The New York Times, sometimes just referred to as the NYT and NYTimes, is a most-read American newspaper based in New York City having a sphere of influence around the globe. As a representative of the elite class and a most authoritative press in America, the NYT has long been enjoying a great reputation and popularity. It is beyond an honor and a privilege for AIMIR to be able to have our 3D architectural rendering published in The New York Times. Let’s find out how the story behind the architectural masterpiece made the article an interesting read.
Project Name：159 Broadway Tower
Location: 159 Broadway, Brooklyn, NY 11211
Time: April 2019
Client: Stonehill Taylor
It’s a well-established fact that Williamsburg never stops its pace of the development boom. According to our client Stonehill, the project lot failed to be available properties a few years ago, but as the housing demand is shifting south, the site of 159 Broadway Tower has been the new force to be reckoned with. Naturally, the latest trend of repurposing historic bank buildings across New York City has drawn a more considerable attention to its form of design concepts. This upcoming impressively-scoped tower is set to be quite taller than the site of the iconic Williamsburg Savings Bank, currently being as one of the city’s premier event hall space. There will be a highly visible building with rising 16-floor commercial hotels and 10-floor for residential use. The rendering is to keep the uniqueness in its structure and city characteristics with the help of available air rights and photo composition.
Would you like to experience how architectural visualization makes the tower more compelling? Please feel welcome to have a look.
For more information, you can check the article below or here.
How do you feel about our 3D visualization? Feel free to come to AIMIR for exploring more designs that can be as radiant as a peacock’s plumage.
It’s a little unreal.
The perspective is too compressed.
Thank you Muhd!
perspective looks totally wrong..
Thank you for your comment, Rick. We strickly followed our client’s requests to make the perspective and we believe it makes sense.
Dramatic! Perspective somewhat exaggerated, but that adds to the drama. Personally have a problem with t he design – bears no relationship to existing streetscape. Seems to be dropped in from Mars.
Also don’t get why every residence doesn’t have a balcony? And no emphasis on green roof/sustainable practices.
Balcony! So true! We cannot get that as well! LOL
Not sure why we’re talking about the design of the building on this forum since this company literally only did the renderings…pretty good renderings, at that.
That said, the perspective ~is~ exaggerated but realistic–it has to be exaggerated. The only way to capture (in a photo) a building of this height at that distance without serious distortion to the building would be to use a tilt shift lens, which affects the plane and perspective of other things, too.
It’s a pretty great rendering, actually.
Thank you Terry for your kind words! It’s true that we followed our client’s requests to complete this perspective.