaluation”.

For Pre-qualification stage: The credit document, related experience (design and planning for urban spaces, and commercial planning), abilities of team and concept proposal will be reviewed by the Pre-qualification Review Jury. Five shortlisted participants (unranked) and two alternative teams (ranked) on wait-list will be selected for next stage.

For Design & Evaluation stage: The proposal submitted by five shortlisted participants will be reviewed and ranked by the Design Evaluation Jury. There will be corresponding awards for the winning teams.



Notes: The above dates are Beijing Time and the host reserve the right to adjust the schedule as appropriate.



The five shortlisted participants including the first two teams (ranked) selected by the Design Evaluation Jury will be awarded the following honorarium payments.

First place: ¥4,000,000.00 (about US$594,200);

Second place: ¥3,000,000.00 (about US$445,600);

Other shortlisted participants (three): ¥1,000,000.00 (about US$148,500) each, hence a total of ¥3,000,000.00 (about US$445,600).


File Acquisition Method

Intended participants must fill in the Entry Form and the Commitment Letter for Confidentiality and submit them to the mailbox ([email protected]) to obtain the International Consultation Document. The participants on the pre-qualification application documents submitted should be the same as those on the Entry Form. If there is an adjustment, an additional Commitment Letter for Confidentiality should be submitted.



If there are any questions about the International Consultation Documents, the participants shall submit the question documents (doc format) to the mailbox ([email protected]) before the deadline for questions, and the questions not received by this email or submitted late will not be accepted. The Q&A and addendum (if any) will be sent to the participants by email.



Host: People’s Government of Bao’an District, Shenzhen

Co-organizer: Bao’an Administration of Planning and Natural Resources Bureau of Shenzhen Municipality

Technical support:RJRX Urban Planning & Design Consultants Co. Ltd., Shenzhen

Contact information :

Commerce: Ms. Li, (+86)13632658134; Technology: Ms. Li, (+86)18565772213(Beijing time, Monday to Friday 9:00-12:00, 14:00-18:00)

The host reserves the right for the interpretation of this International Consultation, with the language of interpretation subjected to Chinese.


The announcement is published on AIMIR’s website now. If you want to know more following details regarding to this competition, please feel free to contact AIMIR. What’s more, you’re more than welcome to touch base with us if you need architectural visualization.

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