More recently, with many powerful 3D visualization tools at disposal, architects fully show their nature of using design to tell a vivid story. 3D rendered works (images, videos and so on) bring a space that’s yet to be built to an entirely new level where clients can see the dream behind it. They blur the lines between reality and future, helping architects express their ideas in a more digestible way and leading to a larger number of sales.

However, the course of architectural visualization is time-consuming and fiddly, which requires meticulous attention to detail. Some architects may behave poorly in conveying their design when doing with the complicated projects, particularly facing tight deadlines and hectic schedules. To complete the task more quickly and simply, the results tend to be full of platitudes with little innovation, unable to have the same effect as expected. It is even possible to make annoying mistakes. To be frank, it is really common in the art of rendering. Even skill professionals can be in such a dilemma.

How to avoid mediocre performance and clichéd mistakes? We could never eliminate risks, but the clear and precise cognition could attenuate it. To help you gain a foothold in the rat race of architectural visualization, we have made a checklist of 5 most common misconceptions before, during and after visualization. Below, let’s learn together!


1. Overloading your renderings with busy details

Although the saying goes, “Success is in the details”, going too far is as bad as falling short. So does the architecture industry. Promoting the “less is more” style, the industry taste prefers using simplicity and minimalism to present design concepts. We should know that 3D renderings are conducted in the service of design to communicate the ideal character and tone of the architecture in the architects’ minds. Showing too much for perfection will result in some ambiguous or messy-looking images, which clouds the main focus intended to show. Remember, keep the right balance in all aspects of your composition. It will make it easier to evoke clients’ enthusiasm. If you’re not sure, please ask your archviz consultant for a second opinion. Their feedbacks allow you to improve and perfect the visuals.


2. Reusing a lot of stock elements

In the era of mass production, many people go with the flow of the crowd and can copy others’ contents. Nevertheless, only the unique works will be more likely to be memorized. It’s important for your visuals to have a personal touch. This should be also reflected in the elements within your renderings, such as scale figures. Some architects overlook it and recycle the stock elements in different images. Of course, these readily and freely available materials are definitely suitable for creation. But repetitive contents might distract the viewers and dilute their feeling of excitement and anticipation.

What we mean is not against the free-to-download collections. But for the best visual effect, we have a great library of original design elements to avoid duplication. In addition, we keep a record of the used stock images to a certain client and the ones that are prevalent in 3D visualization. You can also take a picture of your staff and family. The materials in this way are always fresh and easy to match resolutions.


3. Adopting inappropriate atmospheres

If the rendering is a song, the story it tells is the emotion of music and the created atmosphere is the style of singing. The first step towards a lifelike image is to find the right style based on your architectural concept. The style you choose can remarkably improve or weaken the quality of visualization. Sometimes somber and oppressive atmospheres are used to make images more stunning and melancholier. In fact, not every building fits this tone. Mismatched atmospheres make it difficult to explain the ideas and strike a responsive chord. Hence, make sure to choose the right tone is passing on positive feelings rather than strange ones.


4. Dissipating your energy in trivial matters

Making a wonderful rendering is a long, complicated and dull process. It means we have to streamline our tasks by planning and setting priorities. After all, one’s energy and time is limited. So don’t be a perfectionist who gets stuck on unimportant details which hurt little significant essentials. For example, though rendering artists work in 3D, the final picture is shown from 2D perspective. And some modeling details may not be noticed. Therefore, it’s not sensible to work on trivial matters at a last-minute dash. You must make greater efforts on things that are in focus.


5. Wrongly drawing your design inspiration

Improper execution is one of the common points where architects go wrong. Owing to a wide range of rendering styles and techniques, some of them are prone to blend various types of elements mistakenly or don’t know how to use them accurately. Different types of elements have their own requirements. Only when they are integrated well, will they achieve a harmonious combination which allows you to make the most of an inspiration. Otherwise, your end product may lose the ability of proving your design concept.


We hope these suggestions can guide you to avoid some frustrating trends in architectural visualization. If you’re interested in the art of 3D rendering, follow up our blogs and consult our professional 3D architectural visualization studio about your exciting projects. We’re here to help move your ideas into reality!

Free Quote

"*" indicates required fields

✓ Valid number ✕ Invalid number
newsletter consent
This field is for validation purposes and should be left unchanged.
Quote Now

Quote popup

"*" indicates required fields

newsletter consent*
This field is for validation purposes and should be left unchanged.
Quote Now
Share This