Theme of Competition: Commerce Shapes Life
Jury Chairman: Mystery Guests
Deadline of Registration: September, 29, 2019
Deadline of Submission: September, 30, 2019

1. Background

International Shopping Plaza Concept Competition is held by Wanda Commercial Planning & Research Institute, which achieved successfully twice in 2015 and 2017. And the world-renowned architect, Daniel Libeskind has served as Jury Chairman twice in the competition. With the brand appeal in business and the forward-looking competition concept, Wanda’s International Shopping Plaza Concept Competition has been unique in the field of commercial space in China, winning wide attention and active participation from designers around the world.


The first competition concentrated on “Commerce Changes Cities”, aiming to arouse the exploration of a new shopping plaza and the thinking of the new lifestyle. Centered on “Commerce Changes Life”, the second competition had its eyes on people’s lives, together exploring the upgrading and adaption of shopping centers in the era of “experience economy” with designers. These two competitions had attracted over 400 excellent works from all over the world, which were bound up and published for full coverage through a variety of media. The prime target is to establish an international industrial platform for those who have dreams and strengths to display their talents and support them with practical actions, and then gradually improve the influence of Chinese Design.

2. Theme: Commerce Shapes Life

If we want to figure out what changes are going on in the world of commercial space and how they are affecting people’s lives, we must start by understanding those factors that have completely changed our lifestyles. With the development of the Internet, the personal life and social interactions of modern society have been increasingly fulfilled in digital virtual spaces. However, it was hard to imagine ten years ago.

Nowadays, we are in a world of dramatic changes where the most deep-rooted customs could be also transformed in a short time. Almost all the originally clear boundaries have been blurred, overlapped and interlaced, whether it is the division of physical space or labor in society. Only continuous innovation and reform can help us see the feasible future directions.

In such an environment, as a carrier of commercial practices, the development of commercial space also faces the unprecedented opportunities and challenges. As the leader of lifestyle, it is not only the city life in miniature but also the bearing of residents’ memories, expressing and guiding the aesthetics and appeals of this era. How to use creative methods to break through the constraints of traditional space, integrate the “customs” and “attitudes” that have no intersection at all, and create a bran-new experience field has become a basic problem that needs to be faced and solved by all practitioners.

Will the commercial space become a retail theater in future? Will the commercial plaza become a big art installation or a pleasure ground? Will the future business experience change or even redefine the definition and perception of living? …

Facing lots of imaginations and expectations towards the future commercial space, the new International Shopping Plaza Concept Competition will continue focusing on “Commerce Shapes Life”. By discussing the innovation and reform of commercial space in the era of “experience economy”, it makes efforts to involve more designers in the design of new commercial space. As well, it expects that worldwide designers can use strict and specific design to explore the organic combination of three main elements in business “people, goods and fields”, and reshape the infinite possibilities of ecological relations between “space, format, and operation” in future business.


3. Design Requirements

3.1 Design Conditions

1) Customize the range (whether it contains outdoors) and area of public space in the commercial plaza, which is the focus of the design.

2) There are no limits on the overall size of the commercial plaza, but it requires the definition of the basic mass parameters and urban plots.

3) The public space of the commercial plaza should be combined with the following four major formats: children’s commercial space, cultural and entertainment space, fashion sports space and catering and leisure space (these four ones are available in Wanda Plaza open).

4) The design shall have certain innovation, showing the combination among space, technology and social interaction, such as the form of space and the characteristics of circulation.

3.2 End Product Requirement

1) Panel specification: The entries shall be displayed horizontally on eight A2 (594mm*420mm) panels (free composition is permitted within the same total size). It includes texts, explanations, graphs, drawings, visualized expressions and other information. An A3 booklet is also attached containing all the information of the work.

2) Deliverables Demand:

① the illustration of the concept design:

  1. the description of the work;
  2. designers’ understanding of the development of commercial space, physical space and behavioral space;
  • the understanding of the relationship among commercial plaza, stores and customers;
  1. the understanding of the relationship among commercial space, innovation form and sustainable operation;
  2. how to achieve the goals above.

② general plan, with scale of not less than 1:1000. It should include main buildings in the plot, public landscape, the exit and entrance of parking lot (garage), and transportation planning systems, etc.

③ relevant floor plans, with scale of not less than 1:500.

④ Facade visuals, at least two sheets, which requires the perspective from two main roads.

⑤ Interior visuals, at least three sheets. At least one sheet of effect drawing shows the wonderful public space and one sheet shows space relationship of indoor pedestrian streets.

⑥ Profiles, at least two sheet, which shall show the space relationship between the public and each floor.

⑦ Other products that can help display the design, such as model photos and so on (optional).

3.3 Schedule

Deadline of Registration: September, 29, 2019

Deadline of Submission: September, 30, 2019

Result Announcement: May, 2020

4. Prize

1 Excellence Award, with a prize of RMB200,000.

3 Recognition Award, each one with a prize of RMB80,000.

8 Innovation Award, each one with a prize of RMB30,000.

5.  Contact

Competition email address: [email protected]

Link for registration:

If you would like to know more about the procedure or any other information of the competition, please feel free to contact us at: [email protected]

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