Technological advancements have changed the way of presenting an architectural design from hand drawings to 3D architectural visualization. Now, modern architectural 3D renderings are fundamental to the successful business for many architects and designers. They help to explain the inspirations of the design to clients and produce a stunning visual impact in winning the competition. In addition, they innovate the marketing strategy in the architecture, engineering, and construction industries.

It is generally known that there are a vast number of architectural visualization services. Here we will come to know 5 primary kinds that commonly used in modern architecture.

NO.1 External 3D visualization

Since external 3D visualization is in widest use in architecture, it is the first one to be introduced. Compared to two-dimensional rendering, photorealistic digital images can better help to display how the building will look like in the future. It is no exaggeration that the best way to convey how wonderful the external view of a building is from various visual perspectives. This is the important feature that makes a difference to the success of the business because the feature of this yet-to-build construction can be precisely displayed throughout multiple angles.

Another highlight is the texturing and lighting. In addition, to incite people’s thirst for exploration, such high-quality renderings enable viewers to fully feel the composition of the materials, planting and lighting. Besides, target clients can view the building from different angles to capture the unique character.

For marketing purposes, external 3D visualization offers an opportunity for the client to see the building by his own eyes, which makes it much easier to win approval and gain buy-ins.

NO.2 Interior 3D rendering

From the outside to the inside, the next one is interior rendering. 3D interior visualization is usually customized to demonstrate a particular interior space. It can capture every specific feature of the interior space such as the cozy cushions and the utility cupboard. Designers and architects apply these photorealistic pictures to showcase the unity, livability, and spaciousness of the rooms. Hence, the clients can easily catch the harmony between the function and shape of space in this visual communication.

As an invaluable tool, interior rendering covers all aspects of a design from the atmosphere and textures to layout, style and even the tiniest details. In some cases, it can be used to make a 3D model so that clients can preview what the furniture they prefer. And this gives convenience to both designers and clients on the consultation of the wanted effect.

NO.3 CG panoramas

Unlike the two services above, this type emphasizes an immersive real-time experience through a 360-degree panorama, where clients can walk through every corner of the future house. It needs more effort and time because it is the process of transforming a 2D panoramic image into a 3D visualization.

For this advantage, clients can have a high level of immersive experience in real-time. The experience of freely exploring the house with their own eyes persuades clients into making a decision to purchase the project more easily.

NO.4 3D animation

Different from photorealistic still pictures, 3D animation produces interactive short videos to highlight the design. It makes a person seem like entering that specific building or virtual space. Similar to CG panorama, the view of 3D animation includes different angles and finest detail of the building, but it’s better than CG panorama, because it’s more real and expressive, as well as saves time and cost.

This type of architectural visualization service requires an approach a little distinct from others. In order to create 3D animation, 3D artists need dimensions varying in the quality of resolution, references and project type. To make it more charming, they would add a logo, background music, professional voiceover and subtitles to form an emotional bond between the audience and the projected space.

NO.5 Virtual tour

The last introduced one is a virtual tour, which is considered to be the most immersive experience. Based on a series of sequenced panoramic pictures, it offers a video including text and sound. It helps clients see all kinds of design in a more realistic representation before construction, whether interior or exterior.

As well, easy to correct and distribute is also a characteristic feature of it. Put on the headset, clients can review the pros and cons of the design so as to avoid the possibility of making great mistakes. And the VR is sharable in any communication channel, no matter how far the client is. In addition, clients can interact inside the building, like go stair, turn on the TV, etc…

The foregoing types of architectural visualization services all share a common purpose – to convey the inspiration of designers and increase the chance of winning favor with clients. AIMIR is devoted to delivering professional and high-standard 3D architectural visualization services. We have been collaborating with 3D artists and engineers over the 10 years. Welcome to approach us for a livable solution in architectural visualization for your projects.

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